Report for www.amazon.co.uk

Overall7.4

The overall score for this website.

Accessibility8.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.0

How satisfying the website is likely to be for users.

Marketing6.7

How well marketed and popular the website is.

Technology7.5

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 3:39 PM on Nov 24, 2021 (GMT).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimized for printing

Meta tags3.6

This is how this website will look in Google search listings:

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...

www.amazon.co.uk/

Sign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/descriptionSign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/keywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/googlenositelinkssearchbox
www.amazon.co.uk/google-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/twitter:card
www.amazon.co.uk/twitter:site:id
www.amazon.co.uk/msvalidate.013C8D6512B1E530046DE0569BA27093F3

Meta Tags (http-equiv attribute)

URL format4.4

  • 3 URLs are particularly hard to type or remember.
  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 2 URLs include a file extension.
  • 40.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Server behavior7.4

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • Adding or removing a trailing slash to 2 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • There was no website found on http://amazon.co.uk. This is bad, as visitors might presume they can visit this website by visiting that address.
    • Put a permanent (HTTP 301) redirect to http://www.amazon.co.uk on http://amazon.co.uk.

Mobile8.0

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Headings9.0

accessories advertising amazon basics bedding best black books care category christmas computers contacts cookie cookies data deals developmental does electronics essentials eu-us europe ever everyday explore fashion friday general home information keep kicks kitchen laws learning legal lightning long more notices outdoor participate parties personal phone policies preferences privacy protection quick regulation revisions seasons select sellers services shield shop solutions sports swiss-us than third titles tools toys trending week your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/Browse ElectronicsH2
www.amazon.co.uk/Top dealsH2
www.amazon.co.uk/Black Friday Week DealsH2
www.amazon.co.uk/Amazon BasicsH2
www.amazon.co.uk/Top DealsH2
www.amazon.co.uk/Learning & Developmental ToysH2
www.amazon.co.uk/Explore home beddingH2
www.amazon.co.uk/More titles to explore than everH2
www.amazon.co.uk/Lightning dealsH2
www.amazon.co.uk/Black Friday Deals by categoryH2
www.amazon.co.uk/Top Sellers in Toys for youH2
www.amazon.co.uk/The Christmas ShopH2
www.amazon.co.uk/Kitchen EssentialsH2
www.amazon.co.uk/Pet CareH2
www.amazon.co.uk/Outdoor tools for all seasonsH2
www.amazon.co.uk/Fashion kicksH2
www.amazon.co.uk/Top Sellers in PC for youH2
www.amazon.co.uk/Best Sellers in Phone Accessories Best Sellers in Phone AccessoriesH2
www.amazon.co.uk/SportsH2
www.amazon.co.uk/Computers & AccessoriesH2
www.amazon.co.uk/Fashion for allH2
www.amazon.co.uk/More everyday essentials to exploreH2
www.amazon.co.uk/Top Sellers in Books for youH2
www.amazon.co.uk/Trending DealsH2
www.amazon.co.uk/Lightning DealsH2
www.amazon.co.uk/Select Your Cookie PreferencesH4
www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeAbout CookiesH1
www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeSecurity and privacyH3
www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeQuick solutionsH3
www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeSelect Your Cookie PreferencesH4
www.amazon.co.uk/cookieprefs/partnersCustomise third-party advertising cookiesH1
www.amazon.co.uk/cookieprefs/partnersThird parties who participate in IAB TCFH4
www.amazon.co.uk/cookieprefs/partnersThird parties who don't participate in IAB TCFH4
www.amazon.co.uk/cookieprefs?ref_=ya_d_l_cookie_prefsCookie PreferencesH1
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacyPrivacy NoticeH1
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy1. Controllers of Personal InformationH2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy2. What Personal Information About Customers Does Amazon Europe Collect?H2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy3. For What Purposes Does Amazon Europe Process Your Personal Information?H2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy4. What About Cookies and Other Identifiers?H2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy5. Does Amazon Europe Share Your Personal Information?H2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy6. How Secure is Information About Me?H2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy7. What About Advertising?H2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy8. What Information Can I Access?H2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy9. What Choices Do I Have?H2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy10. Are Children Allowed to Use Amazon Services?H2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy11. How Long Do We Keep Your Personal Information?H2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy12. EU-US and Swiss-US Privacy ShieldH2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy13. EU General Data Protection Regulation and UK Data Protection Laws - Legal BasisH2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy14. Contacts, Notices & RevisionsH2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy15. Related Practices & InformationH2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy16. Examples of Information CollectedH2
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacyLegal PoliciesH3
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacyQuick solutionsH3
www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacySelect Your Cookie PreferencesH4

Images9.6

22% of images have a clearly defined size

30 images are being resized by the browser

Popularity9.8

109 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 109 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.
  • This website accounts for 84.4% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Amount of content10.0

Rendering Chart...

  • This website has an average of 3,333 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Freshness10.0

Last updated September 8, 2021

  • It looks like this website was last updated on Wednesday, September 8, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

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