Report for www.amazon.co.uk

Overall7.0

The overall score for this website.

Accessibility8.1

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.2

How satisfying the website is likely to be for users.

Marketing6.5

How well marketed and popular the website is.

Technology7.3

How well designed and built the website is.

Screenshot of www.amazon.co.uk

Nibbler tested a sample of 5 pages from this website at 12:05 AM on Jun 25, 2021 (BST).

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Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimized for printing

Freshness3.2

Last updated September 9, 2020

  • It looks like this website was last updated on Wednesday, September 9, 2020. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

Meta tags5.2

This is how this website will look in Google search listings:

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...

www.amazon.co.uk/

Sign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/descriptionSign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/keywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/googlenositelinkssearchbox
www.amazon.co.uk/google-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/twitter:card
www.amazon.co.uk/twitter:site:id
www.amazon.co.uk/msvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.co.uk/refdescriptionSign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/refkeywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/refgooglenositelinkssearchbox
www.amazon.co.uk/refgoogle-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/reftwitter:card
www.amazon.co.uk/reftwitter:site:id
www.amazon.co.uk/refmsvalidate.013C8D6512B1E530046DE0569BA27093F3

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.uk/x-dns-prefetch-controlon
www.amazon.co.uk/content-typetext/html; charset=UTF-8
www.amazon.co.uk/cookieprefs?ref_=portal_banner_cppx-dns-prefetch-controlon
www.amazon.co.uk/cookieprefs/partnersx-dns-prefetch-controlon
www.amazon.co.uk/refx-dns-prefetch-controlon
www.amazon.co.uk/refcontent-typetext/html; charset=UTF-8

URL format5.2

  • 3 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Server behavior7.1

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • Adding or removing a trailing slash to 3 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • There was no website found on http://amazon.co.uk. This is bad, as visitors might presume they can visit this website by visiting that address.
    • Put a permanent (HTTP 301) redirect to http://www.amazon.co.uk on http://amazon.co.uk.

Mobile7.8

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Headings8.0

advertising album alexa amazon best brands brightest built-in collection cookie cookies deal deals devices discounted discover doja drama essentials essentialsdiscounted ever everyday experience explore fashion fashionable games gifts gray great home innovative items later less lightning match men's more movies official outlet podcast preferences prices products queens refurbished sale savings select sellers shop sign spotted startups store streaming summer support surprise than title titles unlimited video women's world your zebra

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/Drama Queens: PodcastH2
www.amazon.co.uk/Doja Cat: New AlbumH2
www.amazon.co.uk/Unlimited streaming of movies & TVH2
www.amazon.co.uk/Sign in for your best experienceH2
www.amazon.co.uk/More titles to explore than everH2
www.amazon.co.uk/Amazon Devices for less than £60H2
www.amazon.co.uk/Amazon DevicesH2
www.amazon.co.uk/Top DealH2
www.amazon.co.uk/Try now, pay later on Women's FashionH2
www.amazon.co.uk/My Gray Title!Shop from the brightest StartupsH2
www.amazon.co.uk/Explore everyday essentialsH2
www.amazon.co.uk/Great prices on refurbished productsH2
www.amazon.co.uk/Summer EssentialsH2
www.amazon.co.uk/Surprise with innovative giftsH2
www.amazon.co.uk/Discover the WWE official storeH2
www.amazon.co.uk/Discounted home essentialsDiscounted home essentialsH2
www.amazon.co.uk/Best Sellers in PC & Video GamesH2
www.amazon.co.uk/Outdoor equipment from our brandsH2
www.amazon.co.uk/Men's Fashion SaleH2
www.amazon.co.uk/Savings in OutletH2
www.amazon.co.uk/Unique gifts from startupsH2
www.amazon.co.uk/Amazon Fashion SaleH2
www.amazon.co.uk/Lightning DealsH2
www.amazon.co.uk/Discover Alexa Built-in devicesH2
www.amazon.co.uk/New World by Amazon GamesH2
www.amazon.co.uk/Gift ideas Made in ItalyH2
www.amazon.co.uk/Pet products from our brandsH2
www.amazon.co.uk/Fashionable items for himH2
www.amazon.co.uk/Select Your Cookie PreferencesH4
www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeAbout CookiesH1
www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeSecurity and privacyH3
www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeQuick solutionsH3
www.amazon.co.uk/cookieprefs?ref_=portal_banner_cppCookie PreferencesH1
www.amazon.co.uk/cookieprefs/partnersCustomise third-party advertising cookiesH1
www.amazon.co.uk/refDrama Queens: PodcastH2
www.amazon.co.uk/refDoja Cat: New AlbumH2
www.amazon.co.uk/refMore titles to explore than everH2
www.amazon.co.uk/refSign in for your best experienceH2
www.amazon.co.uk/refUnlimited streaming of movies & TVH2
www.amazon.co.uk/refAmazon Devices for less than £60H2
www.amazon.co.uk/refAmazon DevicesH2
www.amazon.co.uk/refTop DealH2
www.amazon.co.uk/refTry now, pay later on Women's FashionH2
www.amazon.co.uk/refMore everyday essentials to exploreH2
www.amazon.co.uk/refMy Gray Title!Shop from the brightest StartupsH2
www.amazon.co.uk/refMix and match with Spotted ZebraH2
www.amazon.co.uk/refSummer EssentialsH2
www.amazon.co.uk/refSurprise with innovative giftsH2
www.amazon.co.uk/refFashionable items for himH2
www.amazon.co.uk/refDiscounted home essentialsDiscounted home essentialsH2
www.amazon.co.uk/refBest Sellers in PC & Video GamesH2
www.amazon.co.uk/refGreat prices on refurbished productsH2
www.amazon.co.uk/refDiscover the WWE official storeH2
www.amazon.co.uk/refDiscover Alexa Built-in devicesH2
www.amazon.co.uk/refSavings in OutletH2
www.amazon.co.uk/refAmazon Fashion SaleH2
www.amazon.co.uk/refLightning DealsH2
www.amazon.co.uk/refPet products from our brandsH2
www.amazon.co.uk/refTry now, pay later on Men's FashionH2
www.amazon.co.uk/refNew World by Amazon GamesH2
www.amazon.co.uk/refCollection to support the Three LionsH2
www.amazon.co.uk/refCustomers' Most-LovedH2
www.amazon.co.uk/refSelect Your Cookie PreferencesH4

Images9.6

18% of images have a clearly defined size

43 images are being resized by the browser

Popularity9.9

97 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 97 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.
  • This website accounts for 86.4% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Amount of content10.0

Rendering Chart...

  • This website has an average of 2,213 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

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