Report for www.amazon.co.uk

Overall7.0

The overall score for this website.

Accessibility7.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.7

How satisfying the website is likely to be for users.

Marketing6.4

How well marketed and popular the website is.

Technology7.3

How well designed and built the website is.

Screenshot of www.amazon.co.uk

Nibbler tested a sample of 5 pages from this website at 12:27 PM on Aug 4, 2020 (BST).

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Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimized for printing

URL format3.6

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
    • Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Long URLs

  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags4.8

This is how this website will look in Google search listings:

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...

www.amazon.co.uk/

Sign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/descriptionSign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/keywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/googlenositelinkssearchbox
www.amazon.co.uk/google-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/twitter:card
www.amazon.co.uk/twitter:site:id
www.amazon.co.uk/refdescriptionSign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/refkeywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/refgooglenositelinkssearchbox
www.amazon.co.uk/refgoogle-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/reftwitter:card
www.amazon.co.uk/reftwitter:site:id
www.amazon.co.uk/.../view.html?ref_=nav_cartformat-detectiontelephone=no

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.uk/x-dns-prefetch-controlon
www.amazon.co.uk/content-typetext/html; charset=UTF-8
www.amazon.co.uk/refx-dns-prefetch-controlon
www.amazon.co.uk/refcontent-typetext/html; charset=UTF-8

Headings6.0

accessories alexa amazon auto babycare backpacks bags basics bear beauty best blink books business camera colours customers' deal devices ebooks echo electronics essentials experience fashion find fire games gift gorgeous great grocery home iris keeping kindle kitchen learning less lilly loved made mama mini more most movies music over paperwhite people prices refurbished safe security sellers shop sign smart store streaming styled suitcases than toys travel unlimited video working your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/Deal of the DayH2
www.amazon.co.uk/Echo Auto | Add Alexa to your carH2
www.amazon.co.uk/Amazon Devices for less than £60H2
www.amazon.co.uk/Sign in for your best experienceH2
www.amazon.co.uk/Kindle Paperwhite: now in more coloursH2
www.amazon.co.uk/Keeping our people safeH2
www.amazon.co.uk/Blink Mini - smart security cameraH2
www.amazon.co.uk/Over 1200 Kindle Books from 99pH2
www.amazon.co.uk/Unlimited streaming of movies & TVH2
www.amazon.co.uk/Best Sellers in BeautyH2
www.amazon.co.uk/Amazon Essentials - fashion basics for menH2
www.amazon.co.uk/The Learning Store: shop learning essentialsH2
www.amazon.co.uk/Video GamesH2
www.amazon.co.uk/Grocery essentials by AmazonH2
www.amazon.co.uk/New electronics accessoriesH2
www.amazon.co.uk/Best Sellers in Home & KitchenH2
www.amazon.co.uk/Shop backpacksH2
www.amazon.co.uk/Customers' most loved for menH2
www.amazon.co.uk/Vacuum cleaner product finderH2
www.amazon.co.uk/Mama Bear - babycare by AmazonH2
www.amazon.co.uk/Working From HomeH2
www.amazon.co.uk/find. - styled by youH2
www.amazon.co.uk/Best sellers in Kindle eBooksH2
www.amazon.co.uk/Iris & Lilly - Made gorgeous by youH2
www.amazon.co.uk/Great prices on refurbished productsH2
www.amazon.co.uk/Home essentials from AmazonBasicsH2
www.amazon.co.uk/Fashionable suitcases & travel bagsH2
www.amazon.co.uk/Iris & Lilly - Made gorgeous by youH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledPrime VideoH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledAmazon MusicH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledApps for AndroidH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledEcho & AlexaH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledFire TVH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledFire TabletsH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledKindle E-readers & BooksH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledFind a GiftH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledBooks & AudibleH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledFilms, TV, Music & GamesH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledElectronics & ComputersH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledHome, Garden, Pets & DIYH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledToys, Children & BabyH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledClothes, Shoes & WatchesH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledSports & OutdoorsH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledFood & GroceryH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledHealth & BeautyH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledCar & MotorbikeH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledBusiness, Industry & ScienceH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledGift Cards & Top UpH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledHandmadeH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledHome ServicesH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledAmazon StorefrontsH2
www.amazon.co.uk/gp/site-directory?ref_=nav_em_js_disabledAmazon BusinessH2
www.amazon.co.uk/refDeal of the DayH2
www.amazon.co.uk/refEcho Auto | Add Alexa to your carH2
www.amazon.co.uk/refAmazon Devices for less than £60H2
www.amazon.co.uk/refSign in for your best experienceH2
www.amazon.co.uk/refKindle Paperwhite: now in more coloursH2
www.amazon.co.uk/refKeeping our people safeH2
www.amazon.co.uk/refBlink Mini - smart security cameraH2
www.amazon.co.uk/refOver 1200 Kindle Books from 99pH2
www.amazon.co.uk/refUnlimited streaming of movies & TVH2
www.amazon.co.uk/refBest Sellers in BeautyH2
www.amazon.co.uk/refAmazon Essentials - fashion basics for menH2
www.amazon.co.uk/refThe Learning Store: shop learning essentialsH2
www.amazon.co.uk/refUnique and innovative toys from LaunchpadH2
www.amazon.co.uk/refVideo GamesH2
www.amazon.co.uk/refGrocery essentials by AmazonH2
www.amazon.co.uk/refBest Sellers in Home & KitchenH2
www.amazon.co.uk/refShop backpacksH2
www.amazon.co.uk/refNew electronics accessoriesH2
www.amazon.co.uk/refCustomers' most loved for menH2
www.amazon.co.uk/refMama Bear - babycare by AmazonH2
www.amazon.co.uk/refWorking From HomeH2
www.amazon.co.uk/reffind. - styled by youH2
www.amazon.co.uk/refBest sellers in Kindle eBooksH2
www.amazon.co.uk/refIris & Lilly - Made gorgeous by youH2
www.amazon.co.uk/refGreat prices on refurbished productsH2
www.amazon.co.uk/refHome essentials from AmazonBasicsH2
www.amazon.co.uk/refFashionable suitcases & travel bagsH2
www.amazon.co.uk/refIris & Lilly - Made gorgeous by youH2
www.amazon.co.uk/ap/signin...&Sign-InH1
www.amazon.co.uk/ap/signin...&Please Enable Cookies to ContinueH4
www.amazon.co.uk/ap/signin...&New to Amazon?H5
www.amazon.co.uk/.../view.html?ref_=nav_cartYour Amazon basket is emptyH2
www.amazon.co.uk/.../view.html?ref_=nav_cartKindle book dealsH2
www.amazon.co.uk/.../view.html?ref_=nav_cartBest sellers in Kindle eBooksH5

Server behavior8.2

Yes404 page

NoCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.uk to http://www.amazon.co.uk. This is ideal.

Mobile8.3

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Amount of content8.9

Rendering Chart...

  • This website has an average of 948 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Images9.8

10% of images have a clearly defined size

23 images are being resized by the browser

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Popularity10.0

86 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 86 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.
  • This website accounts for 89.5% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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