Report for www.amazon.com.mx

Overall6.7

The overall score for this website.

Accessibility7.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.2

How satisfying the website is likely to be for users.

Marketing6.2

How well marketed and popular the website is.

Technology6.7

How well designed and built the website is.

Screenshot of www.amazon.com.mx

Nibbler tested a sample of 5 pages from this website at 10:50 PM on Apr 21, 2021 (BST).

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Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Consider shortening long anchor text. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimized for printing

URL format3.6

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
    • Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Long URLs

  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags4.8

This is how this website will look in Google search listings:

Amazon.com.mx: Precios bajos - Envío rápido - Millones de productos

www.amazon.com.mx/

Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inicia tu prueba de Amazon ...

Meta Tags (name attribute)

Page URLNameContent
www.amazon.com.mx/descriptionEnvío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inicia tu prueba de Amazon Prime gratis.
www.amazon.com.mx/keywordsAmazon, Amazon.com.mx, eBooks Kindle, Kindle, ebooks, libros electronicos Kindle, libros electronicos, compras por Internet, compras en linea, amazon méxico, hogar, cocina, bebé, herramientas, belleza, relojes, deportes y aire libre
www.amazon.com.mx/googlenositelinkssearchbox
www.amazon.com.mx/google-site-verificationi2qJBp6bOBVKKk97zyMNc3Oa39hXWml3uH4atxoMFrc
www.amazon.com.mx/twitter:card
www.amazon.com.mx/twitter:site:id
www.amazon.com.mx/msvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.com.mx/refdescriptionEnvío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inicia tu prueba de Amazon Prime gratis.
www.amazon.com.mx/refkeywordsAmazon, Amazon.com.mx, eBooks Kindle, Kindle, ebooks, libros electronicos Kindle, libros electronicos, compras por Internet, compras en linea, amazon méxico, hogar, cocina, bebé, herramientas, belleza, relojes, deportes y aire libre
www.amazon.com.mx/refgooglenositelinkssearchbox
www.amazon.com.mx/refgoogle-site-verificationi2qJBp6bOBVKKk97zyMNc3Oa39hXWml3uH4atxoMFrc
www.amazon.com.mx/reftwitter:card
www.amazon.com.mx/reftwitter:site:id
www.amazon.com.mx/refmsvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.com.mx/.../view.html?ref_=nav_cartformat-detectiontelephone=no

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.com.mx/x-dns-prefetch-controlon
www.amazon.com.mx/content-typetext/html; charset=UTF-8
www.amazon.com.mx/refx-dns-prefetch-controlon
www.amazon.com.mx/refcontent-typetext/html; charset=UTF-8

Server behavior5.8

Yes404 page

NoCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
  • 0 pages of this website are returned GZIP encoded, even if the client does not support compression. GZIP compression is good because it is widely supported and reduces the load time of a web page. However, some devices and web crawlers might not support GZIP compression so your website should obey the accept-encoding HTTP header.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.com.mx to http://www.amazon.com.mx. This is ideal.

Headings6.0

accesorios ahorra aire alimentos amazon amazonbasics bebidas bocinas casa categor ciencia cocina como compra computaci culas deportes descubre e-readers ebooks electr fire gamer grandes hasta hecho herramientas hogar ideal industria inteligente jard juegos juguetes kindle libre libros looks mano mejoras moda mputo mujer naturales nicos nuestros nuevos ofertas outlet pago para participante primavera productos reacondicionados regalo renewed seguimos selecci semana series sica software tablets tienda todo todos trabajar vendidos videojuegos

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.com.mx/Descubre el regalo ideal para MamáH2
www.amazon.com.mx/Para los no tan niñosH2
www.amazon.com.mx/Semana del gamer 2021H2
www.amazon.com.mx/Productos como nuevosH2
www.amazon.com.mx/Descubre todo para trabajar en casaH2
www.amazon.com.mx/50% en libros de la selección participanteH2
www.amazon.com.mx/Descubre el regalo ideal para MamáH2
www.amazon.com.mx/Hogar inteligenteH2
www.amazon.com.mx/Hasta 10% en Amazon SúperH2
www.amazon.com.mx/Descubre AmazonH2
www.amazon.com.mx/Descubre nuestros métodos de pagoH2
www.amazon.com.mx/Amazon SúperH2
www.amazon.com.mx/Bocinas y Electrónicos AmazonBasicsH2
www.amazon.com.mx/Tienda de productos orgánicos y naturalesH2
www.amazon.com.mx/Los más nuevos en computaciónH2
www.amazon.com.mx/Descubre Looks de PrimaveraH2
www.amazon.com.mx/Ahorra en productos reacondicionados con Amazon RenewedH2
www.amazon.com.mx/Los más vendidos en Juguetes y JuegosH2
www.amazon.com.mx/Hogar en AmazonBasicsH2
www.amazon.com.mx/¡Una experiencia ganadora en OXXO!H2
www.amazon.com.mx/Mejoras para el Hogar con AmazonBasicsH2
www.amazon.com.mx/Día Internacional del Libro: hasta 20% de descuentoH2
www.amazon.com.mx/Los más vendidos en Deportes y Aire LibreH2
www.amazon.com.mx/Los más vendidos en VideojuegosH2
www.amazon.com.mx/Descubre la tienda de ciencia e industriaH2
www.amazon.com.mx/Moda Mujer: Compra por categoríaH2
www.amazon.com.mx/Moda mujer: grandes ofertas en el OutletH2
www.amazon.com.mx/Los más buscados en moda para hombreH2
www.amazon.com.mx/Los más vendidos en LibrosH2
www.amazon.com.mx/refPara los apasionados del fútbolH2
www.amazon.com.mx/refOfertas del DíaH2
www.amazon.com.mx/refPorque todos seguimos siendo niñosH2
www.amazon.com.mx/refDescubre el regalo ideal para MamáH2
www.amazon.com.mx/refSemana del gamer 2021H2
www.amazon.com.mx/refProductos como nuevosH2
www.amazon.com.mx/refDescubre todo para trabajar en casaH2
www.amazon.com.mx/refPara los no tan niñosH2
www.amazon.com.mx/ref50% en libros de la selección participanteH2
www.amazon.com.mx/refDescubre AmazonH2
www.amazon.com.mx/refDescubre nuestros métodos de pagoH2
www.amazon.com.mx/refAmazon SúperH2
www.amazon.com.mx/refModa mujer: grandes ofertas en el OutletH2
www.amazon.com.mx/refTienda de productos orgánicos y naturalesH2
www.amazon.com.mx/refDescubre Looks de PrimaveraH2
www.amazon.com.mx/refDescubre la tienda de hecho a manoH2
www.amazon.com.mx/refAhorra en productos reacondicionados con Amazon RenewedH2
www.amazon.com.mx/refLos más vendidos en Juguetes y JuegosH2
www.amazon.com.mx/refMejoras para el Hogar con AmazonBasicsH2
www.amazon.com.mx/refDescubre la tienda de ciencia e industriaH2
www.amazon.com.mx/refModa Mujer: Compra por categoríaH2
www.amazon.com.mx/refDescubre el regalo ideal para MamáH2
www.amazon.com.mx/refLos más vendidos en Deportes y Aire LibreH2
www.amazon.com.mx/refEsenciales cotidianos que podrían interesarteH2
www.amazon.com.mx/refAire libre con AmazonBasicsH2
www.amazon.com.mx/refLos más nuevos en oficina y papeleríaH2
www.amazon.com.mx/refHogar en AmazonBasicsH2
www.amazon.com.mx/refBlancos AmazonBasicsH2
www.amazon.com.mx/refLos más vendidos en VideojuegosH2
www.amazon.com.mx/ap/signin...&Iniciar sesiónH1
www.amazon.com.mx/ap/signin...&Habilita las cookies para continuarH4
www.amazon.com.mx/ap/signin...&¿Eres nuevo en Amazon?H5
www.amazon.com.mx/.../view.html?ref_=nav_cartTu carrito de Amazon está vacíoH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledAmazon Prime VideoH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledEcho y AlexaH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledAmazon MusicH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledAmazon Fire TVH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledE-readers y eBooks KindleH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledAlimentos y BebidasH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledLibrosH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledPelículas, Series de TV y MúsicaH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledElectrónicosH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledCómputo y TabletsH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledSoftwareH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledVideojuegosH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledHogar, Cocina y JardínH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledHerramientas y Mejoras del HogarH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledAutomotriz y MotocicletasH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledJuegos y JuguetesH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledMascotas y AccesoriosH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledBebéH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledRopa, Zapatos y AccesoriosH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledHecho a ManoH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledDeportes y Aire LibreH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledSalud, Belleza y Cuidado PersonalH2
www.amazon.com.mx/gp/site-directory?ref_=nav_em_js_disabledIndustria, Empresas y CienciaH2

Mobile8.3

Mobile screenshot of www.amazon.com.mxTablet screenshot of www.amazon.com.mx
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Amount of content8.8

Rendering Chart...

  • This website has an average of 815 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Popularity9.1

512 Most popular website in the world

This website recently saw a moderate decrease in popularity.

  • This is the 512 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate decrease in popularity.
  • This website accounts for 90.4% of the Internet traffic to amazon.com.mx and its subdomains.

Source: Alexa

Images9.3

29% of images have a clearly defined size

65 images are being resized by the browser

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Domain agei

  • Sorry, we cannot check the domain age of .com.mx websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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