Report for www.amazon.in

Overall7.0

The overall score for this website.

Accessibility7.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.7

How satisfying the website is likely to be for users.

Marketing6.4

How well marketed and popular the website is.

Technology7.4

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 6:31 AM on Jan 14, 2022 (GMT).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimized for printing

URL format3.6

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
    • Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Long URLs

  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags5.2

This is how this website will look in Google search listings:

Online Shopping site in India: Shop Online for Mobiles, Books, Watches ...

www.amazon.in/

Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.amazon.in/descriptionAmazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.
www.amazon.in/keywordsAmazon.in, Amazon, Online Shopping, online shopping india, india shopping online, amazon india, amazn, buy online, buy mobiles online, buy books online, buy movie dvd's online, kindle, kindle fire hd, kindle e-readers, ebooks, computers, laptop, toys, trimmers, watches, fashion jewellery, home, kitchen, small appliances, beauty, Sports, Fitness & Outdoors
www.amazon.in/googlenositelinkssearchbox
www.amazon.in/google-site-verificationgPzHrNkcFn5TStDwOLUU1DSt5kH_JZkTtBpdvBjTftg
www.amazon.in/twitter:card
www.amazon.in/twitter:site:id
www.amazon.in/msvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.in/refdescriptionAmazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.
www.amazon.in/refkeywordsAmazon.in, Amazon, Online Shopping, online shopping india, india shopping online, amazon india, amazn, buy online, buy mobiles online, buy books online, buy movie dvd's online, kindle, kindle fire hd, kindle e-readers, ebooks, computers, laptop, toys, trimmers, watches, fashion jewellery, home, kitchen, small appliances, beauty, Sports, Fitness & Outdoors
www.amazon.in/refgooglenositelinkssearchbox
www.amazon.in/refgoogle-site-verificationgPzHrNkcFn5TStDwOLUU1DSt5kH_JZkTtBpdvBjTftg
www.amazon.in/reftwitter:card
www.amazon.in/reftwitter:site:id
www.amazon.in/refmsvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.in/.../view.html?ref_=nav_cartformat-detectiontelephone=no

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.in/x-dns-prefetch-controlon
www.amazon.in/content-typetext/html; charset=UTF-8
www.amazon.in/refx-dns-prefetch-controlon
www.amazon.in/refcontent-typetext/html; charset=UTF-8

Headings6.0

accessories activity amazon automotive baby best bike bills birthday brands card category celebration chimneys clearance cooking coupons credit curated deals dishwashing effective electronics essentials everyday everything expecting experience extra fitness food gifting great handpicked home indian kitchen kits launchpad masks more mothers needs newborn packs perfect picks products professional protected protective rated refurbished republic sale savings shop sign star store styles supply testing today's tools trackers under value women your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.in/Up to 70% off | Electronics clearance storeH2
www.amazon.in/Automotive essentials | Up to 60% offH2
www.amazon.in/Styles for Men | Up to 70% offH2
www.amazon.in/Sign in for your best experienceH2
www.amazon.in/Professional tools, testing & moreH2
www.amazon.in/Shop by CategoryH2
www.amazon.in/Pay your credit card bills on AmazonH2
www.amazon.in/Styles for Women | Up to 70% offH2
www.amazon.in/Top picks for your homeH2
www.amazon.in/Today’s DealsH2
www.amazon.in/17th -20th Jan | Great Republic Day SaleH2
www.amazon.in/For the perfect birthday celebrationH2
www.amazon.in/Everything for the newborn & expecting mothersH2
www.amazon.in/Effective dishwashing for Indian cookingH2
www.amazon.in/4 star+ rated kitchen products | Amazon Brands & moreH2
www.amazon.in/Up to 40% off | Refurbished activity trackersH2
www.amazon.in/Curated protective supply products | Amazon LaunchpadH2
www.amazon.in/Up to 50% off | ChimneysH2
www.amazon.in/Stay protected | Masks, PPE kits & more from startup brandsH2
www.amazon.in/Essentials for Expecting MothersH2
www.amazon.in/For all birthday gifting and celebration needsH2
www.amazon.in/Extra savings with couponsH2
www.amazon.in/Up to 60% off | Car & bike accessories & moreH2
www.amazon.in/Handpicked products for your babyH2
www.amazon.in/Food, fitness and WFH essentials | Amazon LaunchpadH2
www.amazon.in/Value Packs under ₹599 | Amazon Brands & moreH2
www.amazon.in/Upgrade your kitchenH2
www.amazon.in/More everyday essentials to exploreH2
www.amazon.in/refUp to 70% off | Electronics clearance storeH2
www.amazon.in/refAutomotive essentials | Up to 60% offH2
www.amazon.in/refStyles for Men | Up to 70% offH2
www.amazon.in/refSign in for your best experienceH2
www.amazon.in/refProfessional tools, testing & moreH2
www.amazon.in/refShop by CategoryH2
www.amazon.in/refPay your credit card bills on AmazonH2
www.amazon.in/refStyles for Women | Up to 70% offH2
www.amazon.in/refTop picks for your homeH2
www.amazon.in/refToday’s DealsH2
www.amazon.in/ref17th -20th Jan | Great Republic Day SaleH2
www.amazon.in/refFor the perfect birthday celebrationH2
www.amazon.in/refEverything for the newborn & expecting mothersH2
www.amazon.in/refEffective dishwashing for Indian cookingH2
www.amazon.in/ref4 star+ rated kitchen products | Amazon Brands & moreH2
www.amazon.in/refUp to 40% off | Refurbished activity trackersH2
www.amazon.in/refCurated protective supply products | Amazon LaunchpadH2
www.amazon.in/refUp to 50% off | ChimneysH2
www.amazon.in/refStay protected | Masks, PPE kits & more from startup brandsH2
www.amazon.in/refEssentials for Expecting MothersH2
www.amazon.in/refFor all birthday gifting and celebration needsH2
www.amazon.in/refExtra savings with couponsH2
www.amazon.in/refEveryday essentials that you might likeH2
www.amazon.in/refHandpicked products for your babyH2
www.amazon.in/refBest Sellers in BeautyH2
www.amazon.in/refFood, fitness and WFH essentials | Amazon LaunchpadH2
www.amazon.in/refValue Packs under ₹599 | Amazon Brands & moreH2
www.amazon.in/refUp to 60% off | Car & bike accessories & moreH2
www.amazon.in/gp/.../refLanguage SettingsH3
www.amazon.in/ap/signin...&Sign-InH1
www.amazon.in/ap/signin...&Please Enable Cookies to ContinueH4
www.amazon.in/ap/signin...&New to Amazon?H5
www.amazon.in/.../view.html?ref_=nav_cartYour Amazon Basket is emptyH2

Mobile8.0

Mobile screenshot of www.amazon.inTablet screenshot of www.amazon.in
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Server behavior8.8

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.in to http://www.amazon.in. This is ideal.

Amount of content8.8

Rendering Chart...

  • This website has an average of 1,166 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Images9.7

10% of images have a clearly defined size

24 images are being resized by the browser

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Popularity10.0

43 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 43 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 82.0% of the Internet traffic to amazon.in and its subdomains.

Source: Alexa

Domain agei

  • Sorry, we cannot check the domain age of .in websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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