Report for www.amnesty.org

Overall9.5

The overall score for this website.

Accessibility10.0

How accessible the website is to mobile and disabled users.

Experience9.8

How satisfying the website is likely to be for users.

Marketing9.1

How well marketed and popular the website is.

Technology9.7

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 10:51 AM on Nov 24, 2021 (GMT).

Top priorities for website improvement

  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)

Meta tags3.6

This is how this website will look in Google search listings:

Home | Amnesty International -

www.amnesty.org/en/

Inspiring people against injustice to bring the world closer to human rights & dignity enjoyed by all.

  • All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.amnesty.org/en/viewportwidth=device-width, initial-scale=1.0
www.amnesty.org/en/msapplication-tilecolor#ffc40d
www.amnesty.org/en/theme-color#ffffff
www.amnesty.org/en/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.amnesty.org/en/descriptionInspiring people against injustice to bring the world closer to human rights & dignity enjoyed by all.
www.amnesty.org/en/twitter:cardsummary_large_image
www.amnesty.org/en/twitter:site@amnesty
www.amnesty.org/en/who-we-are/viewportwidth=device-width, initial-scale=1.0
www.amnesty.org/en/who-we-are/msapplication-tilecolor#ffc40d
www.amnesty.org/en/who-we-are/theme-color#ffffff
www.amnesty.org/en/who-we-are/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.amnesty.org/en/who-we-are/twitter:cardsummary_large_image
www.amnesty.org/en/who-we-are/twitter:site@amnesty
www.amnesty.org/en/.../viewportwidth=device-width, initial-scale=1.0
www.amnesty.org/en/.../msapplication-tilecolor#ffc40d
www.amnesty.org/en/.../theme-color#ffffff
www.amnesty.org/en/.../robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.amnesty.org/en/.../twitter:cardsummary_large_image
www.amnesty.org/en/.../twitter:site@amnesty
www.amnesty.org/en/careers/viewportwidth=device-width, initial-scale=1.0
www.amnesty.org/en/careers/msapplication-tilecolor#ffc40d
www.amnesty.org/en/careers/theme-color#ffffff
www.amnesty.org/en/careers/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.amnesty.org/en/careers/twitter:cardsummary_large_image
www.amnesty.org/en/careers/twitter:site@amnesty
www.amnesty.org/en/what-we-do/viewportwidth=device-width, initial-scale=1.0
www.amnesty.org/en/what-we-do/msapplication-tilecolor#ffc40d
www.amnesty.org/en/what-we-do/theme-color#ffffff
www.amnesty.org/en/what-we-do/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.amnesty.org/en/what-we-do/twitter:cardsummary_large_image
www.amnesty.org/en/what-we-do/twitter:site@amnesty

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amnesty.org/en/X-UA-Compatibleie=edge
www.amnesty.org/en/who-we-are/X-UA-Compatibleie=edge
www.amnesty.org/en/.../X-UA-Compatibleie=edge
www.amnesty.org/en/careers/X-UA-Compatibleie=edge
www.amnesty.org/en/what-we-do/X-UA-Compatibleie=edge

Popularity8.4

32,689 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 32,689 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.
  • This website accounts for 84.6% of the Internet traffic to amnesty.org and its subdomains.

Source: Alexa

Amount of content8.9

Rendering Chart...

  • This website has an average of 712 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Images9.8

9% of images have a clearly defined size

5 images are being resized by the browser

Twitter10.0

This website is linked with the Twitter account @amnesty

This website's Twitter account has
1,898,962 followers

  • This website was found to link the Twitter account Amnesty International (@amnesty).
  • This website's Twitter account has made 23,418 tweets to 1,898,962 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of www.amnesty.orgTablet screenshot of www.amnesty.org
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amnesty.org to http://www.amnesty.org. This is ideal.

Analytics10.0

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Headings10.0

adjourned allegations amnesty assault campaign careers china crisis detained disappearance documents emboldens enforced enjoyed failure families follow global good greece happens have hold human humanitarian impact injustice international investigate iran lives main make menu migrant million nigeria people perpetrators personally player process progress promises prove qatar rape reaching release remain rights risk roles safe sexual silences stagnates survivors tackle take tennis today trial vanished work workers workers' working world year

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Page headings detail

URLHeadingLevel
www.amnesty.org/en/Pakistan: New briefing documents far reaching impact of enforced disappearance on families of the vanishedH1
www.amnesty.org/en/Main MenuH2
www.amnesty.org/en/We campaign for a world where human rights are enjoyed by allH2
www.amnesty.org/en/Follow us on:H2
www.amnesty.org/en/Qatar: One year to make good on promises to migrant workers as progress stagnatesH3
www.amnesty.org/en/China: Prove tennis player is safe and investigate sexual assault allegationsH3
www.amnesty.org/en/Nigeria: Failure to tackle rape crisis emboldens perpetrators and silences survivorsH3
www.amnesty.org/en/Greece: humanitarian workers’ lives remain on hold as trial is adjournedH3
www.amnesty.org/en/Iran: Release arbitrarily detained rights activist at imminent risk of floggingH3
www.amnesty.org/en/who-we-are/WHO WE AREH1
www.amnesty.org/en/who-we-are/HAVE YOUR SAY IN OUR WORK AND HELP US BE THERE FOR PEOPLE AT RISK – BECOME A MEMBER TODAY.H1
www.amnesty.org/en/who-we-are/Main MenuH2
www.amnesty.org/en/who-we-are/Amnesty International is a global movement of more than 10 million people who take injustice personally. We are campaigning for a world where human rights are enjoyed by all.H2
www.amnesty.org/en/who-we-are/WHAT DOES AMNESTY DO?H2
www.amnesty.org/en/who-we-are/Where it all beganH2
www.amnesty.org/en/who-we-are/Amnesty evolvesH2
www.amnesty.org/en/who-we-are/AMNESTY TODAYH2
www.amnesty.org/en/who-we-are/JOIN AMNESTY. PROTECT HUMAN RIGHTSH2
www.amnesty.org/en/who-we-are/Follow us on:H2
www.amnesty.org/en/.../HOW WE'RE RUNH1
www.amnesty.org/en/.../SINCE 1961, WE’VE BEEN HELPING PEOPLE CLAIM THEIR RIGHTS ACROSS THE WORLD.H1
www.amnesty.org/en/.../Main MenuH2
www.amnesty.org/en/.../Who we areH2
www.amnesty.org/en/.../Follow us on:H2
www.amnesty.org/en/careers/CAREERS AT AMNESTY INTERNATIONALH1
www.amnesty.org/en/careers/Main MenuH2
www.amnesty.org/en/careers/You won’t just be working for us, you will be working for the 10 million supporters, activists and members around the world who believe in taking injustice personally. H2
www.amnesty.org/en/careers/JOB LISTINGS FOR THE INTERNATIONAL SECRETARIATH2
www.amnesty.org/en/careers/THE ROLES WE TAKE, THE ROLES YOU CAN TAKEH2
www.amnesty.org/en/careers/OUR GLOBAL TEAMH2
www.amnesty.org/en/careers/The recruitment processH2
www.amnesty.org/en/careers/THE INTERVIEW PROCESSH2
www.amnesty.org/en/careers/Follow us on:H2
www.amnesty.org/en/careers/Freedom, Justice, Equality. Let’s get to work.H3
www.amnesty.org/en/careers/When you get a job at Amnesty International, you’re working for people whose human rights are under attack.H3
www.amnesty.org/en/what-we-do/WHAT WE DOH1
www.amnesty.org/en/what-we-do/Main MenuH2
www.amnesty.org/en/what-we-do/HOW CHANGE HAPPENSH2
www.amnesty.org/en/what-we-do/Follow us on:H2

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

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screen1444px-www.amnesty.org/en/who-we-are/
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screen1444px-www.amnesty.org/en/what-we-do/

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated September 1, 2021

  • It looks like this website was last updated on Wednesday, September 1, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
12/24/14www.amnesty.org/en/who-we-are/Body text
5/7/21www.amnesty.org/en/.../211464.pngLast modified header
5/7/21www.amnesty.org/en/.../211450.pngLast modified header
5/7/21www.amnesty.org/en/.../211568.pngLast modified header
5/7/21www.amnesty.org/en/.../211587.pngLast modified header
5/7/21www.amnesty.org/en/.../211583.pngLast modified header
5/7/21www.amnesty.org/en/.../211571.pngLast modified header
5/7/21www.amnesty.org/en/.../211562.pngLast modified header
5/7/21www.amnesty.org/.../81fe08cbe7c08dacfe8e8d47784fcb95c0bfd9f7-60x60.pngLast modified header
5/7/21www.amnesty.org/en/.../211541.pngLast modified header
5/7/21www.amnesty.org/en/.../211535.pngLast modified header
5/7/21www.amnesty.org/en/.../211526.pngLast modified header
5/7/21www.amnesty.org/en/.../211488.pngLast modified header
5/7/21www.amnesty.org/en/.../211491.pngLast modified header
5/7/21www.amnesty.org/en/.../211485.pngLast modified header
5/7/21www.amnesty.org/en/.../211482.pngLast modified header
5/7/21www.amnesty.org/.../95a72b6ddd4d2f6060ecb4028907172789444072.pngLast modified header
9/1/21www.amnesty.org/.../Amnesty-Icons-78-60x60.pngLast modified header
5/7/21www.amnesty.org/en/.../211458.pngLast modified header
5/7/21www.amnesty.org/en/.../211455.pngLast modified header
5/7/21www.amnesty.org/.../2fa93196f031877a19fa4c54cbaf294b4311ce14-200x200.pngLast modified header
5/7/21www.amnesty.org/en/.../211479.pngLast modified header
5/7/21www.amnesty.org/.../90a17a51fcd79ad8e66d2f2bedaf389fcfcd4215.jpgLast modified header
5/7/21www.amnesty.org/en/.../211548.pngLast modified header
5/7/21www.amnesty.org/.../1b9125d3611de209101227db61403d823c4c529d-200x200.pngLast modified header
5/7/21www.amnesty.org/.../3c8f267e8007c4d7de0efc445c8eb65230aa26d2.pngLast modified header
5/7/21www.amnesty.org/.../187f371afd454e883a6c3327fef8802efe3cf5d4.jpgLast modified header
5/7/21www.amnesty.org/en/.../211580.pngLast modified header
5/7/21www.amnesty.org/en/.../211461.pngLast modified header
5/7/21www.amnesty.org/en/.../211577.pngLast modified header
5/7/21www.amnesty.org/en/.../211538.pngLast modified header
5/7/21www.amnesty.org/en/.../211476.pngLast modified header
5/7/21www.amnesty.org/en/.../211452.pngLast modified header
5/7/21www.amnesty.org/en/.../211523.pngLast modified header
5/7/21www.amnesty.org/.../7f4650bb45b88d49ae345a4c77aa8614b046ae33.jpgLast modified header
5/7/21www.amnesty.org/.../03e536cdf892fcf171356f118acc9d73a47b17bb.jpgLast modified header
5/7/21www.amnesty.org/.../51cb7461d68184fd50ac499b295907a07bd55f33.jpgLast modified header
5/7/21www.amnesty.org/.../494d7bb485e3bbfd565a1c7b888b51087d163a93-200x200.pngLast modified header
5/7/21www.amnesty.org/.../what-we-do-200x200.pngLast modified header
5/7/21www.amnesty.org/.../who-we-are-200x200.pngLast modified header
5/7/21www.amnesty.org/.../amnesty-international-logomark.jpgLast modified header
8/13/21www.amnesty.org/.../129327069-45f0fe5f-7fa9-4b09-acbb-3272541534ab-170x72.pngLast modified header

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