Report for www.arts.ac.uk
Summary
Overall9.6
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.4
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 2:16 PM on Feb 23, 2021 (GMT).
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Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Meta tags6.8
This is how this website will look in Google search listings:
Arrow Right
www.arts.ac.uk/
UAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.arts.ac.uk/ | apple-mobile-web-app-capable | yes |
| www.arts.ac.uk/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=3.0, minimum-scale=1.0 |
| www.arts.ac.uk/ | dcterms.title | UAL |
| www.arts.ac.uk/ | dcterms.creator | UAL |
| www.arts.ac.uk/ | dcterms.created | 2018-01-20T21:02:21+00:00 |
| www.arts.ac.uk/ | dcterms.modified | 2020-08-06T16:34:27+01:00 |
| www.arts.ac.uk/ | dcterms.issued | 2020-03-20T14:00:17+00:00 |
| www.arts.ac.uk/ | dcterms.format | HTML |
| www.arts.ac.uk/ | dcterms.identifier | https://www.arts.ac.uk |
| www.arts.ac.uk/ | description | UAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design. |
| www.arts.ac.uk/ | canonical.url | |
| www.arts.ac.uk/ | short.course.college.footer | |
| www.arts.ac.uk/ | page.background.colour | dark--theme |
| www.arts.ac.uk/ | page.sub.title | |
| www.arts.ac.uk/ | site.useful.links | 55756 |
| www.arts.ac.uk/ | twitter:card | summary |
| www.arts.ac.uk/ | twitter:site | @{ENTER TWITTER USERNAME HERE} |
| www.arts.ac.uk/ | twitter:title | UAL |
| www.arts.ac.uk/ | twitter:description | UAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design. |
| www.arts.ac.uk/ | twitter:image | |
| www.arts.ac.uk/subjects | apple-mobile-web-app-capable | yes |
| www.arts.ac.uk/subjects | viewport | width=device-width, initial-scale=1.0, maximum-scale=3.0, minimum-scale=1.0 |
| www.arts.ac.uk/subjects | dcterms.title | Explore subjects |
| www.arts.ac.uk/subjects | dcterms.creator | UAL |
| www.arts.ac.uk/subjects | dcterms.created | 2018-02-19T11:22:57+00:00 |
| www.arts.ac.uk/subjects | dcterms.modified | 2021-01-11T12:03:19+00:00 |
| www.arts.ac.uk/subjects | dcterms.issued | 2020-08-06T17:10:37+01:00 |
| www.arts.ac.uk/subjects | dcterms.format | HTML |
| www.arts.ac.uk/subjects | dcterms.identifier | https://www.arts.ac.uk/subjects |
| www.arts.ac.uk/subjects | short.course.college.footer | |
| www.arts.ac.uk/subjects | page.background.colour | dark--theme |
| www.arts.ac.uk/subjects | page.sub.title | |
| www.arts.ac.uk/subjects | twitter:card | summary |
| www.arts.ac.uk/subjects | twitter:site | @{ENTER TWITTER USERNAME HERE} |
| www.arts.ac.uk/subjects | twitter:title | Explore subjects |
| www.arts.ac.uk/subjects | twitter:description | |
| www.arts.ac.uk/subjects | twitter:image | |
| www.arts.ac.uk/courses | apple-mobile-web-app-capable | yes |
| www.arts.ac.uk/courses | viewport | width=device-width, initial-scale=1.0, maximum-scale=3.0, minimum-scale=1.0 |
| www.arts.ac.uk/courses | dcterms.title | Courses |
| www.arts.ac.uk/courses | dcterms.creator | UAL |
| www.arts.ac.uk/courses | dcterms.created | 2018-04-19T09:44:24+01:00 |
| www.arts.ac.uk/courses | dcterms.modified | 2020-11-12T13:40:22+00:00 |
| www.arts.ac.uk/courses | dcterms.issued | 2020-11-12T13:40:17+00:00 |
| www.arts.ac.uk/courses | dcterms.format | HTML |
| www.arts.ac.uk/courses | dcterms.identifier | https://www.arts.ac.uk/courses |
| www.arts.ac.uk/courses | description | UAL offers thousands of courses in art and design subjects at every level. Find a pre-degree, undergraduate, postgraduate or short course. Study at UAL and follow your passion. |
| www.arts.ac.uk/courses | canonical.url | |
| www.arts.ac.uk/courses | short.course.college.footer | |
| www.arts.ac.uk/courses | page.background.colour | dark--theme |
| www.arts.ac.uk/courses | page.sub.title | |
| www.arts.ac.uk/courses | twitter:card | summary |
| www.arts.ac.uk/courses | twitter:site | @{ENTER TWITTER USERNAME HERE} |
| www.arts.ac.uk/courses | twitter:title | Courses |
| www.arts.ac.uk/courses | twitter:description | UAL offers thousands of courses in art and design subjects at every level. Find a pre-degree, undergraduate, postgraduate or short course. Study at UAL and follow your passion. |
| www.arts.ac.uk/courses | twitter:image | https://www.arts.ac.uk/__data/assets/image/0018/60507/BA-Sculpture-Camberwell-2014-Degree-Show.jpg |
| www.arts.ac.uk/colleges | apple-mobile-web-app-capable | yes |
| www.arts.ac.uk/colleges | viewport | width=device-width, initial-scale=1.0, maximum-scale=3.0, minimum-scale=1.0 |
| www.arts.ac.uk/colleges | dcterms.title | Colleges |
| www.arts.ac.uk/colleges | dcterms.creator | UAL |
| www.arts.ac.uk/colleges | dcterms.created | 2018-02-21T14:51:17+00:00 |
| www.arts.ac.uk/colleges | dcterms.modified | 2020-11-03T10:00:51+00:00 |
| www.arts.ac.uk/colleges | dcterms.issued | 2019-08-30T09:31:01+01:00 |
| www.arts.ac.uk/colleges | dcterms.format | HTML |
| www.arts.ac.uk/colleges | dcterms.identifier | https://www.arts.ac.uk/colleges |
| www.arts.ac.uk/colleges | description | University of the Arts London is a world-class university made up of 6 renowned colleges. Learn more, find a course or book an open day. |
| www.arts.ac.uk/colleges | canonical.url | |
| www.arts.ac.uk/colleges | short.course.college.footer | |
| www.arts.ac.uk/colleges | page.background.colour | |
| www.arts.ac.uk/colleges | page.sub.title | |
| www.arts.ac.uk/colleges | twitter:card | summary |
| www.arts.ac.uk/colleges | twitter:site | @{ENTER TWITTER USERNAME HERE} |
| www.arts.ac.uk/colleges | twitter:title | Colleges |
| www.arts.ac.uk/colleges | twitter:description | University of the Arts London is a world-class university made up of 6 renowned colleges. Learn more, find a course or book an open day. |
| www.arts.ac.uk/colleges | twitter:image | https://www.arts.ac.uk/__data/assets/image/0023/23855/Lumiere-London-at-Granary-Square-Kings-Cross.jpg |
| www.arts.ac.uk/home | apple-mobile-web-app-capable | yes |
| www.arts.ac.uk/home | viewport | width=device-width, initial-scale=1.0, maximum-scale=3.0, minimum-scale=1.0 |
| www.arts.ac.uk/home | dcterms.title | Home |
| www.arts.ac.uk/home | dcterms.creator | UAL |
| www.arts.ac.uk/home | dcterms.created | 2020-08-06T16:10:15+01:00 |
| www.arts.ac.uk/home | dcterms.modified | 2021-02-16T10:41:12+00:00 |
| www.arts.ac.uk/home | dcterms.issued | 2021-02-16T10:41:08+00:00 |
| www.arts.ac.uk/home | dcterms.format | HTML |
| www.arts.ac.uk/home | dcterms.identifier | https://www.arts.ac.uk/home |
| www.arts.ac.uk/home | description | |
| www.arts.ac.uk/home | canonical.url | |
| www.arts.ac.uk/home | short.course.college.footer | |
| www.arts.ac.uk/home | page.background.colour | dark--theme |
| www.arts.ac.uk/home | page.sub.title | |
| www.arts.ac.uk/home | twitter:card | summary |
| www.arts.ac.uk/home | twitter:site | @{ENTER TWITTER USERNAME HERE} |
| www.arts.ac.uk/home | twitter:title | Home |
| www.arts.ac.uk/home | twitter:description | |
| www.arts.ac.uk/home | twitter:image |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.arts.ac.uk/ | X-UA-Compatible | IE=edge |
| www.arts.ac.uk/subjects | X-UA-Compatible | IE=edge |
| www.arts.ac.uk/courses | X-UA-Compatible | IE=edge |
| www.arts.ac.uk/colleges | X-UA-Compatible | IE=edge |
| www.arts.ac.uk/home | X-UA-Compatible | IE=edge |
Popularity8.3
59,779 Most popular website in the world
This website recently saw a slight decrease in popularity.
- This is the 59,779 most popular website in the world.
- Over the past 3 months, this website has experienced a slight decrease in popularity.
- This website accounts for 74.8% of the Internet traffic to arts.ac.uk and its subdomains.
Source: Alexa
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.arts.ac.uk/ | University of the Arts LondonUniversity of the Arts London | H1 |
| www.arts.ac.uk/ | Stories | H2 |
| www.arts.ac.uk/ | 6 Colleges, 1 University | H2 |
| www.arts.ac.uk/ | 6 Colleges,1 University | H2 |
| www.arts.ac.uk/ | What's on | H2 |
| www.arts.ac.uk/ | Open Days | H2 |
| www.arts.ac.uk/ | UAL Research Season - Earth and Equity: integrating environmental and racial justice | H3 |
| www.arts.ac.uk/ | Co-design Your Place: empowering young creatives to become changemakers | H3 |
| www.arts.ac.uk/ | Best Green Fashion Film champions sustainable fishskin craft | H3 |
| www.arts.ac.uk/ | Insights and positions on social and sustainable design | H3 |
| www.arts.ac.uk/ | Digital Archives: Artist in Remote Residence - Call for proposals | H3 |
| www.arts.ac.uk/ | Decolonising Collections: Curatorial Research Network Call for contributions | H3 |
| www.arts.ac.uk/subjects | Subjects | H1 |
| www.arts.ac.uk/subjects | Browse our subjects | H2 |
| www.arts.ac.uk/subjects | 3D design and product design | H3 |
| www.arts.ac.uk/subjects | Accessories, footwear and jewellery | H3 |
| www.arts.ac.uk/subjects | Animation, interactive, film and sound | H3 |
| www.arts.ac.uk/subjects | Architecture, spatial and interior design | H3 |
| www.arts.ac.uk/subjects | Business & management, and science | H3 |
| www.arts.ac.uk/subjects | Communication and graphic design | H3 |
| www.arts.ac.uk/subjects | Creative Computing | H3 |
| www.arts.ac.uk/subjects | Curation and culture | H3 |
| www.arts.ac.uk/subjects | Fashion business | H3 |
| www.arts.ac.uk/subjects | Fashion communication | H3 |
| www.arts.ac.uk/subjects | Fashion design | H3 |
| www.arts.ac.uk/subjects | Fashion making and pattern cutting | H3 |
| www.arts.ac.uk/subjects | Fashion styling and make up | H3 |
| www.arts.ac.uk/subjects | Fine art | H3 |
| www.arts.ac.uk/subjects | Illustration | H3 |
| www.arts.ac.uk/subjects | Journalism, PR, media and publishing | H3 |
| www.arts.ac.uk/subjects | Language courses | H3 |
| www.arts.ac.uk/subjects | Performance and design for theatre and screen | H3 |
| www.arts.ac.uk/subjects | Photography | H3 |
| www.arts.ac.uk/subjects | Textiles and materials | H3 |
| www.arts.ac.uk/courses | Courses | H1 |
| www.arts.ac.uk/courses | Pre-degree courses | H2 |
| www.arts.ac.uk/courses | Undergraduate courses | H2 |
| www.arts.ac.uk/courses | Postgraduate courses | H2 |
| www.arts.ac.uk/courses | Research degrees | H2 |
| www.arts.ac.uk/courses | Short Courses | H2 |
| www.arts.ac.uk/courses | Language courses | H2 |
| www.arts.ac.uk/courses | Study Abroad courses | H2 |
| www.arts.ac.uk/courses | Foundation Diploma in Art and Design | H3 |
| www.arts.ac.uk/courses | Foundation Diploma in Art and Design | Curriculum Area: 3-Dimensional Design and Architecture | H3 |
| www.arts.ac.uk/courses | Level 3: International Introduction to the Study of Design, Media and Screen | H3 |
| www.arts.ac.uk/courses | Level 3 International: Introduction to the Study of Fashion | H3 |
| www.arts.ac.uk/courses | PhD and MPhil degrees | H3 |
| www.arts.ac.uk/courses | Running Your Own Fashion Label Online Short Course | H3 |
| www.arts.ac.uk/courses | Introduction to Illustration Online Short Course | H3 |
| www.arts.ac.uk/courses | Infographics Design Online Short Course | H3 |
| www.arts.ac.uk/courses | Bag Design Online Short Course | H3 |
| www.arts.ac.uk/courses | Graphic Design Principles Online Short Course | H3 |
| www.arts.ac.uk/courses | Digital Photography Intensive Online Short Course | H3 |
| www.arts.ac.uk/courses | Brand Management Online Short Course | H3 |
| www.arts.ac.uk/courses | Adobe Indesign - Beginners Online Short Course | H3 |
| www.arts.ac.uk/courses | Modern Languages | H3 |
| www.arts.ac.uk/courses | Integrated Study Abroad | H3 |
| www.arts.ac.uk/courses | Semester Study Abroad | H3 |
| www.arts.ac.uk/courses | Summer Study Abroad | H3 |
| www.arts.ac.uk/courses | BA (Hons) Ceramic Design | H5 |
| www.arts.ac.uk/courses | BA (Hons) Jewellery Design | H5 |
| www.arts.ac.uk/courses | BA (Hons) Product and Furniture Design | H5 |
| www.arts.ac.uk/courses | BA (Hons) Product and Industrial Design | H5 |
| www.arts.ac.uk/courses | MA Design (Ceramics); MA Design (Furniture); MA Design (Jewellery) | H5 |
| www.arts.ac.uk/courses | MA Designer Maker | H5 |
| www.arts.ac.uk/courses | MA Industrial Design | H5 |
| www.arts.ac.uk/courses | MA Fashion Artefact | H5 |
| www.arts.ac.uk/colleges | A world-class universitywith 6 renowned Colleges | H2 |
| www.arts.ac.uk/colleges | Find out more about our Colleges and what's on offer | H2 |
| www.arts.ac.uk/colleges | Camberwell College of Arts | H3 |
| www.arts.ac.uk/colleges | Central Saint Martins | H3 |
| www.arts.ac.uk/colleges | Chelsea College of Arts | H3 |
| www.arts.ac.uk/colleges | London College of Communication | H3 |
| www.arts.ac.uk/colleges | London College of Fashion | H3 |
| www.arts.ac.uk/colleges | Wimbledon College of Arts | H3 |
| www.arts.ac.uk/colleges | UAL Creative Computing Institute | H3 |
| www.arts.ac.uk/colleges | UAL Social Design Institute | H3 |
| www.arts.ac.uk/colleges | UAL Decolonising Arts Institute | H3 |
| www.arts.ac.uk/home | University of the Arts LondonUniversity of the Arts London | H1 |
| www.arts.ac.uk/home | Stories | H2 |
| www.arts.ac.uk/home | 6 Colleges, 1 University | H2 |
| www.arts.ac.uk/home | 6 Colleges,1 University | H2 |
| www.arts.ac.uk/home | What's on | H2 |
| www.arts.ac.uk/home | Open Days | H2 |
| www.arts.ac.uk/home | UAL Research Season - Earth and Equity: integrating environmental and racial justice | H3 |
| www.arts.ac.uk/home | Co-design Your Place: empowering young creatives to become changemakers | H3 |
| www.arts.ac.uk/home | Best Green Fashion Film champions sustainable fishskin craft | H3 |
| www.arts.ac.uk/home | Insights and positions on social and sustainable design | H3 |
| www.arts.ac.uk/home | Digital Archives: Artist in Remote Residence - Call for proposals | H3 |
| www.arts.ac.uk/home | Decolonising Collections: Curatorial Research Network Call for contributions | H3 |
Amount of content9.2
Rendering Chart...
- This website has an average of 725 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.arts.ac.uk/ | 6767 | 777 |
| www.arts.ac.uk/subjects | 6702 | 728 |
| www.arts.ac.uk/courses | 7786 | 873 |
| www.arts.ac.uk/colleges | 4710 | 470 |
| www.arts.ac.uk/home | 6764 | 777 |
Internal links9.6
- 30 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Twitter10.0
This website is linked with the Twitter account @UAL
This website's Twitter account has
49,578 followers
- This website was found to link the Twitter account UAL (@UAL).
- This website's Twitter account has made 9,935 tweets to 49,578 followers.
Source: Twitter
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://arts.ac.uk to http://www.arts.ac.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Incoming links10.0
1,069,829 pages link to this website
14,709 domains link to this website
- There are 1,069,829 pages on 14,709 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated February 19, 2021
- It looks like this website was last updated on Friday, February 19, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 2/18/21 | www.arts.ac.uk/ | Last modified header |
| 2/18/21 | www.arts.ac.uk/subjects | Last modified header |
| 2/19/21 | www.arts.ac.uk/courses | Last modified header |
| 2/18/21 | www.arts.ac.uk/colleges | Last modified header |
| 2/18/21 | www.arts.ac.uk/home | Last modified header |
| 2/4/20 | www.arts.ac.uk/__data/.../th.svg | Last modified header |
| 2/4/20 | www.arts.ac.uk/__data/.../es.svg | Last modified header |
| 2/4/20 | www.arts.ac.uk/__data/.../ru.svg | Last modified header |
| 2/4/20 | www.arts.ac.uk/__data/.../pt.svg | Last modified header |
| 2/4/20 | www.arts.ac.uk/__data/.../ko.svg | Last modified header |
| 2/4/20 | www.arts.ac.uk/__data/.../ja.svg | Last modified header |
| 2/4/20 | www.arts.ac.uk/__data/.../it.svg | Last modified header |
| 2/4/20 | www.arts.ac.uk/__data/.../fr.svg | Last modified header |
| 2/4/20 | www.arts.ac.uk/__data/.../cn.svg | Last modified header |
| 2/4/20 | www.arts.ac.uk/__data/.../ar.svg | Last modified header |
| 2/4/20 | www.arts.ac.uk/__data/.../gb.svg | Last modified header |
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