Nibbler SEO audit for www.beeflambnz.co.nz
Summary
Overall8.2
The overall score for this website.
Accessibility8.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 7:03 AM on Mar 25, 2024 (GMT).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.beeflambnz.co.nz/ Not detected www.beeflambnz.co.nz/cart Not detected www.beeflambnz.co.nz/search Not detected www.beeflambnz.co.nz/nutrition Not detected www.beeflambnz.co.nz/news Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags3.6
This is how this website will look in Google search listings:
BEEF + LAMB NEW ZEALAND
www.beeflambnz.co.nz/
Explore the rich world of grass-fed New Zealand beef and lamb with Beef + Lamb New Zealand. Dive into our nutritious recipes, learn about the health benefits of ...
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.beeflambnz.co.nz/ | viewport | initial-scale=1 |
| www.beeflambnz.co.nz/ | twitter:title | BEEF + LAMB NEW ZEALAND |
| www.beeflambnz.co.nz/ | twitter:image | http://static1.squarespace.com/static/5afa23cc50a54ff627bbcea9/t/5e61a55e2d11fe33f5f92768/1583457632134/social-sharing.png?format=1500w |
| www.beeflambnz.co.nz/ | twitter:url | https://www.beeflambnz.co.nz |
| www.beeflambnz.co.nz/ | twitter:card | summary |
| www.beeflambnz.co.nz/ | twitter:description | Explore the rich world of grass-fed New Zealand beef and lamb with Beef + Lamb New Zealand. Dive into our nutritious recipes, learn about the health benefits of our products, and discover our commitment to sustainable farming. Join us in celebrating quality, taste, and well-being through the best of |
| www.beeflambnz.co.nz/ | description | Explore the rich world of grass-fed New Zealand beef and lamb with Beef + Lamb New Zealand. Dive into our nutritious recipes, learn about the health benefits of our products, and discover our commitment to sustainable farming. Join us in celebrating quality, taste, and well-being through the best of New Zealand's meat industry. |
| www.beeflambnz.co.nz/cart | viewport | initial-scale=1 |
| www.beeflambnz.co.nz/cart | twitter:title | BEEF + LAMB NEW ZEALAND |
| www.beeflambnz.co.nz/cart | twitter:image | http://images.squarespace-cdn.com/content/v1/5afa23cc50a54ff627bbcea9/1526343185881-ST2LX8Z4QZBD7K2JNK5O/BLNZ-White%2BQM.png?format=1500w |
| www.beeflambnz.co.nz/cart | twitter:card | summary |
| www.beeflambnz.co.nz/cart | description | |
| www.beeflambnz.co.nz/cart | robots | NOINDEX |
| www.beeflambnz.co.nz/search | viewport | initial-scale=1 |
| www.beeflambnz.co.nz/search | twitter:title | BEEF + LAMB NEW ZEALAND |
| www.beeflambnz.co.nz/search | twitter:image | http://images.squarespace-cdn.com/content/v1/5afa23cc50a54ff627bbcea9/1526343185881-ST2LX8Z4QZBD7K2JNK5O/BLNZ-White%2BQM.png?format=1500w |
| www.beeflambnz.co.nz/search | twitter:card | summary |
| www.beeflambnz.co.nz/search | description | |
| www.beeflambnz.co.nz/nutrition | viewport | initial-scale=1 |
| www.beeflambnz.co.nz/nutrition | twitter:title | NUTRITION — BEEF + LAMB NEW ZEALAND |
| www.beeflambnz.co.nz/nutrition | twitter:image | http://static1.squarespace.com/static/5afa23cc50a54ff627bbcea9/t/5e6180514c8fbf134de78312/1583448149932/eating+together.jpg?format=1500w |
| www.beeflambnz.co.nz/nutrition | twitter:url | https://www.beeflambnz.co.nz/nutrition |
| www.beeflambnz.co.nz/nutrition | twitter:card | summary |
| www.beeflambnz.co.nz/nutrition | description | |
| www.beeflambnz.co.nz/news | viewport | initial-scale=1 |
| www.beeflambnz.co.nz/news | twitter:title | NEWS — BEEF + LAMB NEW ZEALAND |
| www.beeflambnz.co.nz/news | twitter:image | http://static1.squarespace.com/static/5afa23cc50a54ff627bbcea9/t/5e61a55e2d11fe33f5f92768/1583457632134/social-sharing.png?format=1500w |
| www.beeflambnz.co.nz/news | twitter:url | https://www.beeflambnz.co.nz/news |
| www.beeflambnz.co.nz/news | twitter:card | summary |
| www.beeflambnz.co.nz/news | description |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.beeflambnz.co.nz/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.beeflambnz.co.nz/ | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.beeflambnz.co.nz/cart | X-UA-Compatible | IE=edge,chrome=1 |
| www.beeflambnz.co.nz/cart | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.beeflambnz.co.nz/search | X-UA-Compatible | IE=edge,chrome=1 |
| www.beeflambnz.co.nz/search | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.beeflambnz.co.nz/nutrition | X-UA-Compatible | IE=edge,chrome=1 |
| www.beeflambnz.co.nz/nutrition | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.beeflambnz.co.nz/news | X-UA-Compatible | IE=edge,chrome=1 |
| www.beeflambnz.co.nz/news | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
Internal links5.0
- 26 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 67 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.beeflambnz.co.nz/ | It all starts with lush green pastures, fresh air, and the best farmers in the world to bring you the finest cuts of grass-fed New Zealand beef and lamb. The perfect ingredient to make any meal nutritious and delicious. | H3 |
| www.beeflambnz.co.nz/ | (Choose your protein) | H3 |
| www.beeflambnz.co.nz/ | BEEF + LAMB NEW ZEALAND | H3 |
| www.beeflambnz.co.nz/ | Good things start with... | H4 |
| www.beeflambnz.co.nz/ | What are you looking for? | H4 |
| www.beeflambnz.co.nz/ | Did you know? | H4 |
| www.beeflambnz.co.nz/ | Good things start with good recipes | H4 |
| www.beeflambnz.co.nz/ | News & Views | H4 |
| www.beeflambnz.co.nz/ | Meet Stacey | H5 |
| www.beeflambnz.co.nz/cart | BEEF + LAMB NEW ZEALAND | H3 |
| www.beeflambnz.co.nz/search | BEEF + LAMB NEW ZEALAND | H3 |
| www.beeflambnz.co.nz/nutrition | nutrition | H1 |
| www.beeflambnz.co.nz/nutrition | IN THIS SECTION | H2 |
| www.beeflambnz.co.nz/nutrition | OUR COMMITMENT TO THE HEALTH OF NEW ZEALANDERS | H3 |
| www.beeflambnz.co.nz/nutrition | BEEF + LAMB NEW ZEALAND | H3 |
| www.beeflambnz.co.nz/news | LATEST NEWS & RELEASES | H1 |
| www.beeflambnz.co.nz/news | BEEF + LAMB NEW ZEALAND | H3 |
Images8.6
69% of images have a clearly defined size
22 images are being resized by the browser
- Some images (31.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 22 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.8
Rendering Chart...
- This website has an average of 780 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.beeflambnz.co.nz/ | 4703 | 755 |
| www.beeflambnz.co.nz/cart | 1435 | 204 |
| www.beeflambnz.co.nz/search | 1452 | 206 |
| www.beeflambnz.co.nz/nutrition | 8297 | 1302 |
| www.beeflambnz.co.nz/news | 8872 | 1431 |
Server behavior9.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://beeflambnz.co.nz to http://www.beeflambnz.co.nz. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated February 15, 2024
- It looks like this website was last updated on Thursday, February 15, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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