Nibbler SEO audit for www.benjerry.co.uk
Summary
Overall8.2
The overall score for this website.
Accessibility7.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:45 PM on Apr 10, 2024 (BST).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.benjerry.co.uk/ Not detected www.benjerry.co.uk/flavours/ice-cream-tubs Not detected www.benjerry.co.uk/flavours Not detected www.benjerry.co.uk/flavours/ice-cream-shop-flavours Not detected www.benjerry.co.uk/flavours/non-dairy Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Mobile3.0
- None of this website appears to be optimized for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.benjerry.co.uk/ Not detected Not detected Detected www.benjerry.co.uk/flavours/ice-cream-tubs Not detected Not detected Detected www.benjerry.co.uk/flavours Not detected Not detected Detected www.benjerry.co.uk/flavours/ice-cream-shop-flavours Not detected Not detected Detected www.benjerry.co.uk/flavours/non-dairy Not detected Not detected Detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Internal links5.4
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
Link URL Link text Page URL www.benjerry.co.uk/.../spring-garden-ice-cream-cake Read More www.benjerry.co.uk/ www.benjerry.co.uk/.../someone-you-love-them Read More www.benjerry.co.uk/ www.benjerry.co.uk/.../tips-for-surviving-veganuary Read More www.benjerry.co.uk/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 102 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags8.4
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.benjerry.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.benjerry.co.uk/ | theme-color | #375d9d |
| www.benjerry.co.uk/ | twitter:title | Home | Ben & Jerry’s |
| www.benjerry.co.uk/ | twitter:card | summary_large_image |
| www.benjerry.co.uk/ | twitter:site | @benandjerrysuk |
| www.benjerry.co.uk/flavours/ice-cream-tubs | viewport | width=device-width, initial-scale=1 |
| www.benjerry.co.uk/flavours/ice-cream-tubs | theme-color | #375d9d |
| www.benjerry.co.uk/flavours/ice-cream-tubs | twitter:image | https://www.benjerry.co.uk/files/live/sites/systemsite/files/EU%20Specific%20Assets/Flavors/Category%20Pages/landing_ice_cream_EU_OG.jpg |
| www.benjerry.co.uk/flavours/ice-cream-tubs | twitter:title | Ben & Jerry's Ice Cream Tubs |
| www.benjerry.co.uk/flavours/ice-cream-tubs | twitter:description | Take home a tub of your favourite Ben & Jerry's ice cream flavour and enjoy with your family & friends, or just by yourself. |
| www.benjerry.co.uk/flavours/ice-cream-tubs | description | Take home a tub of your favourite Ben & Jerry's ice cream flavour and enjoy with your family & friends, or just by yourself. |
| www.benjerry.co.uk/flavours/ice-cream-tubs | keywords | ice cream, icecream, ice cream pint, premium ice cream, Ben & Jerry's, Ben and Jerrys |
| www.benjerry.co.uk/flavours/ice-cream-tubs | twitter:card | summary_large_image |
| www.benjerry.co.uk/flavours/ice-cream-tubs | twitter:site | @benandjerrysuk |
| www.benjerry.co.uk/flavours | viewport | width=device-width, initial-scale=1 |
| www.benjerry.co.uk/flavours | theme-color | #375d9d |
| www.benjerry.co.uk/flavours | twitter:image | https://www.benjerry.co.uk/files/live/sites/systemsite/files/US%20and%20Global%20Assets/Flavors/Category%20Pages/landing_our_flavors_header_OG.jpg |
| www.benjerry.co.uk/flavours | twitter:title | Ben & Jerry's Ice Cream Flavours |
| www.benjerry.co.uk/flavours | twitter:description | Ben & Jerry’s has been sharing their euphoric flavours with the world since 1978. Won’t you take a taste? |
| www.benjerry.co.uk/flavours | description | Ben & Jerry’s offers 98 Flavours of Ice Cream. Flavours Available In Dairy, Non-Dairy, Gluten Free, and More. Find Your New Favorite Flavour Today. |
| www.benjerry.co.uk/flavours | keywords | flavours, flavoured, flavours, flavour of, gelato, ice, about ice cream, ice cream sandwich, fairtrade, pint, quart, halal, is it kosher, yogurt, sorvete, what is ice cream, brownies, cookies, dessert, chocolate, cheesecake, biscuits, fudge, chocolate chip cookies, euphoria, bliss, schweddy balls |
| www.benjerry.co.uk/flavours | twitter:card | summary_large_image |
| www.benjerry.co.uk/flavours | twitter:site | @benandjerrysuk |
| www.benjerry.co.uk/flavours/ice-cream-shop-flavours | viewport | width=device-width, initial-scale=1 |
| www.benjerry.co.uk/flavours/ice-cream-shop-flavours | theme-color | #375d9d |
| www.benjerry.co.uk/flavours/ice-cream-shop-flavours | twitter:image | https://www.benjerry.co.uk/files/live/sites/systemsite/files/US%20and%20Global%20Assets/Shops%20%26%20Catering/landing_category_SS_OG.jpg |
| www.benjerry.co.uk/flavours/ice-cream-shop-flavours | twitter:title | Ben & Jerry's Ice Cream Shop Flavours |
| www.benjerry.co.uk/flavours/ice-cream-shop-flavours | twitter:description | Stop into your local Scoop Shop and let us scoop you something extra euphoric. |
| www.benjerry.co.uk/flavours/ice-cream-shop-flavours | description | Stop into your local Scoop Shop and let us scoop you something extra euphoric. |
| www.benjerry.co.uk/flavours/ice-cream-shop-flavours | keywords | ice cream, ice cream near me |
| www.benjerry.co.uk/flavours/ice-cream-shop-flavours | twitter:card | summary_large_image |
| www.benjerry.co.uk/flavours/ice-cream-shop-flavours | twitter:site | @benandjerrysuk |
| www.benjerry.co.uk/flavours/non-dairy | viewport | width=device-width, initial-scale=1 |
| www.benjerry.co.uk/flavours/non-dairy | theme-color | #375d9d |
| www.benjerry.co.uk/flavours/non-dairy | twitter:image | https://www.benjerry.co.uk/files/live/sites/systemsite/files/EU%20Specific%20Assets/Flavors/Category%20Pages/landing_non_dairy_20_EU_OG.jpg |
| www.benjerry.co.uk/flavours/non-dairy | twitter:title | Non-Dairy Tubs |
| www.benjerry.co.uk/flavours/non-dairy | twitter:description | Non dairy ice cream that is certified vegan, made with oat or almond base, Fairtrade Certified and non-GMO sourced ingredients, and loaded with chunks & swirls. |
| www.benjerry.co.uk/flavours/non-dairy | description | Certified vegan versions of Ben & Jerry's classic ice cream flavours! Non-Dairy flavours are made with almond milk or sunflower butter and are fully dairy-free. |
| www.benjerry.co.uk/flavours/non-dairy | keywords | lactose free, almond milk, sunflower butter, non dairy, ben and jerry, non dairy ice cream, vegan ice cream near me, ben and jerry's vegan, dairy free, certified vegan |
| www.benjerry.co.uk/flavours/non-dairy | twitter:card | summary_large_image |
| www.benjerry.co.uk/flavours/non-dairy | twitter:site | @benandjerrysuk |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.benjerry.co.uk/ | Content-Type | text/html; charset=utf-8 |
| www.benjerry.co.uk/flavours/ice-cream-tubs | Content-Type | text/html; charset=utf-8 |
| www.benjerry.co.uk/flavours | Content-Type | text/html; charset=utf-8 |
| www.benjerry.co.uk/flavours/ice-cream-shop-flavours | Content-Type | text/html; charset=utf-8 |
| www.benjerry.co.uk/flavours/non-dairy | Content-Type | text/html; charset=utf-8 |
Amount of content8.9
Rendering Chart...
- This website has an average of 595 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.benjerry.co.uk/ | 2898 | 473 |
| www.benjerry.co.uk/flavours/ice-cream-tubs | 4905 | 724 |
| www.benjerry.co.uk/flavours | 5714 | 850 |
| www.benjerry.co.uk/flavours/ice-cream-shop-flavours | 3316 | 499 |
| www.benjerry.co.uk/flavours/non-dairy | 2912 | 429 |
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://benjerry.co.uk to http://www.benjerry.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 10, 2024
- It looks like this website was last updated on Wednesday, April 10, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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