Nibbler SEO audit for www.biggreensmile.com
Summary
Overall9.3
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:15 PM on Apr 7, 2024 (BST).
Top priorities for website improvement
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
URL format4.4
4 URLs are less than ideal
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 40.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Meta tags8.4
This is how this website will look in Google search listings:
Organic Lifestyle, Natural Beauty, Baby & Cleaning Products | Big Green ...
www.biggreensmile.com/
Shop sustainable and ethical lifestyle products with Big Green Smile. The UK's widest selection of organic beauty, natural baby and eco cleaning products.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.biggreensmile.com/ | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.biggreensmile.com/ | description | Shop sustainable and ethical lifestyle products with Big Green Smile. The UK's widest selection of organic beauty, natural baby and eco cleaning products. |
| www.biggreensmile.com/ | keywords | natural beauty,organic lifestyle,organic baby products,natural hair care,natural soap,nappies,problem skin,organic skincare,natural cleaning products |
| www.biggreensmile.com/departments/new-products.aspx?deptid=NEWPRODUCTS | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.biggreensmile.com/criteria/criteria.aspx | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.biggreensmile.com/criteria/criteria.aspx | description | Use our values - such as Fairtrade, Vegan, Soil Association approved and many more - to be sure of what you're buying |
| www.biggreensmile.com/departments/personal-care.aspx?deptid=PC | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.biggreensmile.com/departments/personal-care.aspx?deptid=PC | description | Big Green Smile have a full range of personal care and natural beauty products so that you can be beautiful naturally, from your top to your toes. |
| www.biggreensmile.com/brands/brands.aspx | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.biggreensmile.com/brands/brands.aspx | description | Explore the range of natural brands available online at Big Green Smile, including popular names such as Dr Bronners, Ecover, Ecozone, Faith in Nature, Jason Natural, Method and many more. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.biggreensmile.com/ | Content-Security-Policy | upgrade-insecure-requests |
| www.biggreensmile.com/departments/new-products.aspx?deptid=NEWPRODUCTS | Content-Security-Policy | upgrade-insecure-requests |
| www.biggreensmile.com/criteria/criteria.aspx | Content-Security-Policy | upgrade-insecure-requests |
| www.biggreensmile.com/departments/personal-care.aspx?deptid=PC | Content-Security-Policy | upgrade-insecure-requests |
| www.biggreensmile.com/brands/brands.aspx | Content-Security-Policy | upgrade-insecure-requests |
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behavior9.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://biggreensmile.com to http://www.biggreensmile.com. This is ideal.
Internal links9.3
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL enable-javascript.com/ Click here www.biggreensmile.com/departments/new-products.aspx?deptid=NEWPRODUCTS
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.biggreensmile.com/fight-against-plastic.aspx Making a plastic free future a reality We are fast approaching plastic freedom and are totally committed to being 100% plastic free by 2025. www.biggreensmile.com/
- Consider shortening long anchor text.
- 28 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.6
18% of images have a clearly defined size
73 images are being resized by the browser
- Most images (82.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 73 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Amount of content9.9
Rendering Chart...
- This website has an average of 1,224 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated March 12, 2024
- It looks like this website was last updated on Tuesday, March 12, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.biggreensmile.com/
- https://www.biggreensmile.com/departments/new-products.aspx?deptid=NEWPRODUCTS
- https://www.biggreensmile.com/criteria/criteria.aspx
- https://www.biggreensmile.com/departments/personal-care.aspx?deptid=PC
- https://www.biggreensmile.com/brands/brands.aspx