Nibbler SEO audit for www.birdfood.co.uk
Summary
Overall9.3
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:42 AM on Mar 28, 2024 (GMT).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Internal links7.1
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.birdfood.co.uk/about-the-blossom-watch-project Read more www.birdfood.co.uk/national-trust
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 34 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.birdfood.co.uk/hi-energy-no-mess hi-energy no mess Customer and staff favourite for 25 years, this is our bestselling and most popular premium bird food! Save 15% here www.birdfood.co.uk/ www.birdfood.co.uk/offers/offers-of-the-month monthly offers We want to help you look after more wildlife for less, so each month, we bring you exclusive offers to help you do just that. Shop monthly offers www.birdfood.co.uk/ www.birdfood.co.uk/new-products whats new? We are continuously developing new items for our range to help you care for your garden wildlife. Explore whats new www.birdfood.co.uk/ www.birdfood.co.uk/wildlife-products Other Wildlife At CJ Wildlife, we're passionate about all garden wildlife. Explore products to attract, identify, care for, and learn about your garden visitors. Shop Other Wildlife www.birdfood.co.uk/ www.birdfood.co.uk/children Get kids involved Explore our fun and educational nature tools, toys, kits, books, and ID charts designed to teach kids about the environment and wildlife conservation. Shop for Kids www.birdfood.co.uk/ www.birdfood.co.uk/.../robert-the-robin-colouring-sheet.pdf Robert the Robin Colouring Sheet Take a breath and be inspired to help your garden birds with this nest box colouring sheet. Take a mindful moment to colour in this beautiful picture and bring Robert the Robin to life! Download Activity Sheet www.birdfood.co.uk/nt-kids-zone www.birdfood.co.uk/.../nt-kids-infographic.pdf Fun facts about your garden wildlife Did you know, a group of Goldfinches is called a ‘charm’? And, Blackbirds can copy the sounds of other birds, and even sounds created by humans! For more fun wildlife facts, check out our infographic! Download Infographic www.birdfood.co.uk/nt-kids-zone www.birdfood.co.uk/.../cd_1416_nt_nature_spotting_signs_of_autumn_activity_sheet.pdf Nature spotting: signs of autumn How many signs of autumn can you find in your garden or local park? Go outside with family or friends to see if you can spot any of these animals, plants, or fungi! Download Activity Sheet www.birdfood.co.uk/nt-kids-zone www.birdfood.co.uk/.../get-your-butterfly-home-safely.pdf Get your butterfly home safely Rain is coming soon, that means it’s time for your butterfl y to go home! Draw your route back to the house so your butterfl y stays dry. Download Activity Sheet www.birdfood.co.uk/nt-kids-zone www.birdfood.co.uk/box-of-50-ultimate-fat-balls-with-insects Palm Oil Free Net-free making them safer for wildlife An undisputed favourite of tits and robins www.birdfood.co.uk/bird-foods www.birdfood.co.uk/box-of-50-ultimate-fat-balls Palm Oil Free Extremely high quality Packed with calorie-rich ingredients www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-cake-tube-very-berry-500ml Palm Oil Free Exceptionally calorie-rich nutrition Produced in our own in-house facilities www.birdfood.co.uk/bird-foods www.birdfood.co.uk/national-trust-ultimate-fat-balls-30-pack Suitable all-year-round High-quality sustainably sourced ingredients Palm Oil Free - more sustainable than competitors www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-cake-tube-with-mealworms-500ml Palm Oil Free Exceptionally calorie-rich nutrition Produced in our own in-house facilities www.birdfood.co.uk/bird-foods www.birdfood.co.uk/ultimate-fat-balls-6-pack - 15% Suitable all-year-round High-quality sustainably sourced ingredients Palm Oil Free - more sustainable than competitors www.birdfood.co.uk/bird-foods www.birdfood.co.uk/fat-balls-original Suitable all-year-round Uniquely rich seed mix and chopped peanuts Palm Oil Free - more sustainable than competitors www.birdfood.co.uk/bird-foods www.birdfood.co.uk/fat-balls-with-insects Suitable all-year-round Energy-rich fat & protein-rich insects Palm Oil Free - more sustainable than competitors www.birdfood.co.uk/bird-foods www.birdfood.co.uk/fat-balls-with-mealworms Suitable all-year-round Energy-rich fat & protein-rich mealworms Palm Oil Free - more sustainable than competitors www.birdfood.co.uk/bird-foods www.birdfood.co.uk/fat-balls-with-insect-fat-6-pack New! Pair with any of our popular fat ball feeders Sustainable, innovative food made with insect fat Packed with protein to keep birds strong and healthy www.birdfood.co.uk/bird-foods www.birdfood.co.uk/giant-fat-ball-duo Suitable all-year-round Net free - safer for the birds Energy-rich ingredients with added seeds www.birdfood.co.uk/bird-foods www.birdfood.co.uk/giant-fat-ball-with-seeds Energy rich treat Suitable all-year-round Net free - safer for the birds www.birdfood.co.uk/bird-foods www.birdfood.co.uk/giant-fat-ball-on-a-rope-berries Energy rich treat Suitable all-year-round Net free - safer for the birds www.birdfood.co.uk/bird-foods www.birdfood.co.uk/giant-fat-ball-on-a-rope-insects Energy rich treat Suitable all-year-round Net free - safer for the birds www.birdfood.co.uk/bird-foods www.birdfood.co.uk/giant-fat-ball-on-a-rope-original Energy rich treat Suitable all-year-round Net free - safer for the birds www.birdfood.co.uk/bird-foods www.birdfood.co.uk/hi-energy-no-mess -15% Bestseller since '99 - our top bird food! No mess, no weeds - all de-husked ingredients Year-round appeal for diverse garden birds with our special recipe www.birdfood.co.uk/bird-foods www.birdfood.co.uk/premium-whole-sunflower-hearts A mess-free way of feeding Natural and nutrient-dense diet Bakery and confectionery grade stock www.birdfood.co.uk/bird-foods www.birdfood.co.uk/premium-kibbled-sunflower-hearts Virtually no waste Bakery and confectionery grade stock Birds just love these smaller bite size pieces www.birdfood.co.uk/bird-foods www.birdfood.co.uk/black-sunflowers Thin skinned and rich with oils Perfect to add to your own mixes for varied feeding High energy inducing food - perfect for all garden birds www.birdfood.co.uk/bird-foods www.birdfood.co.uk/gourmet-small-bird-mix Rich in oil and protein Nutritionally balanced mix Bite-size pieces to allow smaller birds a safe and quick meal www.birdfood.co.uk/bird-foods www.birdfood.co.uk/vitality-bird-seed-mix A perfectly balanced healthy food mix Excellent choice during the breeding season Richly varied mixture of ingredients attracting different bird species www.birdfood.co.uk/bird-foods www.birdfood.co.uk/coconut-cake-tube-500ml Palm Oil Free Exceptionally calorie-rich nutrition Produced in our own in-house facilities www.birdfood.co.uk/bird-foods www.birdfood.co.uk/robin-blend A combination of oats, seeds, mealworms and oils Ideal for feeder houses, bird tables and ground feeding A varied and nutritional blend for Robins, Blackbirds and Thrushes www.birdfood.co.uk/bird-foods www.birdfood.co.uk/table-seed-plus Suitable and enjoyed by many bird species Can be fed on bird feeding table or on the ground Combination of fats and seeds allow for varied and rich diet www.birdfood.co.uk/bird-foods www.birdfood.co.uk/suet-pellets-with-mealworms Palm Oil Free Packed with high energy ingredients Suitable for most bird feeding systems www.birdfood.co.uk/bird-foods
- Consider shortening long anchor text.
- 94 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags8.4
This is how this website will look in Google search listings:
heart
www.birdfood.co.uk/
Quality selection of Bird Foods ✓ Fat Balls & Sunflower Hearts ✓ Buy bird seeds, bird feeders & nest boxes ✓ UK's largest bird food supplier ☆ Next day ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.birdfood.co.uk/ | title | Proud leaders of the British bird food market | CJ Wildlife |
| www.birdfood.co.uk/ | description | Quality selection of Bird Foods ✓ Fat Balls & Sunflower Hearts ✓ Buy bird seeds, bird feeders & nest boxes ✓ UK's largest bird food supplier ☆ Next day delivery ✓ |
| www.birdfood.co.uk/ | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/ | format-detection | telephone=no |
| www.birdfood.co.uk/ | google-site-verification | Zby-lcQrgl-V0-8-a2dpkBBSJVSsRpVJofmEEe3HtNg |
| www.birdfood.co.uk/nt-kids-zone | title | National Trust Kids - Feeders, Food, DIY & more | CJ Wildlife |
| www.birdfood.co.uk/nt-kids-zone | description | Our range of bird feeders, foods & DIY kits - all specifically designed for kids ✔ Fun activity sheets for you to print out ✔ Bird song info ✔ |
| www.birdfood.co.uk/nt-kids-zone | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/nt-kids-zone | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/nt-kids-zone | format-detection | telephone=no |
| www.birdfood.co.uk/nt-kids-zone | google-site-verification | Zby-lcQrgl-V0-8-a2dpkBBSJVSsRpVJofmEEe3HtNg |
| www.birdfood.co.uk/checkout/.../ | title | Shopping Basket | CJ Wildlife |
| www.birdfood.co.uk/checkout/.../ | robots | NOINDEX, NOFOLLOW |
| www.birdfood.co.uk/checkout/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/checkout/.../ | format-detection | telephone=no |
| www.birdfood.co.uk/checkout/.../ | google-site-verification | Zby-lcQrgl-V0-8-a2dpkBBSJVSsRpVJofmEEe3HtNg |
| www.birdfood.co.uk/national-trust | title | National Trust | In Collaboration with CJ Wildlife | CJ Wildlife |
| www.birdfood.co.uk/national-trust | description | Here at CJ Wildlife, we have joined forces with Europe's largest conservation charity, the National Trust, in a new collaboration created 'for the love of nature'. |
| www.birdfood.co.uk/national-trust | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/national-trust | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/national-trust | format-detection | telephone=no |
| www.birdfood.co.uk/national-trust | google-site-verification | Zby-lcQrgl-V0-8-a2dpkBBSJVSsRpVJofmEEe3HtNg |
| www.birdfood.co.uk/bird-foods | title | Bird Foods | Wild Bird Feed | CJ Wildlife |
| www.birdfood.co.uk/bird-foods | description | CJ Wildlife produce a great range of quality wild bird feed, including sunflower hearts, fat balls, suet and peanuts for birds. Shop with us today. |
| www.birdfood.co.uk/bird-foods | keywords | Suet, bird feed, wild bird food, sunflower hearts, fat balls, peanuts for birds |
| www.birdfood.co.uk/bird-foods | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/bird-foods | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/bird-foods | format-detection | telephone=no |
| www.birdfood.co.uk/bird-foods | google-site-verification | Zby-lcQrgl-V0-8-a2dpkBBSJVSsRpVJofmEEe3HtNg |
Images8.8
62% of images have a clearly defined size
273 images are being resized by the browser
- Some images (38.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 273 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behavior9.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://birdfood.co.uk to http://www.birdfood.co.uk. This is ideal.
Headings9.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (9.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Amount of content9.9
Rendering Chart...
- This website has an average of 1,812 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.birdfood.co.uk/ | 12714 | 1729 |
| www.birdfood.co.uk/nt-kids-zone | 10164 | 1391 |
| www.birdfood.co.uk/checkout/.../ | 5877 | 722 |
| www.birdfood.co.uk/national-trust | 15519 | 2106 |
| www.birdfood.co.uk/bird-foods | 21147 | 3111 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 21, 2024
- It looks like this website was last updated on Thursday, March 21, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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