Nibbler SEO audit for www.booking.com

Summary

Overall9.0

The overall score for this website.

Accessibility8.9

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

• URL format3.6
• Mobile8.6
• Internal links9.8
• Page titles 10
• Headings 10

Experience7.8

How satisfying the website is likely to be for users.

The following tests contribute to this score:

• Twitter0.0
• URL format3.6
• Mobile8.6
• Server behavior9.4
• Internal links9.8
• Images9.9
• Amount of content9.9
• Printability 10

Marketing6.3

How well marketed and popular the website is.

The following tests contribute to this score:

• Twitter0.0
• Internal links9.8
• Amount of content9.9
• Analytics 10
• Page titles 10
• Headings 10
• Meta tags 10

Technology9.0

How well designed and built the website is.

The following tests contribute to this score:

• URL format3.6
• Mobile8.6
• Server behavior9.4
• Internal links9.8
• Images9.9
• Headings 10
• Meta tags 10
• Printability 10

Nibbler tested a sample of 5 pages from this website at 2:04 PM on Mar 29, 2024 (GMT).

Retest

Top priorities for website improvement

• Sign up for a Twitter account and make sure it is linked to from your site. (read more)
• Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
• Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)