Nibbler SEO audit for www.buyanz.com.cn
Summary
Overall6.7
The overall score for this website.
Accessibility8.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing2.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:08 AM on Mar 27, 2024 (GMT).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.buyanz.com.cn/ | X-UA-Compatible | IE=edge |
| www.buyanz.com.cn/collection/seckill | X-UA-Compatible | IE=edge |
| www.buyanz.com.cn/search?q=Blackmores&name=blackmores | X-UA-Compatible | IE=edge |
| www.buyanz.com.cn/search?q=SWISSE&name=swisse | X-UA-Compatible | IE=edge |
| www.buyanz.com.cn/search?q=go%20healthy&name=Go%20Healthy | X-UA-Compatible | IE=edge |
Freshness3.7
Last updated August 11, 2023
- It looks like this website was last updated on Friday, August 11, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 9/4/22 | www.buyanz.com.cn/locales/.../icon.png | Last modified header |
| 8/9/23 | www.buyanz.com.cn/.../5db0fb8d18449a750ef2.css | Last modified header |
| 8/11/23 | www.buyanz.com.cn/.../23c9d6b15a327d83c85a.css | Last modified header |
| 8/11/23 | www.buyanz.com.cn/.../83c707659cf05803629a.css | Last modified header |
| 8/9/23 | www.buyanz.com.cn/.../191554bb9c06b1665317.css | Last modified header |
| 8/8/23 | www.buyanz.com.cn/.../a443ba5f20dc3964c6a3.css | Last modified header |
| 8/9/23 | www.buyanz.com.cn/.../088033f0a2568ce5be5a.css | Last modified header |
| 8/8/23 | www.buyanz.com.cn/.../197167e89d78bfc75141.css | Last modified header |
| 8/11/23 | www.buyanz.com.cn/.../ca897ae82a79cb40db8d.css | Last modified header |
| 8/11/23 | www.buyanz.com.cn/.../03e18f274b9cee462a90.css | Last modified header |
Headings5.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content5.6
Rendering Chart...
- This website has an average of 74 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
URL format6.4
3 URLs are less than ideal
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links7.7
- 4 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://buyanz.com.cn to http://www.buyanz.com.cn. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| BuyANZ | OK |
| Special products - BuyANZ | OK |
| Search - BuyANZ | OK |
| Search - BuyANZ | OK |
| Search - BuyANZ | OK |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
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