Report for www.cam.ac.uk

Overall9.1

The overall score for this website.

Accessibility9.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.7

How satisfying the website is likely to be for users.

Marketing8.5

How well marketed and popular the website is.

Technology8.7

How well designed and built the website is.

Screenshot of www.cam.ac.uk

Nibbler tested a sample of 5 pages from this website at 11:51 AM on May 22, 2020 (BST).

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Top priorities for website improvement

  • Enable GZIP compression on your web server or in your application. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)

Popularity3.3

7,072 Most popular website in the world

This website recently saw a moderate decrease in popularity.

  • This is the 7,072 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate decrease in popularity.
  • This website accounts for 11.2% of the Internet traffic to cam.ac.uk and its subdomains.

Source: Alexa

Server behavior7.0

Yes404 page

NoCompression

URL format7.6

Amount of content8.0

Rendering Chart...

  • This website has an average of 332 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Headings8.9

advice annual antarctica birds cambridge change class climate coastal colleges connect coronavirus countries covid- dates designed dinosaurs economic focus form fossil further gates green happening harder help holders information latest links low- middle-income mission modern news notes offer official open-source ordinances origin postgraduate prospective quick related reports research reveals search shock site staff statements statutes students study tackle team term turn undergraduate university values ventilator what's wonderchicken' work workers younger

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.cam.ac.uk/Search formH2
www.cam.ac.uk/Coronavirus statementsH2
www.cam.ac.uk/Focus onH2
www.cam.ac.uk/What's happeningH2
www.cam.ac.uk/Latest newsH2
www.cam.ac.uk/Quick linksH2
www.cam.ac.uk/Study at CambridgeH3
www.cam.ac.uk/Research at CambridgeH3
www.cam.ac.uk/Coronavirus (COVID-19) information for our students and staffH3
www.cam.ac.uk/Help us tackle COVID-19H3
www.cam.ac.uk/COVID-19 research at CambridgeH3
www.cam.ac.uk/Climate change will turn coastal Antarctica greenH3
www.cam.ac.uk/Gates Cambridge Class of 2020H3
www.cam.ac.uk/Open-source ventilator designed by Cambridge team for use in low- and middle-income countriesH3
www.cam.ac.uk/Younger workers hit harder by coronavirus economic shock in UK and USH3
www.cam.ac.uk/‘Wonderchicken’ fossil from the age of dinosaurs reveals origin of modern birdsH3
www.cam.ac.uk/Connect with usH3
www.cam.ac.uk/About this siteH3
www.cam.ac.uk/Study at CambridgeH3
www.cam.ac.uk/About the UniversityH3
www.cam.ac.uk/Research at CambridgeH3
www.cam.ac.uk/study-at-cambridgeStudy at CambridgeH1
www.cam.ac.uk/study-at-cambridgeSearch formH2
www.cam.ac.uk/study-at-cambridgeRelated linksH2
www.cam.ac.uk/study-at-cambridgeUndergraduate studyH3
www.cam.ac.uk/study-at-cambridgeCoronavirus (COVID-19): advice for prospective undergraduate students and offer holdersH3
www.cam.ac.uk/study-at-cambridgePostgraduate studyH3
www.cam.ac.uk/study-at-cambridgeCoronavirus (COVID-19): advice for postgraduate offer holders and prospective studentsH3
www.cam.ac.uk/study-at-cambridgeConnect with usH3
www.cam.ac.uk/study-at-cambridgeAbout this siteH3
www.cam.ac.uk/study-at-cambridgeStudy at CambridgeH3
www.cam.ac.uk/study-at-cambridgeAbout the UniversityH3
www.cam.ac.uk/study-at-cambridgeResearch at CambridgeH3
www.cam.ac.uk/about-the-universityAbout the UniversityH1
www.cam.ac.uk/about-the-universitySearch formH2
www.cam.ac.uk/about-the-universityLatest newsH2
www.cam.ac.uk/about-the-universityRelated linksH2
www.cam.ac.uk/about-the-universityHow the University and Colleges workH3
www.cam.ac.uk/about-the-universityOur mission and valuesH3
www.cam.ac.uk/about-the-universityOfficial mapH3
www.cam.ac.uk/about-the-universityLatest annual reportsH3
www.cam.ac.uk/about-the-universityConnect with usH3
www.cam.ac.uk/about-the-universityAbout this siteH3
www.cam.ac.uk/about-the-universityStudy at CambridgeH3
www.cam.ac.uk/about-the-universityAbout the UniversityH3
www.cam.ac.uk/about-the-universityResearch at CambridgeH3
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerAbout the UniversityH1
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerHow the University and Colleges workH1
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerSearch formH2
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerFurther linksH2
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerConnect with usH3
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerAbout this siteH3
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerStudy at CambridgeH3
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerAbout the UniversityH3
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerResearch at CambridgeH3
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerAbout the UniversityH1
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerTerm datesH1
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerSearch formH2
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerNotesH2
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerFrom the Statutes and Ordinances of the University of CambridgeH3
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerConnect with usH3
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerAbout this siteH3
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerStudy at CambridgeH3
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerAbout the UniversityH3
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerResearch at CambridgeH3

Images9.6

19% of images have a clearly defined size

7 images are being resized by the browser

Twitter10.0

This website is linked with the Twitter account @cambridge_uni

This website's Twitter account has
529,827 followers

  • This website was found to link the Twitter account Cambridge University (@cambridge_uni).
  • This website's Twitter account has made 11,041 tweets to 529,827 followers.

Source: Twitter

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Meta tags10.0

This is how this website will look in Google search listings:

University of Cambridge

www.cam.ac.uk/

The mission of the University of Cambridge is to contribute to society through the pursuit of education, learning and research at the highest international levels of ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.cam.ac.uk/descriptionThe mission of the University of Cambridge is to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. It is one of the world’s leading research universities, and offers a wealth of study opportunities for individuals from around the world. As a global university, Cambridge disseminates the results of
www.cam.ac.uk/keywordsUniversity of Cambridge, Research, Learning
www.cam.ac.uk/ratinggeneral
www.cam.ac.uk/generatorDrupal 7 (https://www.drupal.org)
www.cam.ac.uk/twitter:cardsummary
www.cam.ac.uk/twitter:urlhttps://www.cam.ac.uk/home
www.cam.ac.uk/p:domain_verify48b546924c00b92af29f471e842ab23f
www.cam.ac.uk/mobileoptimizedwidth
www.cam.ac.uk/handheldfriendlytrue
www.cam.ac.uk/viewportwidth=device-width, width=device-width, initial-scale=1.0
www.cam.ac.uk/study-at-cambridgedescriptionCambridge offers undergraduate degree courses (known as Triposes) in the arts and humanities, social sciences, sciences and engineering. We also offer a range of postgraduate qualifications.
www.cam.ac.uk/study-at-cambridgegeneratorDrupal 7 (https://www.drupal.org)
www.cam.ac.uk/study-at-cambridgetwitter:cardsummary
www.cam.ac.uk/study-at-cambridgetwitter:urlhttps://www.cam.ac.uk/study-at-cambridge
www.cam.ac.uk/study-at-cambridgetwitter:titleStudy at Cambridge
www.cam.ac.uk/study-at-cambridgemobileoptimizedwidth
www.cam.ac.uk/study-at-cambridgehandheldfriendlytrue
www.cam.ac.uk/study-at-cambridgeviewportwidth=device-width, width=device-width, initial-scale=1.0
www.cam.ac.uk/about-the-universitydescriptionFounded in 1209, the University of Cambridge has a commitment to excellence in education, learning and research. It is a collegiate university with 31 Colleges.
www.cam.ac.uk/about-the-universitygeneratorDrupal 7 (https://www.drupal.org)
www.cam.ac.uk/about-the-universitytwitter:cardsummary
www.cam.ac.uk/about-the-universitytwitter:urlhttps://www.cam.ac.uk/about-the-university
www.cam.ac.uk/about-the-universitytwitter:titleAbout the University
www.cam.ac.uk/about-the-universitymobileoptimizedwidth
www.cam.ac.uk/about-the-universityhandheldfriendlytrue
www.cam.ac.uk/about-the-universityviewportwidth=device-width, width=device-width, initial-scale=1.0
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerdescriptionWith more than 18,000 students from all walks of life and all corners of the world, over 11,000 staff, 31 Colleges and 150 Departments, Faculties, Schools and other institutions, no two days are ever the same at the University of Cambridge. The University is a confederation of Schools, Faculties, Departments and Colleges. The 31 Colleges are governed by their own statutes and
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headergeneratorDrupal 7 (https://www.drupal.org)
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headertwitter:urlhttps://www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headertwitter:titleHow the University and Colleges work
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headertwitter:descriptionWith more than 18,000 students from all walks of life and all corners of the world, over 11,000 staff, 31 Colleges and 150 Departments, Faculties, Schools and other institutions, no two days are ever
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerdc.date2013-01-28
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerdate2013-01-28
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headermobileoptimizedwidth
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerhandheldfriendlytrue
www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work?ucam-ref=global-headerviewportwidth=device-width, width=device-width, initial-scale=1.0
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerdescriptionTerm dates for the University of Cambridge. The Academic Year commences on 1 October and finishes on 30 September each year.
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headergeneratorDrupal 7 (https://www.drupal.org)
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headertwitter:urlhttps://www.cam.ac.uk/about-the-university/term-dates-and-calendars
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headertwitter:titleTerm dates
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headertwitter:descriptionGraduate students operate on the basis of the Academic Year which extends beyond the end of the Easter Term. The Academic Year commences on 1 October and finishes on 30 September each year.  
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerdc.date2013-01-28
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerdate2013-01-28
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headermobileoptimizedwidth
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerhandheldfriendlytrue
www.cam.ac.uk/about-the-university/term-dates-and-calendars?ucam-ref=global-headerviewportwidth=device-width, width=device-width, initial-scale=1.0

Freshness10.0

Last updated May 22, 2020

  • It looks like this website was last updated on Friday, May 22, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

Domain agei

  • Sorry, we cannot check the domain age of .ac.uk websites.

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