Report for www.chiffonboutique.co.nz

Overall8.3

The overall score for this website.

Accessibility8.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.5

How satisfying the website is likely to be for users.

Marketing6.5

How well marketed and popular the website is.

Technology8.6

How well designed and built the website is.

Screenshot of www.chiffonboutique.co.nz

Nibbler tested a sample of 5 pages from this website at 9:04 AM on May 23, 2020 (BST).

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Top priorities for website improvement

  • Consider shortening long anchor text. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Printability0.0

0% of pages are optimized for printing

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Headings6.0

account arrivals bottoms chiffonboutique customer dresses filter follow information instagram join list mailing playsuits price recently reset service size tops viewed

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.chiffonboutique.co.nz/chiffonboutiqueH1
www.chiffonboutique.co.nz/New ArrivalsH2
www.chiffonboutique.co.nz/DressesH2
www.chiffonboutique.co.nz/PlaysuitsH2
www.chiffonboutique.co.nz/New ArrivalsH2
www.chiffonboutique.co.nz/FOLLOW US ON INSTAGRAM @chiffonboutiqueH2
www.chiffonboutique.co.nz/CUSTOMER SERVICEH2
www.chiffonboutique.co.nz/INFORMATIONH2
www.chiffonboutique.co.nz/MY ACCOUNTH2
www.chiffonboutique.co.nz/JOIN OUR MAILING LISTH2
www.chiffonboutique.co.nz/collections/new-arrivalsCUSTOMER SERVICEH2
www.chiffonboutique.co.nz/collections/new-arrivalsINFORMATIONH2
www.chiffonboutique.co.nz/collections/new-arrivalsMY ACCOUNTH2
www.chiffonboutique.co.nz/collections/new-arrivalsJOIN OUR MAILING LISTH2
www.chiffonboutique.co.nz/collections/new-arrivalsNew ArrivalsH3
www.chiffonboutique.co.nz/collections/new-arrivalsRecently viewedH3
www.chiffonboutique.co.nz/collections/new-arrivalsFilter By Reset AllH4
www.chiffonboutique.co.nz/collections/new-arrivalsPriceH4
www.chiffonboutique.co.nz/collections/new-arrivalsSizeH4
www.chiffonboutique.co.nz/collections/dressesCUSTOMER SERVICEH2
www.chiffonboutique.co.nz/collections/dressesINFORMATIONH2
www.chiffonboutique.co.nz/collections/dressesMY ACCOUNTH2
www.chiffonboutique.co.nz/collections/dressesJOIN OUR MAILING LISTH2
www.chiffonboutique.co.nz/collections/dressesDressesH3
www.chiffonboutique.co.nz/collections/dressesRecently viewedH3
www.chiffonboutique.co.nz/collections/dressesFilter By Reset AllH4
www.chiffonboutique.co.nz/collections/dressesPriceH4
www.chiffonboutique.co.nz/collections/dressesSizeH4
www.chiffonboutique.co.nz/collections/topsCUSTOMER SERVICEH2
www.chiffonboutique.co.nz/collections/topsINFORMATIONH2
www.chiffonboutique.co.nz/collections/topsMY ACCOUNTH2
www.chiffonboutique.co.nz/collections/topsJOIN OUR MAILING LISTH2
www.chiffonboutique.co.nz/collections/topsTopsH3
www.chiffonboutique.co.nz/collections/topsRecently viewedH3
www.chiffonboutique.co.nz/collections/topsFilter By Reset AllH4
www.chiffonboutique.co.nz/collections/topsPriceH4
www.chiffonboutique.co.nz/collections/topsSizeH4
www.chiffonboutique.co.nz/collections/bottomsCUSTOMER SERVICEH2
www.chiffonboutique.co.nz/collections/bottomsINFORMATIONH2
www.chiffonboutique.co.nz/collections/bottomsMY ACCOUNTH2
www.chiffonboutique.co.nz/collections/bottomsJOIN OUR MAILING LISTH2
www.chiffonboutique.co.nz/collections/bottomsBottomsH3
www.chiffonboutique.co.nz/collections/bottomsRecently viewedH3
www.chiffonboutique.co.nz/collections/bottomsFilter By Reset AllH4
www.chiffonboutique.co.nz/collections/bottomsPriceH4
www.chiffonboutique.co.nz/collections/bottomsSizeH4

Popularity6.6

1,846,483 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 1,846,483 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.

Source: Alexa

Meta tags8.4

  • All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.chiffonboutique.co.nz/viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0
www.chiffonboutique.co.nz/theme-color
www.chiffonboutique.co.nz/twitter:cardsummary
www.chiffonboutique.co.nz/twitter:titlechiffonboutique
www.chiffonboutique.co.nz/twitter:descriptionchiffonboutique
www.chiffonboutique.co.nz/shopify-digital-wallet/25920241724/digital_wallets/dialog
www.chiffonboutique.co.nz/shopify-checkout-api-token25145cfed4fc398668a5a38180a5a2aa
www.chiffonboutique.co.nz/collections/new-arrivalsviewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0
www.chiffonboutique.co.nz/collections/new-arrivalstheme-color
www.chiffonboutique.co.nz/collections/new-arrivalsdescriptionCheck out the New Arrivals that Chiffon Boutique has in store.
www.chiffonboutique.co.nz/collections/new-arrivalstwitter:cardsummary
www.chiffonboutique.co.nz/collections/new-arrivalstwitter:titleNew Arrivals
www.chiffonboutique.co.nz/collections/new-arrivalstwitter:description
www.chiffonboutique.co.nz/collections/new-arrivalstwitter:imagehttps://cdn.shopify.com/s/files/1/0259/2024/1724/products/chiffon-399_600x600_crop_center.jpg?v=1589783470
www.chiffonboutique.co.nz/collections/new-arrivalsshopify-digital-wallet/25920241724/digital_wallets/dialog
www.chiffonboutique.co.nz/collections/new-arrivalsshopify-checkout-api-token25145cfed4fc398668a5a38180a5a2aa
www.chiffonboutique.co.nz/collections/dressesviewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0
www.chiffonboutique.co.nz/collections/dressestheme-color
www.chiffonboutique.co.nz/collections/dressesdescriptionFind all your New Dresses online at Chiffon Boutique.
www.chiffonboutique.co.nz/collections/dressestwitter:cardsummary
www.chiffonboutique.co.nz/collections/dressestwitter:titleDresses
www.chiffonboutique.co.nz/collections/dressestwitter:description
www.chiffonboutique.co.nz/collections/dressestwitter:imagehttps://cdn.shopify.com/s/files/1/0259/2024/1724/products/c3251-copy_600x600_crop_center.jpg?v=1579300862
www.chiffonboutique.co.nz/collections/dressesshopify-digital-wallet/25920241724/digital_wallets/dialog
www.chiffonboutique.co.nz/collections/dressesshopify-checkout-api-token25145cfed4fc398668a5a38180a5a2aa
www.chiffonboutique.co.nz/collections/topsviewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0
www.chiffonboutique.co.nz/collections/topstheme-color
www.chiffonboutique.co.nz/collections/topsdescriptionDiscover the range of women's tops from Chiffon Boutique. Shop for shirts, blouses, and work wear.
www.chiffonboutique.co.nz/collections/topstwitter:cardsummary
www.chiffonboutique.co.nz/collections/topstwitter:titleTops
www.chiffonboutique.co.nz/collections/topstwitter:description
www.chiffonboutique.co.nz/collections/topstwitter:imagehttps://cdn.shopify.com/s/files/1/0259/2024/1724/products/photo-29-3-19_-11-01-12-am_1_600x600_crop_center.jpg?v=1579328142
www.chiffonboutique.co.nz/collections/topsshopify-digital-wallet/25920241724/digital_wallets/dialog
www.chiffonboutique.co.nz/collections/topsshopify-checkout-api-token25145cfed4fc398668a5a38180a5a2aa
www.chiffonboutique.co.nz/collections/bottomsviewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0
www.chiffonboutique.co.nz/collections/bottomstheme-color
www.chiffonboutique.co.nz/collections/bottomsdescriptionFind your favorite shorts, and pants and create thousands of outfits with our collection of Women's Bottoms at Chiffon Boutique.
www.chiffonboutique.co.nz/collections/bottomstwitter:cardsummary
www.chiffonboutique.co.nz/collections/bottomstwitter:titleBottoms
www.chiffonboutique.co.nz/collections/bottomstwitter:description
www.chiffonboutique.co.nz/collections/bottomstwitter:imagehttps://cdn.shopify.com/s/files/1/0259/2024/1724/products/3x4a8846-edit_600x600_crop_center.jpg?v=1579319440
www.chiffonboutique.co.nz/collections/bottomsshopify-digital-wallet/25920241724/digital_wallets/dialog
www.chiffonboutique.co.nz/collections/bottomsshopify-checkout-api-token25145cfed4fc398668a5a38180a5a2aa

Meta Tags (http-equiv attribute)

Page URLNameContent
www.chiffonboutique.co.nz/X-UA-CompatibleIE=edge,chrome=1
www.chiffonboutique.co.nz/collections/new-arrivalsX-UA-CompatibleIE=edge,chrome=1
www.chiffonboutique.co.nz/collections/dressesX-UA-CompatibleIE=edge,chrome=1
www.chiffonboutique.co.nz/collections/topsX-UA-CompatibleIE=edge,chrome=1
www.chiffonboutique.co.nz/collections/bottomsX-UA-CompatibleIE=edge,chrome=1

Images9.4

4% of images have a clearly defined size

No images are being resized by the browser

Amount of content9.4

Rendering Chart...

  • This website has an average of 871 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Mobile10.0

Mobile screenshot of www.chiffonboutique.co.nzTablet screenshot of www.chiffonboutique.co.nz
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://chiffonboutique.co.nz to http://www.chiffonboutique.co.nz. This is ideal.

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Domain agei

  • Sorry, we cannot check the domain age of .co.nz websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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