Nibbler SEO audit for www.conservation.org
Summary
Overall8.6
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 12:18 AM on Mar 26, 2024 (GMT).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Consider updating this website regularly with new content. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Freshness2.4
Last updated December 21, 2022
- It looks like this website was last updated on Wednesday, December 21, 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 12/21/22 | www.conservation.org/.../icon-government.svg | Last modified header |
| 12/21/22 | www.conservation.org/.../icons-communities.svg | Last modified header |
| 12/21/22 | www.conservation.org/.../icon-financebeaae0415d264e61b2cf973c884d61c3.svg | Last modified header |
| 12/21/22 | www.conservation.org/.../icon-science.svg | Last modified header |
| 1/7/22 | www.conservation.org/.../owl.carousel.min.css | Last modified header |
| 1/7/22 | www.conservation.org/.../owl.theme.default.min.css | Last modified header |
| 1/7/22 | www.conservation.org/.../CTA-Email-DefaultEmail.min.css | Last modified header |
| 7/7/22 | www.conservation.org/.../NIS-Styles.min.css | Last modified header |
Server behavior5.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://conservation.org to http://www.conservation.org. This is ideal.
Internal links5.1
- 6 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.conservation.org/blog/report-one-fifth-of-mekong-river-fish-face-extinction @media (min-width: 1920px) { .blogPost_number_0 { background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_84196943?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (min-width: 1020px) and (max-width: 1920px) { .blogPost_number_0 { background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_84196943?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (max-width: 1020px) and (min-width: 770px) { .blogPost_number_0{ background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_84196943?&auto=compress&auto=format&fit=crop&w=325&h=162'); } } @media (max-width: 770px){ .blogPost_number_0{ background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_84196943?&auto=compress&auto=format&fit=crop&w=300&h=156'); } www.conservation.org/ www.conservation.org/blog/planetary-scientist-wins-nobel-for-the-environment @media (min-width: 1920px) { .blogPost_number_1 { background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_71180639_cropped-(1)?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (min-width: 1020px) and (max-width: 1920px) { .blogPost_number_1 { background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_71180639_cropped-(1)?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (max-width: 1020px) and (min-width: 770px) { .blogPost_number_1{ background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_71180639_cropped-(1)?&auto=compress&auto=format&fit=crop&w=325&h=162'); } } @media (max-width: 770px){ .blogPost_number_1{ background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_71180639_cropped-(1)?&auto=compress&auto=format&fit=crop&w=300&h=156'); } www.conservation.org/ www.conservation.org/blog/in-bolivia-mosaic-of-conservation-gets-another-big-piece @media (min-width: 1920px) { .blogPost_number_2 { background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_92649490?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (min-width: 1020px) and (max-width: 1920px) { .blogPost_number_2 { background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_92649490?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (max-width: 1020px) and (min-width: 770px) { .blogPost_number_2{ background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_92649490?&auto=compress&auto=format&fit=crop&w=325&h=162'); } } @media (max-width: 770px){ .blogPost_number_2{ background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_92649490?&auto=compress&auto=format&fit=crop&w=300&h=156'); } www.conservation.org/ www.conservation.org/blog/biologist-s-keen-eye-spots-another-new-species-in-the-pacific @media (min-width: 1920px) { .blogPost_number_3 { background-image: url('https://ciorg.imgix.net/images/default-source/non-vault-images/eviota-taeiae-samoa-cropped?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (min-width: 1020px) and (max-width: 1920px) { .blogPost_number_3 { background-image: url('https://ciorg.imgix.net/images/default-source/non-vault-images/eviota-taeiae-samoa-cropped?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (max-width: 1020px) and (min-width: 770px) { .blogPost_number_3{ background-image: url('https://ciorg.imgix.net/images/default-source/non-vault-images/eviota-taeiae-samoa-cropped?&auto=compress&auto=format&fit=crop&w=325&h=162'); } } @media (max-width: 770px){ .blogPost_number_3{ background-image: url('https://ciorg.imgix.net/images/default-source/non-vault-images/eviota-taeiae-samoa-cropped?&auto=compress&auto=format&fit=crop&w=300&h=156'); } www.conservation.org/ www.conservation.org/blog/deep-sea-expedition-reveals-over-100-new-species-in-the-pacific @media (min-width: 1920px) { .blogPost_number_4 { background-image: url('https://ciorg.imgix.net/images/default-source/non-vault-images/fkt240108-s0634-20240116t125346z-0-scicam-mastigoteuthisink?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (min-width: 1020px) and (max-width: 1920px) { .blogPost_number_4 { background-image: url('https://ciorg.imgix.net/images/default-source/non-vault-images/fkt240108-s0634-20240116t125346z-0-scicam-mastigoteuthisink?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (max-width: 1020px) and (min-width: 770px) { .blogPost_number_4{ background-image: url('https://ciorg.imgix.net/images/default-source/non-vault-images/fkt240108-s0634-20240116t125346z-0-scicam-mastigoteuthisink?&auto=compress&auto=format&fit=crop&w=325&h=162'); } } @media (max-width: 770px){ .blogPost_number_4{ background-image: url('https://ciorg.imgix.net/images/default-source/non-vault-images/fkt240108-s0634-20240116t125346z-0-scicam-mastigoteuthisink?&auto=compress&auto=format&fit=crop&w=300&h=156'); } www.conservation.org/ www.conservation.org/blog/meet-the-start-up-thats-making-seaweed-more-sustainable @media (min-width: 1920px) { .blogPost_number_5 { background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_34223384?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (min-width: 1020px) and (max-width: 1920px) { .blogPost_number_5 { background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_34223384?&auto=compress&auto=format&fit=crop&w=310&h=162'); } } @media (max-width: 1020px) and (min-width: 770px) { .blogPost_number_5{ background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_34223384?&auto=compress&auto=format&fit=crop&w=325&h=162'); } } @media (max-width: 770px){ .blogPost_number_5{ background-image: url('https://ciorg.imgix.net/images/default-source/default-album/ci_34223384?&auto=compress&auto=format&fit=crop&w=300&h=156'); } www.conservation.org/
- Consider shortening long anchor text.
- 14 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.6
Rendering Chart...
- This website has an average of 923 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
| URL | Heading | Level |
| www.conservation.org/ | Conservation International Protects Nature Like This | H1 |
| www.conservation.org/ | We have a plan to keep nature safe | H2 |
| www.conservation.org/ | How we work | H2 |
| www.conservation.org/ | Join Us | H2 |
| www.conservation.org/ | SUPPORT US | H2 |
| www.conservation.org/ | Latest Conservation News | H2 |
| www.conservation.org/ | Stabilize our climate | H3 |
| www.conservation.org/ | Double Ocean Protection | H3 |
| www.conservation.org/ | Expand Nature-Positive Economies | H3 |
| www.conservation.org/ | Stabilize our climate | H3 |
| www.conservation.org/ | Double Ocean Protection | H3 |
| www.conservation.org/ | Expand Planet-Positive Economies | H3 |
| www.conservation.org/ | Thank you! You will receive an email confirmation shortly. | H3 |
| www.conservation.org/ | Report: One-fifth of Mekong River fish face extinction | H3 |
| www.conservation.org/ | Planetary scientist wins ‘Nobel for the environment’ | H3 |
| www.conservation.org/ | In Bolivia, a 'conservation mosaic’ gets another (big) piece | H3 |
| www.conservation.org/ | Biologist’s keen eye spots (another) new species in the Pacific | H3 |
| www.conservation.org/ | Deep-sea expedition reveals over 100 new species in the Pacific | H3 |
| www.conservation.org/ | Meet the startup that's making seaweed more sustainable | H3 |
| www.conservation.org/ | Follow | H5 |
| www.conservation.org/ | Resources | H5 |
| www.conservation.org/ | About Us | H5 |
| www.conservation.org/ | Leadership | H5 |
| www.conservation.org/ | Listen to Nature | H5 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Share with WhatsApp
www.conservation.org:443/
Since 1987, Conservation International has worked to improve the lives of people everywhere by protecting oceans, forests and other living ecosystems.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.conservation.org/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=2.0 |
| www.conservation.org/ | theme-color | #00205b |
| www.conservation.org/ | twitter:card | summary_large_image |
| www.conservation.org/ | twitter:site | @conservationorg |
| www.conservation.org/ | twitter:creator | @ConservationOrg |
| www.conservation.org/ | msapplication-tilecolor | #ffffff |
| www.conservation.org/ | msapplication-tileimage | /ResourcePackages/CI/images/favicon/ms-icon-144x144.png |
| www.conservation.org/ | theme-color | #ffffff |
| www.conservation.org/ | msapplication-tileimage | /ResourcePackages/CI/images/logo.svg |
| www.conservation.org/ | msapplication-tilecolor | #0072C6 |
| www.conservation.org/ | generator | Sitefinity 13.3.7648.0 OME |
| www.conservation.org/ | description | Since 1987, Conservation International has worked to improve the lives of people everywhere by protecting oceans, forests and other living ecosystems. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.conservation.org/ | X-UA-Compatible | IE=edge,chrome=1 |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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