Report for www.crumbsanddoilies.co.uk

Overall8.9

The overall score for this website.

Accessibility8.6

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.2

How satisfying the website is likely to be for users.

Marketing9.1

How well marketed and popular the website is.

Technology9.2

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 3:53 AM on Oct 14, 2021 (BST).

Top priorities for website improvement

  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)
  • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)

Popularity7.7

2,189,351 Most popular website in the world

This website recently saw a significant increase in popularity.

  • This is the 2,189,351 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant increase in popularity.

Source: Alexa

Amount of content8.4

Rendering Chart...

  • This website has an average of 432 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Headings9.0

added advice allergy bake baking birthday biscoff brownie bueno cake cakes caramel chip chipbirthdaydouble choc chocolate chocolatebiscoffred chocolateraspberry cookie cookies cornflake cream crumbs cupcake dark dietary doilies double dough drizzle edible eggs ferrero find flavours follow home image ingredients kits know lemon milk nutella opening photo pick pinata pink pretty rainbow raspberry recently ripple rocher shop smores soho stay style tier times tuck ultimate unicorn vegan velvet velvetbuenoraspberry white york

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.crumbsanddoilies.co.uk/Crumbs & DoiliesH1
www.crumbsanddoilies.co.uk/Cookie dough cakeH2
www.crumbsanddoilies.co.uk/Bueno cakeH2
www.crumbsanddoilies.co.uk/Raspberry & white chocolate cakeH2
www.crumbsanddoilies.co.uk/Tuck shop cakeH2
www.crumbsanddoilies.co.uk/Ultimate lemon drizzle cakeH2
www.crumbsanddoilies.co.uk/Smores cakeH2
www.crumbsanddoilies.co.uk/Pretty in pink cakeH2
www.crumbsanddoilies.co.uk/Raspberry ripple cakeH2
www.crumbsanddoilies.co.uk/Nutella new york cookie kitH2
www.crumbsanddoilies.co.uk/Bueno new york cookie kitH2
www.crumbsanddoilies.co.uk/Caramel cornflake brownie baking kitH2
www.crumbsanddoilies.co.uk/Rainbow cake baking kitH2
www.crumbsanddoilies.co.uk/Double chocolate new york cookie kitH2
www.crumbsanddoilies.co.uk/Cookie dough brownie kitH2
www.crumbsanddoilies.co.uk/Choc chip new york cookie kitH2
www.crumbsanddoilies.co.uk/Pinata cupcake baking kitH2
www.crumbsanddoilies.co.uk/crumbsanddoiliesH2
www.crumbsanddoilies.co.uk/Stay in the knowH2
www.crumbsanddoilies.co.uk/Recently AddedH3
www.crumbsanddoilies.co.uk/Stay in the knowH3
www.crumbsanddoilies.co.uk/CAKESH4
www.crumbsanddoilies.co.uk/Freshly BakedH4
www.crumbsanddoilies.co.uk/Bake At Home KitsH4
www.crumbsanddoilies.co.uk/Crumbs & DoiliesH6
www.crumbsanddoilies.co.uk/Follow us onH6
www.crumbsanddoilies.co.uk/Find usH6
www.crumbsanddoilies.co.uk/Opening TimesH6
www.crumbsanddoilies.co.uk/pages/soho-cake-shopC&D SOHOH2
www.crumbsanddoilies.co.uk/pages/soho-cake-shopStay in the knowH2
www.crumbsanddoilies.co.uk/pages/soho-cake-shopRecently AddedH3
www.crumbsanddoilies.co.uk/pages/soho-cake-shopStay in the knowH3
www.crumbsanddoilies.co.uk/pages/soho-cake-shopC&D SOHOH4
www.crumbsanddoilies.co.uk/pages/soho-cake-shopC&D HQH4
www.crumbsanddoilies.co.uk/pages/soho-cake-shopCrumbs & DoiliesH6
www.crumbsanddoilies.co.uk/pages/soho-cake-shopFollow us onH6
www.crumbsanddoilies.co.uk/pages/soho-cake-shopFind usH6
www.crumbsanddoilies.co.uk/pages/soho-cake-shopOpening TimesH6
www.crumbsanddoilies.co.uk/collections/cakesCakesH1
www.crumbsanddoilies.co.uk/collections/cakesCAKES ARE AVAILABLE TO ORDER FOR LONDON DELIVERY OR COLLECTION FROM US WEDNESDAYS - SATURDAYS!H1
www.crumbsanddoilies.co.uk/collections/cakesDietaryH2
www.crumbsanddoilies.co.uk/collections/cakesFlavoursH2
www.crumbsanddoilies.co.uk/collections/cakesStyleH2
www.crumbsanddoilies.co.uk/collections/cakesCookie dough cakeH2
www.crumbsanddoilies.co.uk/collections/cakesBueno cakeH2
www.crumbsanddoilies.co.uk/collections/cakesRaspberry & white chocolate cakeH2
www.crumbsanddoilies.co.uk/collections/cakesTuck shop cakeH2
www.crumbsanddoilies.co.uk/collections/cakesUltimate lemon drizzle cakeH2
www.crumbsanddoilies.co.uk/collections/cakesSmores cakeH2
www.crumbsanddoilies.co.uk/collections/cakesPretty in pink cakeH2
www.crumbsanddoilies.co.uk/collections/cakesRaspberry ripple cakeH2
www.crumbsanddoilies.co.uk/collections/cakesFerrero rocher cakeH2
www.crumbsanddoilies.co.uk/collections/cakesPick n mix cakeH2
www.crumbsanddoilies.co.uk/collections/cakesRainbow cakeH2
www.crumbsanddoilies.co.uk/collections/cakesEdible image photo cakeH2
www.crumbsanddoilies.co.uk/collections/cakesUnicorn cakeH2
www.crumbsanddoilies.co.uk/collections/cakesCookies & cream cakeH2
www.crumbsanddoilies.co.uk/collections/cakesUltimate chocolate cakeH2
www.crumbsanddoilies.co.uk/collections/cakesPinata cakeH2
www.crumbsanddoilies.co.uk/collections/cakesVegan volcano cakeH2
www.crumbsanddoilies.co.uk/collections/cakesRed velvet cakeH2
www.crumbsanddoilies.co.uk/collections/cakes2 tier cakeH2
www.crumbsanddoilies.co.uk/collections/cakes3 tier cakeH2
www.crumbsanddoilies.co.uk/collections/cakesBespoke cake (mix & match)H2
www.crumbsanddoilies.co.uk/collections/cakesStay in the knowH2
www.crumbsanddoilies.co.uk/collections/cakesRecently AddedH3
www.crumbsanddoilies.co.uk/collections/cakesStay in the knowH3
www.crumbsanddoilies.co.uk/collections/cakesCrumbs & DoiliesH6
www.crumbsanddoilies.co.uk/collections/cakesFollow us onH6
www.crumbsanddoilies.co.uk/collections/cakesFind usH6
www.crumbsanddoilies.co.uk/collections/cakesOpening TimesH6
www.crumbsanddoilies.co.uk/products/new-york-cookiesNew York CookiesH1
www.crumbsanddoilies.co.uk/products/new-york-cookiesStay in the knowH2
www.crumbsanddoilies.co.uk/products/new-york-cookiesRecently AddedH3
www.crumbsanddoilies.co.uk/products/new-york-cookiesALLERGY ADVICEH3
www.crumbsanddoilies.co.uk/products/new-york-cookiesBISCOFF INGREDIENTSH3
www.crumbsanddoilies.co.uk/products/new-york-cookiesBIRTHDAY INGREDIENTSH3
www.crumbsanddoilies.co.uk/products/new-york-cookiesBUENO INGREDIENTSH3
www.crumbsanddoilies.co.uk/products/new-york-cookiesRASPBERRY DARK CHOC (VE) INGREDIENTSH3
www.crumbsanddoilies.co.uk/products/new-york-cookiesRASPBERRY WHITE CHOC INGREDIENTSH3
www.crumbsanddoilies.co.uk/products/new-york-cookiesRED VELVET INGREDIENTSH3
www.crumbsanddoilies.co.uk/products/new-york-cookiesDOUBLE CHOC INGREDIENTSH3
www.crumbsanddoilies.co.uk/products/new-york-cookiesCHOC CHIP INGREDIENTSH3
www.crumbsanddoilies.co.uk/products/new-york-cookiesStay in the knowH3
www.crumbsanddoilies.co.uk/products/new-york-cookiesCHOCOLATE CHIPBIRTHDAYDOUBLE CHOCOLATERASPBERRY WHITE CHOCOLATEBISCOFFRED VELVETBUENORASPBERRY CHOCOLATE (vegan)H4
www.crumbsanddoilies.co.uk/products/new-york-cookiesCrumbs & DoiliesH6
www.crumbsanddoilies.co.uk/products/new-york-cookiesFollow us onH6
www.crumbsanddoilies.co.uk/products/new-york-cookiesFind usH6
www.crumbsanddoilies.co.uk/products/new-york-cookiesOpening TimesH6
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsBake at Home KitsH1
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsNutella new york cookie kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsBueno new york cookie kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsCaramel cornflake brownie baking kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsRainbow cake baking kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsDouble chocolate new york cookie kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsCookie dough brownie kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsChoc chip new york cookie kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsPinata cupcake baking kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsBiscoff new york cookie kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsBirthday cake new york cookie kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsRed velvet new york cookie kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsRed velvet cupcake baking kit - no eggs or milk required!H2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsChocolate cupcake baking kitH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsStay in the knowH2
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsRecently AddedH3
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsStay in the knowH3
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsCrumbs & DoiliesH6
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsFollow us onH6
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsFind usH6
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsOpening TimesH6

Images9.8

1% of images have a clearly defined size

No images are being resized by the browser

Twitter10.0

This website is linked with the Twitter account @crumbsandoilies

This website's Twitter account has
13,857 followers

  • This website was found to link the Twitter account Crumbs & Doilies (@crumbsandoilies).
  • This website's Twitter account has made 7,213 tweets to 13,857 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of www.crumbsanddoilies.co.ukTablet screenshot of www.crumbsanddoilies.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

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Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://crumbsanddoilies.co.uk to http://www.crumbsanddoilies.co.uk. This is ideal.

Analytics10.0

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Meta tags10.0

This is how this website will look in Google search listings:

Crumbs & Doilies • The Best Cakes, Cupcakes & Brownies in London

www.crumbsanddoilies.co.uk/

Amazing Cakes, Cupcakes and Brownies, baked to order, just for you. Order online from our brand new menu for London delivery, or visit our shop for an entirely new ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.crumbsanddoilies.co.uk/descriptionAmazing Cakes, Cupcakes and Brownies, baked to order, just for you. Order online from our brand new menu for London delivery, or visit our shop for an entirely new selection of sweet treats every day of the week.
www.crumbsanddoilies.co.uk/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.crumbsanddoilies.co.uk/mobile-web-app-capableyes
www.crumbsanddoilies.co.uk/apple-mobile-web-app-capableyes
www.crumbsanddoilies.co.uk/languageenglish
www.crumbsanddoilies.co.uk/robotsnoodp,noydir
www.crumbsanddoilies.co.uk/shopify-digital-wallet/1511850042/digital_wallets/dialog
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www.crumbsanddoilies.co.uk/msapplication-tilecolor#5bbad5
www.crumbsanddoilies.co.uk/theme-color#5bbad5
www.crumbsanddoilies.co.uk/pages/soho-cake-shopdescriptionOur cake shop in the heart of London's Soho, run by Cupcake Jemma and the Crumbs & Doilies team, is open every day of the week for Cakes, Cupcakes, Cookies, Brownies, Coffee and Sodas. Everything in the shop is freshly baked right upstairs each morning.
www.crumbsanddoilies.co.uk/pages/soho-cake-shopviewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.crumbsanddoilies.co.uk/pages/soho-cake-shopmobile-web-app-capableyes
www.crumbsanddoilies.co.uk/pages/soho-cake-shopapple-mobile-web-app-capableyes
www.crumbsanddoilies.co.uk/pages/soho-cake-shoplanguageenglish
www.crumbsanddoilies.co.uk/pages/soho-cake-shoprobotsnoodp,noydir
www.crumbsanddoilies.co.uk/pages/soho-cake-shopshopify-digital-wallet/1511850042/digital_wallets/dialog
www.crumbsanddoilies.co.uk/pages/soho-cake-shopshopify-checkout-api-tokena36d399e33ec15bfa33f21477566c426
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www.crumbsanddoilies.co.uk/pages/soho-cake-shopmsapplication-tilecolor#5bbad5
www.crumbsanddoilies.co.uk/pages/soho-cake-shoptheme-color#5bbad5
www.crumbsanddoilies.co.uk/collections/cakesdescriptionCheck out our full selection of amazing cakes, all baked fresh every day and available to order online now. We deliver within London, or you can collect from our bakeries.
www.crumbsanddoilies.co.uk/collections/cakesviewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.crumbsanddoilies.co.uk/collections/cakesmobile-web-app-capableyes
www.crumbsanddoilies.co.uk/collections/cakesapple-mobile-web-app-capableyes
www.crumbsanddoilies.co.uk/collections/cakeslanguageenglish
www.crumbsanddoilies.co.uk/collections/cakesrobotsnoodp,noydir
www.crumbsanddoilies.co.uk/collections/cakesshopify-digital-wallet/1511850042/digital_wallets/dialog
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www.crumbsanddoilies.co.uk/collections/cakesmsapplication-tilecolor#5bbad5
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www.crumbsanddoilies.co.uk/products/new-york-cookiesdescriptionFREE DELIVERY! The Best Cookies in the UK, Freshly Baked and delivered right to your door! Order our special mixed selection, or get specific and choose your own flavours from: CHOCOLATE CHIPBIRTHDAYDOUBLE CHOCOLATERASPBERRY WHITE CHOCOLATEBISCOFFRED VELVETBUENORASPBERRY CHOCOLATE (vegan) To order Cookies for multiple
www.crumbsanddoilies.co.uk/products/new-york-cookiesviewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.crumbsanddoilies.co.uk/products/new-york-cookiesmobile-web-app-capableyes
www.crumbsanddoilies.co.uk/products/new-york-cookiesapple-mobile-web-app-capableyes
www.crumbsanddoilies.co.uk/products/new-york-cookieslanguageenglish
www.crumbsanddoilies.co.uk/products/new-york-cookiesrobotsnoodp,noydir
www.crumbsanddoilies.co.uk/products/new-york-cookiestwitter:cardproduct
www.crumbsanddoilies.co.uk/products/new-york-cookiestwitter:titleNew York Cookies
www.crumbsanddoilies.co.uk/products/new-york-cookiestwitter:descriptionFREE DELIVERY!The Best Cookies in the UK, Freshly Baked and delivered right to your door! Order our special mixed selection, or get specific and choose your own flavours from:CHOCOLATE CHIPBIRTHDAYDOUBLE CHOCOLATERASPBERRY WHITE CHOCOLATEBISCOFFRED VELVETBUENORASPBERRY CHOCOLATE (vegan)To order Cookies for multiple dates please check out separately for each day - orders with more than one delivery date will have the later
www.crumbsanddoilies.co.uk/products/new-york-cookiestwitter:imagehttp://cdn.shopify.com/s/files/1/0015/1185/0042/products/NYCookies_large.jpg?v=1633470887
www.crumbsanddoilies.co.uk/products/new-york-cookiestwitter:label1Price
www.crumbsanddoilies.co.uk/products/new-york-cookiestwitter:data1£26.00 GBP
www.crumbsanddoilies.co.uk/products/new-york-cookiestwitter:label2Brand
www.crumbsanddoilies.co.uk/products/new-york-cookiestwitter:data2C&D Cookies
www.crumbsanddoilies.co.uk/products/new-york-cookiesshopify-digital-wallet/1511850042/digital_wallets/dialog
www.crumbsanddoilies.co.uk/products/new-york-cookiesshopify-checkout-api-tokena36d399e33ec15bfa33f21477566c426
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www.crumbsanddoilies.co.uk/products/new-york-cookiesmsapplication-tilecolor#5bbad5
www.crumbsanddoilies.co.uk/products/new-york-cookiestheme-color#5bbad5
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsdescriptionA selection of our favourite Cupcake and Cookies are now available to order as Bake at Home Kits! Every kit contains everything you need to bake amazing C&D Cupcakes and New York Style Cookies at home - just add eggs and butter!
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www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsmobile-web-app-capableyes
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsapple-mobile-web-app-capableyes
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitslanguageenglish
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsrobotsnoodp,noydir
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsshopify-digital-wallet/1511850042/digital_wallets/dialog
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsshopify-checkout-api-tokena36d399e33ec15bfa33f21477566c426
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www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsmsapplication-tilecolor#5bbad5
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitstheme-color#5bbad5

Meta Tags (http-equiv attribute)

Page URLNameContent
www.crumbsanddoilies.co.uk/Accept-CHDPR,Width,Viewport-Width
www.crumbsanddoilies.co.uk/pages/soho-cake-shopAccept-CHDPR,Width,Viewport-Width
www.crumbsanddoilies.co.uk/collections/cakesAccept-CHDPR,Width,Viewport-Width
www.crumbsanddoilies.co.uk/products/new-york-cookiesAccept-CHDPR,Width,Viewport-Width
www.crumbsanddoilies.co.uk/collections/bake-at-home-kitsAccept-CHDPR,Width,Viewport-Width

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

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all-900pxwww.crumbsanddoilies.co.uk/
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URL format10.0

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