Nibbler SEO audit for www.directski.com
Summary
Overall8.7
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:50 PM on Apr 6, 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Enable GZIP compression on your web server or in your application. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Server behavior6.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website uses a temporary (HTTP 302) redirect from http://directski.com to http://www.directski.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
URL format6.4
3 URLs are less than ideal
- 3 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Internal links6.9
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.directski.com/ski-holidays/about-us Read More www.directski.com/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 39 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags8.4
This is how this website will look in Google search listings:
Ski Holidays | Directski.com
www.directski.com/
Irish ski operator with the best skiing holidays and ski deals to France, Austria and Andorra. Ski Holidays from Ireland direct from Dublin, Belfast, Cork
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.directski.com/ | viewport | width=device-width |
| www.directski.com/ | description | Irish ski operator with the best skiing holidays and ski deals to France, Austria and Andorra. Ski Holidays from Ireland direct from Dublin, Belfast, Cork |
| www.directski.com/ | keywords | Ski Holidays,Belfast,last minute skiing holidays,ski deals,ski direct,ski France,ski holidays,ski holidays from Ireland,snowboarding holidays,austria,france,andorra |
| www.directski.com/ | msapplication-tilecolor | #2d89ef |
| www.directski.com/ | msapplication-config | /images/ds/favicon/browserconfig.xml |
| www.directski.com/ | theme-color | #ffffff |
| www.directski.com/.../arinsal_and_pal | viewport | width=device-width |
| www.directski.com/.../arinsal_and_pal | description | Arinsal ski resort is located on the western side of Andorra and is part of the Vallnord ski area which includes Arcalis and Pal |
| www.directski.com/.../arinsal_and_pal | keywords | arinsal ski resort,cheap ski arinsal,arinsal ski holidays,beginner in arinsal,arinsal family ski,ski holidays arinsal,skiing in arinsal,arinsal ski deal |
| www.directski.com/.../arinsal_and_pal | msapplication-tilecolor | #2d89ef |
| www.directski.com/.../arinsal_and_pal | msapplication-config | /images/ds/favicon/browserconfig.xml |
| www.directski.com/.../arinsal_and_pal | theme-color | #ffffff |
| www.directski.com/ski/andorra | viewport | width=device-width |
| www.directski.com/ski/andorra | description | |
| www.directski.com/ski/andorra | keywords | Ski in Andorra,Skiing resorts Andorra,Skiing holidays Andorra,Skiing in Andorra,Ski Holiday Andorra,Andorra ski resort |
| www.directski.com/ski/andorra | msapplication-tilecolor | #2d89ef |
| www.directski.com/ski/andorra | msapplication-config | /images/ds/favicon/browserconfig.xml |
| www.directski.com/ski/andorra | theme-color | #ffffff |
| www.directski.com/ski/.../pas_de_la_casa | viewport | width=device-width |
| www.directski.com/ski/.../pas_de_la_casa | description | Pas de la Casa ski resort is located right on the border of France and Andorra |
| www.directski.com/ski/.../pas_de_la_casa | keywords | pas de la casa ski,ski pas de la casa,pas de la casa ski deals,ski holidays pas de la casa,andorra skiing pas de la casa,ski apartments in pas de la casa,skiing in pas de la casa,cheap ski holiday pas de la casa |
| www.directski.com/ski/.../pas_de_la_casa | msapplication-tilecolor | #2d89ef |
| www.directski.com/ski/.../pas_de_la_casa | msapplication-config | /images/ds/favicon/browserconfig.xml |
| www.directski.com/ski/.../pas_de_la_casa | theme-color | #ffffff |
| www.directski.com/ski/.../bad_gastein | viewport | width=device-width |
| www.directski.com/ski/.../bad_gastein | description | Bad Gastein ski resort is part of the largest ski area in the Gastein Valley, Austria |
| www.directski.com/ski/.../bad_gastein | keywords | bad gastein skiski bad gasteinskiing bad gasteinbad gastein ski holidaysbad gastein direct skiski deals bad gasteinski holidays bad gasteinbad gastein family skiingbad gastein ski resort |
| www.directski.com/ski/.../bad_gastein | msapplication-tilecolor | #2d89ef |
| www.directski.com/ski/.../bad_gastein | msapplication-config | /images/ds/favicon/browserconfig.xml |
| www.directski.com/ski/.../bad_gastein | theme-color | #ffffff |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.directski.com/ | Accept-CH | DPR, Width |
| www.directski.com/ | content-language | en-ie |
| www.directski.com/.../arinsal_and_pal | Accept-CH | DPR, Width |
| www.directski.com/.../arinsal_and_pal | content-language | en-ie |
| www.directski.com/ski/andorra | Accept-CH | DPR, Width |
| www.directski.com/ski/andorra | content-language | en-ie |
| www.directski.com/ski/.../pas_de_la_casa | Accept-CH | DPR, Width |
| www.directski.com/ski/.../pas_de_la_casa | content-language | en-ie |
| www.directski.com/ski/.../bad_gastein | Accept-CH | DPR, Width |
| www.directski.com/ski/.../bad_gastein | content-language | en-ie |
Images9.4
29% of images have a clearly defined size
48 images are being resized by the browser
- Most images (71.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 48 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Amount of content10.0
Rendering Chart...
- This website has an average of 1,979 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.directski.com/ | 7420 | 1167 |
| www.directski.com/.../arinsal_and_pal | 20258 | 2512 |
| www.directski.com/ski/andorra | 12075 | 1126 |
| www.directski.com/ski/.../pas_de_la_casa | 21981 | 2822 |
| www.directski.com/ski/.../bad_gastein | 18985 | 2266 |
Freshness10.0
Last updated March 27, 2024
- It looks like this website was last updated on Wednesday, March 27, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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