Report for www.essentialbeauty.ca

Overall8.9

The overall score for this website.

Accessibility8.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.5

How satisfying the website is likely to be for users.

Marketing7.3

How well marketed and popular the website is.

Technology8.9

How well designed and built the website is.

Screenshot of www.essentialbeauty.ca

Nibbler tested a sample of 5 pages from this website at 6:37 PM on Jun 29, 2020 (BST).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
  • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
  • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking. (read more)

Popularity0.0

  • This website has not yet been ranked by Alexa.
    • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.

Source: Alexa

URL format3.2

  • One URL is particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • All URLs include a file extension.
  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Headings6.0

account company connect customers essentialbeauty menu

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Twitter7.8

This website is linked with the Twitter account @simplyessbeauty

This website's Twitter account has
212 followers

  • This website was found to link the Twitter account Essential Beauty (@simplyessbeauty).
  • This website's Twitter account has made 26 tweets to 212 followers.
    • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.

Source: Twitter

Amount of content8.2

Rendering Chart...

  • This website has an average of 623 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Images9.7

14% of images have a clearly defined size

3 images are being resized by the browser

Mobile10.0

Mobile screenshot of www.essentialbeauty.caTablet screenshot of www.essentialbeauty.ca
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen-767pxwww.essentialbeauty.ca/.../volusion-owl.css
all-480pxwww.essentialbeauty.ca/.../homepage.css
screen-55.1875emwww.essentialbeauty.ca/.../component.css
screen--www.essentialbeauty.ca/.../component.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
screen-767pxwww.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all-480pxwww.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all-991pxwww.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all-991pxwww.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all-991pxwww.essentialbeauty.ca/v/.../main.css
all-991pxwww.essentialbeauty.ca/v/.../main.css
screen768px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
screen768px-www.essentialbeauty.ca/v/.../main.css
all-767pxwww.essentialbeauty.ca/v/.../main.css
all-767pxwww.essentialbeauty.ca/v/.../main.css
all-767pxwww.essentialbeauty.ca/v/.../main.css
all-767pxwww.essentialbeauty.ca/v/.../main.css
all768px991pxwww.essentialbeauty.ca/v/.../main.css
all768px991pxwww.essentialbeauty.ca/v/.../main.css
all768px991pxwww.essentialbeauty.ca/v/.../main.css
all768px991pxwww.essentialbeauty.ca/v/.../main.css
all992px1199pxwww.essentialbeauty.ca/v/.../main.css
all992px1199pxwww.essentialbeauty.ca/v/.../main.css
all992px1199pxwww.essentialbeauty.ca/v/.../main.css
all992px1199pxwww.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
all-767pxwww.essentialbeauty.ca/v/.../main.css
all768px991pxwww.essentialbeauty.ca/v/.../main.css
all992px1199pxwww.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
all40rem-www.essentialbeauty.ca/a/.../content.css
all-540pxwww.essentialbeauty.ca/a/.../content.css
all-540pxwww.essentialbeauty.ca/a/.../content.css
all-1024pxwww.essentialbeauty.ca/a/.../content.css
all-480pxwww.essentialbeauty.ca/Default.asp

Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://essentialbeauty.ca to http://www.essentialbeauty.ca. This is ideal.

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Page titles

Page titleNotes
No TitleMissing
LoginOK
No TitleMissing
TermsOK
Terms: PrivacyOK

Meta tags10.0

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.essentialbeauty.ca/Default.aspgoogle-site-verificationPKqFy9Q8mj6A_kcdK6uRUkJgxfQPscEdTeyrfKvF3Ks
www.essentialbeauty.ca/Default.aspglobalsign-domain-verificationKu8U3hgwzLUxIllepysh65bjJgAzfah3VFXGm_V9gu
www.essentialbeauty.ca/Default.asp_globalsign-domain-verification86JA8ce1hphOJkUneraoHUcK4i2AX_DFo-UvR3AX9D
www.essentialbeauty.ca/Default.aspdescriptionSimply Essential Beauty is the Canadian Distributor for Frownies Anti Aging Facial Patches and SilcSkin Pads. Call 1 866 535 1026 to order. Unique beauty & anti-aging products. We also carry Facial Smoothies, MagicStrips, NCLA nail wraps, Bag Balm, Brastick, Go Natural Make Up, Civant Skin Care, MaskerAide Face Masks, Fumi - Purse Hooks, Simply Boutique Designer Bags on Wheels and Simply Sensuous products.
www.essentialbeauty.ca/Default.aspkeywordsfrownies, anti aging, skin care, beauty products, wrinkles, crows feet, anti-aging, non-toxic nail polish, eye lift, wrinkle fillers,chest wrinkles, treatments, facial pads, anti-vieillissement, Anti Rides, Frownies Canada, patch faciaux, essential beauty, civant, polished mama, NCLA, maquillage, simply sensuous, MagicStrips
www.essentialbeauty.ca/Default.asprobotsindex, follow
www.essentialbeauty.ca/Default.aspgooglebotINDEX, FOLLOW
www.essentialbeauty.ca/Default.aspviewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
www.essentialbeauty.ca/Default.aspdescription
www.essentialbeauty.ca/login.aspgoogle-site-verificationPKqFy9Q8mj6A_kcdK6uRUkJgxfQPscEdTeyrfKvF3Ks
www.essentialbeauty.ca/login.aspglobalsign-domain-verificationKu8U3hgwzLUxIllepysh65bjJgAzfah3VFXGm_V9gu
www.essentialbeauty.ca/login.asp_globalsign-domain-verification86JA8ce1hphOJkUneraoHUcK4i2AX_DFo-UvR3AX9D
www.essentialbeauty.ca/login.aspdescriptionSimply Essential Beauty is the Canadian Distributor for Frownies Anti Aging Facial Patches and SilcSkin Pads. Call 1 866 535 1026 to order. Unique beauty & anti-aging products. We also carry Facial Smoothies, MagicStrips, NCLA nail wraps, Bag Balm, Brastick, Go Natural Make Up, Civant Skin Care, MaskerAide Face Masks, Fumi - Purse Hooks, Simply Boutique Designer Bags on Wheels and Simply Sensuous products.
www.essentialbeauty.ca/login.aspkeywordsfrownies, anti aging, skin care, beauty products, wrinkles, crows feet, anti-aging, non-toxic nail polish, eye lift, wrinkle fillers,chest wrinkles, treatments, facial pads, anti-vieillissement, Anti Rides, Frownies Canada, patch faciaux, essential beauty, civant, polished mama, NCLA, maquillage, simply sensuous, MagicStrips
www.essentialbeauty.ca/login.asprobotsindex, follow
www.essentialbeauty.ca/login.aspgooglebotINDEX, FOLLOW
www.essentialbeauty.ca/login.aspviewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
www.essentialbeauty.ca/login.aspdescription
www.essentialbeauty.ca/articles.asp?ID=57descriptionSimply Essential Beauty is the Canadian Distributor for Frownies Anti Aging Facial Patches and SilcSkin Pads. Call 1 866 535 1026 to order. Unique beauty & anti-aging products. We also carry Facial Smoothies, MagicStrips, NCLA nail wraps, Bag Balm, Brastick, Go Natural Make Up, Civant Skin Care, MaskerAide Face Masks, Fumi - Purse Hooks, Simply Boutique Designer Bags on Wheels and Simply Sensuous products.
www.essentialbeauty.ca/articles.asp?ID=57keywordsfrownies, anti aging, skin care, beauty products, wrinkles, crows feet, anti-aging, non-toxic nail polish, eye lift, wrinkle fillers,chest wrinkles, treatments, facial pads, anti-vieillissement, Anti Rides, Frownies Canada, patch faciaux, essential beauty, civant, polished mama, NCLA, maquillage, simply sensuous, MagicStrips
www.essentialbeauty.ca/articles.asp?ID=57robotsindex, follow
www.essentialbeauty.ca/articles.asp?ID=57googlebotINDEX, FOLLOW
www.essentialbeauty.ca/articles.asp?ID=57google-site-verificationPKqFy9Q8mj6A_kcdK6uRUkJgxfQPscEdTeyrfKvF3Ks
www.essentialbeauty.ca/articles.asp?ID=57globalsign-domain-verificationKu8U3hgwzLUxIllepysh65bjJgAzfah3VFXGm_V9gu
www.essentialbeauty.ca/articles.asp?ID=57_globalsign-domain-verification86JA8ce1hphOJkUneraoHUcK4i2AX_DFo-UvR3AX9D
www.essentialbeauty.ca/articles.asp?ID=57viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
www.essentialbeauty.ca/articles.asp?ID=57description
www.essentialbeauty.ca/terms.aspgoogle-site-verificationPKqFy9Q8mj6A_kcdK6uRUkJgxfQPscEdTeyrfKvF3Ks
www.essentialbeauty.ca/terms.aspglobalsign-domain-verificationKu8U3hgwzLUxIllepysh65bjJgAzfah3VFXGm_V9gu
www.essentialbeauty.ca/terms.asp_globalsign-domain-verification86JA8ce1hphOJkUneraoHUcK4i2AX_DFo-UvR3AX9D
www.essentialbeauty.ca/terms.aspdescriptionSimply Essential Beauty is the Canadian Distributor for Frownies Anti Aging Facial Patches and SilcSkin Pads. Call 1 866 535 1026 to order. Unique beauty & anti-aging products. We also carry Facial Smoothies, MagicStrips, NCLA nail wraps, Bag Balm, Brastick, Go Natural Make Up, Civant Skin Care, MaskerAide Face Masks, Fumi - Purse Hooks, Simply Boutique Designer Bags on Wheels and Simply Sensuous products.
www.essentialbeauty.ca/terms.aspkeywordsfrownies, anti aging, skin care, beauty products, wrinkles, crows feet, anti-aging, non-toxic nail polish, eye lift, wrinkle fillers,chest wrinkles, treatments, facial pads, anti-vieillissement, Anti Rides, Frownies Canada, patch faciaux, essential beauty, civant, polished mama, NCLA, maquillage, simply sensuous, MagicStrips
www.essentialbeauty.ca/terms.asprobotsindex, follow
www.essentialbeauty.ca/terms.aspgooglebotINDEX, FOLLOW
www.essentialbeauty.ca/terms.aspviewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
www.essentialbeauty.ca/terms.aspdescription
www.essentialbeauty.ca/terms_privacy.aspgoogle-site-verificationPKqFy9Q8mj6A_kcdK6uRUkJgxfQPscEdTeyrfKvF3Ks
www.essentialbeauty.ca/terms_privacy.aspglobalsign-domain-verificationKu8U3hgwzLUxIllepysh65bjJgAzfah3VFXGm_V9gu
www.essentialbeauty.ca/terms_privacy.asp_globalsign-domain-verification86JA8ce1hphOJkUneraoHUcK4i2AX_DFo-UvR3AX9D
www.essentialbeauty.ca/terms_privacy.aspdescriptionSimply Essential Beauty is the Canadian Distributor for Frownies Anti Aging Facial Patches and SilcSkin Pads. Call 1 866 535 1026 to order. Unique beauty & anti-aging products. We also carry Facial Smoothies, MagicStrips, NCLA nail wraps, Bag Balm, Brastick, Go Natural Make Up, Civant Skin Care, MaskerAide Face Masks, Fumi - Purse Hooks, Simply Boutique Designer Bags on Wheels and Simply Sensuous products.
www.essentialbeauty.ca/terms_privacy.aspkeywordsfrownies, anti aging, skin care, beauty products, wrinkles, crows feet, anti-aging, non-toxic nail polish, eye lift, wrinkle fillers,chest wrinkles, treatments, facial pads, anti-vieillissement, Anti Rides, Frownies Canada, patch faciaux, essential beauty, civant, polished mama, NCLA, maquillage, simply sensuous, MagicStrips
www.essentialbeauty.ca/terms_privacy.asprobotsindex, follow
www.essentialbeauty.ca/terms_privacy.aspgooglebotINDEX, FOLLOW
www.essentialbeauty.ca/terms_privacy.aspviewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
www.essentialbeauty.ca/terms_privacy.aspdescription

Meta Tags (http-equiv attribute)

Page URLNameContent
www.essentialbeauty.ca/Default.aspContent-Typetext/html; charset=UTF-8
www.essentialbeauty.ca/Default.aspX-UA-CompatibleIE=edge,chrome=1
www.essentialbeauty.ca/login.aspContent-Typetext/html; charset=UTF-8
www.essentialbeauty.ca/login.aspX-UA-CompatibleIE=edge,chrome=1
www.essentialbeauty.ca/articles.asp?ID=57Content-Typetext/html; charset=UTF-8
www.essentialbeauty.ca/articles.asp?ID=57X-UA-CompatibleIE=edge,chrome=1
www.essentialbeauty.ca/terms.aspContent-Typetext/html; charset=UTF-8
www.essentialbeauty.ca/terms.aspX-UA-CompatibleIE=edge,chrome=1
www.essentialbeauty.ca/terms_privacy.aspContent-Typetext/html; charset=UTF-8
www.essentialbeauty.ca/terms_privacy.aspX-UA-CompatibleIE=edge,chrome=1

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen-767pxwww.essentialbeauty.ca/.../volusion-owl.css
all-480pxwww.essentialbeauty.ca/.../homepage.css
screen-55.1875emwww.essentialbeauty.ca/.../component.css
print--www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
screen-767pxwww.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all-480pxwww.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all-991pxwww.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all-991pxwww.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
all-991pxwww.essentialbeauty.ca/v/.../main.css
all-991pxwww.essentialbeauty.ca/v/.../main.css
screen768px-www.essentialbeauty.ca/v/.../main.css
all768px-www.essentialbeauty.ca/v/.../main.css
all992px-www.essentialbeauty.ca/v/.../main.css
screen768px-www.essentialbeauty.ca/v/.../main.css
all-767pxwww.essentialbeauty.ca/v/.../main.css
all-767pxwww.essentialbeauty.ca/v/.../main.css
all-767pxwww.essentialbeauty.ca/v/.../main.css
all-767pxwww.essentialbeauty.ca/v/.../main.css
all768px991pxwww.essentialbeauty.ca/v/.../main.css
all768px991pxwww.essentialbeauty.ca/v/.../main.css
all768px991pxwww.essentialbeauty.ca/v/.../main.css
all768px991pxwww.essentialbeauty.ca/v/.../main.css
all992px1199pxwww.essentialbeauty.ca/v/.../main.css
all992px1199pxwww.essentialbeauty.ca/v/.../main.css
all992px1199pxwww.essentialbeauty.ca/v/.../main.css
all992px1199pxwww.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
all-767pxwww.essentialbeauty.ca/v/.../main.css
all768px991pxwww.essentialbeauty.ca/v/.../main.css
all992px1199pxwww.essentialbeauty.ca/v/.../main.css
all1200px-www.essentialbeauty.ca/v/.../main.css
print--www.essentialbeauty.ca/v/.../main.css
print--www.essentialbeauty.ca/v/.../main.css
print--www.essentialbeauty.ca/v/.../main.css
print--www.essentialbeauty.ca/v/.../main.css
print--www.essentialbeauty.ca/v/.../main.css
all40rem-www.essentialbeauty.ca/a/.../content.css
all-540pxwww.essentialbeauty.ca/a/.../content.css
all-540pxwww.essentialbeauty.ca/a/.../content.css
all-1024pxwww.essentialbeauty.ca/a/.../content.css
all-480pxwww.essentialbeauty.ca/Default.asp

Freshness10.0

Last updated June 8, 2020

  • It looks like this website was last updated on Monday, June 8, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

Domain agei

  • Sorry, we cannot check the domain age of .ca websites.

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