Nibbler SEO audit for www.experian.co.uk
Summary
Overall9.6
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:17 PM on Mar 26, 2024 (GMT).
Top priorities for website improvement
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers. (read more)
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
URL format7.6
2 URLs are less than ideal
- 2 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links8.7
- Additional information has been provided for 4 links by using a title attribute. There is a common misconception that this benefits screen reader users. All useful text should be in the anchor itself.
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
Weak title text
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
- 4 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.experian.co.uk/.../aperture-data-studio-helps-shawbrook-create-a-single-customer-view Case Study Shawbrook Bank creates a single customer view See how Shawbrook generated a single customer view for a complete picture of financial crime prevention www.experian.co.uk/business/ www.experian.co.uk/.../rethinking-third-party-data-across-the-customer-lifecycle Whitepaper Rethinking third-party data across the customer lifecycle Not all data is created equal – how to rebalance the marketing data mix with this free whitepaper www.experian.co.uk/business/ www.experian.co.uk/.../optimising-order-to-cash-a-guide-for-trade-creditors Blog Optimising Order-to-Cash: A Full Guide for Trade Creditors in the UK Discover why data is the foundation of effective credit management www.experian.co.uk/business/ www.experian.co.uk/.../how-metro-bank-supported-more-smes Case study How Metro Bank supported SMEs in challenging times Discover how Metro Bank overcame the obstacles to growth in SME lending www.experian.co.uk/business/
- Consider shortening long anchor text.
- 14 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.2
Rendering Chart...
- This website has an average of 721 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.experian.co.uk/ | 2778 | 467 |
| www.experian.co.uk/privacy/.../ | 3504 | 524 |
| www.experian.co.uk/business/ | 8038 | 1095 |
| www.experian.co.uk/consumer/index.html | 5288 | 913 |
| www.experian.co.uk/consumer/experian-account.html | 3557 | 606 |
Images9.8
11% of images have a clearly defined size
3 images are being resized by the browser
- Most images (89.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 3 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://experian.co.uk to http://www.experian.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
| SiteCatalyst |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Map of Britain showing people who have had their score boosted
www.experian.co.uk/
Check your Free Credit Score, get your credit report, or compare credit cards, loans & mortgages with Experian UK.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.experian.co.uk/ | viewport | width=device-width,initial-scale=1 |
| www.experian.co.uk/ | author | Experian |
| www.experian.co.uk/ | description | Check your Free Credit Score, get your credit report, or compare credit cards, loans & mortgages with Experian UK. |
| www.experian.co.uk/ | theme-color | #26478d |
| www.experian.co.uk/privacy/.../ | viewport | width=device-width, initial-scale=1 |
| www.experian.co.uk/privacy/.../ | description | Consumer Information Portal information |
| www.experian.co.uk/privacy/.../ | template | html-pages-deployment-template |
| www.experian.co.uk/business/ | viewport | width=device-width, initial-scale=1 |
| www.experian.co.uk/business/ | description | Experian’s pioneering combination of data, technology and advanced analytics helps businesses unlock insights and take decisive actions in the moments that matter. Enabling innovation, speed and scale that deliver the best results for both businesses and their customers. |
| www.experian.co.uk/business/ | template | home-template |
| www.experian.co.uk/consumer/index.html | viewport | width=device-width,initial-scale=1 |
| www.experian.co.uk/consumer/index.html | description | CreditExpert will help you improve your credit score. Try it for free for 30 days (new customers only) and see what’s making your score go up or down. |
| www.experian.co.uk/consumer/index.html | author | Experian |
| www.experian.co.uk/consumer/index.html | theme-color | #26478d |
| www.experian.co.uk/consumer/experian-account.html | viewport | width=device-width,initial-scale=1 |
| www.experian.co.uk/consumer/experian-account.html | author | |
| www.experian.co.uk/consumer/experian-account.html | description | Get your Credit Score with a free Experian Account. See if you can boost the UK’s most trusted score and find deals that could be right for you. |
| www.experian.co.uk/consumer/experian-account.html | theme-color | #26478d |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.experian.co.uk/ | X-UA-Compatible | IE=edge |
| www.experian.co.uk/privacy/.../ | X-UA-Compatible | IE=edge |
| www.experian.co.uk/business/ | X-UA-Compatible | IE=edge |
| www.experian.co.uk/consumer/index.html | X-UA-Compatible | IE=edge |
| www.experian.co.uk/consumer/experian-account.html | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated March 21, 2024
- It looks like this website was last updated on Thursday, March 21, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 11/1/23 | www.experian.co.uk/ | Body text |
| 3/21/24 | www.experian.co.uk/ | Last modified header |
| 3/21/24 | www.experian.co.uk/consumer/index.html | Last modified header |
| 11/1/23 | www.experian.co.uk/consumer/experian-account.html | Body text |
| 3/21/24 | www.experian.co.uk/consumer/experian-account.html | Last modified header |
| 7/16/21 | www.experian.co.uk/.../GettyImages-1152446354.jpg | Last modified header |
| 7/16/21 | www.experian.co.uk/.../GettyImages-1175209907.jpg | Last modified header |
| 7/16/21 | www.experian.co.uk/.../GettyImages-1177387941.jpg | Last modified header |
| 7/16/21 | www.experian.co.uk/.../GettyImages-1192345080.jpg | Last modified header |
| 7/16/21 | www.experian.co.uk/.../GettyImages-1187551635.jpg | Last modified header |
| 7/15/21 | www.experian.co.uk/.../GettyImages-935964168.jpg | Last modified header |
| 2/19/21 | www.experian.co.uk/.../Trade-Credit-web-banner.jpg | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
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| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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