Report for www.fragra.co.uk

Overall6.8

The overall score for this website.

Accessibility8.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.2

How satisfying the website is likely to be for users.

Marketing3.7

How well marketed and popular the website is.

Technology7.9

How well designed and built the website is.

Screenshot of www.fragra.co.uk

Nibbler tested a sample of 5 pages from this website at 5:14 PM on Jun 29, 2020 (BST).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers. (read more)
  • To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Popularity0.0

  • This website has not yet been ranked by Alexa.
    • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.

Source: Alexa

Freshness3.7

Last updated November 13, 2019

  • It looks like this website was last updated on Wednesday, November 13, 2019. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
11/13/19www.fragra.co.uk/assets/.../laptop.pngLast modified header
11/13/19www.fragra.co.uk/.../howitworks.pngLast modified header
11/13/19www.fragra.co.uk/.../email_icon.pngLast modified header
11/13/19www.fragra.co.uk/.../fragraman.pngLast modified header
11/13/19www.fragra.co.uk/.../video_banner.jpgLast modified header
11/13/19www.fragra.co.uk/assets/.../logo.pngLast modified header
11/13/19www.fragra.co.uk/.../bootstrap.min.cssLast modified header
11/13/19www.fragra.co.uk/assets/fragra.cssLast modified header
11/13/19www.fragra.co.uk/.../font-awesome.min.cssLast modified header
11/13/19www.fragra.co.uk/assets/.../all.cssLast modified header
11/13/19www.fragra.co.uk/.../bootstrap-social.cssLast modified header
11/13/19www.fragra.co.uk/assets/.../video-js.cssLast modified header
11/13/19www.fragra.co.uk/.../jquery.fancybox.cssLast modified header
11/13/19www.fragra.co.uk/.../slick.cssLast modified header
11/13/19www.fragra.co.uk/.../slick-theme.cssLast modified header
11/13/19www.fragra.co.uk/.../main.cssLast modified header
11/13/19www.fragra.co.uk/assets/.../_all.cssLast modified header
11/13/19www.fragra.co.uk/assets/.../_all.cssLast modified header
11/13/19www.fragra.co.uk/assets/.../_all.cssLast modified header
11/13/19www.fragra.co.uk/assets/.../_all.cssLast modified header
11/13/19www.fragra.co.uk/assets/.../polaris.cssLast modified header
11/13/19www.fragra.co.uk/assets/.../futurico.cssLast modified header

Server behavior5.2

Yes404 page

NoCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
  • This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • There is duplicate content on http://fragra.co.uk and http://www.fragra.co.uk. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
    • Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.

Amount of content8.2

Rendering Chart...

  • This website has an average of 362 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Images8.4

6% of images have a clearly defined size

No images are being resized by the browser

Headings9.0

address automation back blasts blogs boys builder business contact create custom data don't e-mail easy efforts email engage form fragra funnel generating implement instructions know lead longer lost marketing media more needs nurturing organise other recent sales secrets should similar social suite tasks templates tools touch trust upsale value want website welcome work working works your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.fragra.co.uk/Welcome To FragraH1
www.fragra.co.uk/Marketing AutomationH2
www.fragra.co.uk/Try our suite of toolsH2
www.fragra.co.uk/How it works?H2
www.fragra.co.uk/Engage with your dataH2
www.fragra.co.uk/Recent BlogsH2
www.fragra.co.uk/Upsale ValueH3
www.fragra.co.uk/Lead NurturingH3
www.fragra.co.uk/Generating More SalesH3
www.fragra.co.uk/Create Your Own Email TemplatesH3
www.fragra.co.uk/Try our custom Form BuilderH3
www.fragra.co.uk/Organise your work with TasksH3
www.fragra.co.uk/questionsWhy the marketing you know and trust is no longer ...H2
www.fragra.co.uk/questionsThe easy way to implement marketing automationH2
www.fragra.co.uk/questionsWhy your efforts in social media are not working for ...H2
www.fragra.co.uk/questionsHow to get more from your social media and websiteH2
www.fragra.co.uk/questionsHow FRAGRA can win you back instructions lost to other ...H2
www.fragra.co.uk/questionsWhy your business needs a sales funnel and what it ...H2
www.fragra.co.uk/questions5 marketing secrets the big boys don't want you to ...H2
www.fragra.co.uk/questionsWhy You Should Use Marketing AutomationH2
www.fragra.co.uk/questionsEmail Blasts vs Marketing AutomationH2
www.fragra.co.uk/questionsGet In TouchH3
www.fragra.co.uk/contactContact UsH1
www.fragra.co.uk/contactRecent BlogsH2
www.fragra.co.uk/contactAddressH3
www.fragra.co.uk/contactE-MailH3
www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-workingWhy the marketing you know and trust is no longer workingH1
www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-workingSimilar BlogsH3
www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-workingGet In TouchH3
www.fragra.co.uk/the-easy-way-to-implement-marketing-automationThe easy way to implement marketing automationH1
www.fragra.co.uk/the-easy-way-to-implement-marketing-automationSimilar BlogsH3
www.fragra.co.uk/the-easy-way-to-implement-marketing-automationGet In TouchH3

Mobile10.0

Mobile screenshot of www.fragra.co.ukTablet screenshot of www.fragra.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
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all-992pxwww.fragra.co.uk/assets/fragra.css
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Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Meta tags10.0

This is how this website will look in Google search listings:

Fragra Automation | Marketing Automation Social Media Management

www.fragra.co.uk/

Fragra does marketing automation, lead nurturing and roi performance tracking. Leads and contacts are nurtured based on their email and website activities, and ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.fragra.co.uk/viewportwidth=device-width, initial-scale=1
www.fragra.co.uk/descriptionFragra does marketing automation, lead nurturing and roi performance tracking. Leads and contacts are nurtured based on their email and website activities, and receive specific content and marketing, nurturing them from first interest through to sale
www.fragra.co.uk/keywordsFragra Automation,Marketing Automation,Social Media Management,Lead Generation,Sales tools,Content Marketing
www.fragra.co.uk/twitter:cardsummary
www.fragra.co.uk/twitter:sitehttp://www.fragra.co.uk/
www.fragra.co.uk/twitter:titleFragra does marketing automation, lead nurturing and roi performance tracking...
www.fragra.co.uk/twitter:descriptionFragra does marketing automation, lead nurturing and roi performance tracking. Leads and contacts are nurtured based on their email and website activities, and receive specific content and marketing, nurturing them from first interest through to sale
www.fragra.co.uk/twitter:imagehttp://www.fragra.co.uk/assets/video/banner_video.jpg
www.fragra.co.uk/msvalidate.017F5655E4791BC44763BDD81B275DEB71
www.fragra.co.uk/questionsviewportwidth=device-width, initial-scale=1
www.fragra.co.uk/questionsmsvalidate.017F5655E4791BC44763BDD81B275DEB71
www.fragra.co.uk/questionsdescriptionFragra does marketing automation, lead nurturing and roi performance tracking. Leads and contacts are nurtured based on their email and website activities, and receive specific content and marketing, nurturing them from first interest through to sale
www.fragra.co.uk/contactviewportwidth=device-width, initial-scale=1
www.fragra.co.uk/contactdescriptionFragra does marketing automation, lead nurturing and roi performance tracking. Leads and contacts are nurtured based on their email and website activities, and receive specific content and marketing, nurturing them from first interest through to sale
www.fragra.co.uk/contactkeywordsFragra Automation,Marketing Automation,Social Media Management,Lead Generation,Sales tools,Content Marketing
www.fragra.co.uk/contacttwitter:cardsummary
www.fragra.co.uk/contacttwitter:sitehttp://www.fragra.co.uk/contact
www.fragra.co.uk/contacttwitter:titleFragra does marketing automation, lead nurturing and roi performance tracking...
www.fragra.co.uk/contacttwitter:descriptionFragra does marketing automation, lead nurturing and roi performance tracking. Leads and contacts are nurtured based on their email and website activities, and receive specific content and marketing, nurturing them from first interest through to sale
www.fragra.co.uk/contacttwitter:imagehttp://www.fragra.co.uk/assets/video/banner_video.jpg
www.fragra.co.uk/contactmsvalidate.017F5655E4791BC44763BDD81B275DEB71
www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-workingviewportwidth=device-width, initial-scale=1
www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-workingmsvalidate.017F5655E4791BC44763BDD81B275DEB71
www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-workingdescriptionMark Burgess CEO of Iceberg Digital discusses why FRAGRA was developed by them and how marketing has changed from analogue marketing to digital marketing.
www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-workingtwitter:cardsummary
www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-workingtwitter:sitehttp://www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-working
www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-workingtwitter:titleWhy the marketing you know and trust is no longer working
www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-workingtwitter:descriptionMark Burgess CEO of Iceberg Digital discusses why FRAGRA was developed by them and how marketing has changed from analogue marketing to digital marketing.
www.fragra.co.uk/why-the-marketing-you-know-and-trust-is-no-longer-workingtwitter:imagehttp://www.lambuka.co.uk/v2/uploads/93/blog/104-58b72b524100a-0-L.jpg
www.fragra.co.uk/the-easy-way-to-implement-marketing-automationviewportwidth=device-width, initial-scale=1
www.fragra.co.uk/the-easy-way-to-implement-marketing-automationmsvalidate.017F5655E4791BC44763BDD81B275DEB71
www.fragra.co.uk/the-easy-way-to-implement-marketing-automationdescriptionLearn how to bring all of your digital marketing efforts into one place without needing to be an IT genius to do it.
www.fragra.co.uk/the-easy-way-to-implement-marketing-automationtwitter:cardsummary
www.fragra.co.uk/the-easy-way-to-implement-marketing-automationtwitter:sitehttp://www.fragra.co.uk/the-easy-way-to-implement-marketing-automation
www.fragra.co.uk/the-easy-way-to-implement-marketing-automationtwitter:titleThe easy way to implement marketing automation
www.fragra.co.uk/the-easy-way-to-implement-marketing-automationtwitter:descriptionLearn how to bring all of your digital marketing efforts into one place without needing to be an IT genius to do it.
www.fragra.co.uk/the-easy-way-to-implement-marketing-automationtwitter:imagehttp://www.lambuka.co.uk/v2/uploads/93/blog/103-58b72af3240da-0-L.jpg

Meta Tags (http-equiv attribute)

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

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all-767pxwww.fragra.co.uk/.../main.css
all992px-www.fragra.co.uk/.../main.css
all992px-www.fragra.co.uk/.../main.css
all992px-www.fragra.co.uk/.../main.css
all1200px-www.fragra.co.uk/.../main.css
all768px-www.fragra.co.uk/.../main.css
all768px-www.fragra.co.uk/.../main.css

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Twitteri

This website does not appear to be associated with a Twitter account.

  • There was a problem checking the Twitter accounts associated with this website.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

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