Nibbler SEO audit for www.gardenwildlifedirect.co.uk
Summary
Overall9.2
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:57 AM on Apr 9, 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version. (read more)
Meta tags5.2
This is how this website will look in Google search listings:
Cheapest Wild Bird Food in the UK | Garden Wildlife Direct
www.gardenwildlifedirect.co.uk/
Garden Wildlife Direct is the UK's most trusted online bird food brand, dedicated to supplying the best value wild bird food. Cheap Sunflower Hearts, Peanuts, Suet ...
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.gardenwildlifedirect.co.uk/ | title | Cheapest Wild Bird Food in the UK | Garden Wildlife Direct |
| www.gardenwildlifedirect.co.uk/ | description | Garden Wildlife Direct is the UK's most trusted online bird food brand, dedicated to supplying the best value wild bird food. Cheap Sunflower Hearts, Peanuts, Suet, Fat Balls, Bird Feeding Stations and more. |
| www.gardenwildlifedirect.co.uk/ | robots | INDEX,FOLLOW |
| www.gardenwildlifedirect.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.gardenwildlifedirect.co.uk/ | format-detection | telephone=no |
| www.gardenwildlifedirect.co.uk/ | p:domain_verify | TTejoYTKw3yvElT5M8SzSSprBV7yz7nt |
| www.gardenwildlifedirect.co.uk/ | p:domain_verify | BtFz0tvshtj1S1qkxobUkzN9gnfWX66P |
| www.gardenwildlifedirect.co.uk/.../ | title | Customer Login |
| www.gardenwildlifedirect.co.uk/.../ | robots | INDEX,FOLLOW |
| www.gardenwildlifedirect.co.uk/.../ | viewport | width=device-width, initial-scale=1 |
| www.gardenwildlifedirect.co.uk/.../ | format-detection | telephone=no |
| www.gardenwildlifedirect.co.uk/.../ | p:domain_verify | TTejoYTKw3yvElT5M8SzSSprBV7yz7nt |
| www.gardenwildlifedirect.co.uk/.../ | p:domain_verify | BtFz0tvshtj1S1qkxobUkzN9gnfWX66P |
| www.gardenwildlifedirect.co.uk/.../ | title | Register For an Account |
| www.gardenwildlifedirect.co.uk/.../ | robots | INDEX,FOLLOW |
| www.gardenwildlifedirect.co.uk/.../ | viewport | width=device-width, initial-scale=1 |
| www.gardenwildlifedirect.co.uk/.../ | format-detection | telephone=no |
| www.gardenwildlifedirect.co.uk/.../ | p:domain_verify | TTejoYTKw3yvElT5M8SzSSprBV7yz7nt |
| www.gardenwildlifedirect.co.uk/.../ | p:domain_verify | BtFz0tvshtj1S1qkxobUkzN9gnfWX66P |
| www.gardenwildlifedirect.co.uk/.../ | title | Basket |
| www.gardenwildlifedirect.co.uk/.../ | robots | INDEX,FOLLOW |
| www.gardenwildlifedirect.co.uk/.../ | viewport | width=device-width, initial-scale=1 |
| www.gardenwildlifedirect.co.uk/.../ | format-detection | telephone=no |
| www.gardenwildlifedirect.co.uk/.../ | p:domain_verify | TTejoYTKw3yvElT5M8SzSSprBV7yz7nt |
| www.gardenwildlifedirect.co.uk/.../ | p:domain_verify | BtFz0tvshtj1S1qkxobUkzN9gnfWX66P |
| www.gardenwildlifedirect.co.uk/bird-seed-mixes.html | title | Wild Bird Seed Mixes | Bird Food | Garden Wildlife Direct |
| www.gardenwildlifedirect.co.uk/bird-seed-mixes.html | description | The UK's greatest value bird seed mixes including no grow, no mess, no wheat and seasonal bird seed. Garden Wildlife Direct deliver bird food direct to your door. Shop online for seed mixes, seed blends and much more. |
| www.gardenwildlifedirect.co.uk/bird-seed-mixes.html | robots | INDEX,FOLLOW |
| www.gardenwildlifedirect.co.uk/bird-seed-mixes.html | viewport | width=device-width, initial-scale=1 |
| www.gardenwildlifedirect.co.uk/bird-seed-mixes.html | format-detection | telephone=no |
| www.gardenwildlifedirect.co.uk/bird-seed-mixes.html | p:domain_verify | TTejoYTKw3yvElT5M8SzSSprBV7yz7nt |
| www.gardenwildlifedirect.co.uk/bird-seed-mixes.html | p:domain_verify | BtFz0tvshtj1S1qkxobUkzN9gnfWX66P |
Images8.2
91% of images have a clearly defined size
118 images are being resized by the browser
- Some images (9.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 118 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behavior8.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://gardenwildlifedirect.co.uk to http://www.gardenwildlifedirect.co.uk. This is ideal.
URL format8.8
1 URLs are less than ideal
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content9.2
Rendering Chart...
- This website has an average of 812 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.gardenwildlifedirect.co.uk/ | 7614 | 1152 |
| www.gardenwildlifedirect.co.uk/.../ | 2617 | 355 |
| www.gardenwildlifedirect.co.uk/.../ | 4415 | 675 |
| www.gardenwildlifedirect.co.uk/.../ | 3051 | 436 |
| www.gardenwildlifedirect.co.uk/bird-seed-mixes.html | 9360 | 1443 |
Internal links9.5
- 13 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 8, 2024
- It looks like this website was last updated on Monday, April 8, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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Nibbler tested the following pages
- https://www.gardenwildlifedirect.co.uk/
- https://www.gardenwildlifedirect.co.uk/customer/account/login/
- https://www.gardenwildlifedirect.co.uk/customer/account/create/
- https://www.gardenwildlifedirect.co.uk/checkout/cart/
- https://www.gardenwildlifedirect.co.uk/bird-seed-mixes.html