Report for www.gardenwildlifedirect.co.uk

Overall8.1

The overall score for this website.

Accessibility8.2

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.7

How satisfying the website is likely to be for users.

Technology8.7

How well designed and built the website is.

Screenshot of www.gardenwildlifedirect.co.uk

Nibbler tested a sample of 5 pages from this website at 10:32 AM on Jan 15, 2020 (GMT).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation. (read more)
  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)

Social interest0.0

  • We did not find any Facebook likes or Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.

Sources: Google+, Facebook

Popularity4.9

3,766,855 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 3,766,855 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.

Source: Alexa

URL format6.4

  • One URL is particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 2 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Headings8.0

address advice aflatoxin balls bird birds blocks brome buster company contact customer customers direct duty easy fast feeder feeders feeding four garden gold grow guardian heart heavy honeyfield's husk information kernels mealworm medium mess mixes months niger order pack packaged peanuts pellets premium priced products proof quality reasonably rich robin round seasons seed service small songbird squirrel suet sunflower switched tested their value very waste well what's wild wildlife year

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.gardenwildlifedirect.co.uk/Best SellersH3
www.gardenwildlifedirect.co.uk/Premium Sunflower Heart KernelsH3
www.gardenwildlifedirect.co.uk/Premium No Grow / No Waste / No Husk Wild Bird Seed MixH3
www.gardenwildlifedirect.co.uk/Garden Wildlife Premium Sunflower Fat BallsH3
www.gardenwildlifedirect.co.uk/Wild Bird Peanuts - Aflatoxin TestedH3
www.gardenwildlifedirect.co.uk/Niger SeedH3
www.gardenwildlifedirect.co.uk/Premium Mealworm Suet PelletsH3
www.gardenwildlifedirect.co.uk/All Year Round Bird Seed MixH3
www.gardenwildlifedirect.co.uk/Garden Wildlife Direct Wild Bird Fat Balls (No Net)H3
www.gardenwildlifedirect.co.uk/Brome Squirrel Buster Seed FeederH3
www.gardenwildlifedirect.co.uk/Honeyfield's Heavy Duty Sunflower Heart FeederH3
www.gardenwildlifedirect.co.uk/"I switched to Garden Wildlife Direct a few months ago, their products are top quality, well packaged, and well priced."H3
www.gardenwildlifedirect.co.uk/"Easy to order. Fast delivery. Birds are very happy, especially the Gold Finches."H3
www.gardenwildlifedirect.co.uk/"Delivered on time, well packaged, reasonably priced and the birds love the seeds, what’s not to like?"H3
www.gardenwildlifedirect.co.uk/News and AdviceH3
www.gardenwildlifedirect.co.uk/New ProductsH3
www.gardenwildlifedirect.co.uk/Panacea Black Deluxe Four Way Squirrel Proof Feeding StationH3
www.gardenwildlifedirect.co.uk/Honeyfield's Urban Sunflower Heart FeederH3
www.gardenwildlifedirect.co.uk/CJ Wildlife Peanut Butter for Birds + FeederH3
www.gardenwildlifedirect.co.uk/CJ Wildlife WoodStone Green Nest Box - 28mm and 32mmH3
www.gardenwildlifedirect.co.uk/Suet to Go Suet Treat Blocks - Pack of 6H3
www.gardenwildlifedirect.co.uk/CJ Wildlife Squirrel Proof Seed Feeders with Guardian - Small and MediumH3
www.gardenwildlifedirect.co.uk/Customer ServiceH5
www.gardenwildlifedirect.co.uk/Company InformationH5
www.gardenwildlifedirect.co.uk/Feeding AdviceH5
www.gardenwildlifedirect.co.uk/Contact InformationH5
www.gardenwildlifedirect.co.uk/AddressH5
www.gardenwildlifedirect.co.uk/cheapest_bird_food/Compare the Cheapest Bird Food OnlineH1
www.gardenwildlifedirect.co.uk/cheapest_bird_food/Customer ServiceH5
www.gardenwildlifedirect.co.uk/cheapest_bird_food/Company InformationH5
www.gardenwildlifedirect.co.uk/cheapest_bird_food/Feeding AdviceH5
www.gardenwildlifedirect.co.uk/cheapest_bird_food/Contact InformationH5
www.gardenwildlifedirect.co.uk/cheapest_bird_food/AddressH5
www.gardenwildlifedirect.co.uk/.../New CustomersH2
www.gardenwildlifedirect.co.uk/.../Registered CustomersH2
www.gardenwildlifedirect.co.uk/.../What's this?H3
www.gardenwildlifedirect.co.uk/.../Customer ServiceH5
www.gardenwildlifedirect.co.uk/.../Company InformationH5
www.gardenwildlifedirect.co.uk/.../Feeding AdviceH5
www.gardenwildlifedirect.co.uk/.../Contact InformationH5
www.gardenwildlifedirect.co.uk/.../AddressH5
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlNew In Seed MixesH1
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlPremium Gold Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlValue Four Seasons No Grow/No Waste/No Husk Wild Bird Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlValue Four Seasons No Mess Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlFour Seasons Sunflower Rich Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlSpring and Summer MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlCustomer ServiceH5
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlCompany InformationH5
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlFeeding AdviceH5
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlContact InformationH5
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlAddressH5
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlSeed MixesH1
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlValue Four Seasons No Grow/No Waste/No Husk Wild Bird Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlValue Four Seasons No Mess Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlFour Seasons Sunflower Rich Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlPremium No Grow / No Waste / No Husk Wild Bird Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlRobin and Blackbird Table & Ground Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlPremium Hi-Energy Robin Insect No Grow Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlRobin & Songbird No Mess Wild Bird Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlAll Year Round Bird Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlPremium Gold Seed MixH2
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlCustomer ServiceH5
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlCompany InformationH5
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlFeeding AdviceH5
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlContact InformationH5
www.gardenwildlifedirect.co.uk/bird-seed-mixes.htmlAddressH5

Twitter8.3

This website is linked with the Twitter account @Garden_Wildlife

This website's Twitter account has
400 followers

  • This website was found to link the Twitter account GardenWildlifeDirect (@Garden_Wildlife).
  • This website's Twitter account has made 164 tweets to 400 followers.
    • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.

Source: Twitter

Server behavior9.3

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://gardenwildlifedirect.co.uk to http://www.gardenwildlifedirect.co.uk. This is ideal.

Amount of content9.4

Rendering Chart...

  • This website has an average of 959 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

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Meta tags10.0

This is how this website will look in Google search listings:

Cheapest Wild Bird Food in the UK | Garden Wildlife Direct

www.gardenwildlifedirect.co.uk/

The UK's Cheapest Wild Bird Food and Seed. Cheap sunflower hearts, peanuts, suet balls, bird baths, feeders + more. Free delivery over £25. Garden Wildlife Direct.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.gardenwildlifedirect.co.uk/viewportwidth=device-width, initial-scale=1, maximum-scale=1
www.gardenwildlifedirect.co.uk/descriptionThe UK's Cheapest Wild Bird Food and Seed. Cheap sunflower hearts, peanuts, suet balls, bird baths, feeders + more. Free delivery over £25. Garden Wildlife Direct.
www.gardenwildlifedirect.co.uk/keywords
www.gardenwildlifedirect.co.uk/robotsINDEX,FOLLOW
www.gardenwildlifedirect.co.uk/msapplication-tilecolor#da532c
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www.gardenwildlifedirect.co.uk/theme-color#ffffff
www.gardenwildlifedirect.co.uk/cheapest_bird_food/viewportwidth=device-width, initial-scale=1, maximum-scale=1
www.gardenwildlifedirect.co.uk/cheapest_bird_food/descriptionCompare our prices and find out why our claim to be the cheapest is genuine. We have the UK's Cheapest Bird food. It's easy to claim to be the UK's cheapest Wild Bird Food supplier. Here we back that claim with a comparison your wild bird favourites from online retailers.
www.gardenwildlifedirect.co.uk/cheapest_bird_food/keywords
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www.gardenwildlifedirect.co.uk/.../viewportwidth=device-width, initial-scale=1, maximum-scale=1
www.gardenwildlifedirect.co.uk/.../descriptionThe UK's Cheapest Wild Bird Food and Seed. Cheap sunflower hearts, peanuts, suet balls, bird baths, feeders + more. Free delivery over £25. Garden Wildlife Direct.
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www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmldescriptionWelcome to our new mixes, expanding on our great range of seed mixes. Pick from our Gold standard mix, Blackbird mix or take advantage of the new mixes to help make bird feeding affordable.
www.gardenwildlifedirect.co.uk/bird-seed-mixes/new-in-seed-mixes.htmlkeywords
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6/25/19www.gardenwildlifedirect.co.uk/.../MM_Premium_Hi-Energy_Robin_Insect_No_Grow_Seed_Mix-min.jpgLast modified header
12/6/19www.gardenwildlifedirect.co.uk/.../gwd_autumn_and_winter_mix_255x155-min.jpgLast modified header
10/15/19www.gardenwildlifedirect.co.uk/.../MM_premium_gold_seed_blend-min.jpgLast modified header
6/25/19www.gardenwildlifedirect.co.uk/.../MM_all_seed_mixes-min.jpgLast modified header
9/4/18www.gardenwildlifedirect.co.uk/.../basket-icon-mobile.pngLast modified header
8/30/18www.gardenwildlifedirect.co.uk/.../basket-icon.pngLast modified header
1/14/19www.gardenwildlifedirect.co.uk/.../Google_Review_Logo_Transparent-01.pngLast modified header
11/6/18www.gardenwildlifedirect.co.uk/.../GardenWildlifeDirectlogo.pngLast modified header
11/20/19www.gardenwildlifedirect.co.uk/.../styles.cssLast modified header
11/25/19www.gardenwildlifedirect.co.uk/.../itemgrid.cssLast modified header
12/27/13www.gardenwildlifedirect.co.uk/.../print.cssLast modified header
5/18/16www.gardenwildlifedirect.co.uk/.../default.cssLast modified header
11/25/19www.gardenwildlifedirect.co.uk/.../itemgrid.cssLast modified header

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