Report for www.google.ca

Overall6.4

The overall score for this website.

Accessibility6.6

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.1

How satisfying the website is likely to be for users.

Marketing5.8

How well marketed and popular the website is.

Technology7.0

How well designed and built the website is.

Screenshot of www.google.ca

Nibbler tested a sample of 5 pages from this website at 4:59 PM on May 22, 2020 (BST).

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Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Headings0.0

control experience improve past search searches your

  • A large number (80.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.google.ca/history/optout?hl=en&fg=1Control how past searches can improve your search experienceH2

Printability2.0

20% of pages are optimized for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.ca/?gws_rd=ssl
only screen--www.google.ca/?gws_rd=ssl
only screen-580pxwww.google.ca/?gws_rd=ssl
only screen--www.google.ca/?gws_rd=ssl
only screen--www.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
(-ms-high-contrast:black-on-white)--www.google.ca/.../unauth?utm_source=googlemenu&fg=1
(-ms-high-contrast:white-on-black)--www.google.ca/.../unauth?utm_source=googlemenu&fg=1
all-400pxwww.google.ca/.../unauth?utm_source=googlemenu&fg=1
all-592pxwww.google.ca/.../unauth?utm_source=googlemenu&fg=1
all592px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
all600px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
all-1056pxwww.google.ca/advanced_search?hl=en&fg=1
all960px-ajax.googleapis.com/.../angular-material.min.css
all-960pxajax.googleapis.com/.../angular-material.min.css
all960px1279pxajax.googleapis.com/.../angular-material.min.css
all1280px1919pxajax.googleapis.com/.../angular-material.min.css
all1920px-ajax.googleapis.com/.../angular-material.min.css
print--ajax.googleapis.com/.../angular-material.min.css
all-959pxajax.googleapis.com/.../angular-material.min.css
all-959pxajax.googleapis.com/.../angular-material.min.css
all960px-ajax.googleapis.com/.../angular-material.min.css
all600px-ajax.googleapis.com/.../angular-material.min.css
all-456pxajax.googleapis.com/.../angular-material.min.css
all-959pxajax.googleapis.com/.../angular-material.min.css
all960px-ajax.googleapis.com/.../angular-material.min.css
all1920px-ajax.googleapis.com/.../angular-material.min.css
all0959pxajax.googleapis.com/.../angular-material.min.css
all0959pxajax.googleapis.com/.../angular-material.min.css
all960px-ajax.googleapis.com/.../angular-material.min.css
all960px-ajax.googleapis.com/.../angular-material.min.css
print--ajax.googleapis.com/.../angular-material.min.css
all-599pxajax.googleapis.com/.../angular-material.min.css
all600px-ajax.googleapis.com/.../angular-material.min.css
all600px959pxajax.googleapis.com/.../angular-material.min.css
all960px-ajax.googleapis.com/.../angular-material.min.css
all960px1279pxajax.googleapis.com/.../angular-material.min.css
all1280px-ajax.googleapis.com/.../angular-material.min.css
all1280px1919pxajax.googleapis.com/.../angular-material.min.css
all1920px-ajax.googleapis.com/.../angular-material.min.css
print--ajax.googleapis.com/.../angular-material.min.css
all-599pxwww.google.ca/history/optout?hl=en&fg=1

URL format2.4

Meta tags3.2

This is how this website will look in Google search listings:

Google

www.google.ca/?gws_rd=ssl

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

Meta Tags (name attribute)

Page URLNameContent
www.google.ca/?gws_rd=sslreferrerorigin
www.google.ca/?gws_rd=ssldescriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.ca/?gws_rd=sslrobotsnoodp
www.google.ca/?gws_rd=sslreferrerorigin
www.google.ca/.../unauth?utm_source=googlemenu&fg=1referrerorigin
www.google.ca/.../unauth?utm_source=googlemenu&fg=1viewportwidth=device-width,initial-scale=1,minimum-scale=1,maximum-scale=1,user-scalable=no
www.google.ca/history/optout?hl=en&fg=1viewportinitial-scale=1, minimum-scale=1, width=device-width

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.ca/advanced_search?hl=en&fg=1content-typetext/html; charset=utf-8
www.google.ca/history/optout?hl=en&fg=1content-typetext/html; charset=utf-8

Amount of content5.5

Rendering Chart...

  • This website has an average of 223 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.
  • One page of this website has very little content (20 words or less).
    • Ensure all pages have a sufficient amount of content.

Page titles8.0

80% of pages have defined titles

0% of page titles are weak

  • One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
    • Make sure that all pages have a title in the head of the document.

Mobile8.3

Mobile screenshot of www.google.caTablet screenshot of www.google.ca
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all-400pxwww.google.ca/?gws_rd=ssl
only screen--www.google.ca/?gws_rd=ssl
only screen-580pxwww.google.ca/?gws_rd=ssl
only screen--www.google.ca/?gws_rd=ssl
only screen--www.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen361px-www.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
screen-361pxwww.google.ca/?gws_rd=ssl
(-ms-high-contrast:black-on-white)--www.google.ca/.../unauth?utm_source=googlemenu&fg=1
(-ms-high-contrast:white-on-black)--www.google.ca/.../unauth?utm_source=googlemenu&fg=1
all-400pxwww.google.ca/.../unauth?utm_source=googlemenu&fg=1
all-592pxwww.google.ca/.../unauth?utm_source=googlemenu&fg=1
all592px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
all600px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen789px-www.google.ca/.../unauth?utm_source=googlemenu&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen361px-www.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
screen-361pxwww.google.ca/advanced_search?hl=en&fg=1
all-1056pxwww.google.ca/advanced_search?hl=en&fg=1
all960px-ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
all-960pxajax.googleapis.com/.../angular-material.min.css
all960px1279pxajax.googleapis.com/.../angular-material.min.css
all1280px1919pxajax.googleapis.com/.../angular-material.min.css
all1920px-ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
all-959pxajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
all-959pxajax.googleapis.com/.../angular-material.min.css
all960px-ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
all600px-ajax.googleapis.com/.../angular-material.min.css
all-456pxajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
all-959pxajax.googleapis.com/.../angular-material.min.css
all960px-ajax.googleapis.com/.../angular-material.min.css
all1920px-ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
all0959pxajax.googleapis.com/.../angular-material.min.css
all0959pxajax.googleapis.com/.../angular-material.min.css
all960px-ajax.googleapis.com/.../angular-material.min.css
all960px-ajax.googleapis.com/.../angular-material.min.css
screen--ajax.googleapis.com/.../angular-material.min.css
all-599pxajax.googleapis.com/.../angular-material.min.css
all600px-ajax.googleapis.com/.../angular-material.min.css
all600px959pxajax.googleapis.com/.../angular-material.min.css
all960px-ajax.googleapis.com/.../angular-material.min.css
all960px1279pxajax.googleapis.com/.../angular-material.min.css
all1280px-ajax.googleapis.com/.../angular-material.min.css
all1280px1919pxajax.googleapis.com/.../angular-material.min.css
all1920px-ajax.googleapis.com/.../angular-material.min.css
all-599pxwww.google.ca/history/optout?hl=en&fg=1

Server behavior9.1

Yes404 page

YesCompression

Images9.3

33% of images have a clearly defined size

5 images are being resized by the browser

Popularity10.0

213 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 213 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 81.1% of the Internet traffic to google.ca and its subdomains.

Source: Alexa

Freshness10.0

Last updated April 23, 2020

  • It looks like this website was last updated on Thursday, April 23, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
4/23/20www.google.ca/.../celebrating-mbira-5807476258635776.2-l.pngLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .ca websites.

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