Nibbler SEO audit for www.guestcentric.com
Summary
Overall8.6
The overall score for this website.
Accessibility8.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:47 AM on Apr 3, 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Internal links2.4
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 43 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://guestcentric.com to http://www.guestcentric.com. This is ideal.
Images8.1
27% of images have a clearly defined size
1 image is being resized by the browser
- Most images (73.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 6 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
Image URL Format Page URL www.guestcentric.com/.../guestcentric-contentawards1.png png www.guestcentric.com/
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Meta tags8.4
This is how this website will look in Google search listings:
GuestCentric - GuestCentric | The Best Hotel Reservation System
www.guestcentric.com/
The award-winning reservation solution for hotels that want to control their online marketing and increase their direct bookings.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.guestcentric.com/ | viewport | width=device-width, initial-scale=1.0 |
| www.guestcentric.com/ | keywords | guestcentric, maximize direct revenue, web design booking engine, hotel websites, central reservation system, increase direct revenue, direct bookings, great hotels of the world, hyppercomerce, hotel ecommerce, best hotel reservation system |
| www.guestcentric.com/ | description | The award-winning reservation solution for hotels that want to control their online marketing and increase their direct bookings. |
| www.guestcentric.com/ | bannerxml | /media/ |
| www.guestcentric.com/ | geo.placename | Lisboa |
| www.guestcentric.com/ | generator | Guestcentric website builder |
| www.guestcentric.com/ | channel | website |
| www.guestcentric.com/contact-us | viewport | width=device-width, initial-scale=1.0 |
| www.guestcentric.com/contact-us | keywords | |
| www.guestcentric.com/contact-us | description | Contact us by Phone, E-mail or Live Chat. Our team is ready to help, wherever you are in the world. Customer Care | Accounting | Careers | Office Locations | |
| www.guestcentric.com/contact-us | bannerxml | /media/ |
| www.guestcentric.com/contact-us | geo.placename | Lisboa |
| www.guestcentric.com/contact-us | generator | Guestcentric website builder |
| www.guestcentric.com/contact-us | channel | website |
| www.guestcentric.com/resources-for-hotels | viewport | width=device-width, initial-scale=1.0 |
| www.guestcentric.com/resources-for-hotels | keywords | |
| www.guestcentric.com/resources-for-hotels | description | |
| www.guestcentric.com/resources-for-hotels | bannerxml | /media/ |
| www.guestcentric.com/resources-for-hotels | geo.placename | Lisboa |
| www.guestcentric.com/resources-for-hotels | generator | Guestcentric website builder |
| www.guestcentric.com/resources-for-hotels | channel | website |
| www.guestcentric.com/product | viewport | width=device-width, initial-scale=1.0 |
| www.guestcentric.com/product | keywords | Hotel Website Design, Award-Winning Hotel Website Design, Hotel Booking Engine, GDS, Hotel CRS, Call Center Reservation System, Integrations |
| www.guestcentric.com/product | description | Boost your hotel's online visibility with our award-winning website design. Increase bookings through our integrated booking engine, GDS, and CRS. Manage reservations easily with call center and integrations. |
| www.guestcentric.com/product | bannerxml | /media/ |
| www.guestcentric.com/product | geo.placename | Lisboa |
| www.guestcentric.com/product | generator | Guestcentric website builder |
| www.guestcentric.com/product | channel | website |
| www.guestcentric.com/request-a-demo | viewport | width=device-width, initial-scale=1.0 |
| www.guestcentric.com/request-a-demo | keywords | |
| www.guestcentric.com/request-a-demo | description | Get a personalized demo with one of our Account Managers to understand why 95% of our clients would recommend us. |
| www.guestcentric.com/request-a-demo | bannerxml | /media/ |
| www.guestcentric.com/request-a-demo | geo.placename | Lisboa |
| www.guestcentric.com/request-a-demo | generator | Guestcentric website builder |
| www.guestcentric.com/request-a-demo | channel | website |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.guestcentric.com/ | Content-Type | text/html; charset=utf-8 |
| www.guestcentric.com/ | X-UA-Compatible | ie=edge |
| www.guestcentric.com/contact-us | Content-Type | text/html; charset=utf-8 |
| www.guestcentric.com/contact-us | X-UA-Compatible | ie=edge |
| www.guestcentric.com/resources-for-hotels | Content-Type | text/html; charset=utf-8 |
| www.guestcentric.com/resources-for-hotels | X-UA-Compatible | ie=edge |
| www.guestcentric.com/product | Content-Type | text/html; charset=utf-8 |
| www.guestcentric.com/product | X-UA-Compatible | ie=edge |
| www.guestcentric.com/request-a-demo | Content-Type | text/html; charset=utf-8 |
| www.guestcentric.com/request-a-demo | X-UA-Compatible | ie=edge |
Amount of content9.8
Rendering Chart...
- This website has an average of 1,057 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.guestcentric.com/ | 6750 | 1004 |
| www.guestcentric.com/contact-us | 8212 | 1210 |
| www.guestcentric.com/resources-for-hotels | 5454 | 802 |
| www.guestcentric.com/product | 7922 | 1168 |
| www.guestcentric.com/request-a-demo | 7561 | 1101 |
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 2, 2024
- It looks like this website was last updated on Tuesday, April 2, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |