Nibbler SEO audit for www.gunnerandco.com
Summary
Overall9.1
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 3:23 PM on Apr 8, 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Consider shortening long anchor text. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.gunnerandco.com/ Not detected www.gunnerandco.com/sellers/ Not detected www.gunnerandco.com/sellers/.../ Not detected www.gunnerandco.com/sellers/.../ Not detected www.gunnerandco.com/sellers/.../ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links8.6
- 7 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.gunnerandco.com/sellers/selling-process Selling your business. You will only sell your business once. Our approach is founded on experience and deep market insight, you can trust us to reach your goals. Find out more www.gunnerandco.com/ www.gunnerandco.com/sellers/valuing-your-business Valuing your business. Whatever your timeframe, knowing how to increase the value of your business ahead of an eventual sale will make a substantial difference. Find out more www.gunnerandco.com/ www.gunnerandco.com/sellers/preparing-for-sale Prepare your business for sale. Selling a financial services business requires careful planning. Our team of experienced professionals will work with you to ensure a successful transition. Find out more www.gunnerandco.com/ www.gunnerandco.com/sellers/selling-process Selling your business. You will only sell your business once. Our approach is founded on experience and deep market insight, you can trust us to reach your goals. Find out more www.gunnerandco.com/sellers/ www.gunnerandco.com/sellers/valuing-your-business Valuing your business. Whatever your timeframe, knowing how to increase the value of your business ahead of an eventual sale will make a substantial difference. Find out more www.gunnerandco.com/sellers/ www.gunnerandco.com/sellers/preparing-for-sale Preparing your business for sale. Selling a financial services business requires careful planning. Our team of experienced professionals will work with you to ensure a successful transition. Find out more www.gunnerandco.com/sellers/ www.gunnerandco.com/free-consultation Initial Discovery Meeting We’re offering free bespoke market overviews for business owners looking to understand the M&A market. Find out more www.gunnerandco.com/sellers/
- Consider shortening long anchor text.
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.2
Rendering Chart...
- This website has an average of 983 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.gunnerandco.com/ | 9725 | 1622 |
| www.gunnerandco.com/sellers/ | 2833 | 449 |
| www.gunnerandco.com/sellers/.../ | 10677 | 1777 |
| www.gunnerandco.com/sellers/.../ | 2968 | 460 |
| www.gunnerandco.com/sellers/.../ | 4157 | 606 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://gunnerandco.com to http://www.gunnerandco.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
| URL | Heading | Level |
| www.gunnerandco.com/ | Financial services M&A experts. | H1 |
| www.gunnerandco.com/ | Our success is your success. | H2 |
| www.gunnerandco.com/ | Seller Services. | H2 |
| www.gunnerandco.com/ | Our services for sellers. | H2 |
| www.gunnerandco.com/ | Why clients recommend us. | H2 |
| www.gunnerandco.com/ | Recent deals. | H2 |
| www.gunnerandco.com/ | Buyer Services. | H2 |
| www.gunnerandco.com/ | Insights from Gunner & Co. | H2 |
| www.gunnerandco.com/ | Upcoming Events. | H2 |
| www.gunnerandco.com/ | Subscribe to M&A newsletter. | H2 |
| www.gunnerandco.com/ | Selling your business. | H3 |
| www.gunnerandco.com/ | Valuing your business. | H3 |
| www.gunnerandco.com/ | Prepare your business for sale. | H3 |
| www.gunnerandco.com/ | Wren Sterling acquires TW Financial Planning Limited, brokered by Gunner & Co. | H3 |
| www.gunnerandco.com/ | MKC Wealth acquires Wealth for Women, brokered by Gunner & Co.. | H3 |
| www.gunnerandco.com/ | Pespective acquires the client bank of two financial planners, brokered by Gunner & Co. | H3 |
| www.gunnerandco.com/ | Regulation ‘unquestionably’ driving more advisers to retire | H3 |
| www.gunnerandco.com/ | Strategies for A Successful Sale – Getting the most from an IFA broker | H3 |
| www.gunnerandco.com/ | How Do You Avoid Sellers’ Remorse When Exiting Your IFA Business? | H3 |
| www.gunnerandco.com/ | Seller Services. | H5 |
| www.gunnerandco.com/ | Buyer Services. | H5 |
| www.gunnerandco.com/ | Explore. | H5 |
| www.gunnerandco.com/ | About. | H5 |
| www.gunnerandco.com/ | Follow us. | H5 |
| www.gunnerandco.com/ | Contact. | H5 |
| www.gunnerandco.com/sellers/ | Are you looking to sell an IFA, financial planning or wealth management business? | H1 |
| www.gunnerandco.com/sellers/ | How we can work with you to deliver your IFA succession plan: | H2 |
| www.gunnerandco.com/sellers/ | The Gunner & Co. unique promise. | H2 |
| www.gunnerandco.com/sellers/ | Subscribe to M&A newsletter. | H2 |
| www.gunnerandco.com/sellers/ | Book a free consultation. | H2 |
| www.gunnerandco.com/sellers/ | Selling your business. | H3 |
| www.gunnerandco.com/sellers/ | Valuing your business. | H3 |
| www.gunnerandco.com/sellers/ | Preparing your business for sale. | H3 |
| www.gunnerandco.com/sellers/ | Initial Discovery Meeting | H3 |
| www.gunnerandco.com/sellers/ | Confidentiality | H3 |
| www.gunnerandco.com/sellers/ | Hassle-free | H3 |
| www.gunnerandco.com/sellers/ | Guidance | H3 |
| www.gunnerandco.com/sellers/ | Independent | H3 |
| www.gunnerandco.com/sellers/ | Seller Services. | H5 |
| www.gunnerandco.com/sellers/ | Buyer Services. | H5 |
| www.gunnerandco.com/sellers/ | Explore. | H5 |
| www.gunnerandco.com/sellers/ | About. | H5 |
| www.gunnerandco.com/sellers/ | Follow us. | H5 |
| www.gunnerandco.com/sellers/ | Contact. | H5 |
| www.gunnerandco.com/sellers/.../ | Selling an IFA, Wealth Management or Financial Planning Firm. | H1 |
| www.gunnerandco.com/sellers/.../ | With you every step of the way. | H2 |
| www.gunnerandco.com/sellers/.../ | Why clients recommend us. | H2 |
| www.gunnerandco.com/sellers/.../ | Gunner & Co's Unique Seller Service Proposition. | H2 |
| www.gunnerandco.com/sellers/.../ | Recent deals. | H2 |
| www.gunnerandco.com/sellers/.../ | Subscribe to our newsletter. | H2 |
| www.gunnerandco.com/sellers/.../ | 1. Build your knowledge and objectives. | H3 |
| www.gunnerandco.com/sellers/.../ | 2. Build your dream team. | H3 |
| www.gunnerandco.com/sellers/.../ | 3. Initial Fact Finding. | H3 |
| www.gunnerandco.com/sellers/.../ | 4. Offer Qualification and commercial negotiation. | H3 |
| www.gunnerandco.com/sellers/.../ | Deal Management. | H3 |
| www.gunnerandco.com/sellers/.../ | Wren Sterling acquires TW Financial Planning Limited, brokered by Gunner & Co. | H3 |
| www.gunnerandco.com/sellers/.../ | MKC Wealth acquires Wealth for Women, brokered by Gunner & Co.. | H3 |
| www.gunnerandco.com/sellers/.../ | Pespective acquires the client bank of two financial planners, brokered by Gunner & Co. | H3 |
| www.gunnerandco.com/sellers/.../ | Seller Services. | H5 |
| www.gunnerandco.com/sellers/.../ | Buyer Services. | H5 |
| www.gunnerandco.com/sellers/.../ | Explore. | H5 |
| www.gunnerandco.com/sellers/.../ | About. | H5 |
| www.gunnerandco.com/sellers/.../ | Follow us. | H5 |
| www.gunnerandco.com/sellers/.../ | Contact. | H5 |
| www.gunnerandco.com/sellers/.../ | What is your financial services business worth today? | H1 |
| www.gunnerandco.com/sellers/.../ | Benefits of Valuing your IFA Business with Gunner & Co. | H2 |
| www.gunnerandco.com/sellers/.../ | Valuing your Business with Gunner & Co. | H2 |
| www.gunnerandco.com/sellers/.../ | Market-Specific | H3 |
| www.gunnerandco.com/sellers/.../ | Business-Specific | H3 |
| www.gunnerandco.com/sellers/.../ | Forward-Looking | H3 |
| www.gunnerandco.com/sellers/.../ | Consultative | H3 |
| www.gunnerandco.com/sellers/.../ | Seller Services. | H5 |
| www.gunnerandco.com/sellers/.../ | Buyer Services. | H5 |
| www.gunnerandco.com/sellers/.../ | Explore. | H5 |
| www.gunnerandco.com/sellers/.../ | About. | H5 |
| www.gunnerandco.com/sellers/.../ | Follow us. | H5 |
| www.gunnerandco.com/sellers/.../ | Contact. | H5 |
| www.gunnerandco.com/sellers/.../ | Preparing for sale. | H1 |
| www.gunnerandco.com/sellers/.../ | Considerations for selling an IFA, financial planning or wealth management business. | H2 |
| www.gunnerandco.com/sellers/.../ | Benefits of planning ahead with Gunner & Co. | H2 |
| www.gunnerandco.com/sellers/.../ | Subscribe to M&A newsletter. | H2 |
| www.gunnerandco.com/sellers/.../ | Preparing for a Sale with Gunner & Co. | H2 |
| www.gunnerandco.com/sellers/.../ | A tailored valuation | H3 |
| www.gunnerandco.com/sellers/.../ | A winning strategy | H3 |
| www.gunnerandco.com/sellers/.../ | Financial excellence | H3 |
| www.gunnerandco.com/sellers/.../ | Strengthen client relationships | H3 |
| www.gunnerandco.com/sellers/.../ | Operational efficiency | H3 |
| www.gunnerandco.com/sellers/.../ | Confidentiality and security | H3 |
| www.gunnerandco.com/sellers/.../ | Seller Services. | H5 |
| www.gunnerandco.com/sellers/.../ | Buyer Services. | H5 |
| www.gunnerandco.com/sellers/.../ | Explore. | H5 |
| www.gunnerandco.com/sellers/.../ | About. | H5 |
| www.gunnerandco.com/sellers/.../ | Follow us. | H5 |
| www.gunnerandco.com/sellers/.../ | Contact. | H5 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Gunner & Co | Expert Advice for M&A | IFA Specialists
www.gunnerandco.com/
With over 20 years of financial planning and financial advice industry experience, you can trust us with helping you buy or sell a financial services business
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.gunnerandco.com/ | viewport | width=device-width, initial-scale=1 |
| www.gunnerandco.com/ | google-site-verification | qvTAZjBOQuIXGzIF1lg45rZ9jrZ1bkDxZUHvRLLrnpA |
| www.gunnerandco.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.gunnerandco.com/ | description | With over 20 years of financial planning and financial advice industry experience, you can trust us with helping you buy or sell a financial services business |
| www.gunnerandco.com/ | twitter:card | summary_large_image |
| www.gunnerandco.com/ | twitter:title | Home |
| www.gunnerandco.com/ | msapplication-tileimage | https://www.gunnerandco.com/wp-content/uploads/cropped-Gunner-Co-Fav-270x270.png |
| www.gunnerandco.com/sellers/ | viewport | width=device-width, initial-scale=1 |
| www.gunnerandco.com/sellers/ | google-site-verification | qvTAZjBOQuIXGzIF1lg45rZ9jrZ1bkDxZUHvRLLrnpA |
| www.gunnerandco.com/sellers/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.gunnerandco.com/sellers/ | description | If you are looking to sell your IFA, financial planning or wealth management business, Gunner & Co. can work with you to deliver the right succession plan |
| www.gunnerandco.com/sellers/ | twitter:card | summary_large_image |
| www.gunnerandco.com/sellers/ | twitter:title | Seller Services |
| www.gunnerandco.com/sellers/ | twitter:label1 | Estimated reading time |
| www.gunnerandco.com/sellers/ | twitter:data1 | 1 minute |
| www.gunnerandco.com/sellers/ | msapplication-tileimage | https://www.gunnerandco.com/wp-content/uploads/cropped-Gunner-Co-Fav-270x270.png |
| www.gunnerandco.com/sellers/.../ | viewport | width=device-width, initial-scale=1 |
| www.gunnerandco.com/sellers/.../ | google-site-verification | qvTAZjBOQuIXGzIF1lg45rZ9jrZ1bkDxZUHvRLLrnpA |
| www.gunnerandco.com/sellers/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.gunnerandco.com/sellers/.../ | description | We have a unique seller service proposition which helps businesses realise their true value at market, from planning to purchase agreements, we've got you covered |
| www.gunnerandco.com/sellers/.../ | twitter:card | summary_large_image |
| www.gunnerandco.com/sellers/.../ | twitter:title | Selling Your Business |
| www.gunnerandco.com/sellers/.../ | twitter:label1 | Estimated reading time |
| www.gunnerandco.com/sellers/.../ | twitter:data1 | 1 minute |
| www.gunnerandco.com/sellers/.../ | msapplication-tileimage | https://www.gunnerandco.com/wp-content/uploads/cropped-Gunner-Co-Fav-270x270.png |
| www.gunnerandco.com/sellers/.../ | viewport | width=device-width, initial-scale=1 |
| www.gunnerandco.com/sellers/.../ | google-site-verification | qvTAZjBOQuIXGzIF1lg45rZ9jrZ1bkDxZUHvRLLrnpA |
| www.gunnerandco.com/sellers/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.gunnerandco.com/sellers/.../ | description | Valuing your business is an important part of the sale process. We monitor and evaluate the financial planning market and highlight areas of value or improvement |
| www.gunnerandco.com/sellers/.../ | twitter:card | summary_large_image |
| www.gunnerandco.com/sellers/.../ | twitter:title | Valuing Your Business |
| www.gunnerandco.com/sellers/.../ | twitter:label1 | Estimated reading time |
| www.gunnerandco.com/sellers/.../ | twitter:data1 | 1 minute |
| www.gunnerandco.com/sellers/.../ | msapplication-tileimage | https://www.gunnerandco.com/wp-content/uploads/cropped-Gunner-Co-Fav-270x270.png |
| www.gunnerandco.com/sellers/.../ | viewport | width=device-width, initial-scale=1 |
| www.gunnerandco.com/sellers/.../ | google-site-verification | qvTAZjBOQuIXGzIF1lg45rZ9jrZ1bkDxZUHvRLLrnpA |
| www.gunnerandco.com/sellers/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.gunnerandco.com/sellers/.../ | description | Whether you’re looking to retire, explore new opportunities, or unlock the value you’ve built over the years, our team is here to guide you through the process |
| www.gunnerandco.com/sellers/.../ | twitter:card | summary_large_image |
| www.gunnerandco.com/sellers/.../ | twitter:title | Preparing for sale |
| www.gunnerandco.com/sellers/.../ | twitter:label1 | Estimated reading time |
| www.gunnerandco.com/sellers/.../ | twitter:data1 | 1 minute |
| www.gunnerandco.com/sellers/.../ | msapplication-tileimage | https://www.gunnerandco.com/wp-content/uploads/cropped-Gunner-Co-Fav-270x270.png |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 22, 2024
- It looks like this website was last updated on Friday, March 22, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 3/5/24 | www.gunnerandco.com/ | Body text |
| 2/13/24 | www.gunnerandco.com/ | Body text |
| 3/22/24 | www.gunnerandco.com/ | Body text |
| 10/9/23 | www.gunnerandco.com/.../Security.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Finance.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Pen-Pencil.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Chess.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Target.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Workshop-1.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Hands.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Address.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Phone.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Email.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Video.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../News-1.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Play-Icon.svg | Last modified header |
| 10/9/23 | www.gunnerandco.com/.../Gunner-Co-Logo-White.svg | Last modified header |
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