Nibbler SEO audit for www.harringtonspetfood.com
Summary
Overall8.8
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 7:28 AM on Apr 19, 2024 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Images2.0
26% of images have a clearly defined size
No images are being resized by the browser
- Most images (74.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
- Check any images which could not be downloaded and fix them if necessary.
Meta tags8.4
This is how this website will look in Google search listings:
Visa
www.harringtonspetfood.com/
At Harringtons, we believe in Natural for All, whatever their shape or size! We love pets and want the best food that is delicious, nutritious and means we get to ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.harringtonspetfood.com/ | viewport | width=device-width,initial-scale=1 |
| www.harringtonspetfood.com/ | theme-color | |
| www.harringtonspetfood.com/ | msapplication-tilecolor | #da532c |
| www.harringtonspetfood.com/ | theme-color | #ffffff |
| www.harringtonspetfood.com/ | description | At Harringtons, we believe in Natural for All, whatever their shape or size! We love pets and want the best food that is delicious, nutritious and means we get to enjoy our time with them more. There are no artificial colours or flavours in our foods, just loads of natural ingredients. |
| www.harringtonspetfood.com/ | twitter:site | @HarringtonsPets |
| www.harringtonspetfood.com/ | twitter:card | summary_large_image |
| www.harringtonspetfood.com/ | twitter:title | Harringtons Pet Food | Natural For All |
| www.harringtonspetfood.com/ | twitter:description | At Harringtons, we believe in Natural for All, whatever their shape or size! We love pets and want the best food that is delicious, nutritious and means we get to enjoy our time with them more. There are no artificial colours or flavours in our foods, just loads of natural ingredients. |
| www.harringtonspetfood.com/ | google-site-verification | J3paXD7vYLYJim9GQbp-wWetUqfPJ8V_kSmRDwC0wms |
| www.harringtonspetfood.com/ | shopify-digital-wallet | /5425692758/digital_wallets/dialog |
| www.harringtonspetfood.com/ | shopify-checkout-api-token | 6ca6d02ec77a47a98033fd6abff3631c |
| www.harringtonspetfood.com/pages/delivery | viewport | width=device-width,initial-scale=1 |
| www.harringtonspetfood.com/pages/delivery | theme-color | |
| www.harringtonspetfood.com/pages/delivery | msapplication-tilecolor | #da532c |
| www.harringtonspetfood.com/pages/delivery | theme-color | #ffffff |
| www.harringtonspetfood.com/pages/delivery | description | Standard Delivery Includes delivery to: All mainland postcodes in England & Wales Most mainland postcodes in Scotland, excluding Scottish highlands and some harder to reach areas (see below) Orders are dispatched Monday - Friday (excluding public holidays). Dispatch can take between 1-3 days depending on demand. On |
| www.harringtonspetfood.com/pages/delivery | twitter:site | @HarringtonsPets |
| www.harringtonspetfood.com/pages/delivery | twitter:card | summary_large_image |
| www.harringtonspetfood.com/pages/delivery | twitter:title | Delivery |
| www.harringtonspetfood.com/pages/delivery | twitter:description | Standard Delivery Includes delivery to: All mainland postcodes in England & Wales Most mainland postcodes in Scotland, excluding Scottish highlands and some harder to reach areas (see below) Orders are dispatched Monday - Friday (excluding public holidays). Dispatch can take between 1-3 days depending on demand. On |
| www.harringtonspetfood.com/pages/delivery | google-site-verification | J3paXD7vYLYJim9GQbp-wWetUqfPJ8V_kSmRDwC0wms |
| www.harringtonspetfood.com/pages/delivery | shopify-digital-wallet | /5425692758/digital_wallets/dialog |
| www.harringtonspetfood.com/pages/delivery | shopify-checkout-api-token | 6ca6d02ec77a47a98033fd6abff3631c |
| www.harringtonspetfood.com/pages/subscriptions | viewport | width=device-width,initial-scale=1 |
| www.harringtonspetfood.com/pages/subscriptions | theme-color | |
| www.harringtonspetfood.com/pages/subscriptions | msapplication-tilecolor | #da532c |
| www.harringtonspetfood.com/pages/subscriptions | theme-color | #ffffff |
| www.harringtonspetfood.com/pages/subscriptions | description | Choose and customise your subscription box - in a few simple steps, you can have the locally-sourced goodness of Harringtons delivered straight to your door, at a frequency of your choice. |
| www.harringtonspetfood.com/pages/subscriptions | twitter:site | @HarringtonsPets |
| www.harringtonspetfood.com/pages/subscriptions | twitter:card | summary_large_image |
| www.harringtonspetfood.com/pages/subscriptions | twitter:title | Harringtons Pet Food Subscription - Subscribe To Save |
| www.harringtonspetfood.com/pages/subscriptions | twitter:description | Choose and customise your subscription box - in a few simple steps, you can have the locally-sourced goodness of Harringtons delivered straight to your door, at a frequency of your choice. |
| www.harringtonspetfood.com/pages/subscriptions | google-site-verification | J3paXD7vYLYJim9GQbp-wWetUqfPJ8V_kSmRDwC0wms |
| www.harringtonspetfood.com/pages/subscriptions | shopify-digital-wallet | /5425692758/digital_wallets/dialog |
| www.harringtonspetfood.com/pages/subscriptions | shopify-checkout-api-token | 6ca6d02ec77a47a98033fd6abff3631c |
| www.harringtonspetfood.com/pages/reviews | viewport | width=device-width,initial-scale=1 |
| www.harringtonspetfood.com/pages/reviews | theme-color | |
| www.harringtonspetfood.com/pages/reviews | msapplication-tilecolor | #da532c |
| www.harringtonspetfood.com/pages/reviews | theme-color | #ffffff |
| www.harringtonspetfood.com/pages/reviews | description | Harringtons is a leading UK manufacturer of complete natural pet food. Read verified customer reviews to see what customers have to say about Harringtons pet food. |
| www.harringtonspetfood.com/pages/reviews | twitter:site | @HarringtonsPets |
| www.harringtonspetfood.com/pages/reviews | twitter:card | summary_large_image |
| www.harringtonspetfood.com/pages/reviews | twitter:title | Harringtons Pet Food Reviews |
| www.harringtonspetfood.com/pages/reviews | twitter:description | Harringtons is a leading UK manufacturer of complete natural pet food. Read verified customer reviews to see what customers have to say about Harringtons pet food. |
| www.harringtonspetfood.com/pages/reviews | google-site-verification | J3paXD7vYLYJim9GQbp-wWetUqfPJ8V_kSmRDwC0wms |
| www.harringtonspetfood.com/pages/reviews | shopify-digital-wallet | /5425692758/digital_wallets/dialog |
| www.harringtonspetfood.com/pages/reviews | shopify-checkout-api-token | 6ca6d02ec77a47a98033fd6abff3631c |
| www.harringtonspetfood.com/account/login | viewport | width=device-width,initial-scale=1 |
| www.harringtonspetfood.com/account/login | theme-color | |
| www.harringtonspetfood.com/account/login | msapplication-tilecolor | #da532c |
| www.harringtonspetfood.com/account/login | theme-color | #ffffff |
| www.harringtonspetfood.com/account/login | twitter:site | @HarringtonsPets |
| www.harringtonspetfood.com/account/login | twitter:card | summary_large_image |
| www.harringtonspetfood.com/account/login | twitter:title | Account |
| www.harringtonspetfood.com/account/login | twitter:description | At Harringtons, we believe in Natural for All, whatever their shape or size! We love pets and want the best food that is delicious, nutritious and means we get to enjoy our time with them more. There are no artificial colours or flavours in our foods, just loads of natural ingredients. |
| www.harringtonspetfood.com/account/login | google-site-verification | J3paXD7vYLYJim9GQbp-wWetUqfPJ8V_kSmRDwC0wms |
| www.harringtonspetfood.com/account/login | shopify-digital-wallet | /5425692758/digital_wallets/dialog |
| www.harringtonspetfood.com/account/login | shopify-checkout-api-token | 6ca6d02ec77a47a98033fd6abff3631c |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.harringtonspetfood.com/ | X-UA-Compatible | IE=edge |
| www.harringtonspetfood.com/pages/delivery | X-UA-Compatible | IE=edge |
| www.harringtonspetfood.com/pages/subscriptions | X-UA-Compatible | IE=edge |
| www.harringtonspetfood.com/pages/reviews | X-UA-Compatible | IE=edge |
| www.harringtonspetfood.com/account/login | X-UA-Compatible | IE=edge |
Headings8.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.2
Rendering Chart...
- This website has an average of 847 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.harringtonspetfood.com/ | 6297 | 1020 |
| www.harringtonspetfood.com/pages/delivery | 6027 | 937 |
| www.harringtonspetfood.com/pages/subscriptions | 9254 | 1514 |
| www.harringtonspetfood.com/pages/reviews | 2743 | 404 |
| www.harringtonspetfood.com/account/login | 2450 | 362 |
Internal links9.5
- 11 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://harringtonspetfood.com to http://www.harringtonspetfood.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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