Report for www.harvard.edu

Overall9.5

The overall score for this website.

Accessibility9.8

How accessible the website is to mobile and disabled users.

Experience9.3

How satisfying the website is likely to be for users.

Marketing8.4

How well marketed and popular the website is.

Technology9.8

How well designed and built the website is.

Screenshot of www.harvard.edu

Nibbler tested a sample of 5 pages from this website at 9:59 PM on Jan 4, 2021 (GMT).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)
  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)

Popularity2.5

654 Most popular website in the world

This website recently saw a slight increase in popularity.

  • This is the 654 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight increase in popularity.
  • This website accounts for 2.7% of the Internet traffic to harvard.edu and its subdomains.

Source: Alexa

Amount of content8.4

Rendering Chart...

  • This website has an average of 495 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Images9.6

22% of images have a clearly defined size

4 images are being resized by the browser

Twitter10.0

This website is linked with the Twitter account @harvard

This website's Twitter account has
1,185,321 followers

  • This website was found to link the Twitter account Harvard University (@harvard).
  • This website's Twitter account has made 44,267 tweets to 1,185,321 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of www.harvard.eduTablet screenshot of www.harvard.edu
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
screen-749pxwww.harvard.edu/.../addtl.css?v=20201210
screen-659pxwww.harvard.edu/.../addtl.css?v=20201210
screen-449pxwww.harvard.edu/.../addtl.css?v=20201210
screen-749pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen749px-www.harvard.edu/.../harvard.min.css?v=20180820
screen-749pxwww.harvard.edu/.../harvard.min.css?v=20180820
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screen37.5625em-www.harvard.edu/.../harvard.min.css?v=20180820
screen43.75em-www.harvard.edu/.../harvard.min.css?v=20180820
screen50em-www.harvard.edu/.../harvard.min.css?v=20180820
screen-37.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen-37.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen37.5625em-www.harvard.edu/.../harvard.min.css?v=20180820
screen43.75em-www.harvard.edu/.../harvard.min.css?v=20180820
screen50em-www.harvard.edu/.../harvard.min.css?v=20180820
screen64em-www.harvard.edu/.../harvard.min.css?v=20180820
screen-37.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen37.5625em-www.harvard.edu/.../harvard.min.css?v=20180820
screen43.75em-www.harvard.edu/.../harvard.min.css?v=20180820
screen50em-www.harvard.edu/.../harvard.min.css?v=20180820
screen64em-www.harvard.edu/.../harvard.min.css?v=20180820
screen-37.5emwww.harvard.edu/.../harvard.min.css?v=20180820
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screen-37.5emwww.harvard.edu/.../harvard.min.css?v=20180820
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screen50em-www.harvard.edu/.../harvard.min.css?v=20180820
screen37.5625em-www.harvard.edu/.../harvard.min.css?v=20180820
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screen-768pxwww.harvard.edu/.../harvard.min.css?v=20180820
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screen-57.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen-57.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen-57.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen-500pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen-57.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen-57.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen-57.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen-1300pxwww.harvard.edu/.../harvard.min.css?v=20180820
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screen-37.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen-660pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen-768pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen--www.harvard.edu/.../harvard.min.css?v=20180820
screen-768pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen-37.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen-37.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen601px768pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen-37.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen601px768pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen601px660pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen-37.5emwww.harvard.edu/.../harvard.min.css?v=20180820
screen768px900pxwww.harvard.edu/.../harvard.min.css?v=20180820
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screen-600pxwww.harvard.edu/.../harvard.min.css?v=20180820
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screen-1016pxwww.harvard.edu/.../harvard.min.css?v=20180820
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screen-660pxwww.harvard.edu/.../harvard.min.css?v=20180820
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screen800px-www.harvard.edu/.../harvard.min.css?v=20180820
screen-600pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen-768pxwww.harvard.edu/.../harvard.min.css?v=20180820
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screen-980pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen-768pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen-500pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen-959pxwww.harvard.edu/.../harvard.min.css?v=20180820
screen960px-www.harvard.edu/.../harvard.min.css?v=20180820

Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://harvard.edu to http://www.harvard.edu. This is ideal.

Analytics10.0

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Headings10.0

ancient anthony application back biden book brain brand celebrate change charge clubs combine commitments committee community covid covid- depressed diversity ending faculties fauci fiscal frame gazette gazette's glance glee harvard harvard's history labs latest letter links looking media mindfulness news offers other pandemic patients perfect personal popular president president-elect professor's public reaffirming records research researchers safety score security social stories story study suit timeline touch university visit website wellbeing year

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Page headings detail

URLHeadingLevel
www.harvard.edu/Harvard UniversityH1
www.harvard.edu/WebsiteH1
www.harvard.edu/Top stories of 2020H2
www.harvard.edu/Enjoy the Harvard Yule Log this holiday seasonH2
www.harvard.edu/Explore Harvard's online courses and learning contentH2
www.harvard.edu/Get in TouchH2
www.harvard.edu/Pregnant women and COVID-19H3
www.harvard.edu/Studying ancient DNAH3
www.harvard.edu/Looking back on 2020H3
www.harvard.edu/Security & BrandH3
www.harvard.edu/Social Media & other Application LinksH4
www.harvard.edu/about-harvardHarvard UniversityH1
www.harvard.edu/about-harvardAbout HarvardH1
www.harvard.edu/about-harvardWebsiteH1
www.harvard.edu/about-harvardPopular NewsH2
www.harvard.edu/about-harvardGet in TouchH2
www.harvard.edu/about-harvardHarvard at a GlanceH3
www.harvard.edu/about-harvardHistoryH3
www.harvard.edu/about-harvardLatest NewsH3
www.harvard.edu/about-harvardVisit HarvardH3
www.harvard.edu/about-harvardAnthony Fauci offers a timeline for ending COVID-19 pandemicH3
www.harvard.edu/about-harvardResearch, personal story frame professor’s new bookH3
www.harvard.edu/about-harvardGazette’s top stories of 2020H3
www.harvard.edu/about-harvardResearch labs score perfect COVID safety recordsH3
www.harvard.edu/about-harvardHarvard, other glee clubs combine to celebrate diversityH3
www.harvard.edu/about-harvardHarvard researchers study how mindfulness may change the brain in depressed patientsH3
www.harvard.edu/about-harvardSecurity & BrandH3
www.harvard.edu/about-harvardSocial Media & other Application LinksH4
www.harvard.edu/about-harvard/harvard-glanceHarvard UniversityH1
www.harvard.edu/about-harvard/harvard-glanceHarvard at a GlanceH1
www.harvard.edu/about-harvard/harvard-glanceWebsiteH1
www.harvard.edu/about-harvard/harvard-glancePopular Gazette StoriesH2
www.harvard.edu/about-harvard/harvard-glanceGet in TouchH2
www.harvard.edu/about-harvard/harvard-glanceEstablishedH3
www.harvard.edu/about-harvard/harvard-glanceFacultyH3
www.harvard.edu/about-harvard/harvard-glanceStudentsH3
www.harvard.edu/about-harvard/harvard-glanceSchool ColorH3
www.harvard.edu/about-harvard/harvard-glanceAlumniH3
www.harvard.edu/about-harvard/harvard-glanceHonorsH3
www.harvard.edu/about-harvard/harvard-glanceMottoH3
www.harvard.edu/about-harvard/harvard-glanceReal Estate HoldingsH3
www.harvard.edu/about-harvard/harvard-glanceLibrary CollectionH3
www.harvard.edu/about-harvard/harvard-glanceMuseumsH3
www.harvard.edu/about-harvard/harvard-glanceFaculties, Schools, and an InstituteH3
www.harvard.edu/about-harvard/harvard-glanceUndergraduate Cost And Financial AidH3
www.harvard.edu/about-harvard/harvard-glanceUniversity ProfessorsH3
www.harvard.edu/about-harvard/harvard-glanceHarvard University PresidentH3
www.harvard.edu/about-harvard/harvard-glanceUniversity Income (Fiscal Year 2018)H3
www.harvard.edu/about-harvard/harvard-glanceUniversity Expenses (Fiscal Year 2018)H3
www.harvard.edu/about-harvard/harvard-glanceEndowment (Fiscal Year 2018)H3
www.harvard.edu/about-harvard/harvard-glanceHarvard University ShieldsH3
www.harvard.edu/about-harvard/harvard-glanceNamingH3
www.harvard.edu/about-harvard/harvard-glanceHarvard and the MilitaryH3
www.harvard.edu/about-harvard/harvard-glanceMission StatementH3
www.harvard.edu/about-harvard/harvard-glanceHarvard CampaignH3
www.harvard.edu/about-harvard/harvard-glanceHarvardXH3
www.harvard.edu/about-harvard/harvard-glanceMore InformationH3
www.harvard.edu/about-harvard/harvard-glanceAnthony Fauci offers a timeline for ending COVID-19 pandemicH3
www.harvard.edu/about-harvard/harvard-glanceResearch, personal story frame professor’s new bookH3
www.harvard.edu/about-harvard/harvard-glanceGazette’s top stories of 2020H3
www.harvard.edu/about-harvard/harvard-glanceResearch labs score perfect COVID safety recordsH3
www.harvard.edu/about-harvard/harvard-glanceHarvard, other glee clubs combine to celebrate diversityH3
www.harvard.edu/about-harvard/harvard-glanceHarvard researchers study how mindfulness may change the brain in depressed patientsH3
www.harvard.edu/about-harvard/harvard-glanceSecurity & BrandH3
www.harvard.edu/about-harvard/harvard-glanceSocial Media & other Application LinksH4
www.harvard.edu/presidentHarvard UniversityH1
www.harvard.edu/presidentOffice of the PresidentH1
www.harvard.edu/presidentWebsiteH1
www.harvard.edu/presidentLatest from the PresidentH2
www.harvard.edu/presidentHello, and welcome to Harvard.H2
www.harvard.edu/presidentGet in TouchH2
www.harvard.edu/presidentVeritasH3
www.harvard.edu/presidentICE Rescinds International Order in Response to Harvard-MIT SuitH3
www.harvard.edu/presidentPublic Safety and Community WellbeingH3
www.harvard.edu/presidentLetter to President-elect BidenH3
www.harvard.edu/presidentReaffirming Our CommitmentsH3
www.harvard.edu/presidentCharge to the Committee to Articulate Principles on RenamingH3
www.harvard.edu/presidentSecurity & BrandH3
www.harvard.edu/presidentSocial Media & other Application LinksH4
www.harvard.edu/about-harvard/harvards-president-leadershipHarvard UniversityH1
www.harvard.edu/about-harvard/harvards-president-leadershipHarvard's President & LeadershipH1
www.harvard.edu/about-harvard/harvards-president-leadershipWebsiteH1
www.harvard.edu/about-harvard/harvards-president-leadershipPopular Gazette StoriesH2
www.harvard.edu/about-harvard/harvards-president-leadershipGet in TouchH2
www.harvard.edu/about-harvard/harvards-president-leadershipGovernanceH3
www.harvard.edu/about-harvard/harvards-president-leadershipAnthony Fauci offers a timeline for ending COVID-19 pandemicH3
www.harvard.edu/about-harvard/harvards-president-leadershipResearch, personal story frame professor’s new bookH3
www.harvard.edu/about-harvard/harvards-president-leadershipGazette’s top stories of 2020H3
www.harvard.edu/about-harvard/harvards-president-leadershipResearch labs score perfect COVID safety recordsH3
www.harvard.edu/about-harvard/harvards-president-leadershipHarvard, other glee clubs combine to celebrate diversityH3
www.harvard.edu/about-harvard/harvards-president-leadershipHarvard researchers study how mindfulness may change the brain in depressed patientsH3
www.harvard.edu/about-harvard/harvards-president-leadershipSecurity & BrandH3
www.harvard.edu/about-harvard/harvards-president-leadershipSocial Media & other Application LinksH4

Meta tags10.0

This is how this website will look in Google search listings:

Harvard University

www.harvard.edu/

Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. Harvard ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

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www.harvard.edu/about-harvard/harvard-glancedescriptionFacts and figures about Harvard, including the faculty, students, and researchers who make up the University.
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Printability10.0

100% of pages are optimized for printing

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print--www.harvard.edu/sites/.../print.css

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated January 4, 2021

  • It looks like this website was last updated on Monday, January 4, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
9/2/20www.harvard.edu/presidentBody text
7/14/20www.harvard.edu/presidentBody text
12/15/20www.harvard.edu/presidentBody text
12/11/20www.harvard.edu/presidentBody text
10/30/20www.harvard.edu/presidentBody text
10/26/20www.harvard.edu/presidentBody text
12/1/10www.harvard.edu/about-harvard/harvards-president-leadershipBody text
10/26/20www.harvard.edu/.../101420_Features_SM_031-1536x1024.jpgLast modified header
12/18/19www.harvard.edu/.../Veritas_default_thumb_154.pngLast modified header
12/14/20www.harvard.edu/.../veritas-shield.pngLast modified header
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