Report for www.healthcare.gov

Overall8.9

The overall score for this website.

Accessibility9.8

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.9

How satisfying the website is likely to be for users.

Marketing8.9

How well marketed and popular the website is.

Technology9.7

How well designed and built the website is.

Screenshot of www.healthcare.gov

Nibbler tested a sample of 5 pages from this website at 7:28 AM on Oct 18, 2020 (BST).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Meta tags6.8

This is how this website will look in Google search listings:

Get 2020 health coverage. Health Insurance Marketplace| HealthCare.gov

www.healthcare.gov/

Official site of Affordable Care Act. Enroll now for 2020 coverage. See health coverage choices, ways to save today, how law affects you.

  • All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.healthcare.gov/viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0
www.healthcare.gov/msvalidate.01598A98B6EDF7624D92A421A892DC3A45
www.healthcare.gov/search-titleHealth Insurance Marketplace
www.healthcare.gov/content-typeindex
www.healthcare.gov/bite
www.healthcare.gov/descriptionOfficial site of Affordable Care Act. Enroll now for 2020 coverage. See health coverage choices, ways to save today, how law affects you.
www.healthcare.gov/twitter:cardOfficial site of Affordable Care Act. Enroll now for 2020 coverage. See health coverage choices, ways to save today, how law affects you.
www.healthcare.gov/twitter:urlHealthCare.gov
www.healthcare.gov/twitter:titleGet 2020 health coverage. Health Insurance Marketplace
www.healthcare.gov/logindescription
www.healthcare.gov/loginviewportwidth=device-width, initial-scale=1.0
www.healthcare.gov/logintwitter:cardSee your individual health care rights at Healthcare.gov. Get high-quality, low-cost coverage under Obamacare at the Health Insurance Marketplace
www.healthcare.gov/logintwitter:urlHealthCare.gov
www.healthcare.gov/logintwitter:titleHealth Insurance Marketplace for Individuals
www.healthcare.gov/apply-and-enroll/.../viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0
www.healthcare.gov/apply-and-enroll/.../msvalidate.01598A98B6EDF7624D92A421A892DC3A45
www.healthcare.gov/apply-and-enroll/.../search-titleGet ready to apply for 2021 coverage
www.healthcare.gov/apply-and-enroll/.../content-typeindex
www.healthcare.gov/apply-and-enroll/.../biteBefore you apply, get ready by learning how the Health Insurance Marketplace works. See if you qualify for lower costs, preview plans and prices, and get help if you need it.
www.healthcare.gov/apply-and-enroll/.../descriptionFind out how to enroll for or renew coverage in the Health Insurance Marketplace works. See if you qualify for lower costs, preview plans and prices
www.healthcare.gov/apply-and-enroll/.../twitter:cardFind out how to enroll for or renew coverage in the Health Insurance Marketplace works. See if you qualify for lower costs, preview plans and prices
www.healthcare.gov/apply-and-enroll/.../twitter:urlHealthCare.gov
www.healthcare.gov/apply-and-enroll/.../twitter:titleGet ready to apply for 2021 coverage
www.healthcare.gov/quick-guide/.../viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0
www.healthcare.gov/quick-guide/.../msvalidate.01598A98B6EDF7624D92A421A892DC3A45
www.healthcare.gov/quick-guide/.../search-titleDates and deadlines for 2021 health insurance
www.healthcare.gov/quick-guide/.../content-typeindex
www.healthcare.gov/quick-guide/.../biteHere are the most important dates for 2021 coverage.
www.healthcare.gov/quick-guide/.../descriptionFind out the most important dates for 2021 health coverage at Healthcare.gov.
www.healthcare.gov/quick-guide/.../twitter:cardFind out the most important dates for 2021 health coverage at Healthcare.gov.
www.healthcare.gov/quick-guide/.../twitter:urlHealthCare.gov
www.healthcare.gov/quick-guide/.../twitter:titleOfficial Marketplace Dates and Deadlines
www.healthcare.gov/screener/viewportwidth=device-width, initial-scale=1
www.healthcare.gov/screener/robotsnone

Meta Tags (http-equiv attribute)

Page URLNameContent
www.healthcare.gov/X-UA-CompatibleIE=edge
www.healthcare.gov/Content-Typetext/html; charset=utf-8
www.healthcare.gov/loginX-UA-CompatibleIE=edge; chrome=1
www.healthcare.gov/loginContent-Typetext/html; charset=utf-8
www.healthcare.gov/apply-and-enroll/.../X-UA-CompatibleIE=edge
www.healthcare.gov/apply-and-enroll/.../Content-Typetext/html; charset=utf-8
www.healthcare.gov/quick-guide/.../X-UA-CompatibleIE=edge
www.healthcare.gov/quick-guide/.../Content-Typetext/html; charset=utf-8
www.healthcare.gov/screener/X-UA-CompatibleIE=edge

Amount of content8.9

Rendering Chart...

  • This website has an average of 673 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Headings9.0

application apply article blog change connect contains coverage dates deadlines enrollment error find footer health healthcare help important income information insurance isn't life local need news open plan ready reminders resources runs select sign still updates your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.healthcare.gov/Open Enrollment runs from Nov 1 – Dec 15. Are you ready?H1
www.healthcare.gov/Sign up for updates & reminders from HealthCare.govH1
www.healthcare.gov/STILL NEED '20 PLAN?H2
www.healthcare.gov/FIND LOCAL HELPH2
www.healthcare.gov/INCOME/LIFE CHANGE?H2
www.healthcare.gov/DATES & DEADLINESH2
www.healthcare.gov/Get important news & updatesH2
www.healthcare.gov/HealthCare.gov BlogH2
www.healthcare.gov/FooterH2
www.healthcare.gov/Your information contains error(s):H2
www.healthcare.gov/Your information contains error(s):H2
www.healthcare.gov/ResourcesH3
www.healthcare.gov/Connect With UsH3
www.healthcare.gov/ResourcesH3
www.healthcare.gov/Connect With UsH3
www.healthcare.gov/loginFooterH2
www.healthcare.gov/apply-and-enroll/.../Get ready to apply for 2021 coverageH1
www.healthcare.gov/apply-and-enroll/.../Sign up for updates & reminders from HealthCare.govH1
www.healthcare.gov/apply-and-enroll/.../Get ready to apply for 2021 coverageH2
www.healthcare.gov/apply-and-enroll/.../FooterH2
www.healthcare.gov/apply-and-enroll/.../Your information contains error(s):H2
www.healthcare.gov/apply-and-enroll/.../Your information contains error(s):H2
www.healthcare.gov/apply-and-enroll/.../Select an articleH3
www.healthcare.gov/apply-and-enroll/.../ResourcesH3
www.healthcare.gov/apply-and-enroll/.../Connect With UsH3
www.healthcare.gov/apply-and-enroll/.../ResourcesH3
www.healthcare.gov/apply-and-enroll/.../Connect With UsH3
www.healthcare.gov/quick-guide/.../Dates and deadlines for 2021 health insuranceH1
www.healthcare.gov/quick-guide/.../Sign up for updates & reminders from HealthCare.govH1
www.healthcare.gov/quick-guide/.../GET READYH2
www.healthcare.gov/quick-guide/.../Still need 2020 coverage?H2
www.healthcare.gov/quick-guide/.../FooterH2
www.healthcare.gov/quick-guide/.../Your information contains error(s):H2
www.healthcare.gov/quick-guide/.../Your information contains error(s):H2
www.healthcare.gov/quick-guide/.../Select an articleH3
www.healthcare.gov/quick-guide/.../ResourcesH3
www.healthcare.gov/quick-guide/.../Connect With UsH3
www.healthcare.gov/quick-guide/.../ResourcesH3
www.healthcare.gov/quick-guide/.../Connect With UsH3
www.healthcare.gov/screener/See if you can still get or change 2020 health coverageH1
www.healthcare.gov/screener/This isn’t an application for health coverage.H1
www.healthcare.gov/screener/Sign up for updates & reminders from HealthCare.govH1
www.healthcare.gov/screener/FooterH2
www.healthcare.gov/screener/Your information contains error(s):H2
www.healthcare.gov/screener/Your information contains error(s):H2

Twitter10.0

This website is linked with the Twitter account @HealthCareGov

This website's Twitter account has
289,101 followers

  • This website was found to link the Twitter account HealthCare.gov (@HealthCareGov).
  • This website's Twitter account has made 8,791 tweets to 289,101 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of www.healthcare.govTablet screenshot of www.healthcare.gov
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

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Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://healthcare.gov to http://www.healthcare.gov. This is ideal.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

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all-767pxwww.healthcare.gov/css/all.css

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Popularity10.0

6,557 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 6,557 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.
  • This website accounts for 98.1% of the Internet traffic to healthcare.gov and its subdomains.

Source: Alexa

Freshness10.0

Last updated October 15, 2020

  • It looks like this website was last updated on Thursday, October 15, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
12/15/19www.healthcare.gov/quick-guide/.../Body text
10/12/20www.healthcare.gov/.../logo-en.pngLast modified header
9/11/20www.healthcare.gov/assets/oe-eb-all-topics-image.jpgLast modified header
8/10/17www.healthcare.gov/images/logoLast modified header
8/10/17www.healthcare.gov/images/logo.pngLast modified header
10/15/20www.healthcare.gov/css/all-learn.cssLast modified header
7/17/20www.healthcare.gov/css/print.cssLast modified header
8/10/17www.healthcare.gov/css/bootstrap-accessibility.cssLast modified header
10/12/20www.healthcare.gov/.../h-c9a6974bf10d43e3aaffe8c1a45f6b87-main.min.cssLast modified header
10/15/20www.healthcare.gov/css/all.cssLast modified header
9/15/20www.healthcare.gov/screener/.../main.cssLast modified header

Domain agei

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