Nibbler SEO audit for www.idealo.de
Summary
Overall8.4
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 2:33 AM on Mar 31, 2024 (BST).
Top priorities for website improvement
- Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Ensure all pages have a sufficient amount of content. (read more)
Meta tags5.2
This is how this website will look in Google search listings:
idealo - Deutschlands großer Preisvergleich
www.idealo.de/
✓ Über 50.000 Shops ✓ 350+ Millionen Angebote ✓ Kaufberatung und Expertenmeinungen ✓ Jetzt Preise und Produkte auf idealo.de vergleichen und sparen!
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.idealo.de/ | viewport | width=device-width |
| www.idealo.de/ | robots | index, follow |
| www.idealo.de/ | majestic-site-verification | MJ12_271f4a11-933c-47a9-9bcf-95c662080dd8 |
| www.idealo.de/ | nositelinkssearchbox | |
| www.idealo.de/ | description | ✓ Über 50.000 Shops ✓ 350+ Millionen Angebote ✓ Kaufberatung und Expertenmeinungen ✓ Jetzt Preise und Produkte auf idealo.de vergleichen und sparen! |
| www.idealo.de/ | format-detection | telephone=no |
| www.idealo.de/ | theme-color | #0c2f4e |
| www.idealo.de/ | search | search term |
| www.idealo.de/ | apple-itunes-app | app-id=454415640,app-argument=idealo://home/1/ |
| www.idealo.de/ | next-head-count | 36 |
| www.idealo.de/unternehmen/nachhaltigkeit | viewport | width=device-width, initial-scale=1.0 |
| www.idealo.de/unternehmen/nachhaltigkeit | description | Wir bei idealo übernehmen Verantwortung – für die Umwelt, für die Gesellschaft, unsere Mitarbeiter*innen sowie Nutzer*innen und Händler auf unserer Seite. |
| www.idealo.de/unternehmen/nachhaltigkeit | trafficsource | DC/AWS |
| www.idealo.de/unternehmen/nachhaltigkeit | twitter:card | summary_large_image |
| www.idealo.de/unternehmen/nachhaltigkeit | msapplication-tilecolor | #ffffff |
| www.idealo.de/unternehmen/nachhaltigkeit | theme-color | #ffffff |
| www.idealo.de/unternehmen/nachhaltigkeit | robots | index, follow |
| www.idealo.de/preisvergleich/Sitemap.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.idealo.de/preisvergleich/Sitemap.html | robots | index,follow |
| www.idealo.de/preisvergleich/Sitemap.html | viewport | width=1000 |
| www.idealo.de/preisvergleich/Sitemap.html | resourceurl | https://cdn.idealo.com/storage/ipc |
| www.idealo.de/wishlist/de | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.idealo.de/wishlist/de | theme-color | #082036 |
| www.idealo.de/wishlist/de | buildversion | local_build |
| www.idealo.de/wishlist/de | runtimestage | production |
| www.idealo.de/wishlist/de | wishlist-language | de |
| www.idealo.de/wishlist/de | wishlist-country | DE |
| www.idealo.de/wishlist/de | wishlist-country-path | de |
| www.idealo.de/wishlist/de | wishlist-features | NEW_CMP_AT,NEW_CMP_DE,NEW_CMP_ES,NEW_CMP_FR,NEW_CMP_IT,NEW_CMP_UK,USE_CMP_V6,TEST_TOGGLE,PLACEHOLDER_NEW_CMP_AT,PLACEHOLDER_NEW_CMP_DE,PLACEHOLDER_NEW_CMP_ES,PLACEHOLDER_NEW_CMP_FR,PLACEHOLDER_NEW_CMP_IT,PLACEHOLDER_NEW_CMP_UK,PLACEHOLDER_USE_CMP_V5,PLACEHOLDER_USE_CMP_V6,PLACEHOLDER_TEST_TOGGLE |
| www.idealo.de/wishlist/de | wishlists | |
| www.idealo.de/pricealerts/ | viewport | width=device-width,initial-scale=1,shrink-to-fit=no |
| www.idealo.de/pricealerts/ | robots | noindex, nofollow |
| www.idealo.de/pricealerts/ | theme-color | #0a3761 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.idealo.de/wishlist/de | Content-Type | text/html; charset=UTF-8 |
Analytics6.0
60% of pages use analytics
Google Tag Manager
- 60.0% of this website is using Google Tag Manager but 2 pages have no analytics. It is still possible to gather a great deal of information for the other 2 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Amount of content6.7
Rendering Chart...
- This website has an average of 983 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.idealo.de/ | 63379 | 1983 |
| www.idealo.de/unternehmen/nachhaltigkeit | 70857 | 2520 |
| www.idealo.de/preisvergleich/Sitemap.html | 1481 | 347 |
| www.idealo.de/wishlist/de | 470 | 55 |
| www.idealo.de/pricealerts/ | 47 | 10 |
Headings7.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
Images7.8
91% of images have a clearly defined size
85 images are being resized by the browser
- Some images (9.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 85 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL www.idealo.de/.../pixel_2845ead6?a=dD01OTc4NjJmZmY0YTJmYzZmMzMxNzQwZGU3NjE4ZWE3Mjk4N2ZjYjMwJmpzPW9mZg== 403
- Check any images which could not be downloaded and fix them if necessary.
Printability8.0
80% of pages are optimized for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.idealo.de/ Optimized www.idealo.de/unternehmen/nachhaltigkeit Optimized www.idealo.de/preisvergleich/Sitemap.html Optimized www.idealo.de/wishlist/de Optimized www.idealo.de/pricealerts/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format8.8
1 URLs are less than ideal
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behavior9.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://idealo.de to http://www.idealo.de. This is ideal.
Internal links9.6
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.idealo.de/legal/hinweis Alle Preisangaben in Euro inkl. MwSt, ggf. zzgl. Versand. Zwischenzeitliche Änderung der Preise, Rangfolge, Lieferzeit und -kosten möglich. Lieferzeiten in Tagen (Mo-Fr ohne Feiertage)Wir veröffentlichen auf unserer Seite Bewertungen von Verbrauchern (Produktmeinungen). Eine Prüfung, ob diese von Verbrauchern stammen, die die bewertete Ware tatsächlich genutzt oder erworben haben, hat nicht stattgefunden, es sei denn die jeweilige Bewertung ist als „verifizierte Meinung“ gekennzeichnet. Nähere Informationen finden Sie auf der jeweiligen Produktdetailseite.% (außer Reise Deals) = Ersparnis gegenüber dem Durchschnittspreis der letzten 90 Tage. Zur Berechnung des Durchschnittspreises summieren wir die jeweils günstigsten Tagespreise der letzten 90 Tage und teilen durch 90. www.idealo.de/
- Consider shortening long anchor text.
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
| Preiswecker bei idealo.de | OK |
Freshness10.0
Last updated March 30, 2024
- It looks like this website was last updated on Saturday, March 30, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 9/1/20 | www.idealo.de/unternehmen/nachhaltigkeit | Body text |
| 3/30/24 | www.idealo.de/unternehmen/nachhaltigkeit | Last modified header |
| 3/7/24 | www.idealo.de/pricealerts/ | Last modified header |
| 3/29/24 | www.idealo.de/.../bundle-page.css | Last modified header |
| 3/7/24 | www.idealo.de/.../main.ee19c965.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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