Report for www.identity.co.uk

Overall7.6

The overall score for this website.

Accessibility9.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.6

How satisfying the website is likely to be for users.

Marketing5.9

How well marketed and popular the website is.

Technology8.8

How well designed and built the website is.

Screenshot of www.identity.co.uk

Nibbler tested a sample of 5 pages from this website at 8:56 AM on Jun 9, 2021 (BST).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Consider updating this website regularly with new content. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Popularity0.0

  • This website has not yet been ranked by Alexa.
    • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.

Source: Alexa

Freshness1.0

Last updated January 19, 2018

  • It looks like this website was last updated on Friday, January 19, 2018. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
10/1/17www.identity.co.uk/.../What-we-do-graphic.jpgLast modified header
10/1/17www.identity.co.uk/.../cards.pngLast modified header
1/19/18www.identity.co.uk/.../browse-brochure2018.jpgLast modified header
10/1/17www.identity.co.uk/.../established.pngLast modified header
10/1/17www.identity.co.uk/.../email.pngLast modified header
10/1/17www.identity.co.uk/.../tel.pngLast modified header
10/1/17www.identity.co.uk/.../twitter.jpgLast modified header
10/1/17www.identity.co.uk/wp-content/.../fb.jpgLast modified header
10/1/17www.identity.co.uk/.../identity-logo.pngLast modified header

Meta tags3.6

This is how this website will look in Google search listings:

Identity | Embroidery Services

www.identity.co.uk/

Welcome to Identity, the source for all your promotional embroidery. You can view our growing range in the online brochure which proudly presents a large range of ...

  • All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.identity.co.uk/viewportwidth=device-width, initial-scale=1.0
www.identity.co.uk/descriptionWelcome to Identity, the source for all your promotional embroidery. You can view our growing range in the online brochure which proudly presents a large range of ready to embroider garments that we have available for our customers, whatever your organisation with our embroidery & printing services you will stand out from the crowd
www.identity.co.uk/msapplication-config/wp-content/uploads/fbrfg/browserconfig.xml?v=kPxrloAOEe
www.identity.co.uk/theme-color#ffffff
www.identity.co.uk/cart/viewportwidth=device-width, initial-scale=1.0
www.identity.co.uk/cart/msapplication-config/wp-content/uploads/fbrfg/browserconfig.xml?v=kPxrloAOEe
www.identity.co.uk/cart/theme-color#ffffff
www.identity.co.uk/cart/robotsnoindex,follow
www.identity.co.uk/about/viewportwidth=device-width, initial-scale=1.0
www.identity.co.uk/about/msapplication-config/wp-content/uploads/fbrfg/browserconfig.xml?v=kPxrloAOEe
www.identity.co.uk/about/theme-color#ffffff
www.identity.co.uk/what-we-do/viewportwidth=device-width, initial-scale=1.0
www.identity.co.uk/what-we-do/msapplication-config/wp-content/uploads/fbrfg/browserconfig.xml?v=kPxrloAOEe
www.identity.co.uk/what-we-do/theme-color#ffffff
www.identity.co.uk/what-makes-us-different/viewportwidth=device-width, initial-scale=1.0
www.identity.co.uk/what-makes-us-different/msapplication-config/wp-content/uploads/fbrfg/browserconfig.xml?v=kPxrloAOEe
www.identity.co.uk/what-makes-us-different/theme-color#ffffff

Server behavior7.0

Yes404 page

NoCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://identity.co.uk to http://www.identity.co.uk. This is ideal.

Amount of content7.0

Rendering Chart...

  • This website has an average of 233 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Twitter7.8

This website is linked with the Twitter account @IdentityMuston

This website's Twitter account has
163 followers

  • This website was found to link the Twitter account Identity (@IdentityMuston).
  • This website's Twitter account has made 78 tweets to 163 followers.
    • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.

Source: Twitter

Headings9.0

branding care cart contact cope different embroidery enough large logo makes printing processes services small types welcome

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.identity.co.uk/WELCOMEH2
www.identity.co.uk/Branding with EmbroideryH2
www.identity.co.uk/Printing ServicesH2
www.identity.co.uk/Logo ServicesH2
www.identity.co.uk/Contact UsH2
www.identity.co.uk/Small enough to care…Large enough to copeH4
www.identity.co.uk/cart/CartH1
www.identity.co.uk/about/AboutH1
www.identity.co.uk/about/Small enough to care…Large enough to copeH3
www.identity.co.uk/what-we-do/What We DoH1
www.identity.co.uk/what-makes-us-different/What Makes Us DifferentH1
www.identity.co.uk/what-makes-us-different/Types of processesH2

Images9.8

13% of images have a clearly defined size

5 images are being resized by the browser

Mobile10.0

Mobile screenshot of www.identity.co.ukTablet screenshot of www.identity.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
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print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
screen-39.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
screen-39.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
screen-39.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
screen-39.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
screen-63.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
screen-63.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
screen-74.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
screen-39.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
screen40em0emwww.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
screen-39.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
screen40em63.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
screen64em39.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
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print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
screen-63.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
screen-39.9375emwww.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
screen75em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
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all1024px-www.identity.co.uk/.../app.css?ver=2.10.3
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only screen-600pxwww.identity.co.uk/.../style.css?ver=8e5e69
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screen-1024pxwww.identity.co.uk/.../common.css?ver=1.94
screen1040px-www.identity.co.uk/.../woocommerce-layout.css?ver=3.5.3
screen1218px-www.identity.co.uk/.../woocommerce-layout.css?ver=3.5.3
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all782px-www.identity.co.uk/.../style.min.css?ver=5.4.6
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all600px-www.identity.co.uk/.../style.min.css?ver=5.4.6
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all600px-www.identity.co.uk/.../style.min.css?ver=5.4.6
only screen-768pxwww.identity.co.uk/.../woocommerce-smallscreen.css?ver=3.5.3
all-480pxwww.identity.co.uk/.../spectrum.css?ver=5.4.6

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen64em-www.identity.co.uk/.../app.css?ver=2.10.3
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print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
print, screen40em-www.identity.co.uk/.../app.css?ver=2.10.3
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URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

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