Nibbler SEO audit for www.ignitionmarketing.co.za
Summary
Overall8.7
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:11 AM on Mar 29, 2024 (GMT).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Meta tags3.6
This is how this website will look in Google search listings:
Corporate Branding | Promotional Gifts Suppliers | Ignition Marketing
www.ignitionmarketing.co.za/
Ignition Marketing is the industry leading supplier of corporate gifts, corporate clothing & promotional goods in South Africa & expert your branding partner. | ...
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ignitionmarketing.co.za/ | viewport | width=device-width, user-scalable=1, initial-scale=1, maximum-scale=1 |
| www.ignitionmarketing.co.za/ | apple-mobile-web-app-capable | yes |
| www.ignitionmarketing.co.za/ | title | Corporate Branding | Promotional Gifts Suppliers |
| www.ignitionmarketing.co.za/ | description | Ignition Marketing is the industry leading supplier of corporate gifts, corporate clothing & promotional goods in South Africa & expert your branding partner. | Ignition Marketing South Africa |
| www.ignitionmarketing.co.za/ | keywords | Promotional Products, corporate clothing, corporate gift supplier, branding companies near me, corporate gifting companies, corporate branded clothing, corporate clothing supplier, corporate clothing catalogue, promotional stands, product branding, gazebo |
| www.ignitionmarketing.co.za/ | twitter:card | summary_large_image |
| www.ignitionmarketing.co.za/ | twitter:title | Corporate Branding | Promotional Gifts Suppliers |
| www.ignitionmarketing.co.za/ | twitter:description | Ignition Marketing is the industry leading supplier of corporate gifts, corporate clothing & promotional goods in South Africa & expert your branding partner. | Ignition Marketing South Africa |
| www.ignitionmarketing.co.za/ | twitter:url | https://www.ignitionmarketing.co.za/ |
| www.ignitionmarketing.co.za/ | twitter:image | https://www.ignitionmarketing.co.za/stores/za.co.storefront7.ignitionmarketing/pictures/logo1200x630-xw8o_uh6x.webp?format=png |
| www.ignitionmarketing.co.za/products/splash | viewport | width=device-width, user-scalable=1, initial-scale=1, maximum-scale=1 |
| www.ignitionmarketing.co.za/products/splash | apple-mobile-web-app-capable | yes |
| www.ignitionmarketing.co.za/products/splash | title | Splash Page |
| www.ignitionmarketing.co.za/products/splash | description | |
| www.ignitionmarketing.co.za/products/splash | twitter:card | summary_large_image |
| www.ignitionmarketing.co.za/products/splash | twitter:title | Splash Page |
| www.ignitionmarketing.co.za/products/splash | twitter:description | |
| www.ignitionmarketing.co.za/products/splash | twitter:url | https://www.ignitionmarketing.co.za/products/splash |
| www.ignitionmarketing.co.za/products/splash | twitter:image | https://www.ignitionmarketing.co.za/stores/za.co.storefront7.ignitionmarketing/pictures/logo1200x630-xw8o_uh6x.webp?format=png |
| www.ignitionmarketing.co.za/blog | viewport | width=device-width, user-scalable=1, initial-scale=1, maximum-scale=1 |
| www.ignitionmarketing.co.za/blog | apple-mobile-web-app-capable | yes |
| www.ignitionmarketing.co.za/blog | title | Blog |
| www.ignitionmarketing.co.za/blog | description | |
| www.ignitionmarketing.co.za/blog | twitter:card | summary_large_image |
| www.ignitionmarketing.co.za/blog | twitter:title | Blog |
| www.ignitionmarketing.co.za/blog | twitter:description | |
| www.ignitionmarketing.co.za/blog | twitter:url | https://www.ignitionmarketing.co.za/blog |
| www.ignitionmarketing.co.za/blog | twitter:image | https://www.ignitionmarketing.co.za/stores/za.co.storefront7.ignitionmarketing/pictures/logo1200x630-xw8o_uh6x.webp?format=png |
| www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart | viewport | width=device-width, user-scalable=1, initial-scale=1, maximum-scale=1 |
| www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart | apple-mobile-web-app-capable | yes |
| www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart | title | |
| www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart | description | |
| www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart | twitter:card | summary_large_image |
| www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart | twitter:title | |
| www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart | twitter:description | |
| www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart | twitter:url | https://www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart |
| www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart | twitter:image | https://www.ignitionmarketing.co.za/stores/za.co.storefront7.ignitionmarketing/pictures/logo1200x630-xw8o_uh6x.webp?format=png |
| www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/ | viewport | width=device-width, user-scalable=1, initial-scale=1, maximum-scale=1 |
| www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/ | apple-mobile-web-app-capable | yes |
| www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/ | title | |
| www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/ | description | |
| www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/ | twitter:card | summary_large_image |
| www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/ | twitter:title | |
| www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/ | twitter:description | |
| www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/ | twitter:url | https://www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/ |
| www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/ | twitter:image | https://www.ignitionmarketing.co.za/stores/za.co.storefront7.ignitionmarketing/pictures/logo1200x630-xw8o_uh6x.webp?format=png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.ignitionmarketing.co.za/ | x-ua-compatible | ie=edge |
| www.ignitionmarketing.co.za/products/splash | x-ua-compatible | ie=edge |
| www.ignitionmarketing.co.za/blog | x-ua-compatible | ie=edge |
| www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart | x-ua-compatible | ie=edge |
| www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/ | x-ua-compatible | ie=edge |
Internal links7.5
- 11 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 45 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format7.6
2 URLs are less than ideal
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Images8.2
10% of images have a clearly defined size
No images are being resized by the browser
- Most images (90.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 7 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Amount of content8.5
Rendering Chart...
- This website has an average of 633 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Server behavior9.3
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application for all pages.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://ignitionmarketing.co.za to http://www.ignitionmarketing.co.za. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
All dates found
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How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.ignitionmarketing.co.za/
- https://www.ignitionmarketing.co.za/products/splash
- https://www.ignitionmarketing.co.za/blog
- https://www.ignitionmarketing.co.za/error/404?aspxerrorpath=/checkout/cart
- https://www.ignitionmarketing.co.za/error/500?aspxerrorpath=/products/browse/