Nibbler SEO audit for www.jmbtravel.co.uk
Summary
Overall8.4
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:17 PM on Apr 19, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Enable GZIP compression on your web server or in your application. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags3.6
This is how this website will look in Google search listings:
JMB Travel - Local bus services and coach hire around Lanarkshire
www.jmbtravel.co.uk/
Local bus services and coach hire around Lanarkshire
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.jmbtravel.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.jmbtravel.co.uk/ | description | Local bus services and coach hire around Lanarkshire |
| www.jmbtravel.co.uk/ | twitter:card | summary_large_image |
| www.jmbtravel.co.uk/ | twitter:title | JMB Travel - Local bus services and coach hire around Lanarkshire |
| www.jmbtravel.co.uk/ | twitter:description | Local bus services and coach hire around Lanarkshire |
| www.jmbtravel.co.uk/ | twitter:image:alt | JMB Travel Website |
| www.jmbtravel.co.uk/ | google-analytics | |
| www.jmbtravel.co.uk/ | current-route | homepage |
| www.jmbtravel.co.uk/ | passenger-google-analytics | UA-132336804-2 |
| www.jmbtravel.co.uk/cookie-policy | viewport | width=device-width, initial-scale=1.0 |
| www.jmbtravel.co.uk/cookie-policy | twitter:card | summary |
| www.jmbtravel.co.uk/cookie-policy | google-analytics | |
| www.jmbtravel.co.uk/cookie-policy | current-route | cookie_policy |
| www.jmbtravel.co.uk/cookie-policy | passenger-google-analytics | UA-132336804-2 |
| www.jmbtravel.co.uk/timetables | viewport | width=device-width, initial-scale=1.0 |
| www.jmbtravel.co.uk/timetables | google-analytics | |
| www.jmbtravel.co.uk/timetables | current-route | services |
| www.jmbtravel.co.uk/timetables | passenger-google-analytics | UA-132336804-2 |
| www.jmbtravel.co.uk/fares-tickets | viewport | width=device-width, initial-scale=1.0 |
| www.jmbtravel.co.uk/fares-tickets | google-analytics | |
| www.jmbtravel.co.uk/fares-tickets | current-route | fallback |
| www.jmbtravel.co.uk/fares-tickets | passenger-google-analytics | UA-132336804-2 |
| www.jmbtravel.co.uk/news | viewport | width=device-width, initial-scale=1.0 |
| www.jmbtravel.co.uk/news | twitter:card | summary |
| www.jmbtravel.co.uk/news | google-analytics | |
| www.jmbtravel.co.uk/news | current-route | latest_news |
| www.jmbtravel.co.uk/news | passenger-google-analytics | UA-132336804-2 |
Server behavior6.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate www.jmbtravel.co.uk/fares-tickets www.jmbtravel.co.uk/fares-tickets/
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://jmbtravel.co.uk to http://www.jmbtravel.co.uk. This is ideal.
Amount of content8.5
Rendering Chart...
- This website has an average of 421 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.jmbtravel.co.uk/ | 2608 | 430 |
| www.jmbtravel.co.uk/cookie-policy | 3481 | 536 |
| www.jmbtravel.co.uk/timetables | 2620 | 401 |
| www.jmbtravel.co.uk/fares-tickets | 2364 | 380 |
| www.jmbtravel.co.uk/news | 2228 | 360 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
| URL | Heading | Level |
| www.jmbtravel.co.uk/ | REMOVE THIS VALUE | H1 |
| www.jmbtravel.co.uk/ | JMB Travel | H1 |
| www.jmbtravel.co.uk/ | This site uses cookies | H2 |
| www.jmbtravel.co.uk/ | Local bus services and coach hire around Lanarkshire | H2 |
| www.jmbtravel.co.uk/ | Latest news | H2 |
| www.jmbtravel.co.uk/ | Be in control of your journey | H2 |
| www.jmbtravel.co.uk/ | Manage cookie settings | H3 |
| www.jmbtravel.co.uk/ | Tickets, tracking and safety –It’s all in hand with myTrip | H3 |
| www.jmbtravel.co.uk/cookie-policy | Cookie policy | H1 |
| www.jmbtravel.co.uk/cookie-policy | This site uses cookies | H2 |
| www.jmbtravel.co.uk/cookie-policy | Be in control of your journey | H2 |
| www.jmbtravel.co.uk/cookie-policy | Manage cookie settings | H3 |
| www.jmbtravel.co.uk/cookie-policy | Tickets, tracking and safety –It’s all in hand with myTrip | H3 |
| www.jmbtravel.co.uk/timetables | Timetables | H1 |
| www.jmbtravel.co.uk/timetables | This site uses cookies | H2 |
| www.jmbtravel.co.uk/timetables | Be in control of your journey | H2 |
| www.jmbtravel.co.uk/timetables | Manage cookie settings | H3 |
| www.jmbtravel.co.uk/timetables | Tickets, tracking and safety –It’s all in hand with myTrip | H3 |
| www.jmbtravel.co.uk/fares-tickets | Fares & Tickets | H1 |
| www.jmbtravel.co.uk/fares-tickets | This site uses cookies | H2 |
| www.jmbtravel.co.uk/fares-tickets | Be in control of your journey | H2 |
| www.jmbtravel.co.uk/fares-tickets | Manage cookie settings | H3 |
| www.jmbtravel.co.uk/fares-tickets | Tickets, tracking and safety –It’s all in hand with myTrip | H3 |
| www.jmbtravel.co.uk/news | Latest News | H1 |
| www.jmbtravel.co.uk/news | This site uses cookies | H2 |
| www.jmbtravel.co.uk/news | Be in control of your journey | H2 |
| www.jmbtravel.co.uk/news | Manage cookie settings | H3 |
| www.jmbtravel.co.uk/news | Tickets, tracking and safety –It’s all in hand with myTrip | H3 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 19, 2024
- It looks like this website was last updated on Friday, April 19, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 4/15/24 | www.jmbtravel.co.uk/ | Body text |
| 3/4/24 | www.jmbtravel.co.uk/ | Body text |
| 2/28/24 | www.jmbtravel.co.uk/ | Body text |
| 8/17/21 | www.jmbtravel.co.uk/ | Body text |
| 8/17/21 | www.jmbtravel.co.uk/cookie-policy | Body text |
| 8/17/21 | www.jmbtravel.co.uk/timetables | Body text |
| 8/17/21 | www.jmbtravel.co.uk/fares-tickets | Body text |
| 4/15/24 | www.jmbtravel.co.uk/news | Body text |
| 3/4/24 | www.jmbtravel.co.uk/news | Body text |
| 2/28/24 | www.jmbtravel.co.uk/news | Body text |
| 8/17/21 | www.jmbtravel.co.uk/news | Body text |
| 4/18/24 | www.jmbtravel.co.uk/news | Body text |
| 4/19/24 | www.jmbtravel.co.uk/.../mytrip-logo-white.98cb8113.svg | Last modified header |
| 4/19/24 | www.jmbtravel.co.uk/.../step-4-app.16940c2f.svg | Last modified header |
| 4/19/24 | www.jmbtravel.co.uk/.../step-3-safety.4fe2265d.svg | Last modified header |
| 4/19/24 | www.jmbtravel.co.uk/.../step-2-tracking.21b5f30e.svg | Last modified header |
| 4/19/24 | www.jmbtravel.co.uk/.../step-1-tickets.5da1831a.svg | Last modified header |
| 4/19/24 | www.jmbtravel.co.uk/build/app.3d79fa73.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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