Nibbler SEO audit for www.kmart.com
Summary
Overall6.9
The overall score for this website.
Accessibility8.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing1.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 3:52 PM on Apr 2, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings0.0
- No pages were found to be using defined headings. This means that users and search engines may find it harder to determine the content of this website's page. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Printability0.0
0% of pages are optimized for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 320px | www.kmart.com/ |
| all | - | 375px | www.kmart.com/ |
| all | - | 390px | www.kmart.com/ |
| all | - | 480px | www.kmart.com/ |
| all | - | 614px | www.kmart.com/ |
| all | 615px | - | www.kmart.com/ |
| all | 481px | 768px | www.kmart.com/ |
| all | 913px | 1024px | www.kmart.com/ |
| all | 769px | 1024px | www.kmart.com/ |
| all | 1025px | 1200px | www.kmart.com/ |
| all | 1201px | - | www.kmart.com/ |
| all | 2200px | - | www.kmart.com/ |
| all | - | 390px | www.kmart.com/ |
| all | - | 480px | www.kmart.com/ |
| all | - | 614px | www.kmart.com/ |
| all | 615px | - | www.kmart.com/ |
| all | 481px | 768px | www.kmart.com/ |
| all | 769px | 1024px | www.kmart.com/ |
| all | - | 320px | www.kmart.com/ |
| all | - | 480px | www.kmart.com/ |
| all | - | 614px | www.kmart.com/ |
| all | 615px | - | www.kmart.com/ |
Amount of content0.0
Rendering Chart...
- This website has an average of 13 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Server behavior9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website uses a temporary (HTTP 302) redirect from http://kmart.com to http://www.kmart.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 320px | www.kmart.com/ |
| all | - | 375px | www.kmart.com/ |
| all | - | 390px | www.kmart.com/ |
| all | - | 480px | www.kmart.com/ |
| all | - | 614px | www.kmart.com/ |
| all | 615px | - | www.kmart.com/ |
| all | 481px | 768px | www.kmart.com/ |
| all | 913px | 1024px | www.kmart.com/ |
| all | 769px | 1024px | www.kmart.com/ |
| all | 1025px | 1200px | www.kmart.com/ |
| all | 1201px | - | www.kmart.com/ |
| all | 2200px | - | www.kmart.com/ |
| all | - | 390px | www.kmart.com/ |
| all | - | 480px | www.kmart.com/ |
| all | - | 614px | www.kmart.com/ |
| all | 615px | - | www.kmart.com/ |
| all | 481px | 768px | www.kmart.com/ |
| all | 769px | 1024px | www.kmart.com/ |
| all | - | 320px | www.kmart.com/ |
| all | - | 480px | www.kmart.com/ |
| all | - | 614px | www.kmart.com/ |
| all | 615px | - | www.kmart.com/ |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
100% of images have a clearly defined size
No images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
Kmart - Deals on Furniture, Toys, Clothes, Tools, Tablets & TVs
www.kmart.com/
Kmart is a nationwide retailer of electronics, toys, clothing, bedding, furniture & home decor. Buy online, pick up in store. Find nearby store locations.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.kmart.com/ | viewport | width=device-width, initial-scale=1, maximum-scale=2.0 |
| www.kmart.com/ | google-site-verification | pX8SGnyViUxkxtdC2Vj7c3XeQrNMYDQSwMeQYlAVhJg |
| www.kmart.com/ | description | Kmart is a nationwide retailer of electronics, toys, clothing, bedding, furniture & home decor. Buy online, pick up in store. Find nearby store locations. |
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
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| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Lead generation | No | Embed on your site |
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