Report for www.licindia.in

Overall8.5

The overall score for this website.

Accessibility9.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.3

How satisfying the website is likely to be for users.

Marketing9.1

How well marketed and popular the website is.

Technology7.1

How well designed and built the website is.

Screenshot of www.licindia.in

Nibbler tested a sample of 5 pages from this website at 6:57 PM on Feb 14, 2020 (GMT).

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Top priorities for website improvement

  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Enable GZIP compression on your web server or in your application. (read more)
  • Make sure all headings have content which is relevant to the page of content. (read more)

Printability0.0

0% of pages are optimized for printing

Meta tags2.0

Meta Tags (name attribute)

Page URLNameContent
www.licindia.in/viewportwidth=device-width, initial-scale=1
www.licindia.in/Home.aspxviewportwidth=device-width, initial-scale=1
www.licindia.in/Top-Links/Screen-Reader-Accessviewportwidth=device-width, initial-scale=1
www.licindia.in/.../Know-About-Your-Life-InsurancekeywordsLIC, Yogakshema
www.licindia.in/.../Know-About-Your-Life-Insuranceviewportwidth=device-width, initial-scale=1
www.licindia.in/Customer-Services/Phone-Help-Lineviewportwidth=device-width, initial-scale=1

Meta Tags (http-equiv attribute)

Page URLNameContent
www.licindia.in/content-typetext/html; charset=UTF-8
www.licindia.in/pragmano-cache
www.licindia.in/content-style-typetext/css
www.licindia.in/content-script-typetext/javascript
www.licindia.in/Content-Typetext/html; charset=utf-8
www.licindia.in/Home.aspxcontent-typetext/html; charset=UTF-8
www.licindia.in/Home.aspxpragmano-cache
www.licindia.in/Home.aspxcontent-style-typetext/css
www.licindia.in/Home.aspxcontent-script-typetext/javascript
www.licindia.in/Home.aspxContent-Typetext/html; charset=utf-8
www.licindia.in/Top-Links/Screen-Reader-Accesscontent-typetext/html; charset=UTF-8
www.licindia.in/Top-Links/Screen-Reader-Accesspragmano-cache
www.licindia.in/Top-Links/Screen-Reader-Accesscontent-style-typetext/css
www.licindia.in/Top-Links/Screen-Reader-Accesscontent-script-typetext/javascript
www.licindia.in/Top-Links/Screen-Reader-AccessContent-Typetext/html; charset=utf-8
www.licindia.in/.../Know-About-Your-Life-Insurancecontent-typetext/html; charset=UTF-8
www.licindia.in/.../Know-About-Your-Life-Insurancepragmano-cache
www.licindia.in/.../Know-About-Your-Life-Insurancecontent-style-typetext/css
www.licindia.in/.../Know-About-Your-Life-Insurancecontent-script-typetext/javascript
www.licindia.in/.../Know-About-Your-Life-InsuranceContent-Typetext/html; charset=utf-8
www.licindia.in/Customer-Services/Phone-Help-Linecontent-typetext/html; charset=UTF-8
www.licindia.in/Customer-Services/Phone-Help-Linepragmano-cache
www.licindia.in/Customer-Services/Phone-Help-Linecontent-style-typetext/css
www.licindia.in/Customer-Services/Phone-Help-Linecontent-script-typetext/javascript
www.licindia.in/Customer-Services/Phone-Help-LineContent-Typetext/html; charset=utf-8

Server behavior3.6

Yes404 page

NoCompression

Headings6.7

agent's along avilable baad back bill browser calculator call center contact corporate correctly currently customer details enable enabled enquiry free group health helpline insurance javascript keyman know life loan medical merchant module must non-medical numbers officers online onlinepension other page plans policy portal portalagents premium profit saath savings schemes services toll without women your zindagi

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Many headings (7.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.licindia.in/Online ServicesH1
www.licindia.in/Agent’s Helpline Module Online Loan Customer PortalAgents Portal Pay Premium OnlinePension and Group Schemes Merchant Portal Dev. Officers/Bill Pay Enquiry SSS PA Portal Corporate PortalH2
www.licindia.in/Zindagi ke saath bhi, Zindagi ke baad bhiH2
www.licindia.in/Javascript is not currently enabled in your browser. You must enable Javascript to run this web page correctly.H3
www.licindia.in/Home.aspxOnline ServicesH1
www.licindia.in/Home.aspxAgent’s Helpline Module Online Loan Customer PortalAgents Portal Pay Premium OnlinePension and Group Schemes Merchant Portal Dev. Officers/Bill Pay Enquiry SSS PA Portal Corporate PortalH2
www.licindia.in/Home.aspxZindagi ke saath bhi, Zindagi ke baad bhiH2
www.licindia.in/Home.aspxJavascript is not currently enabled in your browser. You must enable Javascript to run this web page correctly.H3
www.licindia.in/Top-Links/Screen-Reader-AccessJavascript is not currently enabled in your browser. You must enable Javascript to run this web page correctly.H3
www.licindia.in/Top-Links/Screen-Reader-AccessCalculatorH4
www.licindia.in/Top-Links/Screen-Reader-AccessBack to topH6
www.licindia.in/.../Know-About-Your-Life-InsuranceJavascript is not currently enabled in your browser. You must enable Javascript to run this web page correctly.H3
www.licindia.in/.../Know-About-Your-Life-InsuranceKnow About Your Life InsuranceH3
www.licindia.in/.../Know-About-Your-Life-InsuranceCalculatorH4
www.licindia.in/.../Know-About-Your-Life-InsuranceWhat Is Life Insurance?H5
www.licindia.in/.../Know-About-Your-Life-InsuranceLife Insurance Vs. Other SavingsH5
www.licindia.in/.../Know-About-Your-Life-InsuranceWho Can Buy A Policy?H5
www.licindia.in/.../Know-About-Your-Life-InsuranceInsurance For WomenH5
www.licindia.in/.../Know-About-Your-Life-InsuranceMedical And Non-Medical SchemesH5
www.licindia.in/.../Know-About-Your-Life-InsuranceWith Profit And Without Profit PlansH5
www.licindia.in/.../Know-About-Your-Life-InsuranceKeyman InsuranceH5
www.licindia.in/.../Know-About-Your-Life-InsuranceBack to topH6
www.licindia.in/Customer-Services/Phone-Help-LineJavascript is not currently enabled in your browser. You must enable Javascript to run this web page correctly.H3
www.licindia.in/Customer-Services/Phone-Help-LineContact LIC Call Center at 022 6827 6827 Services are now avilable 24*7H3
www.licindia.in/Customer-Services/Phone-Help-LineCalculatorH4
www.licindia.in/Customer-Services/Phone-Help-Line "Details of Health Insurance TPA along with Toll Free Numbers"H5
www.licindia.in/Customer-Services/Phone-Help-Line H5
www.licindia.in/Customer-Services/Phone-Help-LineBack to topH6

URL format8.8

  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

Amount of content8.8

Rendering Chart...

  • This website has an average of 977 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Images9.3

33% of images have a clearly defined size

48 images are being resized by the browser

Popularity9.7

1,686 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 1,686 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 52.5% of the Internet traffic to licindia.in and its subdomains.

Source: Alexa

Twitter9.9

This website is linked with the Twitter account @licindiaforever

This website's Twitter account has
46,445 followers

  • This website was found to link the Twitter account LIC India Forever (@licindiaforever).
  • This website's Twitter account has made 2,258 tweets to 46,445 followers.

Source: Twitter

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Freshness10.0

Last updated February 14, 2020

  • It looks like this website was last updated on Friday, February 14, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
6/23/15www.licindia.in/.../up-arrow.pngLast modified header
7/1/15www.licindia.in/.../about-pic2_1.jpgLast modified header
6/23/15www.licindia.in/.../you.pngLast modified header
8/18/16www.licindia.in/.../twitter-logo-618.jpgLast modified header
6/23/15www.licindia.in/.../fb.pngLast modified header
6/23/15www.licindia.in/.../arrow.pngLast modified header
9/1/16www.licindia.in/.../scheme2.jpgLast modified header
5/31/16www.licindia.in/.../scheme2.jpgLast modified header
7/25/15www.licindia.in/.../guide.pngLast modified header
6/23/15www.licindia.in/.../cal.pngLast modified header
8/13/15www.licindia.in/.../img6.pngLast modified header
10/11/17www.licindia.in/.../lic-img3.pngLast modified header
10/11/17www.licindia.in/.../lic-img2.pngLast modified header
6/23/15www.licindia.in/.../img1.jpgLast modified header
8/2/19www.licindia.in/.../Yellow_24.jpgLast modified header
8/2/19www.licindia.in/.../Yellow_17.jpgLast modified header
8/2/19www.licindia.in/.../Yellow_15.jpgLast modified header
9/26/19www.licindia.in/.../spurious-banner-1.jpgLast modified header
10/15/19www.licindia.in/.../buy-policy-online-banner-11.jpgLast modified header
8/2/19www.licindia.in/.../Yellow_22.jpgLast modified header
10/15/19www.licindia.in/.../customercare.jpgLast modified header
2/14/20www.licindia.in/Slider_Images/Banner-3Last modified header
2/14/20www.licindia.in/Slider_Images/Banner-2Last modified header
2/14/20www.licindia.in/Slider_Images/Banner-1Last modified header
6/9/16www.licindia.in/.../hlogo.pngLast modified header
6/29/15www.licindia.in/.../scr.jpgLast modified header
6/29/15www.licindia.in/.../a1.jpgLast modified header
6/29/15www.licindia.in/.../a.jpgLast modified header
6/29/15www.licindia.in/.../a2.jpgLast modified header
6/29/15www.licindia.in/.../5.jpgLast modified header
6/29/15www.licindia.in/.../1.jpgLast modified header
6/29/15www.licindia.in/.../4.jpgLast modified header
6/29/15www.licindia.in/.../6.jpgLast modified header
1/19/18www.licindia.in/.../SBAfinallogo.jpegLast modified header
11/18/19www.licindia.in/.../LIC_LOGO_1.pngLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .in websites.

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