Nibbler SEO audit for www.lidl.es
Summary
Overall8.7
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.7
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:40 AM on Mar 29, 2024 (GMT).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Enable GZIP compression on your web server or in your application. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Server behavior6.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- Adding or removing a trailing slash to 3 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://lidl.es to http://www.lidl.es. This is ideal.
Meta tags6.8
This is how this website will look in Google search listings:
Compra Online | Lidl
www.lidl.es/
Ofertas semanales en Bricolaje, Cocina, Juguetes, Deporte y mucho más. La mejor relación calidad-precio a un solo clic. Encuentra todo lo que necesitas en Lidl.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.lidl.es/ | robots | index,follow |
| www.lidl.es/ | title | Lidl |
| www.lidl.es/ | description | Ofertas semanales en Bricolaje, Cocina, Juguetes, Deporte y mucho más. La mejor relación calidad-precio a un solo clic. Encuentra todo lo que necesitas en Lidl. |
| www.lidl.es/ | viewport | minimum-scale=1.0, width=device-width, initial-scale=1, user-scalable=no |
| www.lidl.es/ | format-detection | telephone=no |
| www.lidl.es/ | keywords | |
| www.lidl.es/ | application-name | Lidl |
| www.lidl.es/ | msapplication-tilecolor | #06507f |
| www.lidl.es/ | msapplication-tileimage | /imgs/apple-touch-icon-144x144.png |
| www.lidl.es/ | apple-itunes-app | app-id=398474140 |
| www.lidl.es/es/newsletter | robots | index,follow |
| www.lidl.es/es/newsletter | title | Lidl |
| www.lidl.es/es/newsletter | description | Newsletter |
| www.lidl.es/es/newsletter | viewport | minimum-scale=1.0, width=device-width, initial-scale=1, user-scalable=no |
| www.lidl.es/es/newsletter | format-detection | telephone=no |
| www.lidl.es/es/newsletter | keywords | |
| www.lidl.es/es/newsletter | application-name | Lidl |
| www.lidl.es/es/newsletter | msapplication-tilecolor | #06507f |
| www.lidl.es/es/newsletter | msapplication-tileimage | /imgs/apple-touch-icon-144x144.png |
| www.lidl.es/es/newsletter | apple-itunes-app | app-id=398474140 |
| www.lidl.es/es/.../s1160 | robots | index,follow |
| www.lidl.es/es/.../s1160 | title | Lidl |
| www.lidl.es/es/.../s1160 | description | Consulta el folleto digital de supermercados Lidl y descubre nuestro catálogo de ofertas destacadas de cada semana. ¡Tu compra simplemente al mejor precio! |
| www.lidl.es/es/.../s1160 | viewport | minimum-scale=1.0, width=device-width, initial-scale=1, user-scalable=no |
| www.lidl.es/es/.../s1160 | format-detection | telephone=no |
| www.lidl.es/es/.../s1160 | keywords | |
| www.lidl.es/es/.../s1160 | application-name | Lidl |
| www.lidl.es/es/.../s1160 | msapplication-tilecolor | #06507f |
| www.lidl.es/es/.../s1160 | msapplication-tileimage | /imgs/apple-touch-icon-144x144.png |
| www.lidl.es/es/.../s1160 | apple-itunes-app | app-id=398474140 |
| www.lidl.es/.../login?displayPasswordResetForm=true | robots | noindex, nofollow |
| www.lidl.es/.../login?displayPasswordResetForm=true | title | Lidl |
| www.lidl.es/.../login?displayPasswordResetForm=true | description | |
| www.lidl.es/.../login?displayPasswordResetForm=true | viewport | minimum-scale=1.0, width=device-width, initial-scale=1, user-scalable=no |
| www.lidl.es/.../login?displayPasswordResetForm=true | format-detection | telephone=no |
| www.lidl.es/.../login?displayPasswordResetForm=true | keywords | |
| www.lidl.es/.../login?displayPasswordResetForm=true | application-name | Lidl |
| www.lidl.es/.../login?displayPasswordResetForm=true | msapplication-tilecolor | #06507f |
| www.lidl.es/.../login?displayPasswordResetForm=true | msapplication-tileimage | /imgs/apple-touch-icon-144x144.png |
| www.lidl.es/.../login?displayPasswordResetForm=true | apple-itunes-app | app-id=398474140 |
| www.lidl.es/es/.../register | robots | index,follow |
| www.lidl.es/es/.../register | title | Lidl |
| www.lidl.es/es/.../register | description | |
| www.lidl.es/es/.../register | viewport | minimum-scale=1.0, width=device-width, initial-scale=1, user-scalable=no |
| www.lidl.es/es/.../register | format-detection | telephone=no |
| www.lidl.es/es/.../register | keywords | |
| www.lidl.es/es/.../register | application-name | Lidl |
| www.lidl.es/es/.../register | msapplication-tilecolor | #06507f |
| www.lidl.es/es/.../register | msapplication-tileimage | /imgs/apple-touch-icon-144x144.png |
| www.lidl.es/es/.../register | apple-itunes-app | app-id=398474140 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.lidl.es/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.lidl.es/ | Content-Type | text/html; charset=utf-8 |
| www.lidl.es/es/newsletter | X-UA-Compatible | IE=edge,chrome=1 |
| www.lidl.es/es/newsletter | Content-Type | text/html; charset=utf-8 |
| www.lidl.es/es/.../s1160 | X-UA-Compatible | IE=edge,chrome=1 |
| www.lidl.es/es/.../s1160 | Content-Type | text/html; charset=utf-8 |
| www.lidl.es/.../login?displayPasswordResetForm=true | X-UA-Compatible | IE=edge,chrome=1 |
| www.lidl.es/.../login?displayPasswordResetForm=true | Content-Type | text/html; charset=utf-8 |
| www.lidl.es/es/.../register | X-UA-Compatible | IE=edge,chrome=1 |
| www.lidl.es/es/.../register | Content-Type | text/html; charset=utf-8 |
Headings8.2
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (15.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.lidl.es/ | Identifícate | H2 |
| www.lidl.es/ | NUESTRAS CATEGORÍAS MÁS POPULARES | H2 |
| www.lidl.es/ | NUESTRAS MARCAS | H2 |
| www.lidl.es/ | EL VIAJÓMETRO | H2 |
| www.lidl.es/ | Newsletter de Lidl Suscríbete al Newsletter de Lidl y disfruta de todos los beneficios | H2 |
| www.lidl.es/ | ¡Buena elección! El artículo ha sido añadido a tu cesta de la compra. | H4 |
| www.lidl.es/es/newsletter | Newsletter de Lidl | H1 |
| www.lidl.es/es/newsletter | Identifícate | H2 |
| www.lidl.es/es/newsletter | Newsletter de Lidl Suscríbete al Newsletter de Lidl y disfruta de todos los beneficios | H2 |
| www.lidl.es/es/newsletter | Suscríbete a nuestra Newsletter. Buena y Directa a tu buzón. | H3 |
| www.lidl.es/es/newsletter | ¡Buena elección! El artículo ha sido añadido a tu cesta de la compra. | H4 |
| www.lidl.es/es/.../s1160 | Folleto Lidl Online | H1 |
| www.lidl.es/es/.../s1160 | Identifícate | H2 |
| www.lidl.es/es/.../s1160 | {{sub-category-name}} | H2 |
| www.lidl.es/es/.../s1160 | Catálogo Lidl de ofertas semanal | H2 |
| www.lidl.es/es/.../s1160 | Newsletter de Lidl Suscríbete al Newsletter de Lidl y disfruta de todos los beneficios | H2 |
| www.lidl.es/es/.../s1160 | {{name}} | H4 |
| www.lidl.es/es/.../s1160 | ¡Buena elección! El artículo ha sido añadido a tu cesta de la compra. | H4 |
| www.lidl.es/.../login?displayPasswordResetForm=true | Identifícate | H1 |
| www.lidl.es/.../login?displayPasswordResetForm=true | Identifícate | H2 |
| www.lidl.es/.../login?displayPasswordResetForm=true | Newsletter de Lidl Suscríbete al Newsletter de Lidl y disfruta de todos los beneficios | H2 |
| www.lidl.es/.../login?displayPasswordResetForm=true | He olvidado la contraseña | H3 |
| www.lidl.es/.../login?displayPasswordResetForm=true | ¡Buena elección! El artículo ha sido añadido a tu cesta de la compra. | H4 |
| www.lidl.es/es/.../register | Crear una cuenta | H1 |
| www.lidl.es/es/.../register | Identifícate | H2 |
| www.lidl.es/es/.../register | Newsletter de Lidl Suscríbete al Newsletter de Lidl y disfruta de todos los beneficios | H2 |
| www.lidl.es/es/.../register | Para poder registrarte tu contraseña debe tener al menos 6 caracteres. | H3 |
| www.lidl.es/es/.../register | ¡Buena elección! El artículo ha sido añadido a tu cesta de la compra. | H4 |
Amount of content8.3
Rendering Chart...
- This website has an average of 378 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.lidl.es/ | 48950 | 352 |
| www.lidl.es/es/newsletter | 48518 | 306 |
| www.lidl.es/es/.../s1160 | 49388 | 449 |
| www.lidl.es/.../login?displayPasswordResetForm=true | 48525 | 310 |
| www.lidl.es/es/.../register | 49592 | 475 |
Images8.6
10% of images have a clearly defined size
No images are being resized by the browser
- Most images (90.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 6 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
URL format8.8
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links9.7
- 2 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated March 26, 2024
- It looks like this website was last updated on Tuesday, March 26, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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