Nibbler SEO audit for www.littlesoapcompany.co.uk
Summary
Overall9.5
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:42 PM on Apr 3, 2024 (BST).
Top priorities for website improvement
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Internal links7.5
- Additional information has been provided for one link by using a title attribute. There is a common misconception that this benefits screen reader users. All useful text should be in the anchor itself.
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
Weak title text
Link URL Link text Page URL www.littlesoapcompany.co.uk/update-on-our-queens-award-for-enterprise Read More www.littlesoapcompany.co.uk/our-awards/
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
- 8 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.instagram.com/p/CuAGtrlv1sf The ultimate bar to keep by the tub or shower. 🛀Our Relaxing All Over Body Bar​ is the ultimate chill out accessory. Packed with calming essential oils and shea butter it will leave you feeling mellow and moisturised. #ecowarriorbars #shampoobar #curlygirlmethod #haircare #vegan #veganshampoo #barsnotbottles #recycle #thereisnoplanetb #plasticfreebeauty www.littlesoapcompany.co.uk/latest-news/
- Consider shortening long anchor text.
- 48 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.3
87% of images have a clearly defined size
310 images are being resized by the browser
- Some images (13.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 310 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings9.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (9.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| www.littlesoapcompany.co.uk/ | Simple ingredients you understand… | H1 |
| www.littlesoapcompany.co.uk/ | Brand New: Little Beast Shampoo Bars | H2 |
| www.littlesoapcompany.co.uk/ | Eco Warrior Colour Edit Shampoo Bars! | H2 |
| www.littlesoapcompany.co.uk/ | Shampoo Bar of the Year | H2 |
| www.littlesoapcompany.co.uk/ | All-natural handmade soap, created in the Cotswolds | H2 |
| www.littlesoapcompany.co.uk/ | Queen’s Award Winner | H2 |
| www.littlesoapcompany.co.uk/ | Free Delivery | H2 |
| www.littlesoapcompany.co.uk/ | Bulk Buy | H2 |
| www.littlesoapcompany.co.uk/ | UK Made & Delivered | H2 |
| www.littlesoapcompany.co.uk/ | Where to find us | H2 |
| www.littlesoapcompany.co.uk/ | My aim quite simply was to make pure, natural soap accessible to all. | H2 |
| www.littlesoapcompany.co.uk/ | Shop our beautiful gifts for every budget | H2 |
| www.littlesoapcompany.co.uk/ | Our Latest Posts | H2 |
| www.littlesoapcompany.co.uk/ | Vegan, cruelty-free and hand-crafted in the UK, our soaps are made using the finest natural ingredients, all ethically sourced. | H4 |
| www.littlesoapcompany.co.uk/ | Privacy Overview | H4 |
| www.littlesoapcompany.co.uk/about-us/ | About Us | H1 |
| www.littlesoapcompany.co.uk/about-us/ | At Little Soap Company, the only place you will find us little is in the name. | H2 |
| www.littlesoapcompany.co.uk/about-us/ | Our Journey | H2 |
| www.littlesoapcompany.co.uk/about-us/ | It all started with a big vision… | H2 |
| www.littlesoapcompany.co.uk/about-us/ | So what does soap mean to me? | H2 |
| www.littlesoapcompany.co.uk/about-us/ | From Farmer’s Markets to Supermarkets, from innovation to awards | H2 |
| www.littlesoapcompany.co.uk/about-us/ | We have always been determined to be ethical. And now we have proved it by becoming a B Corp. | H2 |
| www.littlesoapcompany.co.uk/about-us/ | Watch and find out more about our story… | H2 |
| www.littlesoapcompany.co.uk/about-us/ | We are pleased to say we are now a Carbon Negative business. | H2 |
| www.littlesoapcompany.co.uk/about-us/ | Where to find us | H2 |
| www.littlesoapcompany.co.uk/about-us/ | Privacy Overview | H4 |
| www.littlesoapcompany.co.uk/latest-news/ | Latest News | H1 |
| www.littlesoapcompany.co.uk/latest-news/ | Product of the Month | H2 |
| www.littlesoapcompany.co.uk/latest-news/ | Little Soap. Big Heart.​ | H2 |
| www.littlesoapcompany.co.uk/latest-news/ | Little Soap. Big Winners. | H2 |
| www.littlesoapcompany.co.uk/latest-news/ | We have always been determined to be ethical. And now we have proved it by becoming a B Corp. | H2 |
| www.littlesoapcompany.co.uk/latest-news/ | rainforest | H2 |
| www.littlesoapcompany.co.uk/latest-news/ | How Little Soap Company works towards sustainability | H2 |
| www.littlesoapcompany.co.uk/latest-news/ | Our Latest News | H2 |
| www.littlesoapcompany.co.uk/latest-news/ | Follow us on social media | H2 |
| www.littlesoapcompany.co.uk/latest-news/ | @little_soap_co @eco_warrior_soap | H2 |
| www.littlesoapcompany.co.uk/latest-news/ | Privacy Overview | H4 |
| www.littlesoapcompany.co.uk/our-awards/ | Our Awards | H1 |
| www.littlesoapcompany.co.uk/our-awards/ | Our Awards & Milestones | H2 |
| www.littlesoapcompany.co.uk/our-awards/ | The Queen’s Award for Enterprise 2022: Innovation | H2 |
| www.littlesoapcompany.co.uk/our-awards/ | Here are some of our recent company awards… | H2 |
| www.littlesoapcompany.co.uk/our-awards/ | Here are some of our recent product awards… | H2 |
| www.littlesoapcompany.co.uk/our-awards/ | Little Soap Company becomes a certified B Corporation in November 2020 | H4 |
| www.littlesoapcompany.co.uk/our-awards/ | Emma Heathcote-James Keynote Speaker & Judge at April 2018 Woman Who Awards | H4 |
| www.littlesoapcompany.co.uk/our-awards/ | Emma Heathcote-James wins LDC The Top 50 ‘Most Ambitious Business Leaders’ in 2019 | H4 |
| www.littlesoapcompany.co.uk/our-awards/ | Emma Heathcote-James: Finalist in the Women of the Year Awards 2018 | H4 |
| www.littlesoapcompany.co.uk/our-awards/ | Little Soap Company: Federation of Small Businesses: Scale-Up Business of the Year in 2019 | H4 |
| www.littlesoapcompany.co.uk/our-awards/ | Emma Heathcote-James Wins Coventry Telegraph: Business Entrepreneur of 2016 | H4 |
| www.littlesoapcompany.co.uk/our-awards/ | Privacy Overview | H4 |
| www.littlesoapcompany.co.uk/testimonials/ | Testimonials | H1 |
| www.littlesoapcompany.co.uk/testimonials/ | Discover your next favourite Little Soap Company product here. | H2 |
| www.littlesoapcompany.co.uk/testimonials/ | Follow us on social media | H2 |
| www.littlesoapcompany.co.uk/testimonials/ | Privacy Overview | H4 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://littlesoapcompany.co.uk to http://www.littlesoapcompany.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
Handmade Soap - Award Winning Natural Soap | Little Soap Company
www.littlesoapcompany.co.uk/
The Little Soap Company is an award-winning, organic, cruelty free, natural soap shop. Explore our beautiful, handmade soap bars today.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.littlesoapcompany.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.littlesoapcompany.co.uk/ | google-site-verification | WIXXIK1sz00Y01xokpxegRStqy3KwLHNr2EyOq1zvGM |
| www.littlesoapcompany.co.uk/ | google-site-verification | BDI7T37wBky9PX2EWtvcZFvMaOnRF4hewkA_yRk3aAA |
| www.littlesoapcompany.co.uk/ | p:domain_verify | 34f81bddad873eb20fbb47721831fbaa |
| www.littlesoapcompany.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.littlesoapcompany.co.uk/ | description | The Little Soap Company is an award-winning, organic, cruelty free, natural soap shop. Explore our beautiful, handmade soap bars today. |
| www.littlesoapcompany.co.uk/ | twitter:card | summary_large_image |
| www.littlesoapcompany.co.uk/ | generator | WordPress 6.4.3 |
| www.littlesoapcompany.co.uk/ | generator | WooCommerce 8.7.0 |
| www.littlesoapcompany.co.uk/ | wwp | yes |
| www.littlesoapcompany.co.uk/ | msapplication-tileimage | https://www.littlesoapcompany.co.uk/wp-content/uploads/2024/02/cropped-LSC-Favicon-270x270.png |
| www.littlesoapcompany.co.uk/about-us/ | viewport | width=device-width, initial-scale=1 |
| www.littlesoapcompany.co.uk/about-us/ | google-site-verification | WIXXIK1sz00Y01xokpxegRStqy3KwLHNr2EyOq1zvGM |
| www.littlesoapcompany.co.uk/about-us/ | google-site-verification | BDI7T37wBky9PX2EWtvcZFvMaOnRF4hewkA_yRk3aAA |
| www.littlesoapcompany.co.uk/about-us/ | p:domain_verify | 34f81bddad873eb20fbb47721831fbaa |
| www.littlesoapcompany.co.uk/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.littlesoapcompany.co.uk/about-us/ | description | Founded by Emma Heathcote-James, Little Soap Company offers 100% organic, all-natural, vegan, and cruelty-free soap and beauty products. Learn about us here. |
| www.littlesoapcompany.co.uk/about-us/ | twitter:card | summary_large_image |
| www.littlesoapcompany.co.uk/about-us/ | generator | WordPress 6.4.3 |
| www.littlesoapcompany.co.uk/about-us/ | generator | WooCommerce 8.7.0 |
| www.littlesoapcompany.co.uk/about-us/ | wwp | yes |
| www.littlesoapcompany.co.uk/about-us/ | msapplication-tileimage | https://www.littlesoapcompany.co.uk/wp-content/uploads/2024/02/cropped-LSC-Favicon-270x270.png |
| www.littlesoapcompany.co.uk/latest-news/ | viewport | width=device-width, initial-scale=1 |
| www.littlesoapcompany.co.uk/latest-news/ | google-site-verification | WIXXIK1sz00Y01xokpxegRStqy3KwLHNr2EyOq1zvGM |
| www.littlesoapcompany.co.uk/latest-news/ | google-site-verification | BDI7T37wBky9PX2EWtvcZFvMaOnRF4hewkA_yRk3aAA |
| www.littlesoapcompany.co.uk/latest-news/ | p:domain_verify | 34f81bddad873eb20fbb47721831fbaa |
| www.littlesoapcompany.co.uk/latest-news/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.littlesoapcompany.co.uk/latest-news/ | description | Check back here to see what we’ve achieved, from awards to our favourite new products and everything in between! |
| www.littlesoapcompany.co.uk/latest-news/ | twitter:card | summary_large_image |
| www.littlesoapcompany.co.uk/latest-news/ | generator | WordPress 6.4.3 |
| www.littlesoapcompany.co.uk/latest-news/ | generator | WooCommerce 8.7.0 |
| www.littlesoapcompany.co.uk/latest-news/ | wwp | yes |
| www.littlesoapcompany.co.uk/latest-news/ | msapplication-tileimage | https://www.littlesoapcompany.co.uk/wp-content/uploads/2024/02/cropped-LSC-Favicon-270x270.png |
| www.littlesoapcompany.co.uk/our-awards/ | viewport | width=device-width, initial-scale=1 |
| www.littlesoapcompany.co.uk/our-awards/ | google-site-verification | WIXXIK1sz00Y01xokpxegRStqy3KwLHNr2EyOq1zvGM |
| www.littlesoapcompany.co.uk/our-awards/ | google-site-verification | BDI7T37wBky9PX2EWtvcZFvMaOnRF4hewkA_yRk3aAA |
| www.littlesoapcompany.co.uk/our-awards/ | p:domain_verify | 34f81bddad873eb20fbb47721831fbaa |
| www.littlesoapcompany.co.uk/our-awards/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.littlesoapcompany.co.uk/our-awards/ | description | We take great pride in our products which is why we strive each day to improve our product collections. |
| www.littlesoapcompany.co.uk/our-awards/ | twitter:card | summary_large_image |
| www.littlesoapcompany.co.uk/our-awards/ | generator | WordPress 6.4.3 |
| www.littlesoapcompany.co.uk/our-awards/ | generator | WooCommerce 8.7.0 |
| www.littlesoapcompany.co.uk/our-awards/ | wwp | yes |
| www.littlesoapcompany.co.uk/our-awards/ | msapplication-tileimage | https://www.littlesoapcompany.co.uk/wp-content/uploads/2024/02/cropped-LSC-Favicon-270x270.png |
| www.littlesoapcompany.co.uk/testimonials/ | viewport | width=device-width, initial-scale=1 |
| www.littlesoapcompany.co.uk/testimonials/ | google-site-verification | WIXXIK1sz00Y01xokpxegRStqy3KwLHNr2EyOq1zvGM |
| www.littlesoapcompany.co.uk/testimonials/ | google-site-verification | BDI7T37wBky9PX2EWtvcZFvMaOnRF4hewkA_yRk3aAA |
| www.littlesoapcompany.co.uk/testimonials/ | p:domain_verify | 34f81bddad873eb20fbb47721831fbaa |
| www.littlesoapcompany.co.uk/testimonials/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.littlesoapcompany.co.uk/testimonials/ | description | We strive each day to improve our product collections and continuously derive new product ranges for our customers. |
| www.littlesoapcompany.co.uk/testimonials/ | twitter:card | summary_large_image |
| www.littlesoapcompany.co.uk/testimonials/ | generator | WordPress 6.4.3 |
| www.littlesoapcompany.co.uk/testimonials/ | generator | WooCommerce 8.7.0 |
| www.littlesoapcompany.co.uk/testimonials/ | wwp | yes |
| www.littlesoapcompany.co.uk/testimonials/ | msapplication-tileimage | https://www.littlesoapcompany.co.uk/wp-content/uploads/2024/02/cropped-LSC-Favicon-270x270.png |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Amount of content10.0
Rendering Chart...
- This website has an average of 1,374 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.littlesoapcompany.co.uk/ | 8549 | 1282 |
| www.littlesoapcompany.co.uk/about-us/ | 9069 | 1402 |
| www.littlesoapcompany.co.uk/latest-news/ | 10627 | 1595 |
| www.littlesoapcompany.co.uk/our-awards/ | 10632 | 1543 |
| www.littlesoapcompany.co.uk/testimonials/ | 6845 | 1046 |
Freshness10.0
Last updated March 25, 2024
- It looks like this website was last updated on Monday, March 25, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |