Nibbler SEO audit for www.mcdonalds.com
Summary
Overall8.6
The overall score for this website.
Accessibility8.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 2:12 AM on Mar 25, 2024 (GMT).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.mcdonalds.com/us/en-us.html Not detected www.mcdonalds.com/.../terms-and-conditions.html Not detected www.mcdonalds.com/us/es-us.html Not detected www.mcdonalds.com/.../mcdonalds-email-signup.html Not detected www.mcdonalds.com/us/.../full-menu.html Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format4.0
5 URLs are less than ideal
- All URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings7.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links8.1
- 51 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.6
Rendering Chart...
- This website has an average of 2,670 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.mcdonalds.com/us/en-us.html | 5976 | 859 |
| www.mcdonalds.com/.../terms-and-conditions.html | 62359 | 9761 |
| www.mcdonalds.com/us/es-us.html | 6903 | 1017 |
| www.mcdonalds.com/.../mcdonalds-email-signup.html | 3832 | 525 |
| www.mcdonalds.com/us/.../full-menu.html | 8698 | 1190 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://mcdonalds.com to http://www.mcdonalds.com. This is ideal.
Analytics10.0
100% of pages use analytics
SiteCatalyst
- Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
McDonald's: Burgers, Fries & More. Quality Ingredients.
www.mcdonalds.com/us/en-us.html
McDonalds.com is your hub for everything McDonald's. Find out more about our menu items and promotions today!
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.mcdonalds.com/us/en-us.html | description | McDonalds.com is your hub for everything McDonald's. Find out more about our menu items and promotions today! |
| www.mcdonalds.com/us/en-us.html | template | root-page-template |
| www.mcdonalds.com/us/en-us.html | viewport | width=device-width, initial-scale=1 |
| www.mcdonalds.com/us/en-us.html | keywords | |
| www.mcdonalds.com/us/en-us.html | title | McDonald's: Burgers, Fries & More. Quality Ingredients. |
| www.mcdonalds.com/us/en-us.html | pagetype | home |
| www.mcdonalds.com/us/en-us.html | thumbnail | /content/dam/mcdonalds/arches-logo_108x108.jpg |
| www.mcdonalds.com/us/en-us.html | google-site-verification | Ciq_ATJgYYFgSa0bACzQPnG7j2cA5kK_v7y40zBpV20 |
| www.mcdonalds.com/.../terms-and-conditions.html | description | Find more information and read McDonald's Terms and Conditions here. |
| www.mcdonalds.com/.../terms-and-conditions.html | template | main-content |
| www.mcdonalds.com/.../terms-and-conditions.html | viewport | width=device-width, initial-scale=1 |
| www.mcdonalds.com/.../terms-and-conditions.html | keywords | |
| www.mcdonalds.com/.../terms-and-conditions.html | title | Terms & Conditions | McDonald's |
| www.mcdonalds.com/.../terms-and-conditions.html | pagetype | content |
| www.mcdonalds.com/.../terms-and-conditions.html | thumbnail | |
| www.mcdonalds.com/.../terms-and-conditions.html | google-site-verification | Ciq_ATJgYYFgSa0bACzQPnG7j2cA5kK_v7y40zBpV20 |
| www.mcdonalds.com/us/es-us.html | description | McDonalds.com es donde debes ir para todo lo que sea McDonald’s. ¡Descubre más acerca de nuestros productos del menú y promociones hoy! |
| www.mcdonalds.com/us/es-us.html | template | root-page-template |
| www.mcdonalds.com/us/es-us.html | viewport | width=device-width, initial-scale=1 |
| www.mcdonalds.com/us/es-us.html | keywords | |
| www.mcdonalds.com/us/es-us.html | title | McDonald’s: Hamburguesas, Papitas y Más. Ingredientes de Calidad |
| www.mcdonalds.com/us/es-us.html | pagetype | home |
| www.mcdonalds.com/us/es-us.html | thumbnail | /content/dam/mcdonalds/arches-logo_108x108.jpg |
| www.mcdonalds.com/us/es-us.html | google-site-verification | Ciq_ATJgYYFgSa0bACzQPnG7j2cA5kK_v7y40zBpV20 |
| www.mcdonalds.com/.../mcdonalds-email-signup.html | description | Sign up for McDonald’s email list for exclusive deals, updates, contests, and lots more! |
| www.mcdonalds.com/.../mcdonalds-email-signup.html | template | main-content |
| www.mcdonalds.com/.../mcdonalds-email-signup.html | viewport | width=device-width, initial-scale=1 |
| www.mcdonalds.com/.../mcdonalds-email-signup.html | keywords | |
| www.mcdonalds.com/.../mcdonalds-email-signup.html | title | McDonald’s Email Signup: Deals & More | McDonald’s |
| www.mcdonalds.com/.../mcdonalds-email-signup.html | robots | noindex, nofollow |
| www.mcdonalds.com/.../mcdonalds-email-signup.html | pagetype | app |
| www.mcdonalds.com/.../mcdonalds-email-signup.html | thumbnail | |
| www.mcdonalds.com/.../mcdonalds-email-signup.html | google-site-verification | Ciq_ATJgYYFgSa0bACzQPnG7j2cA5kK_v7y40zBpV20 |
| www.mcdonalds.com/us/.../full-menu.html | description | Before your next McDonald's trip, take a tour of our full McDonald's Menu. Check out our breakfast, burgers, and more! |
| www.mcdonalds.com/us/.../full-menu.html | template | category |
| www.mcdonalds.com/us/.../full-menu.html | viewport | width=device-width, initial-scale=1 |
| www.mcdonalds.com/us/.../full-menu.html | keywords | |
| www.mcdonalds.com/us/.../full-menu.html | title | McDonald's Menu: Our Full McDonald's Food Menu |
| www.mcdonalds.com/us/.../full-menu.html | pagetype | category |
| www.mcdonalds.com/us/.../full-menu.html | thumbnail | https://s7d1.scene7.com/is/image/mcdonalds/nav_full_menu_160x160_?$Responsive$ |
| www.mcdonalds.com/us/.../full-menu.html | google-site-verification | Ciq_ATJgYYFgSa0bACzQPnG7j2cA5kK_v7y40zBpV20 |
Freshness10.0
Last updated March 24, 2024
- It looks like this website was last updated on Sunday, March 24, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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