Report for www.mcdonalds.com.br

Overall9.4

The overall score for this website.

Accessibility9.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.5

How satisfying the website is likely to be for users.

Marketing9.0

How well marketed and popular the website is.

Technology9.6

How well designed and built the website is.

Screenshot of www.mcdonalds.com.br

Nibbler tested a sample of 5 pages from this website at 12:04 AM on May 23, 2020 (BST).

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Top priorities for website improvement

  • Consider the amount of text on this website and increase it if appropriate. (read more)
  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • Make sure all headings have content which is relevant to the page of content. (read more)

Amount of content7.4

Rendering Chart...

  • This website has an average of 214 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Popularity7.5

122,996 Most popular website in the world

This website recently saw a moderate decrease in popularity.

  • This is the 122,996 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate decrease in popularity.
  • This website accounts for 74.3% of the Internet traffic to mcdonalds.com.br and its subdomains.

Source: Alexa

Headings8.5

brasil contato descubra deste encontre hoje mcdonald's novidades perto redes site visite

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Almost all headings (64.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Page headings detail

URLHeadingLevel
www.mcdonalds.com.br/Visite o site do McDonald’s Brasil e descubra as novidades deste mês!H1
www.mcdonalds.com.br/HOJE NO McDONALD'SH1
www.mcdonalds.com.br/ContatoH1
www.mcdonalds.com.br/Encontre um McDonald’s perto de você.H2
www.mcdonalds.com.br/McDONALD'S NAS REDESH3
www.mcdonalds.com.br/cardapio/picanhaContatoH1
www.mcdonalds.com.br/cardapio/sanduiches-de-carneContatoH1
www.mcdonalds.com.br/cardapio/sanduiches-de-frangoContatoH1
www.mcdonalds.com.br/cardapio/acompanhamentosContatoH1

Server behavior9.7

Yes404 page

YesCompression

Images9.9

7% of images have a clearly defined size

15 images are being resized by the browser

Twitter10.0

This website is linked with the Twitter account @McDonalds_Br

This website's Twitter account has
523,399 followers

  • This website was found to link the Twitter account McDonald's Brasil (@McDonalds_Br).
  • This website's Twitter account has made 177,758 tweets to 523,399 followers.

Source: Twitter

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Meta tags10.0

This is how this website will look in Google search listings:

McDonald's - Brasil

www.mcdonalds.com.br/

Visite o site do McDonald’s Brasil e descubra as novidades deste mês!

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.mcdonalds.com.br/descriptionVisite o site do McDonald’s Brasil e descubra as novidades deste mês!
www.mcdonalds.com.br/keywordsbig mac, papas, mclanche feliz, McDonald's, hamburguer, restaurante, fast food, Big Mac
www.mcdonalds.com.br/google-site-verificationR8TFC7h7_9QNVgwAu4fhAdPMmtjwdyVPbf1NurTYPqY
www.mcdonalds.com.br/msapplication-tilecolor#da532c
www.mcdonalds.com.br/theme-color#ffffff
www.mcdonalds.com.br/viewportwidth=device-width, initial-scale=1.0, user-scalable=no
www.mcdonalds.com.br/cardapio/picanhadescriptionUm linha criada com ingredientes selecionados para você ter o #PrazerEmDescobrir cada sabor. Conheça as delícias.
www.mcdonalds.com.br/cardapio/picanhakeywords
www.mcdonalds.com.br/cardapio/picanhamsapplication-tilecolor#da532c
www.mcdonalds.com.br/cardapio/picanhatheme-color#ffffff
www.mcdonalds.com.br/cardapio/picanhaviewportwidth=device-width, initial-scale=1.0, user-scalable=no
www.mcdonalds.com.br/cardapio/sanduiches-de-carnedescriptionDo clássico Big Mac ao incrível ClubHouse. Desfrute dos nossos hambúrgueres, feitos com carne 100% bovina.
www.mcdonalds.com.br/cardapio/sanduiches-de-carnekeywordscarne sanduiche, hamburger, Big mac, McDonald´s
www.mcdonalds.com.br/cardapio/sanduiches-de-carnemsapplication-tilecolor#da532c
www.mcdonalds.com.br/cardapio/sanduiches-de-carnetheme-color#ffffff
www.mcdonalds.com.br/cardapio/sanduiches-de-carneviewportwidth=device-width, initial-scale=1.0, user-scalable=no
www.mcdonalds.com.br/cardapio/sanduiches-de-frangodescriptionEmpanados, Crispy ou Grill, deliciosos sanduíches de frango e peixe para você se deliciar.
www.mcdonalds.com.br/cardapio/sanduiches-de-frangokeywordsFrango sanduiche, hamburger, McChicken, McDonald´s, CBO
www.mcdonalds.com.br/cardapio/sanduiches-de-frangomsapplication-tilecolor#da532c
www.mcdonalds.com.br/cardapio/sanduiches-de-frangotheme-color#ffffff
www.mcdonalds.com.br/cardapio/sanduiches-de-frangoviewportwidth=device-width, initial-scale=1.0, user-scalable=no
www.mcdonalds.com.br/cardapio/acompanhamentosdescriptionExistem diversas opções que podem acompanhar o seu sanduíche preferido. Escolha a que mais combina com você.
www.mcdonalds.com.br/cardapio/acompanhamentoskeywordsacompanhamentos; salada; batata frita, McFritas; molho; tomate
www.mcdonalds.com.br/cardapio/acompanhamentosmsapplication-tilecolor#da532c
www.mcdonalds.com.br/cardapio/acompanhamentostheme-color#ffffff
www.mcdonalds.com.br/cardapio/acompanhamentosviewportwidth=device-width, initial-scale=1.0, user-scalable=no

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
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all-767pxd701vexhkz032.cloudfront.net/css/8cd0337.css
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all-767pxd701vexhkz032.cloudfront.net/css/8cd0337.css
all-500pxd701vexhkz032.cloudfront.net/css/8cd0337.css
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all-991pxd701vexhkz032.cloudfront.net/css/8cd0337.css
all-767pxd701vexhkz032.cloudfront.net/css/8cd0337.css
all-500pxd701vexhkz032.cloudfront.net/css/8cd0337.css
all768px991pxd701vexhkz032.cloudfront.net/css/8cd0337.css
all-767pxd701vexhkz032.cloudfront.net/css/8cd0337.css
all-500pxd701vexhkz032.cloudfront.net/css/8cd0337.css
all-1200pxd701vexhkz032.cloudfront.net/css/8cd0337.css
print--d701vexhkz032.cloudfront.net/css/6d9d05b.css
screen-767pxd701vexhkz032.cloudfront.net/css/6d9d05b.css
screen768px-d701vexhkz032.cloudfront.net/css/6d9d05b.css
(transform-3d), (-webkit-transform-3d)--d701vexhkz032.cloudfront.net/css/6d9d05b.css
screen768px-d701vexhkz032.cloudfront.net/css/6d9d05b.css
print--d701vexhkz032.cloudfront.net/css/6d9d05b.css
print--d701vexhkz032.cloudfront.net/css/6d9d05b.css
print--d701vexhkz032.cloudfront.net/css/6d9d05b.css
print--d701vexhkz032.cloudfront.net/css/6d9d05b.css
print--d701vexhkz032.cloudfront.net/css/6d9d05b.css
only screen641px-d701vexhkz032.cloudfront.net/css/6d9d05b.css
only screen--d701vexhkz032.cloudfront.net/css/6d9d05b.css

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Domain agei

  • Sorry, we cannot check the domain age of .com.br websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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