Report for www.mcdonalds.com.ec

Overall9.0

The overall score for this website.

Accessibility9.4

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.3

How satisfying the website is likely to be for users.

Marketing8.5

How well marketed and popular the website is.

Technology9.4

How well designed and built the website is.

Screenshot of www.mcdonalds.com.ec

Nibbler tested a sample of 5 pages from this website at 5:11 PM on Sep 15, 2020 (BST).

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Top priorities for website improvement

  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)
  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)

Meta tags5.2

This is how this website will look in Google search listings:

McDonald's - Ecuador

www.mcdonalds.com.ec/

Descarga la App de McDonald's y enterate de todo lo nuevo que tenemos para ti este mes!

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.mcdonalds.com.ec/descriptionDescarga la App de McDonald's y enterate de todo lo nuevo que tenemos para ti este mes!
www.mcdonalds.com.ec/keywordsbig mac, papas, angus, cajita feliz
www.mcdonalds.com.ec/google-site-verificationKWbfKgSd8gaqSH2tX-meDnN502EJN_356ljvH1CEWTk
www.mcdonalds.com.ec/msapplication-tilecolor#da532c
www.mcdonalds.com.ec/theme-color#ffffff
www.mcdonalds.com.ec/viewportwidth=device-width, initial-scale=1.0, user-scalable=no
www.mcdonalds.com.ec/menu/sandwiches-de-carnedescriptionDesde el Clásico Big Mac hasta el increíble Doble Cuarto de Libra. Disfruta de nuestras hamburguesas, hechas 100% de carne vacuna.
www.mcdonalds.com.ec/menu/sandwiches-de-carnekeywords
www.mcdonalds.com.ec/menu/sandwiches-de-carnegoogle-site-verificationKWbfKgSd8gaqSH2tX-meDnN502EJN_356ljvH1CEWTk
www.mcdonalds.com.ec/menu/sandwiches-de-carnemsapplication-tilecolor#da532c
www.mcdonalds.com.ec/menu/sandwiches-de-carnetheme-color#ffffff
www.mcdonalds.com.ec/menu/sandwiches-de-carneviewportwidth=device-width, initial-scale=1.0, user-scalable=no
www.mcdonalds.com.ec/menu/pollodescription
www.mcdonalds.com.ec/menu/pollokeywords
www.mcdonalds.com.ec/menu/pollogoogle-site-verificationKWbfKgSd8gaqSH2tX-meDnN502EJN_356ljvH1CEWTk
www.mcdonalds.com.ec/menu/pollomsapplication-tilecolor#da532c
www.mcdonalds.com.ec/menu/pollotheme-color#ffffff
www.mcdonalds.com.ec/menu/polloviewportwidth=device-width, initial-scale=1.0, user-scalable=no
www.mcdonalds.com.ec/menu/papas-y-complementosdescription
www.mcdonalds.com.ec/menu/papas-y-complementoskeywords
www.mcdonalds.com.ec/menu/papas-y-complementosgoogle-site-verificationKWbfKgSd8gaqSH2tX-meDnN502EJN_356ljvH1CEWTk
www.mcdonalds.com.ec/menu/papas-y-complementosmsapplication-tilecolor#da532c
www.mcdonalds.com.ec/menu/papas-y-complementostheme-color#ffffff
www.mcdonalds.com.ec/menu/papas-y-complementosviewportwidth=device-width, initial-scale=1.0, user-scalable=no
www.mcdonalds.com.ec/menu/bebidasdescription
www.mcdonalds.com.ec/menu/bebidaskeywords
www.mcdonalds.com.ec/menu/bebidasgoogle-site-verificationKWbfKgSd8gaqSH2tX-meDnN502EJN_356ljvH1CEWTk
www.mcdonalds.com.ec/menu/bebidasmsapplication-tilecolor#da532c
www.mcdonalds.com.ec/menu/bebidastheme-color#ffffff
www.mcdonalds.com.ec/menu/bebidasviewportwidth=device-width, initial-scale=1.0, user-scalable=no

Popularity6.7

1,203,985 Most popular website in the world

This website recently saw a slight increase in popularity.

  • This is the 1,203,985 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight increase in popularity.

Source: Alexa

Amount of content6.9

Rendering Chart...

  • This website has an average of 150 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Headings8.5

cerca contacto ecuador encuentra este gina mcdonald's nuestra nuevo para rate redes restaurante tenemos todo visita

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Almost all headings (64.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Page headings detail

URLHeadingLevel
www.mcdonalds.com.ec/Visita Nuestra Página Web de McDonald's Ecuador y Entérate de Todo lo Nuevo que Tenemos Para ti este Mes!H1
www.mcdonalds.com.ec/HOY EN McDONALD'SH1
www.mcdonalds.com.ec/contactoH1
www.mcdonalds.com.ec/Encuentra un Restaurante McDonald's cerca de ti.H2
www.mcdonalds.com.ec/McDONALD'S EN LAS REDESH3
www.mcdonalds.com.ec/menu/sandwiches-de-carnecontactoH1
www.mcdonalds.com.ec/menu/pollocontactoH1
www.mcdonalds.com.ec/menu/papas-y-complementoscontactoH1
www.mcdonalds.com.ec/menu/bebidascontactoH1

Server behavior9.8

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
  • Adding or removing a trailing slash to 3 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://mcdonalds.com.ec to http://www.mcdonalds.com.ec. This is ideal.

Twitter10.0

This website is linked with the Twitter account @McDonalds_Ecu

This website's Twitter account has
51,293 followers

  • This website was found to link the Twitter account McDonald's Ecuador (@McDonalds_Ecu).
  • This website's Twitter account has made 7,933 tweets to 51,293 followers.

Source: Twitter

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Images10.0

0% of images have a clearly defined size

No images are being resized by the browser

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
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all-767pxd25dk4h1q4vl9b.cloudfront.net/css/8cd0337.css
all-500pxd25dk4h1q4vl9b.cloudfront.net/css/8cd0337.css
all-1200pxd25dk4h1q4vl9b.cloudfront.net/css/8cd0337.css
print--d25dk4h1q4vl9b.cloudfront.net/css/6d9d05b.css
screen-767pxd25dk4h1q4vl9b.cloudfront.net/css/6d9d05b.css
screen768px-d25dk4h1q4vl9b.cloudfront.net/css/6d9d05b.css
(transform-3d), (-webkit-transform-3d)--d25dk4h1q4vl9b.cloudfront.net/css/6d9d05b.css
screen768px-d25dk4h1q4vl9b.cloudfront.net/css/6d9d05b.css
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print--d25dk4h1q4vl9b.cloudfront.net/css/6d9d05b.css
only screen641px-d25dk4h1q4vl9b.cloudfront.net/css/6d9d05b.css
only screen--d25dk4h1q4vl9b.cloudfront.net/css/6d9d05b.css

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Domain agei

  • Sorry, we cannot check the domain age of .com.ec websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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