Nibbler SEO audit for www.medilink.com.ph
Summary
Overall5.9
The overall score for this website.
Accessibility7.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology5.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:38 PM on Apr 17, 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.medilink.com.ph/ Not detected www.medilink.com.ph/aboutus.aspx Not detected www.medilink.com.ph/services.aspx Not detected www.medilink.com.ph/case_study.aspx Not detected www.medilink.com.ph/search.aspx Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.medilink.com.ph/ | viewport | width=device-width, initial-scale=1 |
| www.medilink.com.ph/aboutus.aspx | viewport | width=device-width, initial-scale=1 |
| www.medilink.com.ph/services.aspx | viewport | width=device-width, initial-scale=1 |
| www.medilink.com.ph/case_study.aspx | viewport | width=device-width, initial-scale=1 |
| www.medilink.com.ph/search.aspx | viewport | width=device-width, initial-scale=1 |
Internal links2.9
- 20 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 2 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.medilink.com.ph/case_study.aspx Smarter Healthcare Processing with Machine Learning Most healthcare insurers employ allied health professionals for back office functions such as claim pre-authorization and adjudication. However, staffing is problematic as these professionals’ first preference would be to work in a clinical setting, as these provide stepping-stones for overseas career opportunities. www.medilink.com.ph/ www.medilink.com.ph/case_study1.aspx Prevent Medical Fraud A leading health insurer uses big data analytics to detect fraudulent claims. Implementing both rule-based and probabilistic algorithms revealed that 12% of claim amounts seemed very suspicious. This translates to potential savings when the same method is incorporated in the decision support system. www.medilink.com.ph/
- Consider shortening long anchor text.
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior3.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- There was no website found on http://medilink.com.ph. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://www.medilink.com.ph on http://medilink.com.ph.
Headings3.0
- A large number (40.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.medilink.com.ph/aboutus.aspx | Who we are | H1 |
| www.medilink.com.ph/aboutus.aspx | Featured Article | H1 |
| www.medilink.com.ph/aboutus.aspx | Our Mission | H1 |
| www.medilink.com.ph/aboutus.aspx | Integrated Management System Policy | H1 |
| www.medilink.com.ph/aboutus.aspx | How can we help you? | H1 |
| www.medilink.com.ph/case_study.aspx | Smarter Healthcare claims processing with Machine Learning | H1 |
| www.medilink.com.ph/case_study.aspx | Smarter Healthcare claims processing with machine learning | H1 |
| www.medilink.com.ph/case_study.aspx | Smarter Healthcare claims processing with Machine Learning | H1 |
| www.medilink.com.ph/search.aspx | Request Consultation LOA | H2 |
| www.medilink.com.ph/search.aspx | Request | H2 |
| www.medilink.com.ph/search.aspx | OP Lab LOA Request | H2 |
URL format4.8
4 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content8.8
Rendering Chart...
- This website has an average of 734 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.medilink.com.ph/ | 4228 | 577 |
| www.medilink.com.ph/aboutus.aspx | 13047 | 1908 |
| www.medilink.com.ph/services.aspx | 3207 | 423 |
| www.medilink.com.ph/case_study.aspx | 2471 | 324 |
| www.medilink.com.ph/search.aspx | 3498 | 439 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| MediLink Network Inc. | OK |
| About Us | OK |
| No Title | Missing |
| Case Studies | OK |
| Providers | OK |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Freshness10.0
Last updated January 24, 2024
- It looks like this website was last updated on Wednesday, January 24, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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