Report for www.midlandnj.org

Overall8.3

The overall score for this website.

Accessibility9.8

How accessible the website is to mobile and disabled users.

Experience9.2

How satisfying the website is likely to be for users.

Marketing5.9

How well marketed and popular the website is.

Technology9.8

How well designed and built the website is.

Screenshot of www.midlandnj.org

Nibbler tested a sample of 5 pages from this website at 11:40 PM on Jun 29, 2020 (BST).

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Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Popularity3.7

6,680,838 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 6,680,838 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.

Source: Alexa

Twitter8.1

This website is linked with the Twitter account @MidlandMessages

This website's Twitter account has
214 followers

  • This website was found to link the Twitter account Midland (@MidlandMessages).
  • This website's Twitter account has made 548 tweets to 214 followers.
    • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.

Source: Twitter

Images9.1

44% of images have a clearly defined size

41 images are being resized by the browser

Amount of content9.4

Rendering Chart...

  • This website has an average of 1,223 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Mobile10.0

Mobile screenshot of www.midlandnj.orgTablet screenshot of www.midlandnj.org
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://midlandnj.org to http://www.midlandnj.org. This is ideal.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Headings10.0

academic address adult adulthood agencies association board cancel care career caring corp edit email emotional events focuses foundation give goes gregg gregg's individuals insert john john's june leave liberatore life lifetime link lisa mcinerney meet meeting memberships message midland midland's mission move movies needs offering organization phone portals preschool president read reply sandy school shawn shawn's social sponsored story sweetman team tegeler through trustees turning volunteer ways welcome what's william

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Page headings detail

URLHeadingLevel
www.midlandnj.org/HomeH1
www.midlandnj.org/Midland. A lifetime of caring.H1
www.midlandnj.org/Midland. A lifetime of caring.H1
www.midlandnj.org/Insert/edit linkH1
www.midlandnj.org/The Midland SchoolH2
www.midlandnj.org/Adult LifeH2
www.midlandnj.org/Midland FoundationH2
www.midlandnj.org/The Midland SchoolH2
www.midlandnj.org/Adult LifeH2
www.midlandnj.org/Midland FoundationH2
www.midlandnj.org/Midland is Turning 60! [all June]H2
www.midlandnj.org/Midland Goes to the Movies with PNCH2
www.midlandnj.org/Move for Midland, Sponsored by PVH Corp.H2
www.midlandnj.org/Welcome to MidlandH2
www.midlandnj.org/Ways to GiveH2
www.midlandnj.org/What's NewH3
www.midlandnj.org/Join Our TeamH3
www.midlandnj.org/Association MembershipsH3
www.midlandnj.org/Leave a Reply Cancel replyH3
www.midlandnj.org/ADDRESSH3
www.midlandnj.org/PHONEH3
www.midlandnj.org/EmailH3
www.midlandnj.org/SocialH3
www.midlandnj.org/PortalsH3
www.midlandnj.org/A Message from Shawn M. McInerney, President and CEO – June 26, 2020H4
www.midlandnj.org/Tegeler Receives Positive Aging HonorH4
www.midlandnj.org/A Message from Shawn M. McInerney, President and CEO – June 19, 2020H4
www.midlandnj.org/DonateH4
www.midlandnj.org/Support Our EventsH4
www.midlandnj.org/VolunteerH4
www.midlandnj.org/SandyH4
www.midlandnj.org/LisaH4
www.midlandnj.org/about/AboutH1
www.midlandnj.org/about/Our StoryH2
www.midlandnj.org/about/A lifetime of caring—from preschool through to adulthoodH2
www.midlandnj.org/about/Midland focuses on meeting the academic, social, emotional, career, and life needs of the individuals in our care, offering:H3
www.midlandnj.org/about/The Midland OrganizationH3
www.midlandnj.org/about/ADDRESSH3
www.midlandnj.org/about/PHONEH3
www.midlandnj.org/about/EmailH3
www.midlandnj.org/about/SocialH3
www.midlandnj.org/about/PortalsH3
www.midlandnj.org/meet-our-team/Meet Our TeamH1
www.midlandnj.org/meet-our-team/Meet Our TeamH2
www.midlandnj.org/meet-our-team/ADDRESSH3
www.midlandnj.org/meet-our-team/PHONEH3
www.midlandnj.org/meet-our-team/EmailH3
www.midlandnj.org/meet-our-team/SocialH3
www.midlandnj.org/meet-our-team/PortalsH3
www.midlandnj.org/meet-our-team/Shawn McInerneyH4
www.midlandnj.org/meet-our-team/Read Shawn's BioH4
www.midlandnj.org/meet-our-team/Gregg J. SweetmanH4
www.midlandnj.org/meet-our-team/Read Gregg's BioH4
www.midlandnj.org/meet-our-team/William LiberatoreH4
www.midlandnj.org/meet-our-team/Read Bill's BioH4
www.midlandnj.org/meet-our-team/Kristen MassimoH4
www.midlandnj.org/meet-our-team/Read Kristen's BioH4
www.midlandnj.org/meet-our-team/Natalie SwiatekH4
www.midlandnj.org/meet-our-team/Read Natalie's BioH4
www.midlandnj.org/meet-our-team/Stacey GravinaH4
www.midlandnj.org/meet-our-team/Read Stacey's BioH4
www.midlandnj.org/meet-our-team/Gail RussellH4
www.midlandnj.org/meet-our-team/Read Gail's BioH4
www.midlandnj.org/meet-our-team/Karen StormH4
www.midlandnj.org/meet-our-team/Read Karen's BioH4
www.midlandnj.org/meet-our-team/Mike CastlesH4
www.midlandnj.org/meet-our-team/Read Mike's BioH4
www.midlandnj.org/meet-our-team/James PetersenH4
www.midlandnj.org/meet-our-team/Read James' BioH4
www.midlandnj.org/board-of-trustees/Board of TrusteesH1
www.midlandnj.org/board-of-trustees/Board of TrusteesH2
www.midlandnj.org/board-of-trustees/ADDRESSH3
www.midlandnj.org/board-of-trustees/PHONEH3
www.midlandnj.org/board-of-trustees/EmailH3
www.midlandnj.org/board-of-trustees/SocialH3
www.midlandnj.org/board-of-trustees/PortalsH3
www.midlandnj.org/board-of-trustees/Geoffrey K. AllenH4
www.midlandnj.org/board-of-trustees/Read Geoffrey's BioH4
www.midlandnj.org/board-of-trustees/Christopher Bateman, Esq.H4
www.midlandnj.org/board-of-trustees/Read Christopher's BioH4
www.midlandnj.org/board-of-trustees/John CunninghamH4
www.midlandnj.org/board-of-trustees/Read John's BioH4
www.midlandnj.org/board-of-trustees/Lenore DunnH4
www.midlandnj.org/board-of-trustees/Read Lenore's BioH4
www.midlandnj.org/board-of-trustees/Krasimira HristovH4
www.midlandnj.org/board-of-trustees/Read Krasimira's BioH4
www.midlandnj.org/board-of-trustees/Sandra M. LoPiccoloH4
www.midlandnj.org/board-of-trustees/Read Sandra's BioH4
www.midlandnj.org/board-of-trustees/Peter Phillips, Sr.H4
www.midlandnj.org/board-of-trustees/Read Peter's BioH4
www.midlandnj.org/board-of-trustees/Michael PinkertonH4
www.midlandnj.org/board-of-trustees/Read Michael's BioH4
www.midlandnj.org/board-of-trustees/Mary T. RehusH4
www.midlandnj.org/board-of-trustees/Read Mary's BioH4
www.midlandnj.org/board-of-trustees/Theresa ScheubleH4
www.midlandnj.org/board-of-trustees/Read Theresa's BioH4
www.midlandnj.org/board-of-trustees/Frank SettipaniH4
www.midlandnj.org/board-of-trustees/Read Frank's BioH4
www.midlandnj.org/board-of-trustees/John TegelerH4
www.midlandnj.org/board-of-trustees/Read John's BioH4
www.midlandnj.org/board-of-trustees/Katherine ValasekH4
www.midlandnj.org/board-of-trustees/Read Katherine's BioH4
www.midlandnj.org/board-of-trustees/Tom VollersH4
www.midlandnj.org/board-of-trustees/Read Tom's BioH4
www.midlandnj.org/board-of-trustees/Sharon Stamm-ZeldisH4
www.midlandnj.org/board-of-trustees/Read Sharon's BioH4
www.midlandnj.org/mission/MissionH1
www.midlandnj.org/mission/Our MissionH2
www.midlandnj.org/mission/Midland’s Mission and VisionH2
www.midlandnj.org/mission/Midland’s purpose is to focus its programming and services to the following individuals and groupsH3
www.midlandnj.org/mission/ADDRESSH3
www.midlandnj.org/mission/PHONEH3
www.midlandnj.org/mission/EmailH3
www.midlandnj.org/mission/SocialH3
www.midlandnj.org/mission/PortalsH3
www.midlandnj.org/mission/The ChildrenH4
www.midlandnj.org/mission/The AdultsH4
www.midlandnj.org/mission/The FamilyH4
www.midlandnj.org/mission/The StaffH4
www.midlandnj.org/mission/Other Professional Individuals and AgenciesH4

Meta tags10.0

This is how this website will look in Google search listings:

Midland | Serving children and adults with I/DD in NJ

www.midlandnj.org/

Welcome to The Midland School for children, and Day Habilitation, Employment, & Residential Services for Adults with intellectual & developmental disabilities.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.midlandnj.org/viewportwidth=device-width
www.midlandnj.org/descriptionWelcome to The Midland School for children, and Day Habilitation, Employment, & Residential Services for Adults with intellectual & developmental disabilities.
www.midlandnj.org/robotsindex, follow
www.midlandnj.org/googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.midlandnj.org/bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.midlandnj.org/twitter:cardsummary_large_image
www.midlandnj.org/generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
www.midlandnj.org/msapplication-tileimagehttps://www.midlandnj.org/wordpress/wp-content/uploads/2020/03/cropped-favico-270x270.png
www.midlandnj.org/about/viewportwidth=device-width
www.midlandnj.org/about/descriptionBased in Central NJ, Midland provides a full range of services for children and adults with intellectual & developmental disabilities.
www.midlandnj.org/about/robotsindex, follow
www.midlandnj.org/about/googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.midlandnj.org/about/bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.midlandnj.org/about/twitter:cardsummary_large_image
www.midlandnj.org/about/generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
www.midlandnj.org/about/msapplication-tileimagehttps://www.midlandnj.org/wordpress/wp-content/uploads/2020/03/cropped-favico-270x270.png
www.midlandnj.org/meet-our-team/viewportwidth=device-width
www.midlandnj.org/meet-our-team/descriptionTo learn more about Midland and our executives, visit our Meet the Team page.
www.midlandnj.org/meet-our-team/robotsindex, follow
www.midlandnj.org/meet-our-team/googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.midlandnj.org/meet-our-team/bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.midlandnj.org/meet-our-team/twitter:cardsummary_large_image
www.midlandnj.org/meet-our-team/generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
www.midlandnj.org/meet-our-team/msapplication-tileimagehttps://www.midlandnj.org/wordpress/wp-content/uploads/2020/03/cropped-favico-270x270.png
www.midlandnj.org/board-of-trustees/viewportwidth=device-width
www.midlandnj.org/board-of-trustees/descriptionMeet Midland Corporation's Board of Trustees, visit this page to see all bios.
www.midlandnj.org/board-of-trustees/robotsindex, follow
www.midlandnj.org/board-of-trustees/googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.midlandnj.org/board-of-trustees/bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.midlandnj.org/board-of-trustees/twitter:cardsummary_large_image
www.midlandnj.org/board-of-trustees/generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
www.midlandnj.org/board-of-trustees/msapplication-tileimagehttps://www.midlandnj.org/wordpress/wp-content/uploads/2020/03/cropped-favico-270x270.png
www.midlandnj.org/mission/viewportwidth=device-width
www.midlandnj.org/mission/descriptionMidland's mission is to provide a lifetime of care for individuals with intellectual & Developmental disabilities in NJ through a range of innovative programs.
www.midlandnj.org/mission/robotsindex, follow
www.midlandnj.org/mission/googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.midlandnj.org/mission/bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.midlandnj.org/mission/twitter:cardsummary_large_image
www.midlandnj.org/mission/generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
www.midlandnj.org/mission/msapplication-tileimagehttps://www.midlandnj.org/wordpress/wp-content/uploads/2020/03/cropped-favico-270x270.png

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
(-o-min-device-pixel-ratio: 3/2), only screen--www.midlandnj.org/wordpress/.../flat.css
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all768px-www.midlandnj.org/.../js_composer.min.css?ver=6.2.0
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URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated June 26, 2020

  • It looks like this website was last updated on Friday, June 26, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
6/26/20www.midlandnj.org/Body text
6/19/20www.midlandnj.org/Body text
6/26/20www.midlandnj.org/.../donate-gallery-student.jpgLast modified header
6/26/20www.midlandnj.org/.../mission-banner.jpgLast modified header
6/26/20www.midlandnj.org/.../board-tom-vollers.jpgLast modified header
6/26/20www.midlandnj.org/.../board-katherine-valasek.jpgLast modified header
6/26/20www.midlandnj.org/.../board-john-tegeler.jpgLast modified header
6/26/20www.midlandnj.org/.../board-frank-settipani.jpgLast modified header
6/26/20www.midlandnj.org/.../board-theresa-scheuble.jpgLast modified header
6/26/20www.midlandnj.org/.../board-mary-rehus.jpgLast modified header
6/26/20www.midlandnj.org/.../team-placeholder.jpgLast modified header
6/26/20www.midlandnj.org/.../board-peter-phillips.jpgLast modified header
6/26/20www.midlandnj.org/.../board-sandy-lopiccolo.jpgLast modified header
6/26/20www.midlandnj.org/.../board-krasi-hristov.jpgLast modified header
6/26/20www.midlandnj.org/.../board-lenore-dunn.jpgLast modified header
6/26/20www.midlandnj.org/.../board-john-cunningham.jpgLast modified header
6/26/20www.midlandnj.org/.../board-christopher-bateman.jpgLast modified header
6/26/20www.midlandnj.org/.../board-geoffrey-allen.jpgLast modified header
6/26/20www.midlandnj.org/.../board-banner.jpgLast modified header
6/26/20www.midlandnj.org/.../team-jim-peterson.jpgLast modified header
6/26/20www.midlandnj.org/.../team-mike-castles.jpgLast modified header
6/26/20www.midlandnj.org/.../team-karen-storm.jpgLast modified header
6/26/20www.midlandnj.org/.../foundation-gail-russell.jpgLast modified header
6/26/20www.midlandnj.org/.../team-stacey-gravina.jpgLast modified header
6/26/20www.midlandnj.org/.../team-natalie-swiatek.jpgLast modified header
6/26/20www.midlandnj.org/.../team-kristen-massimo.jpgLast modified header
6/26/20www.midlandnj.org/.../team-bill-liberatore.jpgLast modified header
6/26/20www.midlandnj.org/.../team-greg-sweetman.jpgLast modified header
6/26/20www.midlandnj.org/.../team-shawn-mcinerney.jpgLast modified header
6/26/20www.midlandnj.org/.../team-banner-1.jpgLast modified header
6/26/20www.midlandnj.org/.../midland-our-story-photo.jpgLast modified header
6/26/20www.midlandnj.org/.../instagram.pngLast modified header
6/26/20www.midlandnj.org/.../linkedin.pngLast modified header
6/26/20www.midlandnj.org/.../twitter.pngLast modified header
6/26/20www.midlandnj.org/.../facebook.pngLast modified header
6/26/20www.midlandnj.org/.../napsec.pngLast modified header
6/26/20www.midlandnj.org/wordpress/.../asah.pngLast modified header
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6/26/20www.midlandnj.org/wordpress/.../carf.pngLast modified header
6/26/20www.midlandnj.org/.../alliance.pngLast modified header
6/26/20www.midlandnj.org/.../midland-icons-quote.pngLast modified header
6/26/20www.midlandnj.org/.../midland-icons-volunteer.pngLast modified header
6/26/20www.midlandnj.org/.../midland-icons-give.pngLast modified header
6/26/20www.midlandnj.org/.../midland-icons-donate.pngLast modified header
6/26/20www.midlandnj.org/.../vc_gitem_image.pngLast modified header
6/26/20www.midlandnj.org/.../search-mobile.pngLast modified header
6/26/20www.midlandnj.org/.../search.pngLast modified header
6/26/20www.midlandnj.org/.../midland-logo-white.pngLast modified header
6/26/20www.midlandnj.org/.../midland-logo.pngLast modified header
6/26/20www.midlandnj.org/wordpress/.../flat.cssLast modified header
6/26/20www.midlandnj.org/.../modern.cssLast modified header

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