Report for www.newcastle.gov.uk

Overall9.5

The overall score for this website.

Accessibility9.9

How accessible the website is to mobile and disabled users.

Experience9.6

How satisfying the website is likely to be for users.

Marketing9.7

How well marketed and popular the website is.

Technology9.2

How well designed and built the website is.

Screenshot of www.newcastle.gov.uk

Nibbler tested a sample of 5 pages from this website at 5:16 PM on Jun 9, 2021 (BST).

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Top priorities for website improvement

  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
  • Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Server behavior8.2

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • There is duplicate content on http://newcastle.gov.uk and http://www.newcastle.gov.uk. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
    • Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.

Images8.4

81% of images have a clearly defined size

59 images are being resized by the browser

Meta tags8.4

  • All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.newcastle.gov.uk/generatorDrupal 8 (https://www.drupal.org)
www.newcastle.gov.uk/mobileoptimizedwidth
www.newcastle.gov.uk/handheldfriendlytrue
www.newcastle.gov.uk/viewportwidth=device-width, initial-scale=1.0
www.newcastle.gov.uk/paygeo.placenameNewcastle upon Tyne
www.newcastle.gov.uk/paydescriptionThe website of Newcastle City Council
www.newcastle.gov.uk/paygeneratorDrupal 8 (https://www.drupal.org)
www.newcastle.gov.uk/paymobileoptimizedwidth
www.newcastle.gov.uk/payhandheldfriendlytrue
www.newcastle.gov.uk/payviewportwidth=device-width, initial-scale=1.0
www.newcastle.gov.uk/services/jobs-and-careersgeo.placenameNewcastle upon Tyne
www.newcastle.gov.uk/services/jobs-and-careersdescriptionThe website of Newcastle City Council
www.newcastle.gov.uk/services/jobs-and-careersgeneratorDrupal 8 (https://www.drupal.org)
www.newcastle.gov.uk/services/jobs-and-careersmobileoptimizedwidth
www.newcastle.gov.uk/services/jobs-and-careershandheldfriendlytrue
www.newcastle.gov.uk/services/jobs-and-careersviewportwidth=device-width, initial-scale=1.0
www.newcastle.gov.uk/servicesgeo.placenameNewcastle upon Tyne
www.newcastle.gov.uk/servicesdescriptionThe website of Newcastle City Council
www.newcastle.gov.uk/servicesgeneratorDrupal 8 (https://www.drupal.org)
www.newcastle.gov.uk/servicesmobileoptimizedwidth
www.newcastle.gov.uk/serviceshandheldfriendlytrue
www.newcastle.gov.uk/servicesviewportwidth=device-width, initial-scale=1.0
www.newcastle.gov.uk/businessgeo.placenameNewcastle upon Tyne
www.newcastle.gov.uk/businessdescriptionThe website of Newcastle City Council
www.newcastle.gov.uk/businessgeneratorDrupal 8 (https://www.drupal.org)
www.newcastle.gov.uk/businessmobileoptimizedwidth
www.newcastle.gov.uk/businesshandheldfriendlytrue
www.newcastle.gov.uk/businessviewportwidth=device-width, initial-scale=1.0

Meta Tags (http-equiv attribute)

Page URLNameContent
www.newcastle.gov.uk/X-UA-CompatibleIE=edge
www.newcastle.gov.uk/payX-UA-CompatibleIE=edge
www.newcastle.gov.uk/services/jobs-and-careersX-UA-CompatibleIE=edge
www.newcastle.gov.uk/servicesX-UA-CompatibleIE=edge
www.newcastle.gov.uk/businessX-UA-CompatibleIE=edge

Amount of content9.2

Rendering Chart...

  • This website has an average of 712 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Popularity9.4

366,955 Most popular website in the world

This website recently saw a significant increase in popularity.

  • This is the 366,955 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant increase in popularity.

Source: Alexa

Twitter10.0

This website is linked with the Twitter account @newcastlecc

This website's Twitter account has
49,773 followers

  • This website was found to link the Twitter account NewcastleCityCouncil (@newcastlecc).
  • This website's Twitter account has made 38,665 tweets to 49,773 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of www.newcastle.gov.ukTablet screenshot of www.newcastle.gov.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
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screen768px-cdn.jsdelivr.net/npm/
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screen768px-cdn.jsdelivr.net/npm/bootstrap
all768px-cdn.jsdelivr.net/npm/bootstrap
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(transform-3d), (-webkit-transform-3d)--cdn.jsdelivr.net/npm/bootstrap
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all992px1199pxcdn.jsdelivr.net/npm/bootstrap
all992px1199pxcdn.jsdelivr.net/npm/bootstrap
all1200px-cdn.jsdelivr.net/npm/bootstrap
all1200px-cdn.jsdelivr.net/npm/bootstrap
all1200px-cdn.jsdelivr.net/npm/bootstrap
all1200px-cdn.jsdelivr.net/npm/bootstrap
all-767pxcdn.jsdelivr.net/npm/bootstrap
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Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Headings10.0

administration advice assistant attractions business businesses care city commercial coronavirus council debit direct east elected else employee employing employment environment experiences great growing helix information invented jobs leadership leisure lightbulb locations looking main media moment most navigation newcastle news north offer other pages parking paying payments people permits place popular quarter ready related retail right services setting social something stephenson strong study support tips vacancies venues we're work working your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Page headings detail

URLHeadingLevel
www.newcastle.gov.uk/Welcome to our great cityH1
www.newcastle.gov.uk/Main navigationH2
www.newcastle.gov.uk/Coronavirus information and adviceH2
www.newcastle.gov.uk/Your Local ServicesH2
www.newcastle.gov.uk/Your ServicesH2
www.newcastle.gov.uk/This is your NewcastleH3
www.newcastle.gov.uk/We deliver over 200 servicesH3
www.newcastle.gov.uk/Active NewcastleH3
www.newcastle.gov.uk/10 top tips for employing the right people for your businessH3
www.newcastle.gov.uk/Growing our CityH3
www.newcastle.gov.uk/ExperiencesH3
www.newcastle.gov.uk/AttractionsH3
www.newcastle.gov.uk/VenuesH3
www.newcastle.gov.uk/Ready for your Lightbulb moment? We invented itH3
www.newcastle.gov.uk/Your Elected RepresentativesH3
www.newcastle.gov.uk/Most popular pagesH3
www.newcastle.gov.uk/We're on social mediaH3
www.newcastle.gov.uk/Our Newcastle StoriesH4
www.newcastle.gov.uk/“The harm stops here” - North East campaigners unite in calls for tough new measures to end smokingH4
www.newcastle.gov.uk/Cities from across G7 gather for historic summitH4
www.newcastle.gov.uk/BIPC Newcastle to roll out six additional locations and turbocharge the region’s economyH4
www.newcastle.gov.uk/We have worked too hard to fall at the final hurdleH4
www.newcastle.gov.uk/New funding will help reduce crime in Newcastle wardH4
www.newcastle.gov.uk/Your CouncilH4
www.newcastle.gov.uk/BusinessH4
www.newcastle.gov.uk/Helix NewcastleH4
www.newcastle.gov.uk/Stephenson QuarterH4
www.newcastle.gov.uk/Retail and leisure offerH4
www.newcastle.gov.uk/StudyH4
www.newcastle.gov.uk/payPayH1
www.newcastle.gov.uk/payMain navigationH2
www.newcastle.gov.uk/payCoronavirus information and adviceH2
www.newcastle.gov.uk/payDirect Debit paymentsH2
www.newcastle.gov.uk/payPaying council tax by Direct DebitH3
www.newcastle.gov.uk/paySetting up other Direct DebitsH3
www.newcastle.gov.uk/payPaying your rent by Direct DebitH3
www.newcastle.gov.uk/payMost popular pagesH3
www.newcastle.gov.uk/payWe're on social mediaH3
www.newcastle.gov.uk/services/jobs-and-careersJoin us and do work that mattersH1
www.newcastle.gov.uk/services/jobs-and-careersMain navigationH2
www.newcastle.gov.uk/services/jobs-and-careersCoronavirus information and adviceH2
www.newcastle.gov.uk/services/jobs-and-careersLatest jobsH2
www.newcastle.gov.uk/services/jobs-and-careersSolicitor (Commercial – Contracts and Procurement)H3
www.newcastle.gov.uk/services/jobs-and-careersTeaching Assistant, Level 1H3
www.newcastle.gov.uk/services/jobs-and-careersAttendance OfficerH3
www.newcastle.gov.uk/services/jobs-and-careersWe advertise all our vacancies on North East JobsH3
www.newcastle.gov.uk/services/jobs-and-careersWorking at the CouncilH3
www.newcastle.gov.uk/services/jobs-and-careersWorking at Newcastle City CouncilH3
www.newcastle.gov.uk/services/jobs-and-careersWork for Children’s Social CareH3
www.newcastle.gov.uk/services/jobs-and-careersMost popular pagesH3
www.newcastle.gov.uk/services/jobs-and-careersWe're on social mediaH3
www.newcastle.gov.uk/services/jobs-and-careersCurrent VacanciesH4
www.newcastle.gov.uk/services/jobs-and-careersApprenticeships with NewcastleH4
www.newcastle.gov.uk/services/jobs-and-careersSupported Employment ServiceH4
www.newcastle.gov.uk/services/jobs-and-careersSkills HubH4
www.newcastle.gov.uk/services/jobs-and-careersA great place to workH4
www.newcastle.gov.uk/services/jobs-and-careersPositive ActionH4
www.newcastle.gov.uk/services/jobs-and-careersLee HunterH4
www.newcastle.gov.uk/services/jobs-and-careersEllen HendersonH4
www.newcastle.gov.uk/services/jobs-and-careersMitchell GallowayH4
www.newcastle.gov.uk/services/jobs-and-careersEmployee Administration AssistantH5
www.newcastle.gov.uk/services/jobs-and-careersEmployee Administration AssistantH5
www.newcastle.gov.uk/services/jobs-and-careersProject Manager - Capital InvestmentH5
www.newcastle.gov.uk/servicesWe're passionate about making a difference to you and the city.H1
www.newcastle.gov.uk/servicesMain navigationH2
www.newcastle.gov.uk/servicesCoronavirus information and adviceH2
www.newcastle.gov.uk/servicesRelated newsH2
www.newcastle.gov.uk/servicesPayH3
www.newcastle.gov.uk/servicesApplyH3
www.newcastle.gov.uk/servicesReportH3
www.newcastle.gov.uk/servicesLooking for something else?H3
www.newcastle.gov.uk/servicesNewcastle is a city with strong connections, to the past, to the world and to each otherH3
www.newcastle.gov.uk/servicesExperience the CityH3
www.newcastle.gov.uk/servicesExplore NewcastleH3
www.newcastle.gov.uk/servicesMost popular pagesH3
www.newcastle.gov.uk/servicesWe're on social mediaH3
www.newcastle.gov.uk/servicesBenefitsH4
www.newcastle.gov.uk/servicesBirths, deaths and marriagesH4
www.newcastle.gov.uk/servicesBusiness & CommerceH4
www.newcastle.gov.uk/servicesCare and supportH4
www.newcastle.gov.uk/servicesCommunities and NeighbourhoodsH4
www.newcastle.gov.uk/servicesCouncil TaxH4
www.newcastle.gov.uk/servicesElections and votingH4
www.newcastle.gov.uk/servicesEnvironment and wasteH4
www.newcastle.gov.uk/servicesHousingH4
www.newcastle.gov.uk/servicesJobs and careersH4
www.newcastle.gov.uk/servicesLibraries and Community HubsH4
www.newcastle.gov.uk/servicesLicences and permitsH4
www.newcastle.gov.uk/servicesParking, permits and bus lanesH4
www.newcastle.gov.uk/servicesPlanning, building and developmentH4
www.newcastle.gov.uk/servicesPublic healthH4
www.newcastle.gov.uk/servicesRoads, pavements and streetsH4
www.newcastle.gov.uk/servicesSchools, learning and childcareH4
www.newcastle.gov.uk/servicesInformation for businessesH4
www.newcastle.gov.uk/servicesCouncillors and leadershipH4
www.newcastle.gov.uk/servicesParking and getting aroundH4
www.newcastle.gov.uk/servicesEnvironmentH6
www.newcastle.gov.uk/servicesLifestyleH6
www.newcastle.gov.uk/businessA place to grow your business and prosperH1
www.newcastle.gov.uk/businessMain navigationH2
www.newcastle.gov.uk/businessCoronavirus information and adviceH2
www.newcastle.gov.uk/businessFind a commercial propertyH2
www.newcastle.gov.uk/businessRetail and leisure offerH2
www.newcastle.gov.uk/businessOuseburnH2
www.newcastle.gov.uk/businessCivic CentreH2
www.newcastle.gov.uk/businessForth YardsH2
www.newcastle.gov.uk/businessStephenson QuarterH2
www.newcastle.gov.uk/businessNewcastle HelixH2
www.newcastle.gov.uk/businessBusiness supportH3
www.newcastle.gov.uk/businessBusiness ratesH3
www.newcastle.gov.uk/businessThe map displays the locations of projects in NewcastleH3
www.newcastle.gov.uk/businessLocation(s) displayed on the mapH3
www.newcastle.gov.uk/businessGrowing the digital sectorH3
www.newcastle.gov.uk/businessCreating a strong and sustainable economic futureH3
www.newcastle.gov.uk/businessLooking for something else?H3
www.newcastle.gov.uk/businessRelated NewsH3
www.newcastle.gov.uk/businessMost popular pagesH3
www.newcastle.gov.uk/businessWe're on social mediaH3
www.newcastle.gov.uk/businessOur businesses succeed with strong leadership and great partnership within the city.H4
www.newcastle.gov.uk/businessEmploymentH6
www.newcastle.gov.uk/businessCouncilH6
www.newcastle.gov.uk/businessEnvironmentH6

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

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URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated June 9, 2021

  • It looks like this website was last updated on Wednesday, June 9, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

Domain agei

  • Sorry, we cannot check the domain age of .gov.uk websites.

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