Report for


The overall score for this website.


How accessible the website is to mobile and disabled users.


How satisfying the website is likely to be for users.


How well marketed and popular the website is.


How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 12:48 PM on Sep 14, 2021 (BST).

Top priorities for website improvement

  • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)
  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)


This website does not appear to be associated with a Twitter account.

  • This website was found to contain a link to Twitter, but it did not appear to be a public Twitter account associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back

Source: Twitter


394,844 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 394,844 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.

Source: Alexa

Amount of content7.5

Rendering Chart...

  • This website has an average of 350 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.


42% of images have a clearly defined size

10 images are being resized by the browser


Mobile screenshot of screenshot of
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
( min-device-pixel-ratio: 1.5)

Server behavior10.0

Yes404 page


  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from to This is ideal.


100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.


amanda aspley audit bewes board business chairman chief code committee committees compliance corporate dame dianne director executive finance glance governance group guise hall harrison independent james jane jonathan lord marketing merchandise michael model next nomination non-executive operations papp reference remuneration responsibility richard roney sales senior shields social soumen terms thompson tristia wolfson

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Page headings detail

URLHeadingLevel PlcH1 a glanceH1 ModelH2 social responsibilityH2 boardH1 RONEYH2 Wolfson of Aspley GuiseH2 JamesH2 PappH2 ShieldsH2 BEWESH2 Dianne ThompsonH2 HARRISONH2 HallH2 DasH2 ExecutiveH3 Finance DirectorH3 Merchandise and Operations DirectorH3 Sales and Marketing DirectorH3 Independent DirectorH3 Non-executive DirectorH3 Non-Executive DirectorH3 Non-Executive DirectorH3 Non-Executive DirectorH3 governanceH1 Governance Code complianceH2 committeesH2 CommitteeH3 CommitteeH3 CommitteeH3 terms of referenceH1

Meta tags10.0

This is how this website will look in Google search listings:

Next Plc

Next Plc

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent Plc, initial-scale=1.0, maximum-scale=1.0 Model Further information on our Business Model, Strategies and Objectives can be found here. Corporate social responsibility For NEXT, corporate responsibility means addressing key business-related social, ethical and environmental matters and ensuring we run our business in a responsible way. We see, initial-scale=1.0, maximum-scale=1.0 board, initial-scale=1.0, maximum-scale=1.0 Articles of Association can be found here Corporate Governance Code compliance Further information regarding NEXT's position on Corporate Governance can be found in the Corporate Governance section of the latest full year annual report and accounts. A summary of the work of the principal Board Committees is, initial-scale=1.0, maximum-scale=1.0 Board and its committees have adopted terms of reference which define their roles and responsibilities. These terms of reference can be downloaded here. Title PDF Audit Committee Terms of Reference Nomination Committee Terms of Reference Remuneration Committee Terms of Reference, initial-scale=1.0, maximum-scale=1.0

Meta Tags (http-equiv attribute)

Page URLNameContent; charset=UTF-8; charset=UTF-8; charset=UTF-8; charset=UTF-8; charset=UTF-8


100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
( min-device-pixel-ratio: 1.5)

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.


Last updated September 1, 2021

  • It looks like this website was last updated on Wednesday, September 1, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

9/1/ text
8/2/ text
7/1/ text
5/1/ text
1/1/ text
1/1/ text
2/1/ text
8/1/ text
4/1/ text
8/1/ text
7/1/ text
1/27/ modified header
1/27/ modified header
5/28/ modified header
3/30/ modified header
12/8/ modified header

Domain agei

  • Sorry, we cannot check the domain age of websites.

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