Report for


The overall score for this website.


How accessible the website is to mobile and disabled users.


How satisfying the website is likely to be for users.


How well marketed and popular the website is.


How well designed and built the website is.

Screenshot of

Nibbler tested a sample of 5 pages from this website at 11:42 AM on Feb 14, 2020 (GMT).

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Top priorities for website improvement

  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)
  • Use a 301 redirect or a canonical meta tag to force search engines to see the correct version. (read more)


This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Amount of content6.9

Rendering Chart...

  • This website has an average of 197 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

Server behavior7.2

Yes404 page


  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
  • One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • There was no website found on This is bad, as visitors might presume they can visit this website by visiting that address.
    • Put a permanent (HTTP 301) redirect to on

Meta tags8.4

This is how this website will look in Google search listings:

The NHS website - NHS

Find information and advice on health conditions, symptoms, healthy living, medicines and how to get help.

  • All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent, initial-scale=1, shrink-to-fit=no information and advice on health conditions, symptoms, healthy living, medicines and how to get help., initial-scale=1, shrink-to-fit=no news can be misleading. Our NHS experts check the science and give you the facts., initial-scale=1, shrink-to-fit=no services for health like GPs, dentists, pharmacies, opticians, hospitals, mental or sexual health services finder, gp finder, dentist finder, optician search, pharmacy search, initial-scale=1, shrink-to-fit=no, initial-scale=1, shrink-to-fit=no out how your medicine works, how and when to take it, possible side effects and answers to your common questions.

Meta Tags (http-equiv attribute)

Page URLNameContent


3,430 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 3,430 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.

Source: Alexa


Mobile screenshot of www.nhs.ukTablet screenshot of
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file


100% of pages use analytics


  • Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behavior.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.


abroad added appointments apps baby become behind blood book breast cancer card categories donor ehic emergency european find focus give headlines health healthcare healthy help here improve insurance it's latest life links living medicines mind near need online order plan prescriptions ready recently save services support sure think we're weaning website you're your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Page headings detail

URLHeadingLevel’re here for youH1 A to ZH2 A to ZH2 servicesH2 us improve our websiteH2 GP appointments and order prescriptions onlineH2 on...H2 Health Insurance Card (EHIC)H2 AppH2 livingH2 from the NHSH2 appsH2 linksH2 you need help now, but it’s not an emergencyH3 Your Mind PlanH3 jabH3 abroadH3 cancerH3 added appsH3 a life: give bloodH3 a donorH3 your baby ready for weaning?H3 the HeadlinesH1 linksH2 services near youH1 you need help now, and you're not sure what to doH2 you think it's an emergencyH2 linksH2 A to ZH1 linksH2 A to ZH1 linksH2


100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.


Last updated February 13, 2020

  • It looks like this website was last updated on Thursday, February 13, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

2/13/ text
2/12/ text
2/11/ text
2/6/ text
2/4/ text
2/3/ text
1/30/ text
1/29/ text
1/23/ text
1/22/ text
1/21/ text
1/16/ text
1/15/ text
1/14/ text
1/9/ text
1/8/ text
1/7/ text
12/19/ text
12/18/ text
12/17/ text
12/11/ text
12/9/ text
12/5/ text
12/4/ text
2/13/ text
1/30/ modified header
2/10/ modified header

Domain agei

  • Sorry, we cannot check the domain age of websites.

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