Report for www.nifrs.org

Overall8.9

The overall score for this website.

Accessibility9.6

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.2

How satisfying the website is likely to be for users.

Marketing8.0

How well marketed and popular the website is.

Technology9.2

How well designed and built the website is.

Screenshot of www.nifrs.org

Nibbler tested a sample of 5 pages from this website at 2:44 PM on Feb 14, 2020 (GMT).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)

Meta tags2.0

Meta Tags (name attribute)

Page URLNameContent
www.nifrs.org/twitter:cardsummary
www.nifrs.org/twitter:descriptionNorthern Ireland Fire & Rescue Service (NIFRS) is committed to ‘Protecting Our Community’. We respond to fires, road traffic collisions and other specialist rescue incidents and provide community safety education and advice.
www.nifrs.org/twitter:titleHome Page - Northern Ireland Fire & Rescue Service
www.nifrs.org/vision-mission-values/twitter:cardsummary
www.nifrs.org/vision-mission-values/twitter:descriptionOur Vision is Protecting Our Community Our Mission is To deliver a fire and rescue service and work in partnership with others to ensure the safety and well-being of our community Our Values are People We value keeping our people …
www.nifrs.org/vision-mission-values/twitter:titleVision, Mission & Values - Northern Ireland Fire & Rescue Service
www.nifrs.org/about-nifrs/twitter:cardsummary
www.nifrs.org/about-nifrs/twitter:titleAbout NIFRS - Northern Ireland Fire & Rescue Service
www.nifrs.org/about-nifrs/.../twitter:cardsummary
www.nifrs.org/about-nifrs/.../twitter:descriptionThe Northern Ireland Fire & Rescue Service Board was established from 1 July 2006 with powers granted under The Fire and Rescue Services (Northern Ireland) Order 2006 and replaced the Fire Authority for Northern Ireland. The Board is responsible for steering the …
www.nifrs.org/about-nifrs/.../twitter:titleNIFRS Board - Northern Ireland Fire & Rescue Service
www.nifrs.org/about-nifrs/.../twitter:cardsummary
www.nifrs.org/about-nifrs/.../twitter:descriptionIt is the responsibility of the NIFRS Board to give strategic leadership to the implementation of the significant changes which will flow from The Fire and Rescue Services (Northern Ireland) Order 2006 and to ensure that Northern Ireland Fire & Rescue Service is …
www.nifrs.org/about-nifrs/.../twitter:titleRole - Northern Ireland Fire & Rescue Service

Popularity3.5

7,426,602 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 7,426,602 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.

Source: Alexa

Amount of content7.9

Rendering Chart...

  • This website has an average of 290 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Images8.6

70% of images have a clearly defined size

35 images are being resized by the browser

Headings9.9

advice areas board check collisions committed community community' consultation districts education fire fires homepage incidents ireland latest life mission news nifrs northern note other protecting provide rescue respond road role safety service specialist stop traffic tweets vacancies values vision

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Page headings detail

URLHeadingLevel
www.nifrs.org/HomepageH1
www.nifrs.org/Northern Ireland Fire & Rescue Service (NIFRS) is committed toH2
www.nifrs.org/‘Protecting Our Community’.H2
www.nifrs.org/We respond to fires, road traffic collisions and other specialist rescue incidents and provide community safety education and advice.H2
www.nifrs.org/NewsH2
www.nifrs.org/Incidents of NoteH2
www.nifrs.org/Areas & DistrictsH2
www.nifrs.org/ConsultationH2
www.nifrs.org/A Day In The LifeH3
www.nifrs.org/Latest TweetsH3
www.nifrs.org/Safety CheckH3
www.nifrs.org/Job VacanciesH3
www.nifrs.org/Stop FireH3
www.nifrs.org/Road SafetyH3
www.nifrs.org/vision-mission-values/Vision, Mission & ValuesH1
www.nifrs.org/vision-mission-values/A Day In The LifeH3
www.nifrs.org/vision-mission-values/Latest TweetsH3
www.nifrs.org/vision-mission-values/Safety CheckH3
www.nifrs.org/vision-mission-values/Job VacanciesH3
www.nifrs.org/vision-mission-values/Stop FireH3
www.nifrs.org/vision-mission-values/Road SafetyH3
www.nifrs.org/about-nifrs/About NIFRSH1
www.nifrs.org/about-nifrs/A Day In The LifeH3
www.nifrs.org/about-nifrs/Latest TweetsH3
www.nifrs.org/about-nifrs/Safety CheckH3
www.nifrs.org/about-nifrs/Job VacanciesH3
www.nifrs.org/about-nifrs/Stop FireH3
www.nifrs.org/about-nifrs/Road SafetyH3
www.nifrs.org/about-nifrs/.../NIFRS BoardH1
www.nifrs.org/about-nifrs/.../A Day In The LifeH3
www.nifrs.org/about-nifrs/.../Latest TweetsH3
www.nifrs.org/about-nifrs/.../Safety CheckH3
www.nifrs.org/about-nifrs/.../Job VacanciesH3
www.nifrs.org/about-nifrs/.../Stop FireH3
www.nifrs.org/about-nifrs/.../Road SafetyH3
www.nifrs.org/about-nifrs/.../RoleH1
www.nifrs.org/about-nifrs/.../A Day In The LifeH3
www.nifrs.org/about-nifrs/.../Latest TweetsH3
www.nifrs.org/about-nifrs/.../Safety CheckH3
www.nifrs.org/about-nifrs/.../Job VacanciesH3
www.nifrs.org/about-nifrs/.../Stop FireH3
www.nifrs.org/about-nifrs/.../Road SafetyH3

Twitter10.0

This website is linked with the Twitter account @NIFRSOfficial

This website's Twitter account has
11,128 followers

  • This website was found to link the Twitter account Northern Ireland Fire & Rescue Service (@NIFRSOfficial).
  • This website's Twitter account has made 4,942 tweets to 11,128 followers.

Source: Twitter

Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://nifrs.org to http://www.nifrs.org. This is ideal.

Analytics10.0

100% of pages use analytics

Google AnalyticsGoogle Analytics

  • Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behavior.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated February 8, 2020

  • It looks like this website was last updated on Saturday, February 8, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
2/8/20www.nifrs.org/Body text
2/1/20www.nifrs.org/Body text
1/21/20www.nifrs.org/Body text
1/9/20www.nifrs.org/Body text
12/30/19www.nifrs.org/Body text
7/1/06www.nifrs.org/about-nifrs/.../Body text
1/28/20www.nifrs.org/about-nifrs/.../Body text
1/28/20www.nifrs.org/about-nifrs/.../Body text
10/14/16www.nifrs.org/.../Hayley-McCann-Portadown.jpgLast modified header
10/14/16www.nifrs.org/.../Graham-Ross-Fire-Kit.jpgLast modified header
9/29/16www.nifrs.org/.../John-Magee1.jpgLast modified header
10/14/16www.nifrs.org/.../David-McComb-3340.jpgLast modified header
9/29/16www.nifrs.org/wp-content/.../footer.jpgLast modified header
9/29/16www.nifrs.org/.../road-safety.jpgLast modified header
5/24/18www.nifrs.org/.../information-management-1.jpgLast modified header
9/29/16www.nifrs.org/.../stopwebbutton.jpgLast modified header
9/29/16www.nifrs.org/.../job-vacancies.jpgLast modified header
9/29/16www.nifrs.org/.../fire-safety-check.jpgLast modified header
10/14/16www.nifrs.org/.../twitter-bird-blue-on-white.jpgLast modified header
9/29/16www.nifrs.org/.../img4f0b0c06cef44.jpgLast modified header
10/14/16www.nifrs.org/.../FF-Wes-Grierson-Ballynahinch.jpgLast modified header
9/29/16www.nifrs.org/wp-content/.../banner.jpgLast modified header
1/29/20www.nifrs.org/wp-content/.../style.cssLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .org websites.

Fast, branded website audits

Silktide Prospect creates professional website reports that can be shared with your clients.

How does Silktide Prospect compare?

Tests 17 fixed tests 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more
Add your brandingNoYes
Export & shareNoPDF & link
Lead generationNoEmbed on your site
Competitor auditsNoYes
Test as a batchNoYes
Integrations + APINoYes
Multi-lingualNo20+ languages
Try it free