Nibbler SEO audit for www.pic.co.nz
Summary
Overall7.1
The overall score for this website.
Accessibility7.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:38 AM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Make sure that all pages have a title in the head of the document. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Page titles0.0
0% of pages have defined titles
0% of page titles are weak
- No pages specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.pic.co.nz/ Not detected www.pic.co.nz/find-a-broker/ Not detected www.pic.co.nz/partnerships/ Not detected www.pic.co.nz/claims/ Not detected www.pic.co.nz/contact/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | - | 480px | www.pic.co.nz/ |
| only screen | - | 480px | www.pic.co.nz/ |
| only screen | - | 480px | www.pic.co.nz/find-a-broker/ |
| only screen | - | 480px | www.pic.co.nz/find-a-broker/ |
| only screen | - | 480px | www.pic.co.nz/partnerships/ |
| only screen | - | 480px | www.pic.co.nz/partnerships/ |
| only screen | - | 480px | www.pic.co.nz/claims/ |
| only screen | - | 480px | www.pic.co.nz/claims/ |
| only screen | - | 480px | www.pic.co.nz/contact/ |
| only screen | - | 480px | www.pic.co.nz/contact/ |
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.pic.co.nz/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.pic.co.nz/ | generator | Gatsby 5.9.1 |
| www.pic.co.nz/find-a-broker/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.pic.co.nz/find-a-broker/ | generator | Gatsby 5.9.1 |
| www.pic.co.nz/partnerships/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.pic.co.nz/partnerships/ | generator | Gatsby 5.9.1 |
| www.pic.co.nz/claims/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.pic.co.nz/claims/ | generator | Gatsby 5.9.1 |
| www.pic.co.nz/contact/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.pic.co.nz/contact/ | generator | Gatsby 5.9.1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.pic.co.nz/ | x-ua-compatible | ie=edge |
| www.pic.co.nz/find-a-broker/ | x-ua-compatible | ie=edge |
| www.pic.co.nz/partnerships/ | x-ua-compatible | ie=edge |
| www.pic.co.nz/claims/ | x-ua-compatible | ie=edge |
| www.pic.co.nz/contact/ | x-ua-compatible | ie=edge |
Amount of content8.4
Rendering Chart...
- This website has an average of 429 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.pic.co.nz/ | 2266 | 367 |
| www.pic.co.nz/find-a-broker/ | 5226 | 749 |
| www.pic.co.nz/partnerships/ | 3220 | 510 |
| www.pic.co.nz/claims/ | 1969 | 321 |
| www.pic.co.nz/contact/ | 1180 | 200 |
Mobile8.6
- All pages of this website appear to be optimized for viewing on a mobile phone (using CSS media queries) but it is not optimized for tablet viewing. It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.pic.co.nz/ Detected Not detected Detected www.pic.co.nz/find-a-broker/ Detected Not detected Detected www.pic.co.nz/partnerships/ Detected Not detected Detected www.pic.co.nz/claims/ Detected Not detected Detected www.pic.co.nz/contact/ Detected Not detected Detected
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | - | 480px | www.pic.co.nz/ |
| only screen | - | 480px | www.pic.co.nz/ |
| only screen | - | 480px | www.pic.co.nz/find-a-broker/ |
| only screen | - | 480px | www.pic.co.nz/find-a-broker/ |
| only screen | - | 480px | www.pic.co.nz/partnerships/ |
| only screen | - | 480px | www.pic.co.nz/partnerships/ |
| only screen | - | 480px | www.pic.co.nz/claims/ |
| only screen | - | 480px | www.pic.co.nz/claims/ |
| only screen | - | 480px | www.pic.co.nz/contact/ |
| only screen | - | 480px | www.pic.co.nz/contact/ |
Internal links8.7
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.smithandsmith.co.nz/book-online?ref=11339154801702076068 const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}Online Booking www.pic.co.nz/claims/
- Consider shortening long anchor text.
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://pic.co.nz to http://www.pic.co.nz. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Images10.0
1% of images have a clearly defined size
1 image is being resized by the browser
- Most images (99.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
Image URL Format Page URL www.datocms-assets.com/105732/1710380687-scrs_210x99mm_110324_netball.jpg jpg www.pic.co.nz/partnerships/
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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