Nibbler SEO audit for www.pollutionprobe.org
Summary
Overall8.5
The overall score for this website.
Accessibility8.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 2:38 AM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.pollutionprobe.org/ Not detected www.pollutionprobe.org/about/ Not detected www.pollutionprobe.org/strategic-plan-2022/ Not detected www.pollutionprobe.org/our-team/ Not detected www.pollutionprobe.org/board-of-directors/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links3.9
- 4 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 71 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images6.6
50% of images have a clearly defined size
3 images are being resized by the browser
- Some images (50.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.pollutionprobe.org/.../cropped-Pollution-Probe__Primary-Logo_Blue-1-300x123-1.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 3 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.2
Rendering Chart...
- This website has an average of 1,572 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.pollutionprobe.org/ | 4327 | 604 |
| www.pollutionprobe.org/about/ | 15265 | 2244 |
| www.pollutionprobe.org/strategic-plan-2022/ | 24971 | 3610 |
| www.pollutionprobe.org/our-team/ | 1075 | 144 |
| www.pollutionprobe.org/board-of-directors/ | 9002 | 1258 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://pollutionprobe.org to http://www.pollutionprobe.org. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| Home - Pollution Probe | OK |
| About us - Pollution Probe | OK |
| No Title | Missing |
| Team - Pollution Probe | OK |
| Board of Directors - Pollution Probe | OK |
Meta tags10.0
This is how this website will look in Google search listings:
Home - Pollution Probe
www.pollutionprobe.org/
Pollution Probe is a leading agent of change at the intersection of communities, health and the environment.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.pollutionprobe.org/ | viewport | width=device-width, initial-scale=1 |
| www.pollutionprobe.org/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.pollutionprobe.org/ | description | Pollution Probe is a leading agent of change at the intersection of communities, health and the environment. |
| www.pollutionprobe.org/ | twitter:card | summary_large_image |
| www.pollutionprobe.org/ | twitter:site | @PollutionProbe |
| www.pollutionprobe.org/ | msapplication-tileimage | https://www.pollutionprobe.org/wp-content/uploads/2023/10/cropped-cropped-Pollution-Probe__Icon_Blue-on-white-270x270.png |
| www.pollutionprobe.org/about/ | viewport | width=device-width, initial-scale=1 |
| www.pollutionprobe.org/about/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.pollutionprobe.org/about/ | description | Pollution Probe is a Canadian charitable environmental organization founded in September 1969 by University of Toronto students and professors. |
| www.pollutionprobe.org/about/ | twitter:card | summary_large_image |
| www.pollutionprobe.org/about/ | twitter:site | @PollutionProbe |
| www.pollutionprobe.org/about/ | msapplication-tileimage | https://www.pollutionprobe.org/wp-content/uploads/2023/10/cropped-cropped-Pollution-Probe__Icon_Blue-on-white-270x270.png |
| www.pollutionprobe.org/strategic-plan-2022/ | viewport | width=device-width, initial-scale=1 |
| www.pollutionprobe.org/strategic-plan-2022/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.pollutionprobe.org/strategic-plan-2022/ | description | The Strategic Plan contains our vision, mission and values, and sets out our goals and strategic actions for the next few years. |
| www.pollutionprobe.org/strategic-plan-2022/ | twitter:card | summary_large_image |
| www.pollutionprobe.org/strategic-plan-2022/ | twitter:site | @PollutionProbe |
| www.pollutionprobe.org/strategic-plan-2022/ | msapplication-tileimage | https://www.pollutionprobe.org/wp-content/uploads/2023/10/cropped-cropped-Pollution-Probe__Icon_Blue-on-white-270x270.png |
| www.pollutionprobe.org/our-team/ | viewport | width=device-width, initial-scale=1 |
| www.pollutionprobe.org/our-team/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.pollutionprobe.org/our-team/ | description | Meet the passionate experts behind Pollution Probe's environmental mission. Learn about our dedicated team working towards a sustainable future. |
| www.pollutionprobe.org/our-team/ | twitter:card | summary_large_image |
| www.pollutionprobe.org/our-team/ | twitter:site | @PollutionProbe |
| www.pollutionprobe.org/our-team/ | msapplication-tileimage | https://www.pollutionprobe.org/wp-content/uploads/2023/10/cropped-cropped-Pollution-Probe__Icon_Blue-on-white-270x270.png |
| www.pollutionprobe.org/board-of-directors/ | viewport | width=device-width, initial-scale=1 |
| www.pollutionprobe.org/board-of-directors/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.pollutionprobe.org/board-of-directors/ | description | Meet the dedicated Board of Directors at Pollution Probe. Get to know our passionate leaders today. |
| www.pollutionprobe.org/board-of-directors/ | twitter:card | summary_large_image |
| www.pollutionprobe.org/board-of-directors/ | twitter:site | @PollutionProbe |
| www.pollutionprobe.org/board-of-directors/ | msapplication-tileimage | https://www.pollutionprobe.org/wp-content/uploads/2023/10/cropped-cropped-Pollution-Probe__Icon_Blue-on-white-270x270.png |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 1, 2024
- It looks like this website was last updated on Friday, March 1, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 3/1/24 | www.pollutionprobe.org/ | Body text |
| 2/2/24 | www.pollutionprobe.org/ | Body text |
| 1/29/24 | www.pollutionprobe.org/ | Body text |
| 5/1/00 | www.pollutionprobe.org/about/ | Body text |
| 5/1/00 | www.pollutionprobe.org/strategic-plan-2022/ | Body text |
| 12/1/15 | www.pollutionprobe.org/board-of-directors/ | Body text |
| 11/13/23 | www.pollutionprobe.org/.../cropped-Pollution-Probe__Primary-Logo_Blue-1-300x123-1.webp | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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