Nibbler SEO audit for www.rakuten.com
Summary
Overall7.3
The overall score for this website.
Accessibility7.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 11:22 PM on Mar 29, 2024 (GMT).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimized for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Amount of content1.6
Rendering Chart...
- This website has an average of 22 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Internal links1.7
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format4.0
1 URLs are less than ideal
- All URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behavior7.2
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website uses a temporary (HTTP 302) redirect between URLs with/without trailing slashes. This is OK, but using permanent (HTTP 301) redirects would be better.
- Change temporary (302) redirects to permanent (301) redirects.
Pages with 302 redirect
- Change temporary (302) redirects to permanent (301) redirects.
- This website uses a temporary (HTTP 302) redirect from http://rakuten.com to http://www.rakuten.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
| URL | Heading | Level |
| www.rakuten.com/browser-not-supported.htm | Your browser is no longer supported | H1 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
Image URL Format Page URL static.ebates.com/static/.../warning.png png www.rakuten.com/browser-not-supported.htm
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Rebates, Cash Back, Discount Coupons, Online Coupons
www.rakuten.com/browser-not-supported.htm
Rakuten - rebates, cash back and coupons, for every purchase you make from our online shopping portal.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.rakuten.com/browser-not-supported.htm | viewport | width=device-width, height=device-height, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.rakuten.com/browser-not-supported.htm | session.id | aaaCj0UMG46AZ_SYQDh6y |
| www.rakuten.com/browser-not-supported.htm | robots | index, follow |
| www.rakuten.com/browser-not-supported.htm | referrer | origin |
| www.rakuten.com/browser-not-supported.htm | description | Rakuten - rebates, cash back and coupons, for every purchase you make from our online shopping portal. |
| www.rakuten.com/browser-not-supported.htm | keywords | Rebates, Cash Back, Discount Coupons, Online Coupons, Online Rebates, Online Cash Back, Online Shopping, Online Stores, cyber monday |
| www.rakuten.com/browser-not-supported.htm | twitter:card | app |
| www.rakuten.com/browser-not-supported.htm | twitter:site | @Rakuten |
| www.rakuten.com/browser-not-supported.htm | twitter:site:id | @Rakuten |
| www.rakuten.com/browser-not-supported.htm | twitter:url | https://www.rakuten.com/browser-not-supported.htm |
| www.rakuten.com/browser-not-supported.htm | twitter:creator | @Rakuten |
| www.rakuten.com/browser-not-supported.htm | twitter:title | Earn Cash Back at stores you 💜 |
| www.rakuten.com/browser-not-supported.htm | twitter:description | I love getting Cash Back and think you will too! Tap to join Rakuten for free and get a $10 Welcome Bonus: |
| www.rakuten.com/browser-not-supported.htm | twitter:image | https://static.ebates.com/img/campaign/9244/221024-55570-opengraph-q4-twitter-1024x512-v5.png |
| www.rakuten.com/browser-not-supported.htm | twitter:app:country | US |
| www.rakuten.com/browser-not-supported.htm | twitter:app:name:iphone | Ebates |
| www.rakuten.com/browser-not-supported.htm | twitter:app:id:iphone | 723134859 |
| www.rakuten.com/browser-not-supported.htm | twitter:app:url:iphone | ebates:/// |
| www.rakuten.com/browser-not-supported.htm | twitter:app:name:ipad | Ebates |
| www.rakuten.com/browser-not-supported.htm | twitter:app:id:ipad | 723134859 |
| www.rakuten.com/browser-not-supported.htm | twitter:app:url:ipad | ebates:/// |
| www.rakuten.com/browser-not-supported.htm | twitter:app:name:googleplay | Ebates |
| www.rakuten.com/browser-not-supported.htm | twitter:app:id:googleplay | com.ebates |
| www.rakuten.com/browser-not-supported.htm | twitter:app:url:googleplay | ebates:/// |
| www.rakuten.com/browser-not-supported.htm | appleclientid | com.ebates.EbatesMobile.signInWithApple.prod |
| www.rakuten.com/browser-not-supported.htm | msapplication-tilecolor | #FFFFFF |
| www.rakuten.com/browser-not-supported.htm | msapplication-tileimage | https://static.ebates.com/static/images/favicons-r/v1/icon-144x144.png |
Freshness10.0
Last updated March 19, 2024
- It looks like this website was last updated on Tuesday, March 19, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 3/19/24 | www.rakuten.com/.../ebates-rebrand-d6d3ea0059.css | Last modified header |
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