Report for www.rand.org
Summary
Overall9.5
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:23 AM on Apr 8, 2021 (BST).
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Top priorities for website improvement
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Consider shortening long anchor text. (read more)
URL format4.8
4 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Images8.2
91% of images have a clearly defined size
105 images are being resized by the browser
- Some images (9.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 105 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Popularity8.8
35,369 Most popular website in the world
There has been no mentionable change in this website's popularity recently.
- This is the 35,369 most popular website in the world.
- Over the past 3 months, this website has experienced no measurable change in popularity.
- This website accounts for 99.0% of the Internet traffic to rand.org and its subdomains.
Source: Alexa
Internal links9.4
- 14 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.rand.org/pubs/.../RRA1071-1.html Light catches the security fence around the U.S. Capitol, erected in the wake of the January 6th attack but now scheduled to be removed, in Washington, D.C., March 15, 2021, photo by Jonathan Ernst/Reuters www.rand.org/ www.rand.org/.../the-japan-us-summit-and-cooperation-with-south-korea.html U.S. Secretary of State Antony Blinken and Defense Secretary Lloyd Austin meet with Japanese Prime Minister Yoshihide Suga at the Prime Minister's office in Tokyo, Japan, March 16, 2021, photo by Eugene Hoshiko/Pool via Reuters www.rand.org/ www.rand.org/.../the-japan-us-summit-and-cooperation-with-south-korea.html U.S. Secretary of State Antony Blinken and Defense Secretary Lloyd Austin meet with Japanese Prime Minister Yoshihide Suga at the Prime Minister's office in Tokyo, Japan, March 16, 2021, photo by Eugene Hoshiko/Pool via Reuters www.rand.org/ www.rand.org/pubs/.../RRA1071-1.html Light catches the security fence around the U.S. Capitol, erected in the wake of the January 6th attack but now scheduled to be removed, in Washington, D.C., March 15, 2021, photo by Jonathan Ernst/Reuters www.rand.org/ www.rand.org/pubs/.../RR2788.html A Special Tactics Airman surveys a target following close air support training during RED FLAG-Alaska 18-3 at Eielson Air Force Base, Alaska, August 16, 2018, photo by Tech. Sgt. Sandra Welch/U.S. Air Force www.rand.org/ www.rand.org/pubs/.../RRA704-4.html People are silhouetted as they hold mobile devices in front of a screen projected with a binary code and a Russian flag, in Zenica, Bosnia and Herzegovina, October 29, 2014, photo by Dado Ruvic/Reuters www.rand.org/ www.rand.org/pubs/.../RRA1071-1.html Light catches the security fence around the U.S. Capitol, erected in the wake of the January 6th attack but now scheduled to be removed, in Washington, D.C., March 15, 2021, photo by Jonathan Ernst/Reuters www.rand.org/site_info/sitemap.html www.rand.org/.../the-japan-us-summit-and-cooperation-with-south-korea.html U.S. Secretary of State Antony Blinken and Defense Secretary Lloyd Austin meet with Japanese Prime Minister Yoshihide Suga at the Prime Minister's office in Tokyo, Japan, March 16, 2021, photo by Eugene Hoshiko/Pool via Reuters www.rand.org/site_info/sitemap.html www.rand.org/pubs/.../RRA1071-1.html Light catches the security fence around the U.S. Capitol, erected in the wake of the January 6th attack but now scheduled to be removed, in Washington, D.C., March 15, 2021, photo by Jonathan Ernst/Reuters www.rand.org/about.html www.rand.org/.../the-japan-us-summit-and-cooperation-with-south-korea.html U.S. Secretary of State Antony Blinken and Defense Secretary Lloyd Austin meet with Japanese Prime Minister Yoshihide Suga at the Prime Minister's office in Tokyo, Japan, March 16, 2021, photo by Eugene Hoshiko/Pool via Reuters www.rand.org/about.html www.rand.org/pubs/.../RRA1071-1.html Light catches the security fence around the U.S. Capitol, erected in the wake of the January 6th attack but now scheduled to be removed, in Washington, D.C., March 15, 2021, photo by Jonathan Ernst/Reuters www.rand.org/about/glance.html www.rand.org/.../the-japan-us-summit-and-cooperation-with-south-korea.html U.S. Secretary of State Antony Blinken and Defense Secretary Lloyd Austin meet with Japanese Prime Minister Yoshihide Suga at the Prime Minister's office in Tokyo, Japan, March 16, 2021, photo by Eugene Hoshiko/Pool via Reuters www.rand.org/about/glance.html www.rand.org/pubs/.../RRA1071-1.html Light catches the security fence around the U.S. Capitol, erected in the wake of the January 6th attack but now scheduled to be removed, in Washington, D.C., March 15, 2021, photo by Jonathan Ernst/Reuters www.rand.org/about/vision.html www.rand.org/.../the-japan-us-summit-and-cooperation-with-south-korea.html U.S. Secretary of State Antony Blinken and Defense Secretary Lloyd Austin meet with Japanese Prime Minister Yoshihide Suga at the Prime Minister's office in Tokyo, Japan, March 16, 2021, photo by Eugene Hoshiko/Pool via Reuters www.rand.org/about/vision.html
- Consider shortening long anchor text.
- 9 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior9.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website uses a temporary (HTTP 302) redirect between URLs with/without trailing slashes. This is OK, but using permanent (HTTP 301) redirects would be better.
- Change temporary (302) redirects to permanent (301) redirects.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://rand.org to http://www.rand.org. This is ideal.
Amount of content9.9
Rendering Chart...
- This website has an average of 1,589 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.rand.org/ | 10968 | 1549 |
| www.rand.org/site_info/sitemap.html | 20843 | 2670 |
| www.rand.org/about.html | 12149 | 1429 |
| www.rand.org/about/glance.html | 9635 | 1338 |
| www.rand.org/about/vision.html | 6782 | 961 |
Twitter10.0
This website is linked with the Twitter account @RANDCorporation
This website's Twitter account has
211,886 followers
- This website was found to link the Twitter account RAND Corporation (@RANDCorporation).
- This website's Twitter account has made 68,161 tweets to 211,886 followers.
Source: Twitter
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
SiteCatalyst
- Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Incoming links10.0
5,408,234 pages link to this website
55,998 domains link to this website
- There are 5,408,234 pages on 55,998 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Meta tags10.0
This is how this website will look in Google search listings:
RAND Corporation Provides Objective Research Services and Public Policy ...
www.rand.org/
The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND focuses on the issues that matter ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.rand.org/ | viewport | width=device-width, initial-scale=1 |
| www.rand.org/ | content-type | text/html; charset=UTF-8 |
| www.rand.org/ | rand-domains | {"rand":"www.rand.org","prgs":"www.prgs.edu","assets":"wwwassets.rand.org"} |
| www.rand.org/ | title-terms | RAND Corporation Provides Objective Research Services and Public Policy Analysis |
| www.rand.org/ | keywords | independent, objective, research, development, analysis, public, policy, national, security, think tank, defense, science, energy, technology, terrorism, international, domestic, homeland, security, health, experts, debate, agenda. |
| www.rand.org/ | description | The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND focuses on the issues that matter most such as health, education, national security, international affairs, law and business, the environment, and more. With a research staff consisting of some of the world's preeminent minds, RAND has been expanding the boundaries of human knowledge for more than 70 years. |
| www.rand.org/ | rand-content-category | content |
| www.rand.org/ | rand-content-type | content |
| www.rand.org/ | rand-date | 0 |
| www.rand.org/ | apple-itunes-app | app-id=572011862 |
| www.rand.org/site_info/sitemap.html | viewport | width=device-width, initial-scale=1 |
| www.rand.org/site_info/sitemap.html | content-type | text/html; charset=UTF-8 |
| www.rand.org/site_info/sitemap.html | rand-domains | {"rand":"www.rand.org","prgs":"www.prgs.edu","assets":"wwwassets.rand.org"} |
| www.rand.org/site_info/sitemap.html | title-terms | Site Map |
| www.rand.org/site_info/sitemap.html | description | Site Map: Use this index to find information about our services, independent research, and our ongoing research into important topics national security, international policy, Middle East Security and stability, and more. |
| www.rand.org/site_info/sitemap.html | rand-content-category | content |
| www.rand.org/site_info/sitemap.html | rand-content-type | content |
| www.rand.org/site_info/sitemap.html | rand-date | 0 |
| www.rand.org/site_info/sitemap.html | apple-itunes-app | app-id=572011862 |
| www.rand.org/about.html | viewport | width=device-width, initial-scale=1 |
| www.rand.org/about.html | content-type | text/html; charset=UTF-8 |
| www.rand.org/about.html | rand-domains | {"rand":"www.rand.org","prgs":"www.prgs.edu","assets":"wwwassets.rand.org"} |
| www.rand.org/about.html | title-terms | About the RAND Corporation |
| www.rand.org/about.html | keywords | independent, objective, research, development, analysis, public policy, think tank, services, consultant, clients, education. |
| www.rand.org/about.html | description | RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND provides services to both the public and private sector and serves the public good by conducting independent research on important issues. |
| www.rand.org/about.html | rand-content-category | content |
| www.rand.org/about.html | rand-content-type | content |
| www.rand.org/about.html | rand-date | 0 |
| www.rand.org/about.html | apple-itunes-app | app-id=572011862 |
| www.rand.org/about/glance.html | viewport | width=device-width, initial-scale=1 |
| www.rand.org/about/glance.html | content-type | text/html; charset=UTF-8 |
| www.rand.org/about/glance.html | rand-domains | {"rand":"www.rand.org","prgs":"www.prgs.edu","assets":"wwwassets.rand.org"} |
| www.rand.org/about/glance.html | title-terms | RAND at a Glance |
| www.rand.org/about/glance.html | keywords | independent, objective, research, development, analysis, public policy, think tank, services, consultant, clients, education. |
| www.rand.org/about/glance.html | description | RAND is nonprofit, nonpartisan, and committed to the public interest. Learn about RAND's staff, locations, audiences, research, graduate school, expenses, revenue, funding, mission, and values. |
| www.rand.org/about/glance.html | rand-content-category | content |
| www.rand.org/about/glance.html | rand-content-type | content |
| www.rand.org/about/glance.html | rand-date | 0 |
| www.rand.org/about/glance.html | apple-itunes-app | app-id=572011862 |
| www.rand.org/about/vision.html | viewport | width=device-width, initial-scale=1 |
| www.rand.org/about/vision.html | content-type | text/html; charset=UTF-8 |
| www.rand.org/about/vision.html | rand-domains | {"rand":"www.rand.org","prgs":"www.prgs.edu","assets":"wwwassets.rand.org"} |
| www.rand.org/about/vision.html | title-terms | Vision |
| www.rand.org/about/vision.html | description | RAND's vision is to be the world's most trusted source for policy ideas and analysis. We help policymakers make decisions that are based on the best available information. Our results are fueled by the best data, the strongest methods, and the brightest minds. |
| www.rand.org/about/vision.html | rand-content-category | content |
| www.rand.org/about/vision.html | rand-content-type | content |
| www.rand.org/about/vision.html | rand-date | 0 |
| www.rand.org/about/vision.html | apple-itunes-app | app-id=572011862 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.rand.org/ | X-UA-Compatible | IE=Edge |
| www.rand.org/site_info/sitemap.html | X-UA-Compatible | IE=Edge |
| www.rand.org/about.html | X-UA-Compatible | IE=Edge |
| www.rand.org/about/glance.html | X-UA-Compatible | IE=Edge |
| www.rand.org/about/vision.html | X-UA-Compatible | IE=Edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 7, 2021
- It looks like this website was last updated on Wednesday, April 7, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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