Report for www.retrored.co.uk

Overall8.2

The overall score for this website.

Accessibility7.9

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.2

How satisfying the website is likely to be for users.

Marketing7.3

How well marketed and popular the website is.

Technology8.5

How well designed and built the website is.

Screenshot of www.retrored.co.uk

Nibbler tested a sample of 2 pages from this website at 6:17 PM on Jul 31, 2020 (BST).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking. (read more)
  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)

Popularity0.0

  • This website has not yet been ranked by Alexa.
    • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.

Source: Alexa

URL format6.0

  • One URL is particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 50.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Amount of content8.4

Rendering Chart...

  • This website has an average of 396 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Images8.7

67% of images have a clearly defined size

8 images are being resized by the browser

Twitter8.8

This website is linked with the Twitter account @RetroRedLtd

This website's Twitter account has
849 followers

  • This website was found to link the Twitter account Retro Red (@RetroRedLtd).
  • This website's Twitter account has made 957 tweets to 849 followers.
    • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.

Source: Twitter

Headings9.2

links men's overview privacy retro sale t-shirts useful welcome

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Many headings (17.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Mobile10.0

Mobile screenshot of www.retrored.co.ukTablet screenshot of www.retrored.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

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Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://retrored.co.uk to http://www.retrored.co.uk. This is ideal.

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Meta tags10.0

This is how this website will look in Google search listings:

Retro Red | A Luxury Fashion Brand | United Kingdom

www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPY

Welcome to the official Retro Red online store. Choose from a selection of men’s t-shirts, cut from some of the World’s finest organic cottons

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYviewportwidth=device-width, initial-scale=1
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYdescriptionWelcome to the official Retro Red online store. Choose from a selection of men’s t-shirts, cut from some of the World’s finest organic cottons
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYrobotsindex, follow
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYgooglebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYbingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYtwitter:cardsummary
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYtwitter:creator@RetroRedLtd
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYtwitter:site@RetroRedLtd
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYgoogle-site-verificationcGz9GYrqmlbylg3PXzf6MRgeMSuGIgAF-3M0ctHmyRw
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYgeneratorWordPress 5.4.2
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYgeneratorWooCommerce 4.3.1
www.retrored.co.uk/?fbclid=IwAR24quQjamR7X0gbkSO_JHDYLCLnj66wnUy5nir1aVfb6B477MD3iHlhVPYmsapplication-tileimagehttps://www.retrored.co.uk/wp-content/uploads/2019/07/cropped-RR-UK-270x270.jpg
www.retrored.co.uk/about-us/viewportwidth=device-width, initial-scale=1
www.retrored.co.uk/about-us/descriptionABOUT US Retro Red is a British Luxury fashion brand, founded in February 2014. A dream and a vision to deliver real value for money to high-end fashion.
www.retrored.co.uk/about-us/robotsindex, follow
www.retrored.co.uk/about-us/googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.retrored.co.uk/about-us/bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
www.retrored.co.uk/about-us/twitter:cardsummary
www.retrored.co.uk/about-us/twitter:creator@RetroRedLtd
www.retrored.co.uk/about-us/twitter:site@RetroRedLtd
www.retrored.co.uk/about-us/generatorWordPress 5.4.2
www.retrored.co.uk/about-us/generatorWooCommerce 4.3.1
www.retrored.co.uk/about-us/msapplication-tileimagehttps://www.retrored.co.uk/wp-content/uploads/2019/07/cropped-RR-UK-270x270.jpg
www.retrored.co.uk/about-us/numberofitems2
www.retrored.co.uk/about-us/itemlistorderAscending

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

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Freshness10.0

Last updated July 31, 2020

  • It looks like this website was last updated on Friday, July 31, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

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