Nibbler SEO audit for www.rothbury.co.nz

Overall8.4

The overall score for this website.

Accessibility7.9

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.9

How satisfying the website is likely to be for users.

Marketing6.0

How well marketed and popular the website is.

Technology8.7

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 1:29 AM on Mar 26, 2024 (GMT).

Top priorities for website improvement

  • Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Mobile3.0

Mobile screenshot of www.rothbury.co.nzTablet screenshot of www.rothbury.co.nz
  • None of this website appears to be optimized for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.

Meta tags8.4

This is how this website will look in Google search listings:

Rothbury Insurance Brokers - Your Local Insurance Brokers | Rothbury

www.rothbury.co.nz/

Rothbury Insurance Brokers to New Zealand provide commercial insurance, business insurance, speciality insurance, personal and domestic insurance solutions

  • All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.rothbury.co.nz/viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
www.rothbury.co.nz/msapplication-config/icons/browserconfig.xml
www.rothbury.co.nz/theme-color#ffffff
www.rothbury.co.nz/google-site-verification9kPVicZcpA3wjrEju7jFx1fE7GPgTZC3hkCSAuVHJ_M
www.rothbury.co.nz/generatorSEOmatic
www.rothbury.co.nz/descriptionRothbury Insurance Brokers to New Zealand provide commercial insurance, business insurance, speciality insurance, personal and domestic insurance solutions
www.rothbury.co.nz/referrerno-referrer-when-downgrade
www.rothbury.co.nz/robotsall
www.rothbury.co.nz/twitter:cardsummary_large_image
www.rothbury.co.nz/twitter:creator@
www.rothbury.co.nz/twitter:titleRothbury Insurance Brokers - Your Local Insurance Brokers
www.rothbury.co.nz/twitter:descriptionRothbury Insurance Brokers to New Zealand provide commercial insurance, business insurance, speciality insurance, personal and domestic insurance solutions
www.rothbury.co.nz/about-us/viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
www.rothbury.co.nz/about-us/msapplication-config/icons/browserconfig.xml
www.rothbury.co.nz/about-us/theme-color#ffffff
www.rothbury.co.nz/about-us/google-site-verification9kPVicZcpA3wjrEju7jFx1fE7GPgTZC3hkCSAuVHJ_M
www.rothbury.co.nz/about-us/generatorSEOmatic
www.rothbury.co.nz/about-us/descriptionAs NZ's trusted insurance brokers company, what matters to you and your business also matter to us. Learn about us or read our Capability Statement here.
www.rothbury.co.nz/about-us/referrerno-referrer-when-downgrade
www.rothbury.co.nz/about-us/robotsall
www.rothbury.co.nz/about-us/twitter:cardsummary_large_image
www.rothbury.co.nz/about-us/twitter:creator@
www.rothbury.co.nz/about-us/twitter:titleTrusted Insurance Brokers Company -  About Us
www.rothbury.co.nz/about-us/twitter:descriptionAs NZ's trusted insurance brokers company, what matters to you and your business also matter to us. Learn about us or read our Capability Statement here.
www.rothbury.co.nz/about-us/.../viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
www.rothbury.co.nz/about-us/.../msapplication-config/icons/browserconfig.xml
www.rothbury.co.nz/about-us/.../theme-color#ffffff
www.rothbury.co.nz/about-us/.../google-site-verification9kPVicZcpA3wjrEju7jFx1fE7GPgTZC3hkCSAuVHJ_M
www.rothbury.co.nz/about-us/.../generatorSEOmatic
www.rothbury.co.nz/about-us/.../referrerno-referrer-when-downgrade
www.rothbury.co.nz/about-us/.../robotsall
www.rothbury.co.nz/about-us/.../twitter:cardsummary_large_image
www.rothbury.co.nz/about-us/.../twitter:creator@
www.rothbury.co.nz/about-us/.../twitter:titleOur Vision and Values
www.rothbury.co.nz/about-us/.../viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
www.rothbury.co.nz/about-us/.../msapplication-config/icons/browserconfig.xml
www.rothbury.co.nz/about-us/.../theme-color#ffffff
www.rothbury.co.nz/about-us/.../google-site-verification9kPVicZcpA3wjrEju7jFx1fE7GPgTZC3hkCSAuVHJ_M
www.rothbury.co.nz/about-us/.../generatorSEOmatic
www.rothbury.co.nz/about-us/.../descriptionRothbury insurance brokers have been working in the industry for over 60 years helping you obtain the best insurance solutions for business and personal…
www.rothbury.co.nz/about-us/.../referrerno-referrer-when-downgrade
www.rothbury.co.nz/about-us/.../robotsall
www.rothbury.co.nz/about-us/.../twitter:cardsummary_large_image
www.rothbury.co.nz/about-us/.../twitter:creator@
www.rothbury.co.nz/about-us/.../twitter:titleRothbury Insurance Brokers - Creating Insurance Solutions
www.rothbury.co.nz/about-us/.../twitter:descriptionRothbury insurance brokers have been working in the industry for over 60 years helping you obtain the best insurance solutions for business and personal…
www.rothbury.co.nz/about-us/.../viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
www.rothbury.co.nz/about-us/.../msapplication-config/icons/browserconfig.xml
www.rothbury.co.nz/about-us/.../theme-color#ffffff
www.rothbury.co.nz/about-us/.../google-site-verification9kPVicZcpA3wjrEju7jFx1fE7GPgTZC3hkCSAuVHJ_M
www.rothbury.co.nz/about-us/.../generatorSEOmatic
www.rothbury.co.nz/about-us/.../descriptionSelect your region or business division to find a local broker who can walk you through your insurance options.
www.rothbury.co.nz/about-us/.../referrerno-referrer-when-downgrade
www.rothbury.co.nz/about-us/.../robotsall
www.rothbury.co.nz/about-us/.../twitter:cardsummary_large_image
www.rothbury.co.nz/about-us/.../twitter:creator@
www.rothbury.co.nz/about-us/.../twitter:titleFind An Insurance Broker Near You - Meet Our Team
www.rothbury.co.nz/about-us/.../twitter:descriptionSelect your region or business division to find a local broker who can walk you through your insurance options.

Amount of content9.0

Rendering Chart...

  • This website has an average of 611 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://rothbury.co.nz to http://www.rothbury.co.nz. This is ideal.

Analytics10.0

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Headings10.0

advice agencies ashburtoncanterburynelsonotagosouthern assets baynorth been blog bluff broker brokers business businesses cape claimsdomestic client clients community cover covi culture excellence feedback focus glance group harbournorth have help home ilgrotoruaspecialty innovation insurance integrity island kiwis know lakessouthlandtimaru latest like live local many matters over passion personal professionalism protect protected quality reinga riskstaurangawaihekewaikatowellington rothbury service services shorenorthlandpukekoherothbury should since south spua swift underpin underwriting values vision we're wide work your zealand

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Page headings detail

URLHeadingLevel
www.rothbury.co.nz/You’re unique and your insurance advice should be too.H1
www.rothbury.co.nz/What matters to you and your business matters to us.H1
www.rothbury.co.nz/Know your home and assets are protected.H1
www.rothbury.co.nz/Rothbury Insurance Brokers has been in business since 1950.H1
www.rothbury.co.nz/Why have a Rothbury Insurance Broker?H3
www.rothbury.co.nz/Rothbury at a glance H3
www.rothbury.co.nz/We help protect the assets of over 53,000 Kiwis and businesses, from Cape Reinga to the Bluff.H3
www.rothbury.co.nz/CLIENT FEEDBACKH3
www.rothbury.co.nz/Latest blogH4
www.rothbury.co.nz/about-us/About UsH1
www.rothbury.co.nz/about-us/.../Our Vision and ValuesH1
www.rothbury.co.nz/about-us/.../Our Values underpin our service and our cultureH3
www.rothbury.co.nz/about-us/.../Client FocusH6
www.rothbury.co.nz/about-us/.../IntegrityH6
www.rothbury.co.nz/about-us/.../ProfessionalismH6
www.rothbury.co.nz/about-us/.../PassionH6
www.rothbury.co.nz/about-us/.../ExcellenceH6
www.rothbury.co.nz/about-us/.../InnovationH6
www.rothbury.co.nz/about-us/.../FunH6
www.rothbury.co.nz/about-us/.../Rothbury Insurance BrokersH1
www.rothbury.co.nz/about-us/.../Personal service and quality advice from local brokers who live and work in your community.H3
www.rothbury.co.nz/about-us/.../Like many of our business clients we’re a majority owned New Zealand company, started up by enterprising Kiwis back in 1950.H4
www.rothbury.co.nz/about-us/.../Although we came from humble beginnings, today we are the third largest Insurance Broker in New Zealand with over 53,000 broking clients serviced over the last year.H4
www.rothbury.co.nz/about-us/.../Meet Our TeamH1
www.rothbury.co.nz/about-us/.../Rothbury Branch Information North Island AucklandCapital CityHawke's BayNorth HarbourNorth ShoreNorthlandPukekoheRothbury ILGRotoruaSpecialty RisksTaurangaWaihekeWaikatoWellington亚洲部 South Island AshburtonCanterburyNelsonOtagoSouthern LakesSouthlandTimaru NZ Wide ClaimsDomesticH3
www.rothbury.co.nz/about-us/.../Rothbury Group ServicesH3
www.rothbury.co.nz/about-us/.../Rothbury Complementary BusinessesH3
www.rothbury.co.nz/about-us/.../CoviH6
www.rothbury.co.nz/about-us/.../Go CoverH6
www.rothbury.co.nz/about-us/.../SwiftH6
www.rothbury.co.nz/about-us/.../NZ Underwriting AgenciesH6
www.rothbury.co.nz/about-us/.../Property Schemes UnderwritersH6
www.rothbury.co.nz/about-us/.../Target InsuranceH6
www.rothbury.co.nz/about-us/.../SPUAH6

Images10.0

0% of images have a clearly defined size

No images are being resized by the browser

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
print--www.rothbury.co.nz/.../app.a3b46495874f4d4a4707.css

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated February 15, 2024

  • It looks like this website was last updated on Thursday, February 15, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
1/1/24www.rothbury.co.nz/Body text
10/1/22www.rothbury.co.nz/Body text
2/15/24www.rothbury.co.nz/.../app.a3b46495874f4d4a4707.cssLast modified header

Popularityi

  • Sorry, it was not possible to determine the popularity for this website.

Source: Ahrefs

Domain agei

  • Sorry, we cannot check the domain age of .co.nz websites.

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