Nibbler SEO audit for www.shoplc.com
Summary
Overall9.3
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.4
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 1:04 AM on Apr 22, 2024 (BST).
Top priorities for website improvement
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
URL format6.4
3 URLs are less than ideal
- 3 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
URL Extension www.shoplc.com/idea-lab.html html www.shoplc.com/education.html html www.shoplc.com/shoplc-workshops.html html
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behavior7.6
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://shoplc.com to http://www.shoplc.com. This is ideal.
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content8.8
Rendering Chart...
- This website has an average of 607 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.shoplc.com/ | 4737 | 579 |
| www.shoplc.com/idea-lab.html | 8132 | 1239 |
| www.shoplc.com/education.html | 3234 | 334 |
| www.shoplc.com/shoplc-workshops.html | 4156 | 482 |
| www.shoplc.com/login | 3503 | 403 |
Images9.1
39% of images have a clearly defined size
50 images are being resized by the browser
- Most images (61.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 50 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Internal links9.7
- 18 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
Shop LC | Online Shopping Channel: Jewelry, Gemstone, Fashion, Beauty
www.shoplc.com/
Through the delivery of high quality, affordable products, made possible by our low-cost direct sourcing, we change the world and touch people's lives one piece at a ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.shoplc.com/ | viewport | width=device-width, initial-scale=1 |
| www.shoplc.com/ | description | Through the delivery of high quality, affordable products, made possible by our low-cost direct sourcing, we change the world and touch people's lives one piece at a time! |
| www.shoplc.com/ | keywords | online shopping channel |
| www.shoplc.com/idea-lab.html | viewport | width=device-width, initial-scale=1 |
| www.shoplc.com/idea-lab.html | description | SHOPLC |
| www.shoplc.com/idea-lab.html | keywords | SHOPLC |
| www.shoplc.com/idea-lab.html | referrer | no-referrer-when-downgrade |
| www.shoplc.com/education.html | viewport | width=device-width, initial-scale=1 |
| www.shoplc.com/education.html | description | Learn more about Education Center : Know about gemstone, metal, birthstones, beauty and more ! at Shop LC. Click to learn more. |
| www.shoplc.com/education.html | keywords | SHOPLC |
| www.shoplc.com/education.html | referrer | no-referrer-when-downgrade |
| www.shoplc.com/shoplc-workshops.html | viewport | width=device-width, initial-scale=1 |
| www.shoplc.com/shoplc-workshops.html | description | SHOPLC |
| www.shoplc.com/shoplc-workshops.html | keywords | SHOPLC |
| www.shoplc.com/shoplc-workshops.html | referrer | no-referrer-when-downgrade |
| www.shoplc.com/login | viewport | width=device-width, initial-scale=1 |
| www.shoplc.com/login | description | SHOPLC |
| www.shoplc.com/login | keywords | SHOPLC |
| www.shoplc.com/login | referrer | no-referrer-when-downgrade |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.shoplc.com/ | x-ua-compatible | ie=edge |
| www.shoplc.com/idea-lab.html | x-ua-compatible | ie=edge |
| www.shoplc.com/education.html | x-ua-compatible | ie=edge |
| www.shoplc.com/shoplc-workshops.html | x-ua-compatible | ie=edge |
| www.shoplc.com/login | x-ua-compatible | ie=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 18, 2024
- It looks like this website was last updated on Thursday, April 18, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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